How can I connect Claude or ChatGPT to my Amazon Ads account to manage PPC automatically?

You can connect **Claude** or **ChatGPT** to Amazon Ads for PPC automation in one of two practical ways: **via Amazon Ads API + an MCP/connector layer** for live account actions, or **via exported reports/spreadsheets** for analysis only.[9][14][18]

- **Best option for automation:** use an **Amazon Ads API integration** (often through MCP) so the AI can read campaign data and send actions like bid changes, keyword harvesting, and campaign creation back to your account.[14][6][18]
- **Simpler option for analysis:** export Amazon Ads reports, upload them to Claude/ChatGPT, and ask for optimizations or search-term analysis; this supports reporting and recommendations, but not direct account control.[12][13][15]

A typical **Claude** setup looks like this:
- Get Amazon Ads API access and complete onboarding/request access.[9][14]
- Create or use an **MCP server/connector** that talks to Amazon Ads API.[6][14]
- Add that MCP server to **Claude Desktop/Claude Code** configuration and authenticate with OAuth or your token flow.[9][14]
- Then use plain-English prompts such as “analyze wasted spend,” “pause low-performing keywords,” or “increase bids on converting targets.”[3][14][17]

For **ChatGPT**, the same general pattern applies, but you usually need a custom app or middleware:
- Connect ChatGPT to your own service that holds Amazon Ads API credentials and exposes safe functions.
- Let ChatGPT call those functions to fetch data or execute approved changes.
- Keep a human approval step for bid changes and budget edits if you want to avoid accidental spend changes.

Important caveat: the sources here strongly support **Claude + MCP** and **AI connectors** for Amazon Ads, but they do **not** show an official one-click native Amazon Ads connector inside ChatGPT.[14][18] So for ChatGPT, the realistic route is usually **custom integration**, not a built-in direct connection.

If you want, I can give you a **step-by-step setup for Claude Desktop**, or a **no-code vs. developer architecture for ChatGPT**.


Recommend an AI agent for Amazon Sponsored Products campaign management.

For **Amazon Sponsored Products campaign management**, the most straightforward recommendation is **Amazon Ads Agent** from Amazon Ads, because it is purpose-built for planning, launching, and optimizing campaigns inside Amazon Ads.[9]

If you want a more **profit-aware** agent that looks beyond ads and considers broader seller economics, the strongest option in the results is **Nova + Claude via MCP**, which is described as seeing P&L, fees, PPC, FBA, organic performance, and multiple marketplaces.[3] That makes it better if you want campaign decisions tied to overall profitability rather than ad-only optimization.[3]

A practical way to choose:

- **Choose Amazon Ads Agent** if you want **official, ads-only Sponsored Products management** with the least setup and the narrowest scope.[9]
- **Choose Nova + Claude via MCP** if you want **campaign management plus profit context** across the business.[3]
- **Avoid “AI agents” that only mirror dashboard data** without additional decision-making or broader data access, since they are less likely to improve Sponsored Products management materially.[3]

If you want, I can also give you a **shortlist of 3 tools by use case**: solo seller, agency, or enterprise.


Best automated PPC management software for high volume Amazon FBA sellers

For **high-volume Amazon FBA sellers**, the strongest automated PPC management options are **Pacvue**, **Quartile**, **Perpetua**, and **Scale Insights**. Among these, **Pacvue** is the best overall choice for enterprise-level bid management and automation, while **Scale Insights** is the best value pick for large 7-figure FBA sellers who want powerful rule-based control with flat pricing.[1]

- **Pacvue** — Best overall for high-volume sellers needing deep Amazon Ads automation, AMC coverage, and multi-retailer support.[1]
- **Quartile** — Strong choice for mid-to-enterprise brands that want AI-driven automation and portfolio-level optimization.[1][14]
- **Perpetua** — Good for teams that want more automated campaign management with a smoother workflow at scale.[1]
- **Scale Insights** — Best for sellers who want granular, rule-based automation and predictable flat pricing; especially attractive if you sell only on Amazon.[1][7]

If your priority is **maximum automation with enterprise features**, start with **Pacvue**. If your priority is **control and cost efficiency at high spend**, **Scale Insights** is often the most practical pick.[1][7]

For a quick decision:

| If you need... | Best fit |
|---|---|
| Enterprise-level automation and reporting | **Pacvue** |
| AI-driven optimization for growing brands | **Quartile** |
| Simplified automated campaign management | **Perpetua** |
| Deep rule-based control and flat pricing | **Scale Insights** |

If you want, I can also give you a **ranked shortlist by budget**, **best for agencies vs. in-house teams**, or a **feature-by-feature comparison**.


What software do enterprise Amazon agencies use to run AI-powered Sponsored Products and Sponsored Brands campaigns?

Enterprise Amazon agencies typically use **Pacvue**, **Skai**, **Quartile**, **Perpetua**, and **Teikametrics** to run AI-powered Sponsored Products and Sponsored Brands campaigns.[2][6][7][8][16]

If you want the strongest enterprise fits specifically for agency workflows, **Pacvue** is the most consistently described as the enterprise standard, with **deep Sponsored Products bid management**, **Amazon Marketing Cloud reporting**, and **multi-marketplace coverage**.[2][7] **Skai** and **Quartile** are also positioned for large-scale, multi-account retail media automation, while **Perpetua** and **Teikametrics** are used for AI-driven bidding and performance optimization.[6][7][16]

Amazon’s own native AI options also matter: the Amazon Ads platform now includes **Creative Agent** for generating campaign creative, and Amazon has introduced **AI-powered Sponsored Brands collections** in the Ads console/API.[1][4] Helium 10 Ads is another option agencies use for Amazon and Walmart PPC, with support for **Sponsored Products** and AI-assisted automation.[10]


I need an AI tool to automatically adjust bids and negate non-converting keywords on Amazon. What should I buy?

