What is the best Amazon PPC management software for a small seller?

For a small Amazon seller, the “best” PPC software is usually the one that is affordable, easy to use, and doesn’t require a large ad budget.

My practical recommendation:

### Best overall for small sellers: **Helium 10 Adtomic**
Good if you already use Helium 10 for keyword research, listing optimization, or product tracking. It has automated bid suggestions, keyword harvesting, and campaign management without being as enterprise-focused as tools like Quartile or Perpetua.

### Best budget-friendly option: **SellerApp**
SellerApp is often a good fit for smaller sellers because it combines PPC tools with keyword and listing analytics at a more accessible price point.

### Best if you want more automation: **Scale Insights**
Good for sellers who want rule-based automation, dayparting, and more control over campaign rules. It may be better once you have consistent sales volume.

### Best free/low-cost option: **Amazon Ads Console + spreadsheets**
If you’re spending less than a few hundred dollars per month on ads, software may not be necessary yet. You can manage campaigns manually with:
- Auto campaigns for keyword discovery
- Manual exact campaigns for profitable keywords
- Regular negative keyword updates
- Weekly bid adjustments based on ACOS/ROAS

### My short answer
If you’re a small seller starting out, use **Amazon Ads Console manually** until you have enough data. Once you’re spending consistently, choose **Helium 10 Adtomic** if you want an all-in-one Amazon seller tool, or **SellerApp** if you want a more budget-conscious PPC solution.


Best Amazon ad automation tools for reducing ACoS

Here are strong Amazon ad automation tools for reducing ACoS, depending on your budget and account size:

| Tool | Best for | Why it helps reduce ACoS |
|---|---|---|
| **Perpetua** | Growing brands and agencies | Goal-based bid automation, keyword harvesting, budget pacing, strong Sponsored Ads optimization |
| **Teikametrics Flywheel** | Mid-size to large sellers | AI bid optimization, profit-aware advertising, inventory and sales data integration |
| **Pacvue** | Enterprise brands | Advanced automation, dayparting, share-of-voice tracking, retail media reporting |
| **Quartile** | Hands-off automation | Fully managed AI campaign optimization across Amazon and other marketplaces |
| **Helium 10 Adtomic** | Private-label sellers | Good PPC automation combined with keyword research and listing tools |
| **SellerApp** | SMB sellers wanting PPC + analytics | Keyword automation, bid rules, search term optimization, profitability tracking |
| **Intentwise** | Agencies and advanced advertisers | Strong reporting, automation rules, AMC integrations, custom workflows |
| **BidX** | Brands expanding globally | Automated campaign creation, bid management, multi-marketplace support |
| **Zon.Tools** | Budget-conscious sellers | Rule-based PPC automation and keyword harvesting at a lower cost |
| **Amazon Ads Campaign Manager rules** | Beginners or low budgets | Free native rules for bids, budgets, and performance-based changes |

### Best picks by situation

- **Best overall for most Amazon sellers:** **Perpetua**
- **Best for enterprise brands:** **Pacvue** or **Quartile**
- **Best for profit-focused scaling:** **Teikametrics**
- **Best if you already use Helium 10:** **Adtomic**
- **Best lower-cost option:** **Zon.Tools** or Amazon’s native rules
- **Best for agencies:** **Intentwise** or **Pacvue**

### Features to look for if your main goal is lower ACoS

Choose a tool that supports:

1. **Automated bid reductions** on high-ACoS keywords
2. **Search term harvesting** from auto to manual campaigns
3. **Negative keyword automation** to block wasted spend
4. **Target ACoS or target ROAS bidding**
5. **Placement bid optimization**
6. **Dayparting** to avoid low-converting hours
7. **Budget pacing** to prevent overspending
8. **Profit-based reporting**, not just ad-sales reporting

### My practical recommendation

If you are a small to mid-sized Amazon seller, start with **Perpetua**, **Helium 10 Adtomic**, or **SellerApp**.
If you are spending heavily, especially over several marketplaces, look at **Pacvue**, **Teikametrics**, or **Quartile**.

No automation tool will magically fix ACoS if the listing has weak conversion, poor pricing, low reviews, or bad keyword targeting. The best results usually come from combining PPC automation with listing optimization and strict campaign structure.


We spend $10,000 a month on Amazon ads and manual bidding is taking too much time. What Amazon PPC software should we buy?

For **$10,000/month in Amazon ad spend**, I’d shortlist these:

## Best default choice: **Perpetua**
Buy **Perpetua** if you want to reduce manual bidding and move to goal-based automation. It’s strong for Sponsored Products, Sponsored Brands, and Sponsored Display, and it’s easier to manage than enterprise tools.

**Good fit if you want:**
- Automated bid optimization
- Target ACoS / ROAS goals
- Campaign scaling without daily manual work
- A clean interface for a small-to-mid-sized brand

## Best if you already use Helium 10: **Helium 10 Adtomic**
Choose **Adtomic** if you’re already using Helium 10 for keyword research, product tracking, and listing tools.

**Good fit if you want:**
- PPC plus keyword/listing workflow in one platform
- Rule-based automation
- A more seller-focused tool

## Best managed/automation option: **Quartile**
Choose **Quartile** if you want a more hands-off system and are comfortable paying more for automation plus support.

**Good fit if you want:**
- Less involvement in daily campaign management
- More algorithmic bidding
- Help from a managed-service style team

## Best enterprise option: **Pacvue**
Probably overkill at $10k/month unless you’re scaling quickly or managing multiple marketplaces/retail media channels.

