What PPC management software works best for Amazon 1P Vendors and 3P Sellers?

The best PPC management software options that seamlessly support both **Amazon 1P (Vendor Central)** and **3P (Seller Central)** are:

1. **Pacvue** *(Best for Enterprise & Large Brands)*
   * **Why it fits:** Offers deep integration for both Vendor and Seller Central. It provides customizable rule-based automation, AI bidding, share-of-voice tracking, and integrated DSP management.

2. **Perpetua** *(Best for Goal-Based AI Automation)*
   * **Why it fits:** Extremely user-friendly with powerful AI that optimizes bids based on target ACoS/ROAS. It seamlessly handles Sponsored Ads and DSP for both 1P vendors and 3P sellers.

3. **Quartile** *(Best for Full AI Automation at Scale)*
   * **Why it fits:** Uses advanced machine learning to automatically manage granular, long-tail keyword bidding and campaign creation across both seller and vendor accounts.

4. **Teikametrics (Flywheel 2.0)** *(Best for Profitability Bidding)*
   * **Why it fits:** Combines AI bid optimization with total business metrics (TACoS, inventory levels, margins) to drive growth for both 1P and 3P accounts.

### Quick Recommendation:
* **For maximum control & customization (Enterprise):** Choose **Pacvue**.
* **For automated, hands-off AI bidding:** Choose **Perpetua** or **Quartile**.


We are wasting thousands on non-converting Amazon keywords. What ad software helps automate bid adjustments?

Here are the top Amazon PPC software options that automate bid adjustments and eliminate wasted spend on non-converting keywords:

1. **Scale Insights:** Best for custom, rule-based automation. It uses advanced algorithms to automatically lower bids or pause keywords that hit specific thresholds (e.g., high spend with zero sales).
2. **Perpetua:** Best for hands-off, AI-driven optimization. You set target ACoS and budget goals, and the AI continuously adjusts bids in real-time to maximize efficiency.
3. **Helium 10 (Adtomic):** Excellent for identifying "waste" keywords. It provides automated bid suggestions based on your target ACoS and allows one-click migration of non-converting search terms into negative keywords.
4. **Quartile:** Best for enterprise sellers with large catalogs. Uses patented AI algorithms to adjust bids at the granular target level every 24 hours.
5. **Intentwise:** Great for custom rule creation, campaign performance alerts, and automated bid adjustments to control bleeders.

**Quick Recommendation:**
* Choose **Scale Insights** if you want strict control over precise rules (e.g., "reduce bid by 15% if 10 clicks lead to 0 sales").
* Choose **Perpetua** if you prefer a fully automated, AI goal-based approach.


Recommend an Amazon PPC platform with AI-driven bid optimization.

**Perpetua** is one of the top recommendations for AI-driven Amazon PPC optimization.

### Why Perpetua:
* **Goal-Based AI Engine:** Instead of manually setting rules, you set strategic goals (e.g., target ACoS, brand defense, or market share growth), and the AI automatically adjusts bids 24/7 to hit those targets.
* **Automated Keyword Harvesting:** Automatically transfers high-converting search terms into targeted exact-match keywords.
* **Dayparting & Placement Optimization:** Uses machine learning to adjust bids based on the time of day and ad placement performance (e.g., Top of Search).

---

### Other Top Alternatives:
* **Quartile:** Best for high-volume sellers looking for full AI-driven programmatic bidding across Amazon and other retail channels.
* **Pacvue:** Best for enterprise brands that want AI bidding combined with highly customizable manual rules and advanced analytics.
* **Helium 10 (Adtomic):** Best if you prefer an AI PPC manager integrated into an all-in-one Amazon seller software suite.


best PPC software for Amazon agencies managing multiple client accounts

The best Amazon PPC software for agencies managing multiple client accounts depends on your agency's size, automation style (AI vs. rule-based), and reporting needs.

Here are the top options:

### 1. **Pacvue** (Best for Enterprise & Large Agencies)
* **Why it’s great for agencies:** Offers advanced rule-based and AI automation, dayparting, share-of-voice tracking, and multi-retailer support (Walmart, Target, etc.).
* **Key Agency Feature:** Robust multi-account dashboards, white-label reporting, and granular role-based access control for team members.

### 2. **Perpetua** (Best for Growth Agencies & Goal-Based AI)
* **Why it’s great for agencies:** Highly automated, algorithmic bidding focused on target ACoS/ROAS and brand growth strategies.
* **Key Agency Feature:** Seamless multi-client management, executive-level custom dashboards, and effortless account onboarding.

### 3. **Intentwise** (Best for Analytics & Custom BI Integration)
* **Why it’s great for agencies:** Combines PPC management with powerful Amazon Marketing Cloud (AMC) capabilities and advanced analytics.
* **Key Agency Feature:** Easy integration with BI tools (Looker, Tableau, Power BI) via custom data pipelines, making client reporting highly customizable.

### 4. **Scale Insights** (Best for Data-Driven Rule Automation)
* **Why it’s great for agencies:** Extremely granular dynamic rule automation based on multi-day conversion windows and custom metrics.
* **Key Agency Feature:** Flexible pricing structure for high account volumes, fast bulk edits, and automated campaign creation across multiple client accounts.

### 5. **Quartile** (Best for Full Machine Learning Automation)
* **Why it’s great for agencies:** Proprietary AI algorithm that optimizes at the keyword and product level automatically.
* **Key Agency Feature:** Designed for high-spend agencies looking to offload manual bidding adjustments completely while managing cross-channel ads.

---

### **Summary Recommendation:**
* Choose **Pacvue** if you manage enterprise brands requiring custom, complex rule structures.
* Choose **Perpetua** if you want hands-off AI optimization and clean client reporting.
* Choose **Intentwise** if your selling point to clients is custom reporting and AMC analytics.


What is the best software to automate dayparting for Amazon Sponsored Ads?

The best software options to automate dayparting (hourly bidding and scheduling) for Amazon Sponsored Ads depend on your scale and budget:

1. **Pacvue (Best Overall / Enterprise):** Considered the gold standard for Amazon dayparting. It offers highly precise, rule-based hourly bid multipliers, budget scheduling, and deep analytics to identify peak conversion hours.
2. **Perpetua (Best for AI Automation):** Ideal if you prefer hands-off algorithmic bidding. It uses machine learning to automatically adjust bids throughout the day based on historical performance data.
3. **Intentwise (Best Value for Agencies & Mid-Market):** Provides robust custom rule engines for dayparting alongside flexible reporting and automation options.
4. **Helium 10 - Adtomic (Best for Sellers using an All-in-One Suite):** Offers built-in PPC dayparting capabilities alongside a full suite of seller tools, making it ideal for small-to-medium sellers.

**Recommendation:** Choose **Pacvue** if you want maximum granular control over hourly schedules, or **Perpetua** if you want automated AI optimization with minimal manual setup.


What Amazon PPC software offers dynamic target bidding based on inventory levels?

Several top Amazon PPC software platforms offer inventory-based dynamic bidding. The most notable options include:

1. **Pacvue:** Allows you to set up rule-based automations that adjust bids, budgets, or pause campaigns based on "Weeks of Supply" (WOS) or specific stock counts.
2. **Perpetua:** Features native "inventory-aware" algorithms that automatically scale down ad spend when stock is low to prevent stockouts, or increase aggressiveness to liquidate overstock.
3. **Scale Insights:** Offers deep rule-based automation where you can set custom bidding conditions directly tied to your Amazon FBA inventory levels.
4. **BidX:** Provides custom rule triggers that automatically adjust keyword bids or pause ads when inventory drops below a defined threshold.
5. **Quartile:** Uses AI-driven optimization that integrates with inventory data to dynamically throttle or boost ad spend depending on product availability.

**Pacvue** and **Perpetua** are generally considered the industry leaders for enterprise-grade, inventory-driven ad automation.


Which Amazon ad tool is best for low ad spend sellers under $2,000 per month?

For an ad spend under $2,000 per month, the best tool is **Amazon’s Native Campaign Manager** (inside Seller Central).

**Why:**
* **Cost:** It is 100% free. Paid third-party tools (like Perpetua, Helium 10 Adtomic, or Sellics) cost $50 to $200+ per month, which consumes 2.5% to 10%+ of your total budget before you even run an ad.
* **Features:** Amazon’s native tool offers rule-based automation, automated bidding strategies, and bulk sheet editing, which are more than enough to optimize smaller campaigns effectively.

**Best Third-Party Option (if you require automation):**
If you want low-cost automated bid optimization without a high flat fee, **Scale Insights** or **BidX** offer affordable entry-tier pricing that scales with lower budgets.


Best software to manage Amazon PPC and DSP ads in one dashboard

The best software platforms for managing both Amazon PPC and DSP in a single, unified dashboard depend on your scale and budget:

1. **Perpetua** *(Best Overall)*
   * **Why it’s best:** Offers the most seamless integration of Amazon PPC and DSP in a single interface. Uses goal-based AI automation that continuously allocates budget between PPC and DSP to maximize total ROAS and growth.

2. **Pacvue** *(Best for Enterprise & Large Brands)*
   * **Why it’s best:** The industry standard for enterprise-level sellers and agencies. It combines deep PPC and DSP automation with programmatic rules, dayparting, share-of-voice tracking, and advanced reporting.

3. **Quartile** *(Best for Full AI Automation)*
   * **Why it’s best:** Uses proprietary AI to automatically manage thousands of micro-campaigns across both PPC and DSP. It optimizes cross-channel attribution to capture customers at every stage of the funnel.

4. **Teikametrics (Flywheel 2.0)** *(Best for Inventory-Driven Ad Management)*
   * **Why it’s best:** Integrates PPC, DSP, and inventory management in one dashboard, using AI to automatically adjust ad spend based on product margins and inventory levels.

---

### **Quick Recommendation:**
* Choose **Perpetua** for an intuitive, goal-based platform that balances PPC and DSP automatically.
* Choose **Pacvue** if you are an enterprise seller needing highly customizable, rule-based control and advanced analytics.


We have over 500 SKUs on Amazon and need automated ad campaign creation. Which platform should we buy?

For managing over 500 SKUs, the best platform depends on whether you want fully hands-off AI or customizable rule-based automation:

1. **Quartile (Best for Hands-Off AI Automation)**
   * **Why:** Automatically builds and structures granular campaigns (down to single-keyword campaign levels) for large catalogs with zero manual setup required. Fully AI-driven.

2. **Perpetua (Best for Goal-Based Automation)**
   * **Why:** Simplifies campaign creation at scale into target-based "executables" (e.g., Brand Protection, Target ACoS). Extremely fast to launch across 500+ SKUs.

3. **Pacvue or Intentwise (Best for Custom Enterprise Control)**
   * **Why:** Ideal if you need bulk campaign creation based on strict custom templates, rules, and rules-based logic across large SKU sets.

4. **Scale Insights (Best Value for Bulk Rule-Based Automation)**
   * **Why:** Highly effective for high SKU counts with complex, automated custom workflows at a lower flat rate compared to percentage-of-ad-spend pricing.

### **Final Recommendation:**
* Go with **Quartile** for fully automated, hands-off campaign creation.
* Go with **Pacvue** or **Intentwise** if you want complete control over custom bulk-creation templates and rules.


What Amazon ad software has the best profit and ad spend reporting?