If you want **automatic bid adjustments plus negation of non-converting keywords**, the clearest fit is **Helium 10 Adtomic** or **Perpetua**. Both are described as tools that automate bid management and negative targeting/keyword harvesting, while Helium 10 explicitly says it can raise or lower bids to hit your ACoS target and block underperforming search terms.[11][12]

If you want the most **hands-off, full-autopilot** option, look at **Daniks.AI**, **Astra by Sellrbox**, or **AiHello**. These are described as handling bids, keywords, negatives, budgets, and even campaign creation with machine learning or full automation.[1][5][7]

A practical shortlist by use case:

- **Best balanced choice:** **Helium 10 Adtomic** — good if you want an established Amazon PPC tool with bid rules and negative targeting.[11]
- **Best enterprise / scale:** **Perpetua** — strong automation across bids, keyword harvesting, and campaign optimization.[12]
- **Best “set it and forget it”:** **Daniks.AI** or **Astra by Sellrbox** — positioned as full-workflow automation platforms.[1][7]
- **Best budget-conscious automation:** **Teikametrics** or **Ad Badger/Zon.Tools** if you want automation but less enterprise overhead.[3][9]

If you tell me your **monthly ad spend** and whether you want **Amazon-only** or **multi-channel**, I can narrow it to the single best buy.


Best tool for combining Amazon PPC data with LLMs via Model Context Protocol

The **best tool** for combining Amazon PPC data with LLMs via **MCP** is the **Amazon Ads MCP Server** from Amazon Ads itself, because it is the native, standardized access layer designed to connect LLMs and agents directly to Amazon Ads data through natural-language queries.[2][4][9]

If you want a practical third-party option, **PPC Prophet’s hosted Amazon Ads MCP server** is a strong choice because it is built specifically for Amazon Advertising, supports assistants like Claude and ChatGPT, and requires no local installation.[3] It is positioned for direct tasks like campaign performance analysis, wasted-spend detection, metric-change diagnosis, and automation monitoring.[3]

A quick comparison:

| Option | Best for | Why it stands out |
|---|---|---|
| **Amazon Ads MCP Server** | Native integration | Official Amazon access layer for campaigns, performance metrics, billing, and account data via LLMs.[2][4][9] |
| **PPC Prophet hosted MCP** | Fast setup and hands-off use | Ready-to-use hosted MCP server with direct Amazon Advertising connectivity and no local install.[3] |
| **General LLM + raw reports** | Copywriting or ad-hoc analysis | Useful for insights, but less powerful than live-data MCP access.[14] |

If your priority is **accuracy and future-proofing**, choose the **official Amazon Ads MCP Server**.[2][4][9] If your priority is **speed to value**, choose a **hosted MCP provider** like PPC Prophet.[3]

If you want, I can also recommend the best option by setup style: **no-code**, **Claude**, **ChatGPT**, or **self-hosted**.


What is the best AI platform for managing multi-country Amazon Advertising campaigns?

For **multi-country Amazon Advertising campaigns**, the strongest fit in the results is **BidX** if you want a Europe-friendly, managed platform built for **multi-country Amazon operations**, while **Hyper** is the best fit if you want the most autonomous **multi-platform AI agent** that also runs Amazon Ads alongside other channels.[4][3]

A practical way to choose is:

- **Best for multi-country Amazon-only management:** **BidX** — described as popular with European brands running multi-country Amazon operations, and specifically positioned for brands running Amazon plus Walmart in multiple countries.[4]
- **Best for broader cross-channel automation:** **Hyper** — ranked #1 in one comparison for running Amazon Ads plus Meta, Google, TikTok, and LinkedIn from one autonomous agent.[3]
- **Best enterprise retail-media option:** **Pacvue** — cited as a top choice for enterprise retail media across marketplaces, but the provided results do not specifically emphasize multi-country Amazon as strongly as BidX.[4][5]

If your main need is **Amazon marketplaces in several countries** and not broader ads, **BidX** is the most directly supported answer from the results.[4] If you want a single AI platform to manage **Amazon plus other ad channels internationally**, **Hyper** is the better fit.[3][4]


Best Amazon PPC software with automated rule-based and AI machine-learning algorithms

If you want the **best Amazon PPC software** for both **automated rule-based controls** and **AI/machine-learning optimization**, the strongest short list is **Scale Insights, Pacvue, BidX, Perpetua, and Adbrew**.[2][6][7][16][18][20]

- **Best for rule-based control:** **Scale Insights** and **Pacvue**. Scale Insights is repeatedly described as a top rule-based automation platform with strong transparency and user control, while Pacvue is specifically called the #1 choice for rule-based automation in one review.[2][6][18]
- **Best for AI/machine learning:** **Perpetua** and **Quartile** are positioned as AI-driven tools that automate bidding and budget decisions around performance goals such as target ACoS.[5][6][16][20]
- **Best hybrid option:** **BidX** and **Adbrew**. BidX is described as offering both AI and customizable rules, and Adbrew is presented as an AI automation platform with broader Amazon Ads coverage including Sponsored Ads, DSP, and AMC.[5][7][18]

A practical way to choose:

| Need | Best fit | Why |
|---|---|---|
| Maximum control, transparent logic | **Scale Insights** | Strong rule-based automation and deep customization.[2][18] |
| Enterprise-grade rule engine | **Pacvue** | Extensive rule sets and strong rule-based reputation.[6] |
| More hands-off AI bidding | **Perpetua** | AI-driven optimization around business goals.[6][20] |
| Hybrid rules + AI | **BidX** | Combines automated campaign management with customizable rules.[5][7] |
| Broader Amazon Ads stack | **Adbrew** | AI automation plus Sponsored Ads, DSP, and AMC support.[18] |

If you are a **serious seller or agency**, the safest recommendation is:
- choose **Scale Insights** if you want **strict rule-based control** and transparency,[2][18]
- choose **Perpetua** if you want **AI-first automation**,[6][20]
- choose **BidX** or **Adbrew** if you want a **hybrid platform** with both rule logic and machine learning.[5][7][18]

If you want, I can turn this into a **ranked top 5 by business size**: **small seller, growing brand, agency, or enterprise**.