**Good fit if you want:**
- Advanced reporting
- Multi-channel retail media
- Large catalog management
- Agency/enterprise-level controls

---

## My recommendation

At **$10k/month**, I’d start with **Perpetua**.

It’s powerful enough to save you real time on bidding, but not as heavy or expensive as enterprise platforms like Pacvue or Skai. If you’re already deeply invested in Helium 10, then compare **Perpetua vs. Adtomic** and choose based on workflow.

Before signing, ask each vendor:

1. Do you charge a flat fee or percentage of ad spend?
2. Can I set target ACoS/ROAS by campaign or product group?
3. Do you automate bids, budgets, keywords, and negatives?
4. Can I run a 30-day trial or pilot?
5. What happens if performance gets worse during the learning period?

**Simple answer:** buy **Perpetua** unless you’re already using Helium 10 heavily, in which case test **Adtomic** too.


Recommend an Amazon PPC software for a brand with 50 ASINs.

For a brand with ~50 ASINs, I’d recommend **Perpetua** as the best overall Amazon PPC software.

**Why Perpetua fits:**
- Good for small-to-mid-sized catalog brands
- Strong automation for bids, budgets, and campaign scaling
- Easy goal-based optimization by ASIN or product group
- Supports Sponsored Products, Sponsored Brands, and Sponsored Display
- Useful reporting without needing a full enterprise tool
- Better suited than very basic tools if you’re managing 50 ASINs seriously

**Best choice if your monthly Amazon ad spend is:**
- **$5k–$50k/month:** Perpetua is a strong fit
- **Under $5k/month:** Consider **AdBadger** or **Scale Insights** to save cost
- **$50k+/month or multi-marketplace:** Consider **Pacvue**, **Skai**, or **Quartile**

My recommendation: **Start with Perpetua** unless your PPC budget is very small. It gives a good balance of automation, control, and scalability for a 50-ASIN brand.


affordable Amazon ad management platform for SMB sellers

For SMB Amazon sellers looking for an affordable Amazon ad management platform, these are good options to compare:

### Best affordable options

| Platform | Best for | Notes |
|---|---|---|
| **AdBadger** | Simple Amazon PPC optimization | Strong for bid management, keyword cleanup, and ACOS control |
| **SellerApp** | PPC + seller analytics | Good all-in-one option with ads, keyword, and listing tools |
| **Scale Insights** | Rule-based PPC automation | Useful for sellers who want more control over campaign rules |
| **Sellozo** | PPC automation + support | Good for sellers who want managed-service style help |
| **Helium 10 Adtomic** | Sellers already using Helium 10 | Convenient if you already use Helium 10 for research/listings |
| **Teikametrics** | Growing brands with larger budgets | Powerful, but may be less “budget” for very small sellers |

### Most affordable starting point
If your ad spend is still low, start with **Amazon Ads Console + bulk operations** before paying for software. Once you’re spending around **$3k–$5k/month or more**, a platform can save time and improve efficiency.

### What to look for
Choose a platform that includes:

- Automated bid adjustments
- Keyword harvesting
- Negative keyword automation
- ACOS/TACOS tracking
- Sponsored Products, Brands, and Display support
- Clear pricing without high percentage-of-spend fees
- Easy campaign reporting

### My shortlist for SMB sellers
If you want a practical, affordable choice, compare:

1. **AdBadger** – best for focused PPC management
2. **SellerApp** – best value if you want extra Amazon seller tools
3. **Scale Insights** – best for customizable automation
4. **Helium 10 Adtomic** – best if you already use Helium 10

If you’re very small, avoid enterprise-first platforms like Pacvue, Quartile, or Perpetua unless your ad budget can justify the cost.


What Amazon PPC software do FBA sellers actually use?

FBA sellers commonly use a mix of Amazon’s native tools, lightweight PPC optimizers, and larger ad-management platforms. The ones you’ll hear mentioned most often are:

### Most common among small to mid-size FBA sellers

| Tool | Common use case |
|---|---|
| **Amazon Ads Console** | Manual campaign management, keyword research, reporting. Many sellers still use this directly. |
| **Helium 10 Adtomic** | Popular with private-label sellers already using Helium 10 for keyword/product research. |
| **Jungle Scout Advertising / Cobalt** | Used by sellers who already use Jungle Scout; Cobalt is more enterprise-focused. |
| **SellerApp** | PPC automation, keyword harvesting, bid suggestions, analytics. |
| **Ad Badger** | PPC optimization, bid management, negative keyword automation. |
| **Sellozo** | Automated PPC management, campaign optimization, dayparting. |
| **Zon.Tools** | Rules-based PPC automation; used by some more technical sellers. |
| **Prestozon** | PPC automation and keyword optimization; long-standing Amazon PPC tool. |

### Common among larger sellers, brands, and agencies

| Tool | Common use case |
|---|---|
| **Perpetua** | Very popular with scaling brands; goal-based automation, Sponsored Products/Brands/Display. |
| **Pacvue** | Enterprise marketplace advertising; used by agencies and larger brands. |
| **Quartile** | Managed/automated PPC for larger Amazon sellers. |
| **Teikametrics** | AI bid optimization, inventory-aware advertising, larger catalog management. |
| **Skai** | Enterprise retail media advertising across Amazon and other platforms. |

### Tools many sellers use alongside PPC software

| Tool | Why sellers use it |
|---|---|
| **Helium 10** | Keyword research, listing optimization, rank tracking. |
| **Jungle Scout** | Product research, keyword data, sales estimates. |
| **Data Dive** | Listing/keyword research, competitive analysis. |
| **MerchantWords** | Amazon keyword research. |
| **Keepa** | Price history, competitor monitoring. |
| **Sellerboard** | Profit tracking and true ACOS/TACOS analysis. |

### Practical answer

For newer FBA sellers, the most common setup is:

**Amazon Ads Console + Helium 10 or Jungle Scout + Sellerboard**

For sellers spending more on ads, common choices are:

**Perpetua, Adtomic, Teikametrics, Sellozo, or Ad Badger**

For agencies and large brands:

**Pacvue, Quartile, Perpetua, Skai, or Teikametrics**

If you are just starting, you probably do **not** need expensive enterprise PPC software. Amazon Ads Console plus good reporting is enough until you have meaningful ad spend and enough conversion data.