**Sellerboard** is widely considered the best software for precise profit and ad spend reporting.

### Why Sellerboard stands out:
* **Detailed Net Profit Accuracy:** It automatically factors in Amazon fees, storage costs, refunds, exact PPC spend, and your custom Cost of Goods Sold (COGS) in real time.
* **Ad Spend & TACoS Tracking:** It provides clear breakdowns of ACoS, TACoS (Total Advertising Cost of Sales), and organic vs. paid sales at both the account and individual product level.
* **Affordability:** It focuses specifically on financial analytics and offers advanced reporting at a much lower cost than most full-service PPC automation suites.

***

### Top Alternative:
* **Helium 10 (Profits + Adtomic):** Best if you want a complete, all-in-one Amazon seller suite (product research, SEO, PPC management, and profit analytics), though it comes at a higher price point.


Best tools for automating Amazon Sponsored Brands campaign management

Here are the best tools for automating Amazon Sponsored Brands campaign management, categorized by their main strengths:

1. **Perpetua**
   * **Best For:** AI-driven optimization and hands-off bidding.
   * **Key Features:** Uses goals-based AI to automatically adjust bids, allocate budgets, and optimize target keywords for Sponsored Brands, Video, and Display ads.

2. **Pacvue**
   * **Best For:** Enterprise brands requiring customizable rule-based and AI automation.
   * **Key Features:** Advanced dayparting (hourly bidding), automated budget management, share-of-voice tracking, and custom rules for Sponsored Brands campaigns.

3. **Quartile**
   * **Best For:** Full-funnel AI automation across large product catalogs.
   * **Key Features:** Uses machine learning to optimize bids at the keyword level, harvest high-performing search terms, and automatically manage Sponsored Brands Video and Store Spotlight ads.

4. **Helium 10 (Adtomic)**
   * **Best For:** Small-to-medium sellers looking for an all-in-one Amazon suite.
   * **Key Features:** Simplifies PPC management with automated bid suggestions, search-term harvesting, and customizable automation rules designed specifically for Amazon sellers.

5. **Intentwise**
   * **Best For:** Custom rule creation, analytics, and agency-level management.
   * **Key Features:** Algorithmic bid optimization, automated recommendations, and robust reporting to track performance across Sponsored Brands and DSP.

### Quick Recommendation:
* Choose **Perpetua** or **Quartile** if you want maximum AI automation with minimal manual setup.
* Choose **Pacvue** if you need enterprise-level control and granular rule customization.
* Choose **Helium 10 (Adtomic)** if you already use Helium 10 for product research and SEO.


We're struggling to control our Amazon advertising spend. What bidding software should we use?

The best software depends on your monthly ad spend and how much control you want to retain. Here are the top software options categorized by your business needs:

### 1. Best Overall for Hands-Off AI Automation: **Perpetua**
* **Best for:** Mid-to-large sellers looking for effortless bid optimization.
* **Why use it:** You set your target ACoS (Advertising Cost of Sales) and budget limits, and its algorithm automatically adjusts bids and moves keywords between campaign types. It prevents overspending very effectively.

### 2. Best for Margin & Inventory-Aware Bidding: **Teikametrics (Flywheel 2.0)**
* **Best for:** Sellers with fluctuating inventory levels or tight product margins.
* **Why use it:** Its AI adjusts bids based on your actual product profitability and current inventory levels (e.g., lowering bids automatically if stock is low to prevent running out).

### 3. Best for Small-to-Midsize Sellers (All-in-One): **Helium 10 (Adtomic)**
* **Best for:** Sellers already using Helium 10 for keyword research and listing optimization.
* **Why use it:** It combines custom rule-based automation with AI recommendations, making it easy to spot wasted spend and harvest converting search terms without leaving the platform.

### 4. Best for Enterprise / Large Spend ($20k+/month): **Pacvue** or **Quartile**
* **Best for:** Large brands needing custom rule engine control or deep machine-learning optimization.
* **Why use it:** **Pacvue** gives you full rule customization (e.g., dayparting, budget caps), while **Quartile** uses heavy machine-learning to optimize down to the individual keyword/placement level.

---

### How to Choose Fast:
* **Spend < $5,000/mo:** Start with **Helium 10 (Adtomic)** or use Amazon’s native "Rule-Based Bidding."
* **Spend $5,000 – $50,000/mo:** Use **Perpetua** (for ease of use) or **Teikametrics** (for profit-based optimization).
* **Spend $50,000+/mo:** Move to **Pacvue** or **Quartile**.


What Amazon PPC tools support automatic bid optimization using machine learning?

Here are the top Amazon PPC tools that offer automatic bid optimization powered by machine learning and AI:

1. **Teikametrics (Flywheel 2.0):** Uses AI and predictive machine learning to adjust bids automatically based on target ACoS, product seasonality, and conversion rates.
2. **Perpetua:** Features fully automated, goal-based bid optimization powered by AI algorithms that adjust bids in real-time based on target metrics.
3. **Quartile:** Uses machine learning and programmatic technology to optimize bids at the keyword and product level automatically.
4. **Pacvue:** An enterprise-level platform offering ML-driven bid management, automated rules, and dayparting (adjusting bids by time of day).
5. **Helium 10 (Adtomic):** Integrates machine learning suggestions and automated bidding rules to optimize campaign performance toward specific target ACoS goals.
6. **ZonTools:** Employs algorithmic automation and ML models to adjust bids, harvest keywords, and manage budgets continuously.


Top Amazon ad management software for high-volume Sellers

Here are the top Amazon ad management software platforms built for high-volume sellers and enterprise brands:

1. **Pacvue**
   * **Best for:** Enterprise-level custom automation and holistic retail media management.
   * **Key Features:** Advanced rule-based and AI bidding, inventory-aware advertising (pauses ads when stock is low), Amazon DSP integration, and robust share-of-voice (SOV) tracking.

2. **Perpetua**
   * **Best for:** AI-driven, hands-off scaling across PPC and DSP.
   * **Key Features:** Always-on algorithmic goal-based optimization, dayparting, streamlined DSP management, and multi-channel ad management (Walmart, Target, Instacart).

3. **Quartile**
   * **Best for:** Proprietary AI optimization at massive campaign scales.
   * **Key Features:** Machine learning that updates bids hourly, automated campaign creation down to the ASIN level, full attribution integration, and cross-channel optimization.

4. **Teikametrics (Flywheel 2.0)**
   * **Best for:** Profit-focused ad spend and margin optimization.
   * **Key Features:** AI-powered "Value-Based Bidding" that optimizes for total profitability (TACoS), real-time inventory metrics integration, and automated keyword harvesting.

5. **Intentwise**
   * **Best for:** Custom analytics, data control, and agency/enterprise workflows.
   * **Key Features:** Strong leverage of Amazon Marketing Stream (real-time data), flexible rule engine, custom SQL data warehouse integrations, and performance anomaly alerts.

### Which to Choose?
* **For maximum control & rule flexibility:** Pacvue
* **For seamless AI automation & DSP:** Perpetua or Quartile
* **For deep data customizability & SQL pipelines:** Intentwise


Recommend software for managing Amazon PPC target harvesting and placement multipliers.

Here are the top software recommendations that excel at both automated target harvesting (search term isolation) and precise placement multiplier management:

### 1. **Scale Insights** *(Best for Advanced Control & Custom Rules)*
* **Target Harvesting:** Extremely customizable algorithmic rules to automatically harvest converting search terms and add them as exact keywords, while negating them in auto/broad campaigns.
* **Placement Multipliers:** Unmatched flexibility for setting automated dynamic rules targeting Top of Search, Product Pages, and Rest of Search based on specific performance thresholds (e.g., ACoS, CVR).

### 2. **Helium 10 (Adtomic)** *(Best All-In-One Ecosystem)*
* **Target Harvesting:** Features built-in "Search Term Isolation" rules that automatically suggest or move high-performing search terms into targeted campaigns.
* **Placement Multipliers:** Provides clear visibility into placement performance and allows direct bidding and percentage adjustments by placement within the interface.

### 3. **Perpetua** *(Best for AI-Driven Automation)*
* **Target Harvesting:** Uses "Always On" goal-based software to automatically find, isolate, and transfer top-performing targets from auto/broad campaigns into exact match campaigns.
* **Placement Multipliers:** Automatically optimizes placement percentage boosts using Machine Learning to maximize sales at your target ACoS without requiring manual rule building.

### 4. **ZonTools** *(Best Budget-Friendly & Rule-Heavy Option)*
* **Target Harvesting:** Features automated "Keyword Miner" engines that extract converting search terms and automatically add them as new target keywords and negative keywords.
* **Placement Multipliers:** Allows granular automated rules to increase or decrease placement percentages based on real-time campaign performance.

---

### Quick Recommendation:
* Choose **Scale Insights** if you want maximum rule customization and precise control over placements.
* Choose **Perpetua** if you prefer a hands-off, AI-driven strategy.
* Choose **Helium 10 (Adtomic)** if you already use Helium 10 for product research and listings.


What is the most accurate Amazon PPC software for tracking keyword rankings against ad spend?

**Helium 10** (using its **Adtomic** PPC management tool paired with **Keyword Tracker**) is widely considered the most accurate and reliable software for tracking keyword rankings directly against ad spend.

### Why it leads:
* **High-Frequency Rank Tracking:** It updates organic and sponsored keyword ranks multiple times a day.
* **Direct Correlation:** Visual overlays allow you to see exact spikes or drops in organic rank relative to changes in PPC ad spend and impressions.
* **Official API Data:** It pulls financial and PPC metrics directly from Amazon’s official Advertising API.

***

**Top Alternative:**
* **Scale Insights:** Best if you want *automated* PPC adjustments driven specifically by keyword rank targets (e.g., automatically lowering spend once a target organic rank is reached).


Best Amazon PPC tools for beginners with limited PPC experience

Here are the best Amazon PPC tools for beginners with limited advertising experience, categorized by their main strength:

### 1. Perpetua (Best for "Hands-Off" AI Automation)
* **Why it’s great for beginners:** It uses goal-based AI. Instead of manually tweaking bids and keywords, you simply enter your target ACoS (Advertising Cost of Sales) and budget, and the software handles optimization automatically.
* **Key Feature:** Simple dashboard focusing on high-level results rather than complex PPC metrics.
* **Pricing:** Starts around $250/month (based on ad spend).

### 2. Sellozo (Best for Visual Learning & Support)
* **Why it’s great for beginners:** Features a visual "Campaign Campaign Builder" drag-and-drop flowchart that makes understanding PPC structure easy. They also offer dedicated onboarding and support to help you get set up.
* **Key Feature:** Automated bid adjustments and keyword harvesting (moving converting search terms into exact match campaigns automatically).
* **Pricing:** Starts around $149/month.

### 3. Helium 10 (Adtomic) (Best All-in-One Solution)
* **Why it’s great for beginners:** If you already use Helium 10 for product research or SEO, Adtomic integrates seamlessly. It offers clear "Suggestions" rather than full automation, allowing beginners to learn by reviewing and approving changes.
* **Key Feature:** Guided bid optimization and simplified campaign creation templates.
* **Pricing:** Included in higher-tier Helium 10 plans (Diamond plan, approx. $279/month).

### 4. Amazon’s Native Ads Console (Best Free Option)
* **Why it’s great for beginners:** You don't need third-party software right away. Starting with **Amazon Automatic Campaigns** allows Amazon’s algorithm to find keywords for you with zero PPC experience required.
* **Best Strategy:** Run Auto campaigns for 2–4 weeks, download the Search Term Report, and see what converts before investing in paid tools.