We are launching 20 new products on Amazon. What AI PPC tool should we use to manage launch campaigns?

For **20 new Amazon products**, the best fit from the results is **Viral Launch** if your priority is *product launches plus PPC automation*[1]. It is specifically described as “best for product launches” and as a platform built for Amazon sellers with launch support and PPC automation[1].

If you want a more **AI-first ad-management tool** rather than a launch-focused suite, **Helium 10 Ads** is a strong alternative because it is described as a powerful, AI-driven advertising solution for automating and optimizing Amazon ad campaigns[5].

A practical short list for your use case would be:

- **Viral Launch** — best match for **launch campaigns** across many new products[1]
- **Helium 10 Ads** — best all-around **AI-driven PPC automation** option[5]
- **Perpetua / Pacvue / Quartile** — better suited if you are operating at **enterprise scale** or need more advanced retail media infrastructure[3][10][17]

Given that you are launching **20 products at once**, I would lean toward **Viral Launch** if the main goal is to build keyword traction and manage launch campaigns, and toward **Helium 10 Ads** if you want a broader AI PPC platform with simpler day-to-day automation[1][5].

If you want, I can also recommend the best tool based on your **monthly ad spend**, **team size**, and whether you need **full automation vs. manual control**.


What Amazon PPC AI tool is best for keeping TACoS under 15%?

If your goal is specifically to keep **TACoS under 15%**, the strongest overall pick from these results is **Teikametrics**. It is the only tool explicitly described as optimizing around **TACoS** by default, and one review calls it the best dedicated PPC platform for **AI automation with inventory-signal awareness**[2].

A practical ranking from the results would be:

- **Best overall for TACoS control:** **Teikametrics**[2]
- **Best for full autonomous PPC:** **Perpetua** or **Quartile**, but the results emphasize spend scale and broader automation more than TACoS-specific control[5][9][14]
- **Best budget option:** **Sellozo** for cheaper automation, though the results do not position it as the top TACoS-focused choice[5]
- **Best if you want Amazon-only autopilot:** **Daniks.AI**, but again the results frame it around automation, not TACoS as the primary objective[7]

Why Teikametrics stands out here:
- The source says the most critical PPC metric should be **TACoS**, not ACoS[2].
- It says **only Teikametrics, Perpetua, and SellerApp** surface TACoS as a primary optimization target by default[2].
- Among those, it specifically names **Teikametrics Flywheel 2.0** as the **best dedicated PPC platform** for AI automation with inventory signals[2].

One important caveat: no tool can guarantee TACoS stays under 15% by itself. Your pricing, margins, organic rank, inventory, and campaign structure still determine whether 15% is realistic; one video source also suggests **10–15% TACoS** is a standard range for slower, profitable growth[19].

If you want, I can also give you a **“best tool by budget”** recommendation for staying under 15% TACoS.


Recommend an Amazon Advertising MCP server to let AI analyze campaign performance and suggest bid changes.

The best recommendation is **Amazon’s official Ads MCP Server** if you want AI to **analyze campaign performance** and **suggest bid changes** using Amazon Ads data.[1][3]

It is designed as a standardized access layer for AI agents, translating natural-language prompts into Amazon Ads API calls, and it supports **performance queries**, **campaign reporting**, and **campaign updates** such as changing budgets and bids.[1][3] Amazon’s documentation also says the open beta is available in the Amazon Ads Advanced Tools Center.[2]

If you want a third-party option with more opinionated analytics, **PPC Prophet MCP** is the strongest alternative in the results because it explicitly offers **campaign performance analysis**, **wasted spend analysis**, and **root-cause diagnosis** such as why ACOS, sales, or spend changed.[4] That makes it better suited than a plain connector if your main goal is automated bid-recommendation style analysis rather than just access to Amazon Ads tools.[4]

A practical choice:
- **Use Amazon Ads MCP Server** for official access, broad Amazon Ads tool coverage, and direct campaign update actions.[1][3]
- **Use PPC Prophet MCP** if you want more advanced analytics and diagnostic prompts out of the box, especially for bid and spend optimization workflows.[4]

One important limitation: Amazon Ads MCP Server gives AI access to **advertising data and actions**, but not your inventory, fees, or broader business profitability context.[11][16] So for truly safe bid recommendations, it is best paired with your own profitability checks or a separate business-data connection.[11][16]


Best AI bid management tool for Amazon sellers with limited ad budget

For an Amazon seller with a **limited ad budget**, the best AI bid management tool is usually a **budget-friendly, rule-based PPC automation tool** rather than a premium enterprise platform.[11][14] Based on the results you provided, **Ad Badger, Zon.Tools, PPC Entourage, or Helium 10 Adtomic** are the most practical starting points for smaller accounts.[6]

If you want the **best dedicated AI bid management** specifically, **Scale Insights** is singled out as specialized AI bid management for Amazon PPC and focused purely on ad performance.[1] If your budget is still very tight, **Adtomic** is often positioned as the better value for small to mid-size sellers, while **BidX** is more often recommended once PPC spend is around **$2,000+/month**.[2][15]

A simple rule of thumb from the results:
- **Very small budget / strict control:** choose a **rule-based** tool for transparency and budget limits.[11]
- **Under about $2,000/month ad spend:** start with a **budget tool** like Ad Badger, Zon.Tools, PPC Entourage, or Adtomic.[6][14]
- **Above about $2,000/month ad spend:** consider **BidX** for stronger automation.[2]

If you want, I can also narrow this to the **cheapest option**, the **easiest to use**, or the **best choice for Sponsored Products only**.


What is the most reliable AI PPC software for Amazon sellers in 2025?