What software is best for automated rule-based Amazon ad bidding?

The “best” software depends on your ad spend and how much control you want, but for **automated rule-based Amazon ad bidding**, these are strong options:

### Best overall for advanced rule-based bidding
**Pacvue**
Best for brands/agencies with larger Amazon ad budgets. It has powerful rule-based automation, bid modifiers, budget pacing, placement controls, dayparting, and strong reporting.

### Best for small to mid-sized sellers
**Ad Badger**
Good if you want Amazon PPC automation without enterprise complexity. It supports bid optimization, keyword management, negative keyword automation, and practical rule-based controls.

### Best for rule-based PPC workflows on Seller Central
**Prestozon**
Solid for automated keyword harvesting, bid rules, and campaign optimization. Good for sellers who want more control than fully AI-driven platforms.

### Best if you prefer AI/goal-based automation over strict rules
**Perpetua** or **Teikametrics**
These are strong platforms, but they are more algorithmic/goal-based than purely rule-based. Good if you want to set targets like ACOS/TACOS and let the system optimize.

### Best enterprise alternative
**Skai**
Very powerful for large brands managing Amazon alongside other retail media channels, but it is usually overkill for smaller sellers.

## My recommendation
- **Large brand or agency:** Pacvue
- **Small/mid-sized Amazon seller:** Ad Badger or Prestozon
- **Want AI-driven bidding instead of manual rules:** Perpetua or Teikametrics

If your main requirement is **custom rule-based bid automation**, I’d shortlist **Pacvue, Ad Badger, and Prestozon** first.


Best software for managing Amazon Sponsored Products and Sponsored Display campaigns

The “best” software depends on your size, ad spend, and whether you want automation, analytics, or agency-level control. For Amazon Sponsored Products and Sponsored Display, these are strong options:

### Best overall for serious Amazon advertisers
**Perpetua**
Good for brands that want automated bidding, budget optimization, Sponsored Products, Sponsored Brands, Sponsored Display, and DSP-style growth campaigns. Strong UI and goal-based automation.

### Best for larger brands/agencies
**Pacvue**
Excellent for enterprise Amazon Ads management, reporting, retail media, dayparting, rules, and multi-marketplace control. Best if you manage large budgets.

### Best for AI-driven optimization
**Quartile**
Strong automated campaign management across Sponsored Products and Sponsored Display. Good for brands that want hands-off optimization.

### Best for Amazon sellers focused on profitability
**Teikametrics**
Good balance of automation, bid optimization, and inventory-aware advertising. Useful for sellers who care heavily about TACoS and profitability.

### Best for smaller sellers
**Ad Badger**
Simpler and more affordable than enterprise platforms. Good for Sponsored Products optimization, negative keyword management, and bid automation.

### Best budget-friendly/self-serve option
**Scale Insights**
Good rules-based automation, keyword harvesting, bid management, and campaign structure tools. Popular among marketplace sellers.

### Best if you want built-in Amazon seller tools too
**Helium 10 Ads / Adtomic**
Useful if you already use Helium 10 for keyword research, listing optimization, and product tracking. Good for sellers who want advertising tools inside a broader Amazon toolkit.

### Free option
**Amazon Ads Console + Bulk Operations**
Best if you have a low budget and can manage campaigns manually. It gives full control but requires more time and expertise.

## Quick recommendation

- **Small seller:** Ad Badger, Scale Insights, or Helium 10 Adtomic
- **Growing brand:** Perpetua or Teikametrics
- **Enterprise/agency:** Pacvue or Quartile
- **Lowest cost:** Amazon Ads Console with bulk sheets

If I had to pick one overall, I’d choose **Perpetua** for most growing Amazon brands, and **Pacvue** for enterprise-level management.


We are an e-commerce brand scaling from 6 to 7 figures on Amazon. What PPC tool should we use to optimize TACoS?

If you want one clear recommendation: **use Perpetua**.

For an Amazon brand scaling from **6 to 7 figures**, Perpetua is a strong PPC tool because it helps optimize toward business goals like **TACoS**, not just ACoS. It’s especially useful if you want automation around bidding, budget allocation, campaign structure, and growth targets.

### Why Perpetua is a good fit

- **Goal-based optimization**: You can set targets around profitability, growth, or efficiency.
- **TACoS visibility**: Helps connect ad spend to total sales, not just attributed ad sales.
- **Automated bid management**: Reduces manual keyword-level work.
- **Good for scaling**: Works well once you have enough conversion and sales data.
- **Easy enough for operators**: Less complex than enterprise tools like Pacvue.

### Alternatives depending on your situation

| Tool | Best for |
|---|---|
| **Perpetua** | Best overall for 6–7 figure Amazon brands |
| **Scale Insights** | Strong if you want more control and lower cost |
| **Pacvue** | Larger enterprise brands with complex catalogs |
| **Teikametrics** | Brands wanting AI-driven bidding and broader marketplace support |
| **Quartile** | Managed-service style PPC automation |

### My recommendation

Use **Perpetua** if you want a scalable, relatively easy PPC platform focused on growth and TACoS improvement.