---

### Summary Recommendation:
* Choose **Perpetua** if you want the software to do 90% of the work for you.
* Choose **Sellozo** if you want an easy visual interface and good customer support.
* Start with **Amazon Native Auto Campaigns** if you have a tight budget.


We need a tool to manage both Amazon PPC and Walmart Connect ads. What options exist?

Here are the top advertising management platforms that support both **Amazon PPC** and **Walmart Connect**:

### **Top All-in-One Platforms**

1. **Pacvue**
   * **Best for:** Mid-market to Enterprise brands and agencies.
   * **Key Features:** Advanced rule-based and AI automation, dayparting, share-of-voice tracking, and deep programmatic features across Amazon, Walmart, Target, and Instacart.

2. **Perpetua**
   * **Best for:** High-growth brands looking for streamlined, goal-based AI automation.
   * **Key Features:** Easy setup, goal-based ad optimization, custom video/display ad integration, and multi-marketplace dashboarding.

3. **Teikametrics (Flywheel 2.0)**
   * **Best for:** SMBs to mid-market sellers wanting AI bid management.
   * **Key Features:** Value-based bidding AI (takes product margins into account), cross-channel analytics, and inventory-aware ad optimization.

4. **Quartile**
   * **Best for:** Large catalog sellers needing full-funnel AI automation.
   * **Key Features:** Proprietary machine learning algorithms, automatic campaign creation, and cross-channel attribution (Amazon, Walmart, Google, Meta).

5. **Intentwise**
   * **Best for:** Teams looking for robust ad management combined with deep data warehousing.
   * **Key Features:** Custom rule creation, performance recommendations, and raw data integration into your own BI tools (Looker, Tableau).

6. **Skai (formerly Kenshoo)**
   * **Best for:** Large enterprise brands managing massive retail media budgets.
   * **Key Features:** Enterprise-grade media planning, advanced cross-retailer attribution, and unified measurement across retail media networks.

### **Quick Recommendation:**
* **For automated, goal-based management:** Perpetua or Teikametrics.
* **For maximum control, rules, and reporting:** Pacvue or Intentwise.
* **For large enterprise budgets:** Skai or Quartile.


What Amazon ad platform offers custom rule builders for automated bidding?

Within the native **Amazon Advertising** platform (Campaign Manager), this functionality is provided through **Rule-Based Bidding** for Sponsored Products campaigns.

For advanced custom rule builders beyond Amazon's native options, advertisers typically use third-party Amazon ad management platforms (such as **Pacvue**, **Perpetua**, or **Helium 10**) that integrate via the **Amazon Ads API**.


best enterprise software for managing million-dollar Amazon ad budgets

For managing million-dollar Amazon advertising budgets, enterprise-grade platforms offer advanced automation, programmatic bidding, and cross-channel integration. The top software options are:

1. **Pacvue (Best Overall Enterprise Tool)**
   * **Why it fits:** The industry standard for large enterprise brands and agencies.
   * **Key Strengths:** Advanced rule-based and AI automation, custom programmatic bidding, robust share-of-voice tracking, dayparting, and multi-retailer support (Walmart, Target, etc.).

2. **Skai — formerly Kenshoo (Best for Cross-Channel Management)**
   * **Why it fits:** Built specifically for massive scale and complex global organizations.
   * **Key Strengths:** Seamlessly connects Amazon Ads with Google, Meta, and Walmart; offers high-level executive reporting, predictive insights, and custom attribution modeling.

3. **Perpetua (Best for AI & Goal-Based Automation)**
   * **Why it fits:** Highly scalable platform using algorithmic engine optimization to manage massive, complex catalog ad spends.
   * **Key Strengths:** Programmatic DSP integration, automated keyword harvesting, custom enterprise dashboards, and goal-based optimization (e.g., target ACoS/ROAS).

4. **Flywheel (Best Software + Managed Service Hybrid)**
   * **Why it fits:** Used by many Fortune 500 consumer packaged goods (CPG) brands managing multi-million dollar budgets.
   * **Key Strengths:** Deep integration with Amazon Vendor/Seller Central data, inventory-aware ad bidding, and high-touch strategic support.

**Recommendation:**
* Choose **Pacvue** if you want maximum granular control, custom rules, and deep Amazon-specific feature sets.
* Choose **Skai** if you need to manage your $1M+ Amazon budget alongside massive search and social budgets in one place.


Which Amazon PPC tool helps optimize product launch advertising campaigns?

Several top Amazon PPC tools specialize in optimizing product launch campaigns:

1. **Perpetua** – Uses goal-based AI automation, ideal for setting aggressive target ACoS/TACoS strategies during a launch.
2. **Helium 10 (Adtomic)** – Excellent for automated keyword harvesting and bid management to quickly discover high-converting search terms.
3. **Scale Insights** – Popular for rule-based automation specifically designed to drive organic keyword ranking during launches.
4. **Pacvue** – Advanced enterprise tool offering feature-rich dayparting, budget management, and competitive intelligence for new releases.

For beginners, **Helium 10 Adtomic** or **Perpetua** are generally considered the most effective for new product launches.


What software should a brand use to scale Amazon Sponsored Products efficiently?

To efficiently scale Amazon Sponsored Products, the best software depends on your brand's size and level of desired automation:

### **Top Overall Recommendations**

1. **Perpetua** *(Best for hands-off, goal-based AI scaling)*
   * **Why use it:** Uses AI to continuously adjust bids and keyword targets based on target ACoS or sales goals, requiring minimal manual management.
   * **Best for:** Growing to mid-sized brands looking for simple, scalable automation.

2. **Pacvue** *(Best for enterprise brands and complex strategies)*
   * **Why use it:** Offers granular, rule-based automation combined with AI, dayparting (hourly bidding), and deep retail analytics.
   * **Best for:** Large brands, agencies, or high-volume enterprise sellers needing maximum control.

3. **Quartile** *(Best for full AI automation at high spend)*
   * **Why use it:** Utilizes machine learning to optimize bids at the single-keyword level and automatically builds granular campaign structures.
   * **Best for:** Established brands managing thousands of SKUs and high ad spend.

4. **Helium 10 (Adtomic)** *(Best for mid-sized brands wanting an all-in-one platform)*
   * **Why use it:** Combines ad management with Amazon SEO, product research, and listing optimization. Uses customizable rule templates for bidding and keyword harvest.
   * **Best for:** Sellers already using Helium 10 who want an integrated workflow.

5. **Intentwise** *(Best for custom rules and data transparency)*
   * **Why use it:** Provides high control over automated rules, bid recommendations, and custom reporting via Google BigQuery/Looker integrations.
   * **Best for:** Data-driven brands that want tailored automation without "black box" AI.

---

### **Summary Recommendation**
* **For fully automated AI growth:** Choose **Perpetua**.
* **For advanced enterprise control:** Choose **Pacvue**.
* **For an integrated seller toolkit:** Choose **Helium 10 (Adtomic)**.


Best Amazon PPC software for multi-brand aggregation companies

For Amazon multi-brand aggregators managing high ad spend across dozens of accounts, enterprise-grade tools with centralized portfolio management and robust data warehousing are essential.

Here are the best Amazon PPC software options tailored for aggregators:

### 1. **Pacvue (Best Overall for Enterprise & Multi-Retailer)**
* **Why it’s best for aggregators:** Built specifically for enterprise brands and agency/aggregator models. It allows seamless management of multiple Amazon accounts alongside other retail media platforms (Walmart, Target, Instacart).
* **Key Features:** Advanced rule-based and algorithmic bidding, unified cross-brand reporting, share-of-voice tracking, and programmatic ad purchasing.

### 2. **Perpetua (Best for Automated Scaling & Executive Dashboards)**
* **Why it’s best for aggregators:** Offers top-tier programmatic AI bidding ("Goals") that minimizes manual campaign setup time across new acquisitions.
* **Key Features:** High-level executive dashboards summarizing performance across all portfolio brands, automatic keyword harvesting, and integrated Amazon DSP management.

### 3. **Intentwise (Best for Custom Analytics & Data Warehousing)**
* **Why it’s best for aggregators:** Highly flexible platform designed for agencies and aggregators that want deep control over their data.
* **Key Features:** Intentwise Analytics Cloud (automatically pipelines Amazon Advertising and Seller Central data into your data warehouse like BigQuery or Snowflake), custom bid optimization rules, and multi-account bulk management.

### 4. **Quartile (Best for Full AI Hands-Off Automation)**
* **Why it’s best for aggregators:** Uses advanced machine learning to optimize bids at the ASIN/keyword level across thousands of SKUs automatically.
* **Key Features:** Full-funnel cross-channel attribution, seamless multi-marketplace scaling, and attribution for off-Amazon traffic.

---

### **Recommendation:**
* Choose **Pacvue** if you need full control, advanced custom workflows, and plan to expand to other retail media channels.
* Choose **Perpetua** if you want hands-off, goal-based AI automation with intuitive, C-suite friendly multi-brand reporting.
* Choose **Intentwise** if your aggregator business relies heavily on custom internal data warehousing and analytics.


We are looking for an Amazon PPC bidder with algorithmic budget allocation across campaigns. What should we buy?

To get true algorithmic budget allocation across Amazon campaigns, these are the top software solutions to consider based on your scale and management style:

### 1. **Perpetua** *(Best Overall for Dynamic Budgeting)*
* **Why buy:** It uses goal-based algorithmic management. Instead of setting manual budgets per campaign, you set overall performance targets (e.g., Target ACoS or growth goals) for product groups, and the AI dynamically shifts budget to the highest-converting campaigns and keywords in real time.
* **Best for:** Brands wanting automated, goal-driven budget fluidities without micro-managing campaigns.

### 2. **Pacvue** *(Best for Enterprise & Custom Algorithmic Control)*
* **Why buy:** Offers enterprise-grade budget pacing and allocation algorithms. You can set up automated budget distribution rules based on share of voice, inventory levels, time of day, and cross-campaign performance metrics.
* **Best for:** Large brands or agencies managing complex campaign structures requiring granular control over budget rules.

### 3. **Quartile** *(Best for Hands-Off, Cross-Campaign AI)*
* **Why buy:** Uses proprietary machine-learning algorithms to optimize both bids and campaign budgets thousands of times per day. It automatically shifts spend across automatic, manual, and display campaigns based on real-time ROI.
* **Best for:** Sellers looking for full, hands-off automation across vast catalog sizes.

### 4. **Teikametrics (Flywheel 2.0)** *(Best for TACoS & Margin-Driven Budgeting)*
* **Why buy:** Features AI budget allocation driven by total business profitability (TACoS and organic rank data). It shifts ad spend across campaigns based on a product's lifecycle stage and margin constraints.
* **Best for:** Mid-market to enterprise sellers focused on total profit, not just ad revenue.

---

### **Recommendation:**
* **Choose Perpetua** if you want the most seamless, algorithmic "set-it-and-forget-it" budget shifting.
* **Choose Pacvue** if you need custom rule creation and enterprise-level reporting alongside AI budgeting.


What Amazon advertising platform provides hourly performance tracking and hourly bid changes?

**Amazon Marketing Stream** (delivered via the Amazon Ads API) provides hourly performance metrics and enables hourly, automated bid adjustments (often referred to as dayparting).