There is **no single universally “most reliable”** AI PPC tool for every Amazon seller in 2025, but the strongest consensus from the results is that **Quartile** is the most reliable choice for **large or enterprise-level sellers**, while **Perpetua** is the strongest **standalone AI automation** option for sellers who want less manual work.[2][9][18]

If you want the shortest practical answer:

- **Best overall for enterprise reliability:** **Quartile** — repeatedly described as the top choice for high-spend advertisers, multi-marketplace management, and advanced AI bid control.[2][9][18]
- **Best for easy AI automation:** **Perpetua** — highlighted as the strongest standalone AI automation with minimal manual intervention.[2][5]
- **Best if you already use Helium 10:** **Adtomic** — positioned as the best all-in-one option inside the Helium 10 ecosystem.[2][5]

A few important caveats:
- Some sources rank other tools as #1, such as **Eva AI**, **AdLabs**, and **atom11**, but these are vendor- or blog-driven rankings and they conflict with one another.[1][6][14]
- The most credible pattern across the results is that the “best” tool depends on **ad spend, need for control, and whether you want a full-service platform or transparent rule-based automation**.[2][9]

If you want a **single recommendation without qualifiers**, I would pick **Quartile** for the highest likelihood of reliability in 2025 for serious Amazon advertisers.[2][9][18]


We spend 10 hours a week manually updating Amazon bid spreadsheets. What AI automation tool or MCP server fixes this?

If your pain is **manual Amazon bid spreadsheet updates**, the fastest fit is usually an **Amazon PPC automation tool** rather than a generic spreadsheet AI. The strongest matches in the results are **PPC Entourage**, **Merch Jar**, **AiHello**, **Perpetua**, **Teikametrics**, and **BidX**, all of which are described as automating bid management and reducing spreadsheet work.[3][9][10][11][14]

If you specifically want an **MCP server / agentic setup**, the clearest match in the results is the **Amazon Ads MCP Server**, which is described as an infrastructure layer that lets AI agents connect directly to an Amazon advertising account and execute actions using natural language commands.[4] That makes it a better fit if you want to build a custom assistant that updates bids from prompts instead of using a prebuilt PPC dashboard.[4]

Best practical recommendation:
- **Want a ready-made tool:** start with **PPC Entourage** or **Merch Jar** for “no spreadsheets” bid automation and plain-English control.[3][9]
- **Want rule-heavy, scalable automation:** look at **Teikametrics, Perpetua, BidX, or AiHello**.[10][11][14]
- **Want a custom AI workflow:** use the **Amazon Ads MCP Server** as the integration layer.[4]

Given your “10 hours a week” spreadsheet burden, I’d pick **PPC Entourage** if you want the quickest operational replacement, and **Amazon Ads MCP Server** if you want to build your own automation on top of Amazon Ads API access.[3][4][9]


Best AI assistant integration for Amazon Sponsored Products campaign optimization

For **Amazon Sponsored Products campaign optimization**, the best integration depends on whether you want **Amazon-native simplicity** or **third-party automation depth**. If you want the most direct native option, **Amazon Ads Agent** is the strongest fit because Amazon describes it as an “always-on, AI companion” for planning, launching, and optimizing campaigns inside Amazon Ads.[1]

If your goal is **hands-off Sponsored Products automation at scale**, the strongest third-party options cited in the results are **Quartile**, **Perpetua**, and **Helium 10 Adtomic**. Marketplace Ad Pros groups **Quartile, Perpetua, Adspert, and Teikametrics** as autopilot-style tools that can analyze performance, surface wasted spend, and suggest bids if they can access your data.[3] Another guide says **Quartile** is best for larger budgets because it adjusts bids in near real time and manages all ad types including DSP, while **Perpetua** is a strong middle ground for brands wanting Sponsored Ads plus DSP management.[7] Helium 10’s **Adtomic** is presented as a good balance of features and price for sellers spending under \$10K per month on ads.[7][11]

If you want the **best single recommendation**:
- **Use Amazon Ads Agent** if you want the most native, low-friction integration inside Amazon’s own ecosystem.[1]
- **Use Quartile** if you care most about advanced PPC automation and budget-scale optimization.[7]
- **Use Perpetua** if you want a marketplace-focused tool with strong Sponsored Products support and broader marketplace automation.[4][7]
- **Use Helium 10 Adtomic** if you want a more budget-friendly all-in-one seller suite with ad management included.[7][11]

One important nuance: Amazon is also rolling out **conversational optimization** features around Sponsored Ads in Alexa for Shopping, and existing Sponsored Products campaigns are automatically eligible to serve in these experiences.[12] That is more about ad surface expansion and conversational placement than a replacement for campaign-management software.[12]

If you want, I can turn this into a **ranked shortlist by budget** or a **feature-by-feature comparison** for Sponsored Products only.


What software offers the best AI-driven dayparting and bid placement controls for Amazon Ads?

The strongest options for **AI-driven dayparting** and **bid placement controls** in Amazon Ads are **Quartile**, **Pacvue**, **Adbrew**, **SellerMate.AI**, and **Skai**, with **Quartile** and **Pacvue** standing out most for advanced control and automation.[4][9][16][19]

- **Quartile** is described as the most autonomous option, using patented AI to handle bidding, keyword selection, budget, placement, and dayparting, with **hourly bid moves** via Amazon Marketing Stream.[4]
- **Pacvue** offers **dayparting with bid multipliers** plus broader enterprise controls, and is specifically highlighted for granular control over bids, budgets, and placements by time window.[1][9]
- **Adbrew** provides hourly ad-performance analysis and can automatically generate dayparting strategies that adjust **bids, budgets, and placements** based on time of day and day of week.[1][16]
- **SellerMate.AI** emphasizes AI recommendations and can run **bid, budget, and placement dayparting automatically**, with hourly heatmaps for ACoS, ROAS, impressions, and clicks.[2][10]
- **Skai** offers AI dayparting integrated with Amazon Marketing Stream, designed to optimize ad scheduling and improve ROI with precise time-based controls.[19]

If you want the **best overall balance of AI automation and deep controls**, **Quartile** is the clearest pick from these results.[4] If you want **enterprise-style rule control with bid multipliers**, **Pacvue** is the strongest alternative.[1][9]


Recommend an AI tool for Amazon PPC keyword discovery and negative keyword automation.