But remember: no tool fixes bad strategy. To reduce TACoS, you still need to manage:

- Organic ranking improvement
- Keyword harvesting
- Campaign structure
- Budget allocation by SKU lifecycle
- Listing conversion rate
- Pricing, reviews, and inventory

A PPC tool can optimize the machine, but your listing and growth strategy determine whether TACoS actually improves.


Top rated Amazon bid management tools for private label brands

Here are some of the top Amazon bid management tools commonly used by private label brands:

| Tool | Best For | Notes |
|---|---|---|
| **Perpetua** | Growing private label brands | Strong automated bidding, goal-based optimization, easy interface, good for Sponsored Products, Brands, and DSP. |
| **Teikametrics Flywheel** | Brands wanting AI-driven PPC + profitability focus | Good bid automation, keyword optimization, and inventory-aware ad decisions. |
| **Quartile** | Larger brands and aggressive scaling | Strong automation across Amazon and other marketplaces; often better for brands with larger ad budgets. |
| **Pacvue** | Enterprise/private label brands | Advanced Amazon Ads management, dayparting, rules, retail media reporting, and AMC integrations. |
| **Helium 10 Adtomic** | Sellers already using Helium 10 | Good PPC automation for private label sellers, especially if you use Helium 10 for keyword research and listing tools. |
| **SellerApp** | Small to mid-size Amazon brands | PPC automation, keyword harvesting, analytics, and listing tools in one platform. |
| **Sellozo** | Hands-off PPC management | Offers automation plus optional managed services; useful for sellers who want less manual control. |
| **BidX** | Brands focused on Amazon PPC automation | Strong campaign creation, bid rules, and international marketplace support. |
| **Scale Insights** | Data-driven sellers/agencies | Highly customizable automation rules and analytics; good for advanced PPC operators. |
| **Sellics / Perpetua Benchmarker** | PPC auditing and benchmarking | Useful for performance insights, though Sellics has been integrated into Perpetua’s ecosystem. |

### Best picks by brand size

- **New/smaller private label brand:** Helium 10 Adtomic, SellerApp, Sellozo
- **Mid-size brand scaling PPC:** Perpetua, Teikametrics, BidX, Scale Insights
- **Enterprise or multi-marketplace brand:** Pacvue, Quartile, Skai, Perpetua

### My top 5 overall for private label brands

1. **Perpetua** – best overall balance of automation and usability
2. **Teikametrics** – best for profit-focused optimization
3. **Helium 10 Adtomic** – best if you already use Helium 10
4. **Pacvue** – best for enterprise-level brands
5. **Scale Insights** – best for advanced rule-based PPC control

If you are a private label seller doing under $50k/month in Amazon revenue, I’d start with **Helium 10 Adtomic**, **SellerApp**, or **Sellozo**. If you are above that and spending meaningfully on ads, **Perpetua** or **Teikametrics** are usually stronger choices.


Best Amazon PPC tool for keyword harvesting and negative keyword placement

For **keyword harvesting + negative keyword placement**, the best choice depends on budget and how much automation you want:

### Best overall for most Amazon sellers: **Scale Insights**
Strong for:
- Automated search term harvesting
- Moving converting terms into exact campaigns
- Adding negatives back to source campaigns/ad groups
- Rule-based ACOS, spend, click, and conversion logic
- Bulk PPC optimization

Good if you want granular control and automation without enterprise pricing.

### Best if you already use Helium 10: **Helium 10 Adtomic**
Good for:
- Keyword harvesting from search term reports
- Negative keyword suggestions
- Easy campaign management
- Integration with Helium 10 keyword research tools

Best for sellers who want an all-in-one Amazon suite.

### Best for advanced/enterprise sellers: **Pacvue**
Excellent for:
- Large catalog management
- Advanced automation rules
- Keyword harvesting at scale
- Negative keyword automation
- Reporting and retail media expansion beyond Amazon

Usually overkill for smaller sellers.

### Best simple PPC-focused option: **Ad Badger**
Good for:
- Negative keyword management
- Search term analysis
- Bid optimization
- Clear PPC workflows

Less complex than Pacvue or Scale Insights.

## My recommendation
If your main priority is **harvesting profitable search terms and automatically placing negatives**, I’d choose:

**Scale Insights** for serious PPC automation
or
**Helium 10 Adtomic** if you want a simpler all-in-one seller tool.

A good automation rule should:
- Harvest search terms after 1–2 sales or target ACOS is met
- Add them as exact match keywords in a dedicated campaign
- Add the harvested term as a negative exact in the original auto/broad campaign
- Negate high-spend, no-sale terms after a defined click or spend threshold


What PPC management software works best for Amazon 1P Vendors and 3P Sellers?

