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What the AI answer engines said when real buying questions were put to them, with no vendor named in the question.
Yes. Gusto is named in 82 of the 88 answers we collected in HR software platforms and HRIS tools — 93.2% — which puts it 1 of 38 products named in that category. It is also named in 3 other categories.
Nothing here is a score we assigned. Every number below is a count of answers, and every answer is published word for word on the category page it came from.
| Category | Rank | Answers | Share | Questions |
|---|---|---|---|---|
| HR software platforms and HRIS tools
Gemini 42 of 44, Perplexity 40 of 44 · measured 3 Aug 2026 |
1 of 38 | 82 of 88 | 93.2% | 43 of 44 |
| Payroll software and HR platforms
Gemini 44 of 44, Perplexity 43 of 44 · measured 3 Aug 2026 |
1 of 26 | 87 of 88 | 98.9% | 44 of 44 |
| Applicant tracking systems
ChatGPT 4 of 44, Perplexity 2 of 44 · measured 2 Aug 2026 |
16 of 73 | 6 of 88 | 6.8% | 5 of 44 |
| Global payroll and EOR platforms
Gemini 0 of 44, Perplexity 1 of 44 · measured 11 Aug 2026 |
23 of 30 | 1 of 88 | 1.1% | 1 of 44 |
“Answers” is how many of that category’s answers named this product. “Questions” is how many of its distinct buying questions named it at least once. Each category is asked twice from scratch and is only published if the top ten reproduces.
The page above is free and always will be. Two things are not: $9.99 a month to be told when this row moves — the rank, who took the mentions you were absent from, and which questions started or stopped naming you — and a $29.99 one-off report on why the engines name someone else, read out of the raw answers rather than guessed.
There is no checkout on this page on purpose: I reply by hand and invoice you. What is in each →
Source: the HR software platforms and HRIS tools board and the raw files linked at the bottom of it — every answer, the product names extracted from each answer, and the machine-readable ranking these numbers are read from.