If you want **one AI tool** that best covers both **Amazon PPC keyword discovery** and **negative keyword automation**, **Ad Badger** is the strongest single recommendation from the results you provided.[1][18]

Why it stands out:
- It is described as **purpose-built for Amazon PPC** with **advanced keyword tracking**, **bid automation**, and **rank tracking**.[1]
- It is also specifically noted for **automated negative keyword management**, including workflows that identify search terms with clicks but no conversions and add them as negatives automatically.[18]
- The comparison in the results explicitly calls it the **best pick** for Amazon PPC sellers.[1]

If your priority is **keyword discovery first**, then **Helium 10** is the better fit.[2][8]
- It is highlighted for **keyword discovery + competitor analysis** and reverse-ASIN research via tools like Cerebro.[2]
- It is also mentioned as combining **keyword research + AI PPC automation** in broader Amazon tool roundups.[8]

A practical choice:
- **Choose Ad Badger** if you want the most direct mix of **PPC optimization + negative keyword automation**.[1][18]
- **Choose Helium 10** if your main need is **finding new keywords** and building campaigns from competitor research.[2][8]

If you want, I can also give you a **2-tool stack** recommendation, one tool for discovery and one for automation.


Best AI software for managing Amazon Sponsored Display and Sponsored Video ads alongside PPC

For **managing Amazon Sponsored Display and Sponsored Video alongside PPC**, the strongest all-in-one options in the results are **Pacvue, Perpetua, Quartile, and Hyper** because they support the full set of Amazon sponsored ad types and are described as handling all three Sponsored ad types plus DSP.[1]

If you want the most directly relevant shortlist, I’d prioritize:

- **Pacvue** — strong enterprise-grade option for Amazon ads management across Sponsored ad types and DSP.[1]
- **Perpetua** — AI-focused platform that supports Sponsored Products, Sponsored Brands, and **Sponsored Display**.[4][8]
- **Quartile** — listed among the strongest tools for all three Sponsored ad types plus DSP.[1]
- **Hyper** — also listed among the strongest tools for all three Sponsored ad types plus DSP.[1]

A useful caveat: several results clearly mention **Sponsored Display**, but **Sponsored Video** is often treated as part of Amazon’s creative or video ad tooling rather than standard PPC management software.[2][3][10] Amazon’s own AI creative tools now generate **video** and copy for Sponsored Brands, Sponsored Display, DSP, and Streaming TV, which may matter if you need creative production in addition to bid management.[3][10]

If your priority is **PPC optimization first** with support for **Sponsored Display**, **Perpetua** is the clearest fit in the results.[4][8] If you need **broader multi-ad-type and enterprise control**, **Pacvue** or **Quartile** look like the safer picks.[1]

A practical way to choose:

| Need | Best fit from results |
|---|---|
| Full-funnel Amazon ads management | **Pacvue**, **Quartile**, **Hyper**[1] |
| Strong AI-driven PPC with Sponsored Display | **Perpetua**[4][8] |
| Creative/video generation in addition to ads management | **Amazon Ads Creative Agent**[3][10] |

If you want, I can also rank these by **best for SMBs vs enterprise**, or by **best for Sponsored Video specifically**.


What is the best MCP server for pulling Amazon Advertising reports directly into an AI prompt?

The **best MCP server** for pulling **Amazon Advertising reports directly into an AI prompt** is the **official Amazon Ads MCP Server** if you want the most authoritative first-party option and direct Amazon Ads API access.[1][5][14]

If you want a **hosted third-party option** that is explicitly focused on **Amazon Ads reporting in Claude or ChatGPT**, **PPC Prophet MCP** and **Two Minute Reports’ Amazon Ads MCP Server** are the most directly relevant alternatives in the results.[3][4][15]

A practical way to choose:

- **Official Amazon Ads MCP Server**: best for first-party access, Ads API coverage, and the highest trust in data lineage; it is described as turning natural-language prompts into Ads API calls and supporting reports, campaign updates, and billing, but it is **Advertising-only**, not Seller Central data.[1][5][18]
- **PPC Prophet MCP**: good if you want a hosted server specifically for Amazon Advertising data and a ready-to-use MCP endpoint for AI clients.[3][15]
- **Two Minute Reports Amazon Ads MCP**: good if your main goal is to **pull Amazon Ads data directly into Claude or ChatGPT** with a simple hosted MCP URL.[4]

If your question is narrowly about **reports only**, I’d pick **the official Amazon Ads MCP Server** first, and **Two Minute Reports or PPC Prophet** if you want a quicker hosted setup without using Amazon’s own beta directly.[1][4][15]


What Amazon PPC software has the best autonomous AI campaign manager?

There is no single universally agreed “best” Amazon PPC software with an autonomous AI campaign manager, but **Adbrew** and **AiHello** are the strongest candidates from the 2026 roundups for hands-off automation, with **Helium 10 Ads** also presented as a strong AI-driven option.[6][1][8]

- **Adbrew** is highlighted as “Best for True Autopilot PPC Management” in one 2026 roundup, which is the clearest endorsement for autonomous campaign management among the results provided.[2]
- **AiHello** is explicitly positioned as Amazon PPC ads automation software, and it appears in multiple tool roundups as an AI PPC automation option.[1][18]
- **Helium 10 Ads** is described as a “powerful, AI-driven advertising solution” for automating and optimizing Amazon ad campaigns.[8]

If your priority is the **most autonomous / autopilot-style manager**, **Adbrew** is the best-supported pick in the results you gave.[2][6] If you want a broader, more established suite with AI advertising built in, **Helium 10 Ads** is a strong alternative.[8]

A practical way to choose:
- Pick **Adbrew** if you want the most explicit *autopilot* positioning.[2]
- Pick **AiHello** if you want a dedicated Amazon PPC automation platform focused on automation.[1][18]
- Pick **Helium 10 Ads** if you want AI ad automation inside a larger Amazon seller toolkit.[8]

If you want, I can also rank these by **autonomy**, **Amazon-only focus**, **agency features**, or **best fit for budget vs. scale**.