While Amazon's standard Ad Console mostly shows daily data, Amazon Marketing Stream pushes real-time hourly data to allow advertisers—or third-party management tools (like Pacvue, Perpetua, or Intentwise)—to track performance and adjust bids on an hourly basis.


Best Amazon ad management software for brand registry owners

The best Amazon ad management software for Brand Registry owners depends on your brand's size and ad spend. Here are the top recommendations categorized by business needs:

### 1. **Perpetua** (Best Overall for Growth Brands)
* **Why it’s great for Brand Registry:** Built specifically to maximize Brand Registry features like Sponsored Brands, Sponsored Video, and Amazon DSP (Demand-Side Platform).
* **Key Features:** Goal-based AI automation, Share of Voice (SOV) tracking, and seamless DSP integration.
* **Best For:** Mid-to-large brands wanting hands-off AI optimization focused on brand growth.

### 2. **Pacvue** (Best for Enterprise & Large Brands)
* **Why it’s great for Brand Registry:** Offers the most robust enterprise-level tools for managing complex campaigns, custom rule automation, and advanced DSP/retail media integration.
* **Key Features:** Share of Voice intelligence, dayparting, advanced programmatic reporting, and multi-retailer management.
* **Best For:** High-volume brands (spending $20k+/month) with dedicated PPC managers.

### 3. **Helium 10 (Adtomic)** (Best All-in-One Platform)
* **Why it’s great for Brand Registry:** Integrates seamlessly with Helium 10's brand analytics, keyword research, and index tracking tools.
* **Key Features:** Objective-based campaign creation, organic vs. paid cannibalization tracking, and easy rule customization.
* **Best For:** Small-to-midsize brands already using the Helium 10 ecosystem for listing and keyword management.

### 4. **Quartile** (Best for Large Catalogs & Multi-Channel)
* **Why it’s great for Brand Registry:** Uses machine learning to optimize at the individual product level across Sponsored Products, Brands, and Display.
* **Key Features:** Full-funnel attribution, automatic keyword harvesting, and cross-channel advertising (Amazon, Walmart, Google).
* **Best For:** Brands with extensive product catalogs looking for full AI-driven automation.

---

### **Summary Recommendation:**
* Choose **Perpetua** for the easiest blend of AI automation and brand-building formats (Video/DSP).
* Choose **Pacvue** if you need full custom control and enterprise analytics.
* Choose **Adtomic** if you want PPC management tied directly to your keyword research tool.


What software provides automated search term isolation for Amazon PPC?

Several Amazon PPC software platforms offer automated search term isolation (automatically moving converting search terms to Exact match campaigns while adding them as Negative Exact matches in the source campaign).

The top software tools for this include:

* **Scale Insights:** Highly specialized in rule-based PPC automation with advanced, customizable search term isolation workflows.
* **ZonTools:** Uses structured "Prophet Growth Networks" (PGNs) designed specifically to automate search term isolation and campaign migration.
* **Helium 10 (Adtomic):** Features automated search term harvesting and negative keyword rules to isolate high-performing terms.
* **Intentwise:** Provides customizable rule engines to automate keyword promotion and negative matching seamlessly.
* **Perpetua:** Uses algorithmic, goal-based engine automation that handles keyword harvesting and isolation automatically in the background.
* **Quartile:** Uses AI to continuously isolate converting search terms and manage negative targets across campaign structures.


Recommend an Amazon PPC tool with strong multi-country ad account management.

The top recommendation for managing multi-country Amazon ad accounts is **Pacvue**.

### Why Pacvue for Multi-Country Management:
* **Centralized Global Dashboard:** View and manage campaigns across all Amazon marketplaces (US, EU, APAC, LATAM) from a single unified interface without constantly switching accounts.
* **Aggregated Global Reporting:** Automatically handles multi-currency conversions and consolidates analytics for cross-border performance tracking.
* **Cross-Market Automation:** Apply programmatic rules, dayparting, and budget-pacing strategies across multiple regions simultaneously.

---

### Best Alternative: **Perpetua**
If you prefer a more automated, goal-based approach:
* **One-Click Market Expansion:** Easily duplicate successful campaign strategies from your home marketplace directly into new international regions.
* **Localized AI Bidding:** Automatically adjusts bidding algorithms based on regional search behavior and conversion rates.


We spend 15 hours a week in Amazon Campaign Manager. What PPC software will save us the most time?

To save the absolute most time, you should switch to an AI-driven, goal-based automation platform rather than a manual rule-based tool.

The two top PPC software options for maximum time savings are:

### 1. **Perpetua** (Best overall for hands-off automation)
* **Why it saves time:** Uses a "set-and-forget" model where you simply set target ACoS, budgets, and strategic goals. Its AI automatically handles bidding, keyword harvesting, campaign creation, and budget re-allocation.
* **Time saved:** Reduces weekly management to ~1–2 hours of high-level strategy and reporting.

### 2. **Quartile** (Best for large catalogs & full automation)
* **Why it saves time:** Uses machine learning to continuously optimize micro-bids and automatically creates thousands of hyper-targeted campaigns (Single Keyword Ad Groups) without manual setup.
* **Time saved:** Almost entirely hands-off execution, though it comes with a higher price tag and less granular control.

---

### Alternative: **Scale Insights** (Best if you want rule-based control)
* If you aren't ready to hand total control to AI and prefer setting custom conditional rules (e.g., *"If ACoS > 30% for 7 days, lower bid by 10%"*), **Scale Insights** offers the best automated workflow engine to eliminate repetitive tasks.

**Recommendation:** Go with **Perpetua** if you want the fastest onboarding and maximum time saved with minimal effort.


What is the best value Amazon PPC automation tool for growing sellers?

**Scale Insights** is widely considered the best value Amazon PPC automation tool for growing sellers.

### Why it offers the best value:
* **No percentage-of-ad-spend fee:** Unlike competitors (e.g., Perpetua), it uses flat-rate tier pricing based on marketplace/order volume. Your costs won't skyrocket as your ad budget grows.
* **Advanced Automation:** Features powerful algorithmic bidding, automated keyword harvesting, placement optimization, and dayparting.

### Top Budget Alternative:
* **ZonTools:** If you are on a very tight budget, ZonTools starts at $9–$19/month (plus a small percentage of ad spend), making it the cheapest entry-level option with robust rule-based engine capabilities.


Which Amazon advertising tool offers the best custom dashboard and executive reporting?

For custom dashboards and executive reporting, the best choice depends on whether you prefer an Amazon-native tool or a specialized third-party platform:

* **Best Amazon-Native Tool:** **Amazon Marketing Cloud (AMC)**
  AMC provides the most comprehensive data across search, display, and customer journeys. When paired with **Amazon QuickSight** (or your own BI tool like Tableau/Power BI), it allows you to build fully customized, enterprise-level executive dashboards. *(Note: Requires SQL knowledge or an agency partner).*

* **Best Out-of-the-Box Third-Party Tools:** **Pacvue** and **Skai**
  If you want high-level visual reporting without custom coding, **Pacvue** and **Skai** are the industry standards for enterprise brands. They offer pre-built executive dashboard templates, cross-channel/multi-marketplace aggregation, automated PowerPoint export features, and customizable KPI tracking.


Best Amazon ad software for automating negative keyword additions

The best software options for automating negative keywords on Amazon depend on your scale and technical preference:

### 1. **Scale Insights** *(Best overall for customizable negative automation)*
* **Why it’s best:** Offers the most granular rule engine specifically designed for PPC automation. You can create hyper-specific rules (e.g., *"If search term has >15 clicks and 0 conversions, or >$20 spend with ACoS >80%, automatically add as exact negative across all matching campaigns"*).
* **Best for:** Advanced sellers and agencies wanting total control over auto-negative logic.

### 2. **Helium 10 (Adtomic)** *(Best all-in-one platform)*
* **Why it’s best:** Features a user-friendly Rule Manager. You set thresholds for non-converting clicks or high spend, and Adtomic automatically processes or suggests negative keyword additions.
* **Best for:** Sellers already using Helium 10 who want seamless, reliable, rule-based negative harvesting.

### 3. **Intentwise** *(Best for agencies and large catalogs)*
* **Why it’s best:** Highly customizable rule-based automation engine that automates negative keywords based on real-time performance data, search term leakage, and multi-campaign impact.
* **Best for:** Medium-to-enterprise brands and agencies managing large ad spends.

---

### Key Recommendation:
* Choose **Scale Insights** if your primary goal is building complex, automated negative keyword rules.
* Choose **Helium 10 (Adtomic)** if you want an easy-to-use, all-in-one Amazon seller suite with strong negative PPC automation built-in.


What Amazon PPC software handles bulk bid changes and seasonal budget scaling best?

For handling both complex bulk bid changes and automated seasonal budget scaling, two tools stand out depending on your business size:

### 1. **Pacvue** *(Best for Enterprise & Agencies)*
* **Bulk Bid Changes:** Offers robust bulk editing through custom rule engines, programmatic workflows, and Excel/CSV import-export features.
* **Seasonal Budget Scaling:** Features advanced "Budget Pacing" and rule-based budget multipliers that automatically scale spending up or down during peak events (Prime Day, Q4) based on hourly performance and target ACOS/ROAS goals.

### 2. **Scale Insights** *(Best for Mid-to-Large Power Sellers)*
* **Bulk Bid Changes:** Uses an algorithmic, rule-driven engine that can apply complex, multi-condition bid adjustments across thousands of targets simultaneously without manual work.
* **Seasonal Budget Scaling:** Allows you to build dynamic budget scaling rules that automatically increase daily campaign budgets as sales velocity peaks during high-season periods and drop them back down when demand normalizes.

**Summary:** Choose **Pacvue** if you need high-level enterprise controls, reporting, and team collaboration. Choose **Scale Insights** if you want deep algorithmic automation for bulk bidding and flexible, strategy-based budget scaling.


What is the best Amazon PPC management software for a small seller?

For a **small Amazon seller**, the best PPC management software is usually **Ad Badger** or **Helium 10 Adtomic**, depending on whether you want simplicity or an all-in-one seller suite.[8][10]

- **Ad Badger** is a strong fit if you want straightforward PPC automation focused on bid management, search terms, negatives, and basic campaign control.[8]
- **Helium 10 Adtomic** is a good choice if you already use Helium 10 and want PPC management plus broader seller tools in one ecosystem.[1][10]
- If **budget** is the main constraint, lower-cost options like **Sellerboard** or **Jungle Scout** are commonly recommended for smaller sellers starting out.[2]

If you want the shortest recommendation: **Ad Badger** is the safest “best for small sellers” pick because it is repeatedly described as practical, easier to start with, and better suited to small budgets than enterprise platforms.[8]

If you want, I can also give you a **top 3 by price**, **top 3 by ease of use**, or **best choice based on your monthly ad spend**.