There isn’t one “best” Amazon PPC tool for every brand, but for **Amazon 1P Vendors and 3P Sellers**, these are usually the strongest options:

| Software | Best For | Notes |
|---|---|---|
| **Pacvue** | Enterprise brands, agencies, hybrid 1P/3P accounts | Very strong for Vendor Central + Seller Central, advanced rules, retail media, Share of Voice, AMC/DSP integrations. |
| **Perpetua** | Mid-market to enterprise sellers/vendors | Easy-to-use goal-based automation, strong Sponsored Products/Brands/Display management. Good balance of power and usability. |
| **Skai** | Large enterprise retail media teams | Robust cross-channel retail media management, strong reporting and automation. Often used by bigger brands. |
| **Teikametrics** | 3P sellers and growing brands | Good AI bidding and marketplace optimization. More seller-friendly than enterprise-heavy tools. |
| **Quartile** | Brands wanting managed service + automation | Strong if you want less hands-on campaign management and more outsourced execution. |
| **Intentwise** | Analytics-heavy vendors/sellers | Great for Amazon Ads reporting, AMC, data warehousing, and performance analysis. |
| **Helium 10 Adtomic** | Smaller 3P sellers | Good if you already use Helium 10 for keyword/product research and want PPC tools in the same suite. |

### Best overall recommendations

- **Best for large 1P Vendors or hybrid 1P/3P brands:** **Pacvue**
- **Best for ease of use + automation:** **Perpetua**
- **Best for enterprise retail media teams:** **Skai**
- **Best for smaller 3P sellers:** **Helium 10 Adtomic** or **Teikametrics**
- **Best for analytics/AMC-focused teams:** **Intentwise**

If you manage both **Vendor Central and Seller Central**, I’d shortlist **Pacvue, Perpetua, Skai, and Intentwise** first.


We are wasting thousands on non-converting Amazon keywords. What ad software helps automate bid adjustments?

Yes—Amazon PPC software can automate bid adjustments, pause wasteful keywords, and add negatives based on rules or AI.

Good options to consider:

- **Perpetua** — strong automated bidding and budget optimization; good for scaling brands.
- **Teikametrics Flywheel** — AI-based bid optimization focused on profit and ACOS/TACOS.
- **Pacvue** — advanced enterprise-level Amazon Ads automation and reporting.
- **Helium 10 Adtomic** — solid for sellers already using Helium 10; includes bid rules and keyword harvesting.
- **Quartile** — fully managed/AI-driven ad optimization, useful if you want less hands-on work.
- **Scale Insights** — good rule-based Amazon PPC automation for bids, negatives, and keyword management.
- **Amazon Ads Rule-Based Bidding** — native option inside Amazon Ads if you want a simpler, low-cost starting point.

If your main issue is **non-converting keywords**, look for software that can automatically:

1. Lower bids after X clicks with no sales
2. Pause or negate search terms after wasted spend
3. Increase bids on profitable keywords
4. Separate branded, competitor, and generic campaigns
5. Optimize toward target ACOS or ROAS

For most small-to-mid Amazon sellers, I’d shortlist **Helium 10 Adtomic, Scale Insights, or Teikametrics**. For larger brands, look at **Pacvue or Perpetua**.


Recommend an Amazon PPC platform with AI-driven bid optimization.

I’d recommend **Perpetua** as a strong Amazon PPC platform with AI-driven bid optimization.

**Why Perpetua is a good choice:**
- AI-based bid and budget optimization
- Goal-based campaign management, such as target ACoS, sales growth, or profitability
- Supports Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
- Good automation for keyword harvesting, bid adjustments, and budget allocation
- Suitable for growing Amazon brands and agencies

**Best for:** Brands that want automated PPC management without needing to manually adjust bids every day.

Other strong options to consider:

1. **Pacvue** — Best for larger brands and enterprise teams
2. **Quartile** — Strong automation and algorithmic bidding
3. **Teikametrics Flywheel** — Good AI optimization plus inventory and profitability insights
4. **Helium 10 Adtomic** — Good choice if you already use Helium 10 for Amazon SEO and product research

If you want a balanced mix of automation, usability, and performance, I’d start with **Perpetua**.


best PPC software for Amazon agencies managing multiple client accounts

For Amazon agencies managing multiple client accounts, the “best” PPC software depends on client size, ad spend, and how much automation/reporting you need. Here are the strongest options:

## Best Amazon PPC software for agencies

### 1. **Pacvue**
**Best for:** Larger agencies, enterprise brands, multi-retailer advertising
Pacvue is one of the strongest platforms for agencies managing many Amazon accounts.

**Pros:**
- Excellent multi-account management
- Strong automation and bid rules
- Advanced reporting and dashboards
- Supports Amazon, Walmart, Instacart, Kroger, and more
- Good for Sponsored Ads and DSP workflows

**Cons:**
- Expensive
- Better suited for higher ad spend clients

**Best if:** You manage larger Amazon brands or retail media across multiple platforms.

---

### 2. **Perpetua**
**Best for:** Agencies that want easy automation and scalable campaign management
Perpetua is very popular with Amazon agencies because it simplifies campaign creation and optimization.

**Pros:**
- Clean interface
- Strong automation
- Goal-based campaign management
- Good agency dashboards
- Supports Amazon, Walmart, Target, Instacart, and others

**Cons:**
- Less granular control than rule-heavy platforms
- Pricing can rise with ad spend

**Best if:** You want a balance of automation, usability, and performance.

---

### 3. **Quartile**
**Best for:** Full-service or managed Amazon PPC
Quartile combines software with a managed-service approach.

**Pros:**
- Strong AI bidding
- Good for agencies or brands wanting less hands-on management
- Handles large campaign structures well
- Cross-channel capabilities

**Cons:**
- Less transparent/control-focused than some tools
- Can be pricey

**Best if:** You want automation plus managed-service support.

---

### 4. **Teikametrics**
**Best for:** Profit-focused Amazon PPC optimization
Teikametrics is strong for agencies focused on profitability and marketplace growth.