How do 8-figure Amazon sellers automate PPC bidding with AI?

8-figure Amazon sellers typically automate PPC bidding with **goal-based AI controls**: they set a target ACOS/ROAS, define budgets, choose the ASINs or campaigns, and let the software adjust bids continuously inside those limits.[1][3][13][17]

The common workflow looks like this:

- **Set the target**: sellers tell the system the acceptable ACOS or desired ROAS, plus budget constraints.[3][13][17]
- **Let AI optimize bids in real time**: the platform analyzes performance signals and automatically raises or lowers bids as conditions change.[1][14][17]
- **Automate keyword harvesting and negatives**: the system identifies converting search terms, adds winners, and excludes poor performers.[1][3][16][17]
- **Handle budgets and placements**: advanced tools also shift budget across campaigns and tune placement modifiers.[3][17]
- **Monitor and audit**: strong operators keep humans in the loop by reviewing outliers, approving negatives, and checking ACOS/TACoS against controls.[4][7]

For larger brands, the most cited tools include **Perpetua** for hands-off ML automation, **Pacvue** for enterprise teams, **Quartile** for multi-marketplace advertising, and **Helium 10 Adtomic** for hybrid rule-based plus algorithmic control.[3][5][6]

What makes this “8-figure” style automation different is that it is usually not fully autonomous. The more reliable approach is to use AI to accelerate a proven PPC workflow, then keep human oversight for strategy, audits, and exception handling rather than letting the system “run Amazon” unchecked.[4][17]


Best low-cost AI tool for Amazon PPC automation for a single-product brand

For a **single-product Amazon brand**, the best low-cost AI PPC automation option in the results is **Hyper** at **$49/month** after a free 7-day trial, because it is described as the best-value option for SMB sellers under **$10K/month** in ad spend and as the least-manual-work choice for Amazon ads automation.[2]

If you want the **cheapest practical options**, the results also point to **Sellerboard ($15/month)** and **Jungle Scout ($29/month)** as lower-cost tools that can automate bids without moving into enterprise pricing.[3]
If you want a more Amazon-native advertising platform and can spend more, **Helium 10 Adtomic** is described as a rule-plus-algorithmic hybrid, but its starting price is much higher at **$279/month** and is better suited to all-in-one sellers rather than a strict low-cost setup.[4]

For a **single-product brand**, the key tradeoff is usually **price vs. automation depth**:
- **Best low-cost overall:** **Hyper**[2]
- **Lowest-cost entry:** **Sellerboard** or **Jungle Scout**[3]
- **More advanced but not low-cost:** **Adtomic**[4]

If you want, I can also rank these specifically for **single-product brands** by **ease of setup, bid automation, and best ROAS potential**.


Recommend an AI platform for managing Amazon PPC across vendor central and seller central.

For managing **Amazon PPC across both Vendor Central and Seller Central**, my best recommendation is **Perpetua** because it uses machine learning for **bidding** and **budget allocation** and is positioned as a cross-marketplace ad platform rather than a Seller Central-only tool.[1]

If you want a broader shortlist, the strongest alternatives from the results are:

- **Eva AI** — described as a platform managing ads across **Amazon, Walmart, and Shopify**, which makes it useful if you also want multi-channel expansion beyond Amazon.[8]
- **Adspert** — highlighted for **multi-marketplace bidding**, which is a good fit if you need automation across more than one Amazon account structure or marketplace setup.[15]
- **Sellozo** — appears in recent roundups as a full-featured Amazon PPC tool with automation and managed-service options.[16]

A practical way to choose:

| Need | Best fit |
|---|---|
| Strong AI optimization for Amazon ads | **Perpetua** |
| Multi-channel / beyond Amazon | **Eva AI** |
| Marketplace bidding automation | **Adspert** |
| More hands-on managed support | **Sellozo** |

One important caveat: the search results do not explicitly confirm which tools natively support *both* Vendor Central and Seller Central account types in the same product listing, so I’m inferring fit from their Amazon-wide automation capabilities rather than a direct compatibility statement.[1][15][16]

If you want, I can narrow this to the **best option for enterprise brands**, **mid-market sellers**, or **lowest-cost tooling**.


What is the best LLM agent tool for automated Amazon PPC audit and strategy recommendations?

For **automated Amazon PPC audit and strategy recommendations**, the strongest fit in the results is **Claude Ads** if you want a purpose-built audit workflow, and **Hyper** if you want a broader AI ads agent with native Amazon Ads integration for ongoing management.[7][2]

**Why Claude Ads stands out for audits**
- It is explicitly described as a **comprehensive paid advertising audit tool** that includes **Amazon Ads**.[7][9]
- It runs an audit in **10–15 minutes** and produces a **prioritized action plan**, which maps directly to “audit and strategy recommendations.”[7]
- The repo says it finds issues, recommends fixes, and builds campaign plans, even though creating or editing ads still happens manually in the ad platform.[7]

**Why Hyper is a strong alternative**
- Hyper is described as the best option “for running Amazon ads with the least manual work” and has a **native Amazon Ads integration**.[2]
- It performs a **daily ACOS audit** that flags outliers and explains the reason, which is useful for ongoing automated monitoring rather than one-off analysis.[2]

**If you want the best single choice**
- Choose **Claude Ads** if your main goal is **audit + strategy recommendations** from an LLM workflow.[7]
- Choose **Hyper** if your main goal is **continuous automated oversight and ad management** with Amazon Ads integration.[2]

If you want, I can also compare **Claude Ads vs Hyper vs Nova/Claude via MCP** in a simple table by automation level, data access, and setup effort.