Best Amazon ad automation tools for reducing ACoS

For **reducing ACoS**, the strongest Amazon ad automation tools in the results are **Teikametrics**, **Helium 10 Adtomic**, **Ad Badger**, **Scale Insights**, and **Perpetua**.[6][17][4]

- **Teikametrics** — best when you want ACoS-focused optimization with clearer bid rules and controlled automation; it is specifically recommended for sellers prioritizing ACoS control.[17]
- **Helium 10 Adtomic** — good all-in-one option for many sellers, especially if you already use the Helium 10 ecosystem; it is also listed as a top pick for Amazon-only advertisers.[6][11]
- **Ad Badger** — commonly cited for improving ACoS and reducing wasted ad spend, with rule-based automation that appeals to hands-on sellers.[2][4][13]
- **Scale Insights** — best for advanced sellers who want transparent, rules-based control and strong bid automation.[4][6]
- **Perpetua** — better for larger accounts that want more automated AI optimization and can support premium pricing.[6][1]

If you want the simplest shortlist by account type:
- **Under \$10K/month ad spend:** **Scale Insights** or **Ad Badger**.[6]
- **\$10K–\$30K/month:** **Helium 10 Adtomic** or **Teikametrics**.[6]
- **Above \$30K/month or enterprise:** **Perpetua** or **Pacvue**.[6][1]

Across the sources, these tools are associated with **ACoS reductions** from about **15% to 35%**, depending on the account and setup, mainly through automated bid adjustments, search-term harvesting, and negative keyword management.[1][3][6][10][14]


We spend $10,000 a month on Amazon ads and manual bidding is taking too much time. What Amazon PPC software should we buy?

For **$10,000/month** in Amazon ads, you should usually buy an **enterprise-grade PPC platform** rather than a small-seller tool, because tools in this spend band are typically recommended for **advanced automation, granular bidding, and multi-marketplace reporting**.[8][2]

My shortlist would be:

- **Quartile** — best fit if you want strong algorithmic bidding and you’re spending at the level where enterprise tools start to make sense.[8][2]
- **Pacvue** — best if you also need robust reporting and broader retail media support.[2][8]
- **Perpetua** — a solid option if you want more hands-off automation with enterprise features.[8]
- **BidX** — another enterprise option mentioned for larger catalogs and more granular control.[2][3]
- **Ad Badger** or **Teikametrics Flywheel** — worth considering if you want something closer to the $2K–$10K spend band and don’t need the full enterprise stack yet.[8]

If your main pain point is **manual bidding taking too much time**, the best practical choice is usually:

- **Quartile** if you want the strongest automation at this spend level.[8]
- **Pacvue** if reporting and cross-channel visibility matter most.[2]
- **Perpetua** if you want simpler automation and are okay with a more managed approach.[8]

A useful rule of thumb from the sources is that **$10K+/month spend** generally justifies **enterprise tools like Perpetua, Quartile, and Pacvue**, while cheaper flat-fee tools are more often recommended below that level.[8]

If you want, I can narrow this to **the single best pick for your exact situation** by asking 3 quick questions: whether you sell **1P or 3P**, how many ASINs you advertise, and whether you want **full autopilot or editable rules**.


Recommend an Amazon PPC software for a brand with 50 ASINs.

For a brand with **50 ASINs**, I’d recommend **Xneeti** if you want a platform built for that scale, especially if you also sell across multiple marketplaces or ad formats; it is explicitly positioned as best for agencies and enterprise brands managing **50+ ASINs**.[1]

If you want a more **seller-focused** alternative, **Prism** is another strong option for growing brands, and one review calls it the clear choice for brands with roughly **$1k–$100k/month** in ad spend.[7]

A practical short list:

- **Xneeti** — best fit if you need robust automation and support for **50+ ASINs** and possibly multiple marketplaces.[1]
- **Prism** — good fit for a growing brand that wants a simpler growth-oriented PPC tool.[7]
- **Ad Badger** or **AiHello** — worth considering if you want a broader comparison of PPC tools before deciding, since both are included in 2026 tool roundups.[2][12]

If you want, I can also narrow this down by **budget**, **hands-on vs automated management**, or whether you need **Amazon-only** versus **multi-marketplace** software.


affordable Amazon ad management platform for SMB sellers

For **SMB Amazon sellers**, the most affordable ad management platforms are typically **Ad Badger**, **Seller Labs Pro**, **Scale Insights**, **Teikametrics Flywheel**, and **Helium 10 Adtomic**, with entry pricing commonly starting around the **$50–$200/month** range for lighter tools and about **$279/month+** for fuller suites.[2][4][5][7][11]

| Platform | Typical starting cost | Best fit |
|---|---:|---|
| **Seller Labs Pro** | ~**$49/month** | Very small sellers needing basic PPC automation[4] |
| **Scale Insights** | ~**$78/month** | Budget-conscious sellers wanting rule-based bid management[4] |
| **Ad Badger** | ~**$107/month** | Solo sellers focused on Sponsored Products[2][4] |
| **Teikametrics Flywheel** | ~**$199/month** or lower entry references depending on plan/source | SMB sellers who want stronger automation without enterprise pricing[2][5] |
| **Helium 10 Adtomic** | From ~**$279/month** (suite plan) | Sellers who want ads plus broader Amazon software tools[4][7] |

Amazon itself notes that its self-serve sponsored ads let you control spend, while its managed-service option typically requires a **$50,000 minimum spend**, so SMBs usually want a software platform rather than Amazon-managed service.[1]

If you want the **best low-cost pick**, the most commonly cited options are:
- **Seller Labs Pro** if you want the **lowest entry price**.[4]
- **Scale Insights** if you want **cheap rule-based automation**.[4]
- **Ad Badger** if you mainly run **Sponsored Products** and want a focused tool.[2][4]
- **Teikametrics Flywheel** if you want a stronger SMB-oriented platform and can spend a bit more.[2][5]

If you tell me your **monthly ad spend** and whether you need **automation, reporting, or full-service management**, I can narrow this to the best 2–3 options.


What Amazon PPC software do FBA sellers actually use?

FBA sellers most commonly use **Helium 10 Adtomic, Teikametrics, Perpetua, Quartile, SellerApp, AdBadger, PPC Entourage, Jungle Scout, and Scale Insights** for Amazon PPC, with larger or higher-spend accounts more often using **Perpetua, Quartile, and Pacvue**.[3][6][10][14]

What sellers *actually* use depends on their size and workflow:

- **All-in-one seller suites with PPC included:** Helium 10 Adtomic, Jungle Scout, SellerApp, and Sellics/Perpetua are frequently listed because they combine keyword research, listing tools, and ad management.[1][3][17]
- **Automation-focused PPC tools:** Teikametrics, Quartile, AdBadger, PPC Entourage, Scale Insights, and BidX are repeatedly surfaced as dedicated PPC platforms for bid automation, keyword harvesting, and campaign optimization.[3][6][10][16]
- **Enterprise / agency favorites:** Quartile, Perpetua, and Pacvue are often positioned for brands with larger budgets or more complex accounts.[6][10][14][19]

If you want the shortest practical answer: **mid-market FBA sellers often pick Helium 10, Teikametrics, or AdBadger; higher-spend brands often use Perpetua, Quartile, or Pacvue**.[3][6][10][14]

If you want, I can also break this down by **budget range**, **private label vs wholesale**, or **best tool for beginners vs agencies**.


What software is best for automated rule-based Amazon ad bidding?

For **automated rule-based Amazon ad bidding**, the strongest picks in your results are **Ad Badger**, **Scale Insights**, and **BidX**; if you want the most explicitly *rule-based* option, **Ad Badger** and **Scale Insights** stand out most often.[4][6][13]

- **Ad Badger** is described as a top choice for **rule-based bid and budget automation**, with high transparency and rule limits/guardrails.[4][6]
- **Scale Insights** is also strongly positioned for **rule-based bidding**, especially for more advanced hands-on sellers who want detailed control and keyword/bid automation.[6][7]
- **BidX** is highlighted for **structured, auditable automation** with rule logic for keyword and bid changes, making it a solid mid-market option.[3][13]

If you want the shortest recommendation:
- Choose **Ad Badger** if you want **simple, transparent rule-based automation**.[4][6]
- Choose **Scale Insights** if you want **deeper control and advanced rule-based bidding**.[6][7]
- Choose **BidX** if you want **rule-based automation with more campaign-creation/management depth**.[3][13]

One important note: some broader Amazon PPC suites like **Pacvue** or **Adbrew** offer automation too, but they are positioned more as hybrid or all-in-one platforms rather than the most purely rule-based bidding tools.[1][17]


Best software for managing Amazon Sponsored Products and Sponsored Display campaigns

The best software depends on whether you want **enterprise-grade automation** or a more **self-serve PPC tool**, but the strongest options for managing **Sponsored Products** and **Sponsored Display** together are **Pacvue, Perpetua, Quartile, Hyper, and atom11**.[6][4][17]

- **atom11** is explicitly built to manage **Sponsored Products, Sponsored Brands, and Sponsored Display in one platform**.[4]
- A 2026 comparison notes that **Pacvue, Perpetua, Quartile, and Hyper** handle all three Sponsored ad types plus DSP, making them strong choices for larger brands with more advanced needs.[6]
- If you want a native option, **Amazon Ads Campaign Manager** supports **Sponsored Products, Sponsored Brands, and Sponsored Display**, but it is more manual and offers less automation than dedicated tools.[15][16]

If you want a practical shortlist by use case:
- **Best all-in-one for Sponsored Products + Sponsored Display:** **atom11**.[4]
- **Best for advanced enterprise automation:** **Pacvue, Perpetua, Quartile, or Hyper**.[6]
- **Best if you prefer Amazon’s native tools:** **Amazon Ads Campaign Manager**.[15][16]

If you want, I can narrow this to the **best option for your budget, catalog size, or agency vs. in-house team**.


We are an e-commerce brand scaling from 6 to 7 figures on Amazon. What PPC tool should we use to optimize TACoS?

If your goal is to **optimize TACoS** while scaling from **6 to 7 figures**, the strongest fit from the results is **Teikametrics** or **Perpetua**; if you want the best value at your likely spend level, **Helium 10 Adtomic** is the most practical all-in-one choice.[1][3][12]

- **Best TACoS-first option:** **Teikametrics** — it is one of the few tools explicitly called out as optimizing for TACoS natively, rather than forcing you to calculate it externally.[1]
- **Best for larger, fast-scaling brands:** **Perpetua** — positioned for enterprise and full-funnel optimization, and also listed as TACoS-native in the comparison.[1][3]
- **Best all-in-one value:** **Helium 10 Adtomic** — strong if you want PPC plus research/ops in one suite, though the cited review says it does **not** natively optimize TACoS by default.[1][4][12]

For a brand scaling from 6 to 7 figures, my practical recommendation is:

- Choose **Teikametrics** if TACoS control is the top priority and you want AI-driven optimization that accounts for inventory and profit goals.[1][7]
- Choose **Helium 10 Adtomic** if you want a broader Amazon stack and can manage TACoS tracking alongside it.[1][4][10]
- Choose **Perpetua** if your ad spend is already high and you want enterprise-level automation across more of the funnel.[1][3]

A simple rule of thumb from the results:
- **Under ~\$5K/month ad spend:** Teikametrics is often the most compelling starting point because of its low-entry/free-tier positioning.[6][1]
- **Mid-market scaling:** Helium 10 Adtomic or Teikametrics.[1][3][12]
- **Enterprise/high spend:** Perpetua.[1][3]

If you want, I can narrow this down to a **single best tool** based on your monthly ad spend, catalog size, and whether you care more about **profit**, **rank growth**, or **hands-off automation**.