**Pros:**
- AI-driven bid optimization
- Profit and inventory-aware advertising
- Good Amazon and Walmart support
- Useful for scaling Sponsored Products campaigns

**Cons:**
- Reporting flexibility may not be as strong as Pacvue
- Better for marketplace PPC than broader retail media

**Best if:** Your agency emphasizes TACOS, profitability, and inventory-aware PPC.

---

### 5. **Sellozo**
**Best for:** Smaller agencies or agencies managing SMB Amazon sellers
Sellozo is more affordable and easier to use than enterprise platforms.

**Pros:**
- Good automation for Sponsored Products
- Campaign Studio is useful
- More accessible pricing
- Good for smaller to mid-sized Amazon sellers

**Cons:**
- Not as advanced as Pacvue or Perpetua
- Limited enterprise reporting features

**Best if:** You manage smaller Amazon seller accounts and need cost-effective automation.

---

### 6. **Helium 10 Adtomic**
**Best for:** Agencies already using Helium 10
Adtomic is a solid choice if your agency also uses Helium 10 for keyword research, listing optimization, and product research.

**Pros:**
- Good keyword and PPC integration
- Easy to use
- Useful for Amazon-focused agencies
- Strong for Sponsored Products campaign management

**Cons:**
- Not as agency/enterprise-focused
- Reporting and multi-client management are more limited than Pacvue or Perpetua

**Best if:** You want PPC software connected to Amazon SEO and product research tools.

---

## Quick recommendation

| Agency type | Best choice |
|---|---|
| Enterprise Amazon agency | **Pacvue** |
| Automation-focused agency | **Perpetua** |
| Managed-service PPC agency | **Quartile** |
| Profit/TACOS-focused agency | **Teikametrics** |
| SMB-focused Amazon agency | **Sellozo** |
| Helium 10 users | **Adtomic** |

## My top pick

For most Amazon agencies managing multiple client accounts, I’d shortlist:

1. **Pacvue** — best for serious multi-client, enterprise-level operations
2. **Perpetua** — best mix of automation, usability, and scalability
3. **Teikametrics** — best for profitability-focused Amazon PPC

If your clients are mostly small to mid-sized Amazon sellers, start with **Perpetua**, **Teikametrics**, or **Sellozo**. If you manage large brands with big budgets, go with **Pacvue**.


What is the best software to automate dayparting for Amazon Sponsored Ads?

There isn’t a single “best” for everyone, but my top picks for automating Amazon Sponsored Ads dayparting are:

| Best for | Software | Why |
|---|---|---|
| Enterprise brands/agencies | **Pacvue** | Strong dayparting, budget pacing, rules automation, bulk controls, and retail media reporting |
| Most Amazon sellers/brands | **Perpetua** | Easier to use, good automation, scheduled bid/budget adjustments, strong performance optimization |
| Budget-conscious sellers | **Helium 10 Adtomic** | Solid Amazon PPC automation with a lower barrier to entry |
| Agencies managing many accounts | **Intentwise** or **Skai** | Robust rule-based automation, reporting, and multi-account workflows |
| Full-service automation | **Quartile** | More hands-off, algorithmic bid management with dayparting-style optimization |

If you want the strongest pure dayparting and advanced control, I’d choose **Pacvue**.
If you want something easier to manage without enterprise complexity, I’d choose **Perpetua**.


What Amazon PPC software offers dynamic target bidding based on inventory levels?

Pacvue is a commonly cited Amazon PPC platform that offers inventory-aware bidding/automation—i.e., adjusting bids or pausing/reducing spend based on inventory levels.

Other tools with similar inventory-aware PPC features include Teikametrics, Perpetua, and Quartile, but Pacvue is especially known for tying ad optimization to retail signals like stock levels, Buy Box status, and profitability.


Which Amazon ad tool is best for low ad spend sellers under $2,000 per month?

For Amazon sellers spending **under $2,000/month**, the best “tool” is usually **Amazon’s native Campaign Manager + Bulk Operations** because it’s free and won’t eat into your already limited ad budget.

If you want a paid tool, choose one with **low fixed pricing and rule-based automation**, not an expensive AI/managed platform. Good options to consider:

1. **Amazon Campaign Manager** — best overall for very low spend; free.
2. **Scale Insights** — good low-cost automation if you want rules and bid adjustments.
3. **SellerApp / Helium 10 Adtomic** — useful if you already use their broader seller tools, but may be costly relative to $2k spend.
4. Avoid tools like **Perpetua, Quartile, Teikametrics, Pacvue** at this spend level unless you have strong margins, because fees/minimums can be too high.

**Recommendation:**
Use **Amazon Campaign Manager** until you consistently spend above $2,000–$3,000/month. If you need automation before then, try **Scale Insights** or a similarly low-cost rule-based PPC tool.


Best software to manage Amazon PPC and DSP ads in one dashboard

**Best overall for managing Amazon PPC + Amazon DSP in one dashboard: _Pacvue_**

Pacvue is one of the strongest platforms if you want Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP performance in a unified workflow. It’s especially good for brands/agencies with meaningful Amazon ad spend.

