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What the AI answer engines said when real buying questions were put to them, with no vendor named in the question.
Yes. Xero is named in 109 of the 132 answers we collected in Small business accounting platforms — 82.6% — which puts it 2 of 29 products named in that category. It is also named in 1 other category.
Nothing here is a score we assigned. Every number below is a count of answers, and every answer is published word for word on the category page it came from.
| Category | Rank | Answers | Share | Questions |
|---|---|---|---|---|
| Small business accounting platforms
ChatGPT 37 of 44, Gemini 35 of 44, Perplexity 37 of 44 · measured 3 Aug 2026 |
2 of 29 | 109 of 132 | 82.6% | 43 of 44 |
| Inventory management systems
Gemini 0 of 44, Perplexity 1 of 44 · measured 3 Aug 2026 |
113 of 113 | 1 of 88 | 1.1% | 1 of 44 |
“Answers” is how many of that category’s answers named this product. “Questions” is how many of its distinct buying questions named it at least once. Each category is asked twice from scratch and is only published if the top ten reproduces.
The page above is free and always will be. Two things are not: $9.99 a month to be told when this row moves — the rank, who took the mentions you were absent from, and which questions started or stopped naming you — and a $29.99 one-off report on why the engines name someone else, read out of the raw answers rather than guessed.
There is no checkout on this page on purpose: I reply by hand and invoice you. What is in each →
Source: the Small business accounting platforms board and the raw files linked at the bottom of it — every answer, the product names extracted from each answer, and the machine-readable ranking these numbers are read from.