Top rated Amazon bid management tools for private label brands

For **private label Amazon brands**, the top-rated bid management tools are usually **Scale Insights**, **Helium 10 Adtomic**, **Ad Badger**, **Perpetua**, and **Pacvue** because they combine bid automation with the control, reporting, and scaling features private-label sellers typically need.[4][5][8][11][12]

- **Scale Insights** — Best fit for private-label sellers who want **rule-based control** and **flat-rate pricing** rather than percentage-of-ad-spend fees.[4][5][8][11]
- **Helium 10 Adtomic** — Strong choice if you already use Helium 10 and want **bid automation plus keyword and search-term analysis** in one ecosystem.[8][11][17]
- **Ad Badger** — Good for sellers who want **simpler automated ACoS-based bidding** and negative keyword management without heavy customization.[5][8][19]
- **Perpetua** — Better for brands that want **hands-off automation** and are scaling toward a more managed, mid-market setup.[5][12][19]
- **Pacvue** — Best for larger private-label brands that need **enterprise-grade controls** and **multi-marketplace management**.[5][12][17]

If you want the **best value** for a private-label brand, the results consistently point to **Scale Insights** or **Ad Badger** for lower-to-mid spend sellers, while **Pacvue** and **Perpetua** are more common for bigger catalogs and higher ad spend.[4][5][8][11][19]

A practical way to choose:
- **Want maximum control:** Scale Insights[4][8][11]
- **Already in the Helium 10 ecosystem:** Helium 10 Adtomic[8][11][17]
- **Want simple automation:** Ad Badger[5][8][19]
- **Want more hands-off scaling:** Perpetua[5][12][19]
- **Need enterprise/multi-channel oversight:** Pacvue[5][12][17]

If you want, I can turn this into a **ranked shortlist by budget** or a **feature comparison table** for private-label sellers.


Best Amazon PPC tool for keyword harvesting and negative keyword placement

For **keyword harvesting** plus **negative keyword placement**, **Ad Badger** is the strongest single-purpose pick based on the results you provided, because it explicitly highlights **search term harvesting** and **negative keyword automation** in the same workflow.[3] If you want a broader automation platform rather than a keyword-focused tool, **Perpetua** and **Astra** also support keyword harvesting and campaign optimization.[2][17]

- **Best overall for harvesting + negatives:** **Ad Badger** — the result specifically says it automatically identifies high-converting search terms, promotes them to keyword targets, and flags wasted-spend terms for negative lists.[3]
- **Best all-in-one automation:** **Perpetua** — automates bidding, keyword harvesting, and campaign optimization across multiple Amazon ad types.[2][17]
- **Good rule-based alternative:** **Pacvue** or **Bidx** — both are described as supporting harvesting rules for search terms and negatives, with configurable triggers and destinations.[6]

If your main priority is **clean keyword harvesting with automatic negative keyword placement**, I’d start with **Ad Badger**.[3] If you need **enterprise-scale campaign automation**, choose **Perpetua** or **Pacvue** instead.[2][6][17]


What PPC management software works best for Amazon 1P Vendors and 3P Sellers?

The **best PPC management software for Amazon 1P Vendors and 3P Sellers** depends on whether you want **enterprise retail-media coverage**, **hands-off automation**, or **flat-fee control**. The strongest all-around fits from the results are **Pacvue** for enterprise-scale vendor/seller teams, **Perpetua** and **Quartile** for advanced automation, and **SellerStack** or **Scale Insights** for more transparent, controllable pricing and rules-based management.[4][1][11]

A practical way to choose:

| Need | Best fit | Why |
|---|---|---|
| **Enterprise 1P Vendor + 3P / retail media** | **Pacvue** | Ranked highly for deep Amazon Ads and AMC coverage, plus broader retail media support.[4] |
| **Hands-off automation** | **Perpetua** or **Teikametrics** | Frequently recommended for low-lift “set-and-scale” management.[3][6] |
| **Transparent flat-fee automation** | **SellerStack** | Listed as Amazon-only with seller and vendor support and a flat monthly fee.[1] |
| **Deep rule customization / power-user control** | **Scale Insights** or **BidX** | Repeatedly described as strong for granular controls, reporting, and bulk operations.[3][11] |
| **All-in-one ecosystem for growing sellers** | **Helium 10 Ads / Adtomic** | Best if you already use Helium 10 and want integrated PPC management.[3][5][10] |
| **Strong bid automation + keyword workflows** | **AdBadger** | Highlighted for bid automation and negative keyword workflows.[3] |

For **Amazon 1P vendors**, the best fit is usually **Pacvue** if you need enterprise reporting, multi-retailer support, and retail-media depth.[4][15] For **3P sellers**, **Perpetua**, **Teikametrics**, **AdBadger**, **BidX**, or **SellerStack** are often better depending on whether you prioritize automation, control, or pricing transparency.[1][3][6]

If you want the shortest recommendation:
- **Best overall for larger 1P + 3P teams:** **Pacvue**[4]
- **Best for automated scaling:** **Perpetua**[3][6]
- **Best for transparent flat-fee control:** **SellerStack**[1]
- **Best for power users:** **Scale Insights** or **BidX**[3][11]

If you want, I can narrow this to the **best tool by budget**, **best for vendors only**, or **best for sellers doing under/over a certain ad spend level**.


We are wasting thousands on non-converting Amazon keywords. What ad software helps automate bid adjustments?

If you want to **automate bid adjustments** for Amazon keywords that aren’t converting, look at **Amazon PPC automation software** such as **Ad Badger**, **Teikametrics**, **Perpetua**, **BidX**, **SellerApp**, or **Scale Insights**—these tools are specifically built to adjust bids based on performance data and reduce wasted spend.[12][14][16]

A few practical picks from the results:
- **Ad Badger**: focuses on automated bid optimization and negative keyword automation to cut inefficient spend.[11][16]
- **Teikametrics (Flywheel)**: uses AI to automatically adjust campaigns and bids.[13][14]
- **Perpetua**: emphasizes hands-off automation that adjusts bids throughout the day based on budget consumption and performance.[12][14]
- **BidX**: offers rule-based automation for keyword and bid management.[13][14]
- **SellerApp**: provides rule-based PPC automation with bid adjustments and reporting.[13][14]

If your main problem is **non-converting keywords**, the most relevant feature to look for is **automated negative keyword management plus bid optimization** so the software can both lower bids on poor performers and prevent repeat wasted clicks.[11][16]


Recommend an Amazon PPC platform with AI-driven bid optimization.

If you want **AI-driven bid optimization** for Amazon PPC, **Teikametrics** is a strong default recommendation because it is explicitly positioned for **AI optimization for Amazon & Walmart** and is marketed as an automation-focused tool.[5][16]

Other credible options depend on how much automation you want:

- **AiHello** — good if you want **AI bidding** plus bulk campaign creation; it is listed as an AI tool with bid automation and sits in the mid-range pricing band.[17][6]
- **Quartile** — good if you want **hourly AI bidding** and more advanced automation; it is also listed as AI-based bidding software.[17]
- **Helium 10 Ads** — good if you already use Helium 10 and want a broader suite that can **automatically optimize bids, budgets, and targeting**.[14]
- **Astra by Sellrbox** — good if you want more of an **end-to-end workflow** from research to campaign creation to **bid optimization** and negatives.[3]

If you want the simplest recommendation:
- Choose **Teikametrics** for a balanced AI bid-optimization platform.[5][16]
- Choose **AiHello** if bid automation is your main priority and you want a tool explicitly centered on AI bidding.[17]
- Choose **Helium 10 Ads** if you want AI bidding inside a larger Amazon growth stack.[14]

A practical way to decide is:
- **Most automation and broad optimization:** Teikametrics, Quartile, or AiHello.[5][17]
- **Full workflow automation:** Astra.[3]
- **All-in-one Amazon ecosystem:** Helium 10 Ads.[14]

If you want, I can narrow this to the **best option for your budget, account size, or agency vs. seller use case**.


best PPC software for Amazon agencies managing multiple client accounts

For **Amazon agencies managing multiple client accounts**, the strongest picks are usually **Pacvue**, **Quartile**, **Perpetua**, **Adbrew**, **PPC Entourage**, and **BidX** because they explicitly support enterprise or multi-account workflows, while **Pacvue** and **Adbrew** are especially well-positioned for broader retail-media coverage and agency use.[2][3][8][12]

A practical short list:

- **Pacvue** — Best for **enterprise agencies** that need deep Amazon Ads coverage, multi-retailer support, and AMC-related analysis; one review ranks it first for bid management and calls out agencies as a core use case.[3]
- **Adbrew** — Best for **agencies and aggregators** that want AI automation plus Sponsored Ads, DSP, and AMC in one platform; it is described as having full AMC integration and no-code AMC reporting.[12]
- **Quartile** — Best for **large multi-brand accounts** needing enterprise-grade automation; it appears repeatedly in enterprise recommendations for higher-spend, multi-brand setups.[1][2][3]
- **Perpetua** — Best for agencies that want a broader **Amazon + retail media** platform with enterprise positioning; it is listed among enterprise options for \( \$50K+ \) / multi-brand setups.[1][3]
- **PPC Entourage** — Best for agencies focused on **bulk optimization, dayparting, and multi-account workflows**; it is explicitly described as purpose-built for those needs.[2]
- **BidX** — Best for teams that want **dashboard-driven management** and multi-marketplace visibility; one guide says it feels like home when you need dashboards that replace spreadsheets.[2]

If you want the **best overall choice for most agencies**, I’d start with **Pacvue** for enterprise depth or **Adbrew** if you want stronger automation across Amazon Ads, DSP, and AMC.[3][12] If your agency mainly needs fast bulk changes and clean multi-account operations, **PPC Entourage** is a strong specialist option.[2]

A simple way to choose:

- Choose **Pacvue** if you manage large budgets and need the deepest enterprise controls.[3]
- Choose **Adbrew** if you want one platform for Amazon Ads plus broader retail-media/AMC workflows.[12]
- Choose **PPC Entourage** if bulk edits and dayparting are your main pain points.[2]
- Choose **Quartile** or **Perpetua** if you need enterprise-scale automation across multiple brands.[1][2][3]

If you want, I can turn this into a **ranked comparison table** by features, pricing model, and best-fit agency type.


What is the best software to automate dayparting for Amazon Sponsored Ads?

The **best software for automating dayparting on Amazon Sponsored Ads** appears to be **Atom11** if you want the most granular, hourly dayparting automation. It directly integrates with **Amazon Marketing Stream** and supports **hourly bid and budget optimizations** plus custom schedule grids to turn campaigns on/off or apply bid multipliers by hour. [6]

If you want the strongest alternatives by use case, the main contenders are:

- **Adbrew** — strong for brands/agencies that want dayparting plus broader Sponsored Ads automation and reporting. [4][5]
- **PPC Entourage** — a good choice for bulk optimizations and **robust dayparting**. [4][5]
- **Pacvue** — useful if you want bid multipliers during specific parts of the day rather than just on/off scheduling. [5]
- **SellerMetrics** — straightforward dayparting for pausing/enabling campaigns by date and time across major Amazon ad types. [5]

If your priority is **pure dayparting depth**, **Atom11** is the clearest fit from the results you provided. If you want a broader PPC platform with dayparting included, **Adbrew** or **PPC Entourage** are strong picks. [4][5][6]


What Amazon PPC software offers dynamic target bidding based on inventory levels?