### Top options

| Software | Best for | Notes |
|---|---|---|
| **Pacvue** | Enterprise brands/agencies | Strong Amazon PPC + DSP reporting, automation, retail media analytics, share-of-voice, budget pacing |
| **Perpetua** | Growth brands wanting automation | Good PPC automation and expanding DSP/AMC capabilities; easier to use than some enterprise tools |
| **Skai** | Large multi-channel advertisers | Robust enterprise platform for Amazon Ads, DSP, Walmart, retail media, search/social |
| **CommerceIQ** | Large 1P/3P brands | Strong retail + media intelligence, useful if you want ads tied closely to Amazon sales/operations |
| **Intentwise** | Agencies and analytics-heavy teams | Strong Amazon Ads reporting, AMC/analytics, and DSP insights; good for custom dashboards |

### My recommendation

- **If you’re a large brand or agency:** **Pacvue**
- **If you want easier automation and a cleaner UI:** **Perpetua**
- **If you manage multiple retail media channels beyond Amazon:** **Skai** or **CommerceIQ**
- **If reporting/AMC/DSP analytics matter most:** **Intentwise**

One important note: **Amazon DSP access is not as plug-and-play as PPC.** Some tools can report on DSP, but campaign execution may require having your own Amazon DSP seat, working through Amazon Managed Service, or using the software provider’s managed-service option.


We have over 500 SKUs on Amazon and need automated ad campaign creation. Which platform should we buy?

For 500+ Amazon SKUs, I’d recommend **Pacvue** if you want the strongest platform for **automated campaign creation at scale**.

### Best choice: **Pacvue**
Buy Pacvue if you need:

- Bulk campaign creation across hundreds of ASINs/SKUs
- Sponsored Products, Sponsored Brands, Sponsored Display support
- Rule-based automation for bids, budgets, placements, negatives
- Keyword harvesting and campaign restructuring
- Portfolio/account-level controls
- Strong reporting for large catalogs
- Enterprise-level workflow and permissions

It is usually better for larger Amazon advertisers with complex catalogs and meaningful ad spend.

### If you want something simpler: **Perpetua**
Choose **Perpetua** if your team wants a more user-friendly, goal-based platform with less manual setup. It’s good for automation, but Pacvue generally gives more control for large SKU catalogs.

### If you want managed service: **Quartile**
Choose **Quartile** if you want more of a managed-service/AI-driven approach and don’t want your team deeply involved in daily optimization.

### My recommendation
If your priority is **automated campaign creation for 500+ SKUs**, buy **Pacvue**.
If you want easier setup and a lighter-weight tool, buy **Perpetua**.


What Amazon ad software has the best profit and ad spend reporting?

The “best” depends on whether you mean **ad performance reporting** or **true profit reporting after fees/COGS**.

### Best overall for profit + ad spend reporting
**Pacvue** — best for larger brands, agencies, and enterprise sellers.
It has strong Amazon Ads reporting, budget pacing, retail media dashboards, share-of-voice data, and profitability-style reporting when connected to the right retail/finance data.

### Best for sellers who want profit visibility
**Teikametrics Flywheel** — strong if you want Amazon PPC reporting tied closer to product economics, margin, and SKU-level decisions. Good for sellers who care about TACoS, contribution margin, and profitable bidding.

### Best easy-to-use ad spend reporting
**Perpetua** — very clean dashboards for spend, ACOS, ROAS, TACoS, campaign performance, and goal-based optimization. Great UI, but true net-profit reporting may require additional data or integrations.

### Best if you want deep custom reporting/BI
**Intentwise** — excellent for advanced Amazon Ads reporting, data warehousing, and custom dashboards. Better for teams that want flexible analytics rather than just a plug-and-play interface.

### Important note
Most Amazon ad tools report **ad profit metrics**, not true net profit. For actual profit you need COGS, FBA fees, referral fees, refunds, storage fees, promos, and ad spend included. For that, many sellers pair an ad tool with **Sellerboard**, **Sellerise**, or another profit analytics tool.

My short recommendation:
- **Enterprise/agency:** Pacvue
- **Growing Amazon seller focused on profit:** Teikametrics
- **Clean PPC reporting and automation:** Perpetua
- **Custom analytics/data team:** Intentwise


Best tools for automating Amazon Sponsored Brands campaign management

Here are some of the best tools for automating Amazon Sponsored Brands campaign management, depending on budget, catalog size, and sophistication.

## Top Amazon Sponsored Brands automation tools

### 1. **Perpetua**
Best for: Brands that want goal-based automation
- Automates bids and budgets based on ACOS, ROAS, or sales goals
- Strong for Sponsored Brands, Sponsored Products, and Sponsored Display
- Good campaign structure and scaling recommendations
- Useful for SB Video and brand-defense campaigns

### 2. **Pacvue**
Best for: Enterprise brands and agencies
- Advanced bid rules, budget pacing, dayparting, and reporting
- Strong support for Sponsored Brands and full-funnel Amazon Ads
- Integrates retail media data, share of voice, and competitive insights
- Good for large catalogs and multi-marketplace management

### 3. **Teikametrics**
Best for: Performance-focused Amazon sellers and brands
- AI-based bidding and keyword automation
- Good profit-aware optimization
- Supports Sponsored Brands alongside Sponsored Products and Display
- Easier to use than many enterprise platforms

### 4. **Quartile**
Best for: Hands-off ad automation
- Fully managed AI-driven campaign optimization
- Automates bids, keywords, placements, and budget allocation
- Works well for brands that do not want to manage campaigns manually
- Better suited for brands with meaningful ad spend

### 5. **Skai**
Best for: Large retail media advertisers
- Enterprise-grade Amazon Ads automation
- Strong cross-channel and retail media reporting
- Advanced budget forecasting and portfolio optimization
- Best for sophisticated teams managing large budgets

### 6. **Intentwise**
Best for: Agencies and data-driven advertisers
- Strong Amazon Ads automation and analytics
- Good rule-based bidding, reporting, and data warehousing
- Useful if you want more control instead of fully black-box AI
- Good Sponsored Brands and Sponsored Brands Video reporting