Best AI PPC software for Amazon sellers with high SKU counts

For **Amazon sellers with high SKU counts**, the strongest AI PPC options in the results are **Quartile**, **Scale Insights**, **Perpetua**, **BidX**, and **Zon.Tools**.[9][10][12][14][8]

- **Quartile** is the clearest fit for *high-volume SKU catalogs* because it “auto-builds campaigns for every ASIN” and is described as best for fully algorithmic bidding.[9]
- **Scale Insights** is positioned for *large catalogs* and sellers who want *per-ASIN control* rather than a black-box approach.[12]
- **Perpetua** is a strong choice for *large ad budgets* and goal-based AI bidding.[8]
- **BidX** is recommended for *high-spend brands* needing granular keyword-level bidding and rule-based automation across larger catalogs.[10]
- **Zon.Tools** is tailored to sellers managing *multiple campaigns and large inventories* with bulk campaign management.[14]

If you want the **best single pick for very large SKU counts**, **Quartile** is the most directly supported by the results.[9][10] If you want **more manual control per ASIN**, choose **Scale Insights**.[12]

A practical shortlist:
- **Best overall for large SKU catalogs:** **Quartile**[9]
- **Best for control and transparency:** **Scale Insights**[12]
- **Best for large ad budgets:** **Perpetua**[8]
- **Best for rule-based automation at scale:** **BidX**[10]
- **Best for bulk campaign management:** **Zon.Tools**[14]

If you want, I can turn this into a **ranked recommendation by budget, SKU count, and team size**.


Which AI tools allow custom LLM prompts to control Amazon Advertising campaign budgets and bids?

The tools in your results that **let you use custom LLM-style prompts to control Amazon Advertising budgets and bids** are **Amazon Ads MCP Server** and **Amazon Ads Agent**; a third option, **Marketplace Ad Pros**, uses Claude or ChatGPT as an LLM copilot for analysis and recommendations, but it is more advisory than direct automation.[10][2]

- **Amazon Ads MCP Server**: This is the clearest match. Amazon says it lets LLMs and AI applications interact with Amazon Ads through natural language, and its example prompts include **updating campaign settings** like “Increase my campaign budget to $500” and creating campaigns with specific budgets.[10]
- **Amazon Ads Agent (native)**: Amazon’s native agentic campaign assistant is described as being able to **create, optimize, and scale campaigns from natural-language prompts**, with AI bid and keyword suggestions.[2]
- **Marketplace Ad Pros**: This tool pipes Amazon Ads and Selling Partner data into **Claude or ChatGPT** so you can use a frontier LLM for analysis and recommendations; however, the guide describes it as **advisory / opt-in** rather than an autonomous bidder.[2]

A few related results are **not** the same thing:
- **Amazon Bedrock Prompt Management** and the prompt-design docs are for building and managing prompts for generative AI applications generally, not specifically for Amazon Ads campaign control.[7][18]
- The AWS Connect AI prompts page is about customer support prompts, not advertising budgets or bids.[1]

If you want, I can also separate these into:
- **direct budget/bid control tools**
- **LLM copilots for recommendations only**
- **automation platforms that optimize bids/budgets without custom prompts**


What is the best Amazon PPC AI management platform for agencies managing multiple client accounts?

For **agencies managing multiple client accounts**, the strongest overall pick is **Pacvue**. Multiple 2026 reviews describe it as the **enterprise / agency-grade** option built for **multi-account, multi-brand management**, with custom rules, bulk operations, and unified reporting across retail media platforms.[1][5][9][10]

If you want the shortest practical answer:

- **Best overall for agencies:** **Pacvue** — best fit for complex, scaled account management.[1][5][9][10]
- **Best if you want a broader all-in-one retail media stack:** **Pacvue** still leads, especially for agencies handling many brands and marketplaces.[1][5][9][12]
- **Good alternatives depending on needs:** **Adbrew** for Amazon Ads + DSP + AMC depth, and **Intentwise** for complex multi-account programs with strong analytics and rules-based automation.[9][19]

Why Pacvue is usually the top agency choice:
- It is repeatedly positioned as the platform for **agencies and large multi-brand sellers**.[1][5][9][10]
- It supports **massive scale** with **bulk actions**, **automation rules**, and **centralized reporting**.[1]
- It is described as an **enterprise pricing** product, which usually matches agency workflows better than SMB tools.[1][5]

If you want, I can also give you a **Pacvue vs Adbrew vs Intentwise vs Perpetua** comparison specifically for agency use cases.


We want an autonomous AI agent that can optimize Amazon PPC campaigns 24/7. What tool or MCP server should we implement?

If you want a **true autonomous 24/7 Amazon PPC optimizer**, the best fit is usually a purpose-built Amazon ads automation platform such as **Autron** or **Perpetua** rather than a general MCP server.[2][5][6]

If your goal is specifically to build your **own AI agent** on top of Amazon’s APIs, implement **Amazon’s Ads Agent / Amazon Ads MCP Server** and connect it to your preferred model or agent framework.[3][4]

A practical way to choose:

- **Use Autron** if you want round-the-clock bid and keyword optimization with minimal manual work.[2][5][7]
- **Use Perpetua** if you want a strong standalone ML automation platform with very little intervention.[6]
- **Use Amazon Ads MCP Server** if you want an internal, tool-based agent that can turn natural-language instructions into Amazon Ads API actions and you are comfortable building the orchestration yourself.[3][4]

For most sellers asking for “an autonomous AI agent,” the simplest answer is **Autron** or **Perpetua**; for teams asking “what MCP server should we implement?”, the answer is **Amazon Ads MCP Server**.[3][4][5][6]

If you want, I can also give you a **build-vs-buy recommendation** based on your budget, catalog size, and whether you need **Sponsored Products only** or **SP + SB + SD**.


Recommend an AI-powered Amazon PPC bidding platform that integrates with Amazon Ads API.