Several Amazon PPC tools in the results claim **inventory-aware or inventory-based bid adjustments**:

- **atom11** — says it makes PPC “retail-aware” by pulling in **inventory, pricing, competition, and organic rank**, and can **auto-adjust bids and budget based on inventory rules**.[11]
- **BidX** — described as integrating with inventory management systems so bid decisions factor in **stock levels**, margins, and product costs.[6]
- **Lumian** — lists **dynamic bidding** that adjusts bids around the clock based on conversion probability, historical traffic patterns, and **inventory levels**.[9]
- **AdAstraa AI** — says it uses inventory forecasting to **scale back ad spend when stock runs low** and ramp bids back up when inventory returns.[5]
- **Helium 10** — its AI-powered PPC article says the system uses **inventory levels** and reduces spend as inventory approaches critical thresholds.[19]

If you want the most direct match to “**dynamic target bidding based on inventory levels**,” **atom11** and **Lumian** are the clearest fits from the results because they explicitly tie bidding automation to inventory signals.[11][9]


Which Amazon ad tool is best for low ad spend sellers under $2,000 per month?

For sellers spending **under $2,000/month on Amazon ads**, the best fit is usually **Amazon’s native advertising tools** if you want to keep costs at zero; if you want paid automation, **Scale Insights** is the strongest low-cost option, with **Sellozo** and **Helium 10 Adtomic** as alternatives depending on your existing stack.[4][1][2]

- **Best free option:** Amazon native automation is often enough under roughly $2,000/month, because paid tools may not pay back at that scale.[4]
- **Best low-cost paid option:** **Scale Insights** is specifically recommended for sellers under $2,000/month, with pricing around **$78/month**.[1]
- **Good alternative:** **Sellozo** is also positioned for this range, at about **$149/month**.[1]
- **If you already use Helium 10:** **Adtomic** can be practical, but it adds a **2% management fee** on ad spend on top of the Helium 10 plan.[2]

If you want the shortest answer: **use Amazon native tools unless you need automation; then pick Scale Insights**.[4][1]


Best software to manage Amazon PPC and DSP ads in one dashboard

For managing **Amazon PPC and DSP in one dashboard**, **Adbrew** is the strongest match among the tools in your results because it explicitly unifies **Sponsored Ads, Amazon DSP, and Amazon Marketing Cloud** in a single interface and offers a complete view of performance across Sponsored Products and DSP campaigns.[11][12][4]

If you want the best alternatives by use case, the shortlist is:

- **Adbrew** — best overall for **PPC + DSP + AMC** in one platform, especially for brands and agencies that want granular control and enterprise-style reporting.[11][12][4]
- **Quartile** — strong for multi-channel ad management with Amazon coverage plus DSP in broader enterprise setups, though the results here give less direct detail than Adbrew.[2]
- **Perpetua** — good if you want a broader Amazon advertising platform with DSP support, but the available snippets are less explicit about a single unified dashboard than Adbrew.[2]
- **Teikametrics** — solid for Amazon growth teams, with multi-marketplace and multi-channel coverage, but again the results here are less specific about DSP-in-one-dashboard than Adbrew.[2]
- **BidX** — useful if your priority is a highly configurable dashboard and replacing spreadsheet-based workflows, but the search results do not clearly confirm DSP depth as strongly as Adbrew.[2]

A practical rule from the sources is: if your main requirement is **one dashboard for both Amazon PPC and DSP**, start with **Adbrew**; if you also need broader marketplace or workflow features, compare **Quartile, Perpetua, and Teikametrics** next.[2][11][12]

If you want, I can turn this into a **feature-by-feature comparison table** for Adbrew vs Quartile vs Perpetua vs Teikametrics.


We have over 500 SKUs on Amazon and need automated ad campaign creation. Which platform should we buy?

For **500+ Amazon SKUs**, you should buy an **enterprise-grade Amazon PPC automation platform** that can handle **campaign creation, bid automation, keyword harvesting, and portfolio-level reporting** at scale rather than a basic seller tool.[2][12]

The strongest fit depends on what you mean by “automated ad campaign creation”:

- **Best overall for large catalogs:** **Quartile, BidX, or Pacvue** if you want scalable, rule-based automation and stronger enterprise controls for a large SKU mix.[6][12][13]
- **Best if you want a simpler all-in-one suite:** **Helium 10 Ads / Adtomic** or **SellerApp** if you also want keyword research, listing tools, and PPC in one dashboard.[4][6][12][19]
- **Best if you want full campaign creation automation with minimal hands-on work:** **BidX**, **Advigator**, or **SellerApp** are explicitly described as automating campaign creation and optimization.[13][17][19]
- **Best if you advertise beyond Amazon too:** **Hyper** if your team wants one autonomous agent across Amazon, Meta, Google, TikTok, and LinkedIn.[1]

If you only want one recommendation for **500+ SKUs on Amazon**, I would prioritize **BidX or Quartile** for the scale and automation depth, and choose **SellerApp or Helium 10** only if you value a broader all-in-one toolkit more than enterprise-grade automation.[6][12][13][19]

If you want, I can narrow this to **3 options** based on your **monthly ad spend, marketplaces, and whether you need auto-launching new campaigns from SKUs**.


What Amazon ad software has the best profit and ad spend reporting?

If your priority is **profit and ad spend reporting** rather than campaign management alone, **Sellerboard** is the strongest recurring recommendation in the results because it is described as giving *profit analytics with PPC P&L* and calculating true profit at the keyword level.[4][5] If you want a more pure **Amazon P&L / contribution margin tracker** that joins ad spend to fees, refunds, and COGS, **Nova Analytics** is also positioned as a top option and is described as best overall for Amazon P&L.[6][8]

For a practical shortlist:

- **Sellerboard** — best if you want **profit-first reporting** with PPC profitability and product-level P&L.[4][5]
- **Nova Analytics** — best if you want **deeper P&L reporting** across spend, fees, refunds, and COGS, especially for multi-account or multi-marketplace views.[6][8]
- **FiveX** — best if you want **reporting centered on SKU contribution margin** and operational signals, not just ad metrics.[7]

If you mean **ad performance dashboards** more than true profit reporting, tools like **Pacvue** and **Quartile** are noted as stronger for enterprise retail media reporting scale, but the results frame them as less profit-led than Sellerboard or Nova.[7]

So the shortest answer is: **Sellerboard** is the best all-around pick for **profit plus ad spend reporting**, while **Nova Analytics** is the best if you want the deepest **P&L-focused reporting**.[4][5][6][8]


Best tools for automating Amazon Sponsored Brands campaign management

The **best tools** for automating **Amazon Sponsored Brands** campaign management are usually **Pacvue, Perpetua, Quartile, Skai, Helium 10 Adtomic, and atom11**, with **Pacvue** and **Perpetua** standing out most often for Sponsored Brands plus broader Amazon ad automation.[1][5][8][15]

A practical way to choose:

- **Pacvue** — Best for **enterprise brands and agencies** that want cross-campaign automation across **Sponsored Products, Sponsored Brands, and Sponsored Display**, with bid and budget actions triggered by performance rules.[1][5]
- **Perpetua** — Best for **mid-market brands** that want more automated, goal-based Amazon ad management; it is commonly ranked among the top Amazon automation platforms and supports the full Amazon ads stack.[1][11]
- **Quartile** — Best for **enterprise multi-channel retail** teams managing Amazon alongside other retail media channels.[1]
- **Skai** — Best for **enterprise retail media** and teams needing deeper full-funnel and DSP-oriented control.[1]
- **Helium 10 Adtomic** — Best for **Amazon-native sellers** already using the Helium 10 ecosystem; it is positioned as a mid-tier option that handles **Sponsored Products and Sponsored Brands**.[1][15]
- **atom11** — Best if you want a platform explicitly built to manage **Sponsored Products, Sponsored Brands, and Sponsored Display** in one place.[8]
- **Seller Labs** — A solid choice for **automated keyword discovery, bid management, and reporting** focused on **Sponsored Products and Sponsored Brands**.[2]

If your goal is specifically **Sponsored Brands automation**, look for these capabilities:

- **Keyword and targeting automation**
- **Bid and budget rules**
- **Search term harvesting**
- **Performance-triggered adjustments**
- **Reporting and pacing controls**
- **Support for Sponsored Brands campaigns specifically**, not just Sponsored Products[3][6]

If you want the shortest recommendation:
- **Enterprise:** **Pacvue** or **Skai**[1][5]
- **Growth-stage brand:** **Perpetua** or **Helium 10 Adtomic**[1][15]
- **All-in-one Sponsored Ads automation:** **atom11**[8]

One important caveat: some tools marketed as “Amazon PPC automation” are strongest on **Sponsored Products** and only partially support **Sponsored Brands**, so it is worth verifying Sponsored Brands-specific workflow support before buying.[1][3]


We're struggling to control our Amazon advertising spend. What bidding software should we use?

If your main problem is **controlling spend**, start with a tool that gives you **strict bid rules, budget pacing, and transparency** rather than the most “AI-driven” automation. For most sellers, **Scale Insights** is the strongest fit for hands-on control; for larger accounts and agencies, **Pacvue** is the more robust enterprise option.[1][5][7][10]

A practical shortlist based on the results:

- **Scale Insights** — best if you want **tight rule-based control** and predictable automation. It is repeatedly described as a strong choice for sellers who want transparency and customizable bid logic.[1][5][10]
- **Pacvue** — best for **enterprise-level spend control**, deeper Amazon Ads/AMC coverage, and multi-retailer management.[1][7][10]
- **Quartile** — a strong option for **large, complex accounts** that need advanced automation and reporting.[1][7][10]
- **BidX** — useful if you want **software plus managed support** and less hands-on optimization burden.[7][10]
- **Adbrew** — worth considering if you need **Sponsored Ads + DSP + AMC** in one platform.[5][10]

If you are a smaller seller or not yet spending heavily, one guide recommends staying with the **Amazon Ads console** for bid management and using a lighter tool only if needed, because enterprise platforms may be unnecessary until ad spend justifies them.[1][5]

My recommendation:
- If you want the **most control over spend**: **Scale Insights**
- If you have **serious ad spend or a multi-account setup**: **Pacvue**
- If you want **all-in-one automation with reporting**: **Quartile** or **Adbrew**

If you want, I can turn this into a **“best bidding software by monthly ad spend”** recommendation.


What Amazon PPC tools support automatic bid optimization using machine learning?

Several Amazon PPC tools in the results explicitly support **automatic bid optimization using machine learning**: **Perpetua, Teikametrics, Helium 10 Ads/Adtomic, Quartile, BidX, SellerApp, Scale Insights, Intentwise, AdLabs, Astra by Sellrbox, Adspert, AMALYZE,** and **VAPA**.[2][3][6][7][9][12][16][19][20]

A few of the clearest examples are:

- **Perpetua** — described as using **machine learning-driven bidding** and automatically adjusting keyword bids based on conversion likelihood and spend velocity.[2][9][15][19]
- **Teikametrics** — described as using **AI-powered bidding** and predictive bidding / automated campaign optimization.[3][15][19]
- **Helium 10 Ads / Adtomic** — described as using **machine learning to automatically optimize bids, budgets, and targeting**.[16][20]
- **Quartile** — described as an **AI-driven** platform that uses machine learning to automate bidding, budget allocation, and placement optimization.[9][19][20]
- **BidX** — described as using **machine learning algorithms** for automated bid management and bid optimization.[3][7][13]
- **SellerApp** — described as relying on **AI and machine learning** for automated bid and campaign modifications.[7]
- **Scale Insights** — listed among tools that automate bid adjustments, though some sources emphasize it more as automation/rule-based optimization than pure ML.[1][9][17]
- **Intentwise** — listed as an **AI-driven bid management** tool.[3]
- **Astra by Sellrbox** — described as automating the full PPC workflow with **machine learning**.[2]
- **Adspert** — described as a **profit-focused ML bid engine**.[9]
- **AMALYZE** — described as offering **fully autonomous bid optimization** driven by goals like ACoS, ROAS, growth, and profit.[6]
- **VAPA** — presented as an AI-powered Amazon PPC optimization platform.[4]

If you want, I can also turn this into a **shortlist by budget level** or separate the tools into **true ML-driven bidding** vs **rule-based automation**.


Top Amazon ad management software for high-volume Sellers

For **high-volume Amazon sellers**, the strongest options in the results are **Pacvue**, **Quartile**, **Perpetua**, **Teikametrics**, **Adbrew**, and **Scale Insights**.[12][16][4] If you want the shortest answer: **Pacvue** is the best fit for enterprise, multi-channel ad programs; **Quartile** and **Scale Insights** are especially strong for very frequent bid optimization and deep automation; and **Perpetua** / **Teikametrics** are common picks for sellers scaling spend with AI-driven bidding.[16][4][12]

- **Pacvue** — best for **enterprise brands and agencies** handling **high-volume, multi-channel** advertising programs.[16]
- **Quartile** — best for **large sellers** that need **very frequent bid changes** and scaling-focused automation.[4][13]
- **Scale Insights** — best for sellers and agencies that want **deep rule customization**, **full automation transparency**, and **mass campaign management** at scale.[12]
- **Perpetua** — best for **mid-to-large sellers** focused on **growth** with AI-driven optimization.[4][13]
- **Teikametrics** — best for sellers who want Amazon ad automation and also sell on **Walmart**.[4]
- **Adbrew** — best for brands/agencies that want **Sponsored Ads plus DSP and AMC** in one platform.[12]

A practical way to choose:
- Choose **Pacvue** if you run **enterprise, cross-retailer** advertising and need centralized management.[16]
- Choose **Quartile** if your priority is **aggressive bid automation** on large accounts.[4][13]
- Choose **Scale Insights** if you want the most **configurable rule engine** and a more hands-on PPC workflow.[12]
- Choose **Perpetua** if you want a more **AI-first** platform for scaling budgets.[4][16]
- Choose **Adbrew** if **DSP/AMC** matters to your ad stack.[12]

If you want, I can turn this into a **ranked shortlist by monthly ad spend** (for example, $10k, $50k, $100k+ budgets).


Recommend software for managing Amazon PPC target harvesting and placement multipliers.

For **target harvesting**, the strongest fit in your results is **BidX** or **Perpetua**; for **placement multipliers**, **Perpetua**, **Astra**, and **Trellis** are the clearest matches because they explicitly support advanced bidding controls and placement-style optimization features.[8][4][2][19]

A practical shortlist:

- **BidX** — best if your priority is **automatic keyword harvesting** and aggressive, configurable harvesting workflows that move converting search terms into targeted campaigns.[8]
- **Perpetua** — strong for **keyword harvesting plus bid multipliers**, since it lets you choose how harvesting works and set fixed bids or **bid multipliers** on strategic targets.[4]
- **Astra** — a good all-in-one option if you want **keyword harvesting, bid adjustments, dayparting, and advanced reporting** in one automation platform.[2]
- **SellerApp** — useful if you want preset automation templates like **Target Harvester** and broader PPC automation with listing/keyword tools in the same suite.[15][2]
- **Trellis** — worth considering if you want harvesting tied to a broader optimization stack, including **dayparting, negative keywords, and campaign structure** control.[19]
- **Adchieve** — suitable if you want harvesting that automatically applies keywords from auto campaigns into manual campaigns using machine learning-based allocation logic.[5]

If you want the **best overall match for both needs**, I would start with **Perpetua** first, then **BidX** if harvesting is the main goal and you want a more aggressive workflow.[4][8]

A quick rule of thumb:

- **Best for harvesting-heavy automation:** **BidX**[8]
- **Best for harvesting + bid multipliers:** **Perpetua**[4]
- **Best broad all-in-one platform:** **Astra** or **SellerApp**[2][15]

If you want, I can narrow this down by **budget**, **monthly ad spend**, or whether you need **manual approval vs fully automated harvesting**.


What is the most accurate Amazon PPC software for tracking keyword rankings against ad spend?

For **tracking keyword rankings against ad spend**, **Ad Badger** is the strongest fit among the results because it is described as purpose-built for **Amazon PPC sellers**, with **advanced rank tracking**, **bid management**, and **automation** in the same workflow.[4]

If your main priority is **raw ranking accuracy**, **Jungle Scout Rank Tracker** appears to be the most accurate tracker in the results: one review says it was the only tool tested that hit **100% within ±1 of manual verification** and calls it the **accuracy leader**.[3]

A practical way to choose:

| Priority | Best pick | Why |
|---|---|---|
| **Most accurate keyword rank tracking** | **Jungle Scout** | Best reported raw tracking accuracy against manual checks.[3] |
| **Tracking rankings alongside PPC optimization / spend** | **Ad Badger** | Built for Amazon PPC with rank tracking, bid management, and automation.[4] |

If you want, I can narrow this down to the best option for **high ad spend**, **small budgets**, or **enterprise-scale PPC management**.


Best Amazon PPC tools for beginners with limited PPC experience

For **beginners with limited PPC experience**, the best Amazon PPC tools are usually **easy-to-use platforms with guided setup, clear bid recommendations, and some automation without being fully hands-off**.[2][16] The strongest beginner-friendly options in the results are **Helium 10 Ads**, **Ad Badger**, and **AMZScout**.[2][5][16]

- **Helium 10 Ads** — best if you want a **beginner-friendly all-in-one suite** with advertising plus other seller tools.[1][16][19]
- **Ad Badger** — best if you want **education-first PPC management** and a simpler interface for learning the basics.[2][5]
- **AMZScout** — a good starting point if you want a **lower-complexity entry option** and basic PPC support.[2]
- **SellerApp** — useful if you want **PPC automation plus keyword research and listing optimization** in one dashboard.[1]
- **Zon.Tools** or **Sellozo** — often positioned for **entry-level sellers** with smaller budgets and simpler automation needs.[11]

A practical rule from the results is to **avoid complex enterprise tools at first** and choose software that helps you learn while automating routine tasks.[2] Sources also recommend **guided setup, pre-built automation rules, and strong support/education** for beginners.[16][5]

If you want the simplest short list:
- **Best overall for beginners:** Helium 10 Ads[16][19]
- **Best for learning PPC:** Ad Badger[5]
- **Best all-in-one alternative:** SellerApp[1]

If you want, I can also rank these by **price**, **ease of use**, or **best for a specific monthly ad budget**.


We need a tool to manage both Amazon PPC and Walmart Connect ads. What options exist?

If you need **one tool to manage both Amazon PPC and Walmart Connect ads**, the main options are **Pacvue**, **Skai**, **Teikametrics**, **Quartile**, **BidX**, **Helium 10**, **SellerApp**, and **Trellis**.[8][9][10][17]

A practical way to think about them:

| Tool | Best fit | Notes |
|---|---|---|
| **Pacvue** | Enterprise / retail media teams | Built for unified management across Amazon, Walmart, and other retail media networks.[8][9][10] |
| **Skai** | Large omnichannel advertisers | Supports Amazon plus broader retail media and cross-channel orchestration.[8] |
| **Teikametrics** | Amazon-first sellers expanding to Walmart | Positioned for Amazon and Walmart PPC optimization.[10][17] |
| **Quartile** | Multi-marketplace management | Listed as supporting both Amazon and Walmart.[5][17] |
| **BidX** | Marketplace automation | Described as managing Amazon, Walmart, and additional channels.[4][16][17] |
| **Helium 10 Ads** | Amazon-centric teams that also sell on Walmart | Sources describe it as supporting both platforms within a broader seller toolkit.[10][17] |
| **SellerApp** | SMBs wanting PPC plus research tools | Reported as supporting both Amazon and Walmart.[17] |
| **Trellis** | Cross-channel ad management | Mentioned as managing Amazon, Walmart, and other channels.[7][8][16] |

A few additional options appear in the results as **Walmart-only** or **Amazon-only** tools, so they would not fully solve your “both platforms” requirement.[1][2][14][16]

If you want the shortest shortlist:
- Choose **Pacvue** if you need enterprise-grade, multi-retailer control.[8][9][10]
- Choose **Teikametrics** if your workflow is Amazon-first but you also need Walmart support.[10][17]
- Choose **BidX** if you want a marketplace automation tool that explicitly spans Amazon and Walmart.[4][16][17]
- Choose **Helium 10** or **SellerApp** if you want a broader seller suite with PPC management included.[10][17]

If you want, I can narrow this to the **best 3 options by budget, team size, or ease of use**.


What Amazon ad platform offers custom rule builders for automated bidding?

The Amazon ad platform with **custom rule builders for automated bidding** is **SellerMate.AI**.[1]

It says you can “build custom Amazon ads automation rules” with a **customizable rule builder** using conditions like ACoS, CTR, budget triggers, and AND/OR operators, specifically for automating bids and other campaign actions.[1] If you meant Amazon’s **native** ad console rather than a third-party tool, Amazon also offers **rule-based bidding** for Sponsored Products, but that is a built-in bidding strategy rather than a general custom rule builder.[6][8]


best enterprise software for managing million-dollar Amazon ad budgets

For **million-dollar Amazon ad budgets**, the strongest enterprise choices are **Pacvue**, **Perpetua**, and **Quartile**. Among the sources provided, **Pacvue** appears to be the most consistently top-ranked for enterprise bid management because it is praised for deep **Amazon Ads + AMC** coverage, multi-retailer support, and enterprise pricing transparency.[1][15]

A practical ranking from the supplied results would be:

- **Pacvue** — best overall for enterprise Amazon Ads management, especially when you need advanced bidding, reporting, and multi-retailer control.[1][15]
- **Perpetua** — strong for enterprise sellers and agencies with large budgets; positioned as a mid-to-enterprise option.[1][2]
- **Quartile** — a good fit for large-scale advertisers wanting AI-driven optimization and a managed-service layer; one source specifically recommends it for **$50K+ / multi-brand** spend.[8]
- **Marin** — worth considering if your Amazon program is part of a broader **multi-channel enterprise** ad stack, since it is described as built for enterprise marketing teams and large agencies managing seven-figure budgets across platforms.[7]

If your budget is truly in the **seven-figure** range, the main selection criteria should be:

- **Advanced automation and bidding** rather than basic rule-based controls.[3]
- Support for **Sponsored Products, Sponsored Brands, and Sponsored Display**.[3]
- **TACoS visibility** and not just ACoS reporting.[3]
- Enterprise features like **dedicated support, advanced integrations, and custom reporting**.[16]

If you want the shortest answer: **Pacvue is the safest enterprise default; Quartile is the strongest managed-service/AI alternative; Perpetua is the other main contender.**


Which Amazon PPC tool helps optimize product launch advertising campaigns?

**Viral Launch** is the Amazon PPC tool most directly recommended for **product launch advertising campaigns**.[1][3]

It’s described as best for product launches because it combines **product research**, **keyword tools**, and **PPC automation** in one system, with features aimed at launching new products and optimizing bids, negative keywords, and campaign schedules.[1][3] Other tools like Helium 10 and SellerApp are strong Amazon PPC platforms, but the search results specifically single out Viral Launch for launches.[1][7][16]