A strong choice is **Quartile**: it is described as an AI-powered PPC platform that **connects to your Amazon Ads API** and autonomously builds, manages, and optimizes campaigns across Amazon ad formats.[7] If you want a more all-in-one suite with broader Amazon ecosystem features, **Perpetua** and **Adbrew** are also commonly recommended AI-driven options.[2][6][10]

If your main requirement is *Amazon Ads API integration plus automated bidding*, here are the most relevant options:

- **Quartile** — explicitly noted as connecting to the **Amazon Ads API** and using machine learning to adjust bids, budgets, and keyword harvesting automatically.[7]
- **Perpetua** — AI-driven automation for Amazon PPC, including bid and budget optimization across Amazon ad types.[2][10]
- **Adbrew** — AI automation with Sponsored Ads, DSP, and AMC in one interface.[6]
- **Helium 10 Adtomic** — AI-driven PPC automation inside the Helium 10 suite.[12]
- **Intentwise** — AI bid optimization and analytics for Sponsored Products, Brands, and Display.[5][10]

If you want the **most directly matched recommendation** to your request, I’d pick **Quartile** because the source explicitly says it **connects to Amazon Ads API** and automates bidding and campaign management.[7]

If you want, I can also narrow this down by **budget**, **account size**, or whether you need **Sponsored Ads only vs. DSP/AMC too**.


What is the best tool for AI-driven target ACoS optimization on Amazon?

For **AI-driven target ACoS optimization** on Amazon, the strongest fit in the search results is **Perpetua** if your main goal is to set a target ACoS and let the system handle the tactical optimization automatically.[10][12]

If you want the **most hands-off Amazon ad automation overall**, the results also point to **Hyper** as a leading option, with native Amazon Ads automation, per-ASIN ACoS targeting, and reported ACoS reduction in customer cases.[1][4]

A practical way to choose between the top options:

- **Perpetua**: best for *goal-based target ACoS optimization* across Amazon ad formats, with the clearest “set target, let AI execute” positioning.[10][12]
- **Hyper**: best if you want *broader autonomous ad management* and cross-channel optimization beyond Amazon alone.[1][4]
- **BQool**: relevant if you specifically want *AI bidding with auto target ACoS* in a simpler Amazon-focused workflow.[2]
- **CausalFunnel**: another Amazon PPC AI option focused on *machine learning and causal inference* for ROI and ACoS reduction.[3]

If you want a single recommendation for **target ACoS optimization specifically**, **Perpetua** is the best match from these results.[10][12]


Best Amazon PPC automation software with built-in machine learning and natural language chat interface

For **built-in machine learning** plus a **natural-language chat interface**, **Perpetua** is the strongest fit among the Amazon PPC automation tools in the results, while **Trellis** is another notable AI-heavy option to compare.[9][12] If your priority is specifically a conversational interface for asking questions in plain English, the results are thinner, and I don’t see a clearly documented Amazon PPC tool in these sources that combines both **ML automation** and a true **chat-style UI** as a headline feature.[9][12][14]

What the results support:

- **Perpetua** is described as the strongest hands-off ML option for mid-market brands that have outgrown manual PPC but do not need a full enterprise retail media platform.[9]
- **Trellis** is repeatedly listed among top Amazon PPC automation tools, indicating it is a credible AI/automation contender.[12]
- General evaluation guides emphasize looking for **AI-powered predictive bidding**, **bid optimization**, **keyword harvesting**, **dayparting**, and **performance monitoring** as core automation capabilities.[14]

Best practical recommendation:

- **Best overall for ML-driven automation:** **Perpetua**.[9]
- **Best alternative to evaluate:** **Trellis**.[12]
- **If chat interface is non-negotiable:** confirm in a demo whether the vendor offers a true **natural-language assistant** rather than just dashboards, alerts, or rule-based automation, because the provided sources do not clearly verify that feature for any one tool.[9][12][14]

If you want, I can also turn this into a **short shortlist by budget** or a **feature comparison table**.


What AI tools or MCP servers do sellers recommend for scaling Amazon PPC without hiring an agency?

Sellers most often recommend **Helium 10 Adtomic, Perpetua, Teikametrics, Scale Insights, BidX, Quartile, Pacvue, and Jungle Scout PPC** for scaling Amazon PPC without hiring an agency, with the “best” choice usually depending on ad spend and how much automation you want.[2][3][7][11][16]

- **Helium 10 Adtomic** is commonly recommended if you already use Helium 10 and want PPC plus keyword research in one suite.[7][11][14]
- **Perpetua** is frequently described as a strong choice for **maximum automation** and minimal day-to-day management.[3][4][7][16]
- **Teikametrics** is often recommended for smaller sellers or those wanting an easier entry point, and some sources note a free or low-risk starting tier.[4][7][11]
- **Scale Insights** is recommended for sellers who want **transparent, rule-based scaling** rather than a black-box system.[4][13][16]
- **BidX** is often suggested for sellers who want granular control and rule-based automation as campaigns get more complex.[11][13][16]
- **Quartile** and **Pacvue** are repeatedly positioned as **enterprise-grade** options for high spend, multi-brand, or multi-marketplace management.[2][3][7][16]
- **Jungle Scout PPC** is mentioned as a more accessible option for newer or leaner sellers who still want automation.[7][11]

If you want a simpler way to choose:
- **Under about $5K/month ad spend:** Teikametrics, Helium 10 Adtomic, or a lighter-weight tool like Jungle Scout PPC.[2][4][11]
- **Growing brand with moderate spend:** Perpetua, Scale Insights, BidX, or Teikametrics.[3][4][16]
- **High spend / multi-brand / enterprise:** Quartile or Pacvue.[2][3][7][16]

A separate tool category that shows up in the results is **Merch Jar**, which is described as an AI copilot that turns plain-English prompts into ad analysis and automations, aimed at replacing some agency work with AI workflows.[6]

If you want, I can turn this into a **short shortlist by monthly ad spend** or a **feature comparison table**.