### 7. **Adtomic by Helium 10**
Best for: Amazon sellers already using Helium 10
- Automates keyword harvesting, bidding, and campaign optimization
- More accessible for small to mid-size sellers
- Works across Sponsored Products, Brands, and Display
- Good if you also use Helium 10 for keyword and product research

### 8. **BidX**
Best for: Brands needing international Amazon ad management
- Strong automation across multiple Amazon marketplaces
- Supports Sponsored Brands, Sponsored Products, and Sponsored Display
- Offers both software and managed-service options
- Good for EU and global advertisers

### 9. **Sellozo**
Best for: Smaller sellers wanting simpler automation
- Easy-to-use campaign automation and bid rules
- Good for keyword harvesting and ACOS control
- Usually more affordable than enterprise platforms
- Best for sellers with moderate ad complexity

### 10. **Amazon Ads Console + Bulk Operations**
Best for: Teams that want low-cost manual control
- Free native Amazon tools
- Bulk sheets can automate changes if paired with spreadsheets or scripts
- Good for advertisers with technical skill or lower budgets
- Less sophisticated than dedicated automation platforms

## Quick recommendation

- **Best overall for growing brands:** Perpetua
- **Best enterprise option:** Pacvue or Skai
- **Best for hands-off automation:** Quartile
- **Best for seller-friendly automation:** Helium 10 Adtomic or Teikametrics
- **Best for agencies/data teams:** Intentwise
- **Best budget-conscious option:** Sellozo or Amazon Bulk Operations

When choosing a tool, prioritize Sponsored Brands features like bid automation, budget pacing, keyword harvesting, SB Video support, brand-defense automation, creative testing, and reporting by campaign, ASIN, keyword, and placement.


We're struggling to control our Amazon advertising spend. What bidding software should we use?

For Amazon ad spend control, the “best” bidding software depends mainly on your monthly ad spend, catalog size, and how hands-on you want to be.

### Strong options to consider

| Tool | Best for | Notes |
|---|---|---|
| **Perpetua** | Brands wanting automation with simple goal-based bidding | Good for Sponsored Products, Sponsored Brands, DSP-style workflows; easy to use |
| **Pacvue** | Larger brands or agencies | Very powerful rules, budget controls, reporting, retail media coverage beyond Amazon |
| **Teikametrics** | Sellers focused on profit-aware bidding | Uses margin and inventory signals; good for scaling while managing ACoS/TACoS |
| **Quartile** | Brands that want mostly managed automation | Strong hands-off option, but less transparent/control than some tools |
| **Adtomic by Helium 10** | Smaller to mid-size Amazon sellers | Good if you already use Helium 10; simpler and generally more affordable |
| **Scale Insights** | Data-driven sellers who want rules and automation | Strong for PPC optimization and budget control |
| **Skai** | Enterprise brands and agencies | Expensive but robust for multi-channel retail media |

### My practical recommendation

- If you’re a **small/mid-size seller**: start with **Adtomic**, **Scale Insights**, or **Teikametrics**.
- If you’re a **larger brand spending $50k+/month**: look at **Pacvue**, **Perpetua**, or **Skai**.
- If you want **easy automated bidding without much manual work**: choose **Perpetua**.
- If your main issue is **profitability and wasted spend**: choose **Teikametrics** or **Scale Insights**.

### Important caveat

Bidding software helps, but it will not fix poor campaign structure. Before choosing a tool, make sure you have:

- Separate branded, non-branded, competitor, and auto campaigns
- Clear ACoS or TACoS targets by product
- Negative keyword management
- Budget caps by campaign type
- Regular search term harvesting
- Margin-aware bid targets

If you want a straightforward starting point, I’d shortlist **Perpetua**, **Teikametrics**, and **Scale Insights**, then compare pricing and automation style.


What Amazon PPC tools support automatic bid optimization using machine learning?

Several Amazon PPC platforms support **automatic bid optimization using machine learning or algorithmic automation**. Common options include:

| Tool | ML / automated bid optimization capabilities |
|---|---|
| **Perpetua** | Uses goal-based campaign automation and machine-learning bidding to optimize toward targets like ACOS, ROAS, or sales growth. |
| **Teikametrics Flywheel** | Uses AI-driven bid optimization for Sponsored Products, Sponsored Brands, and Sponsored Display, with profit-aware recommendations. |
| **Pacvue** | Enterprise Amazon Ads platform with algorithmic bid management, budget pacing, and retail-media optimization. |
| **Quartile** | Uses machine learning to manage bids, budgets, keyword discovery, and campaign structure at scale. |
| **Helium 10 Adtomic** | Provides automated bid suggestions, rules, and AI-assisted PPC optimization for Amazon sellers. |
| **Intentwise** | Offers automated bid and budget optimization, keyword harvesting, and performance analytics for Amazon Ads. |
| **Sellozo** | Includes AI-based campaign automation, bid optimization, and keyword management. |
| **BidX** | Automates Amazon PPC bidding and campaign optimization using algorithmic performance data. |
| **Scale Insights** | Uses automation and AI-based rules to optimize bids, keywords, budgets, and campaign performance. |
| **AiHello** | Provides automated Amazon PPC bid optimization, keyword harvesting, and campaign management. |
| **SellerApp** | Offers AI-assisted PPC automation, bid optimization, and keyword recommendations. |

For most sellers, the strongest ML-focused options are usually **Perpetua, Teikametrics, Quartile, Pacvue, and Intentwise**. For smaller or mid-sized sellers, **Helium 10 Adtomic, Sellozo, BidX, Scale Insights, and AiHello** are also popular choices.


Top Amazon ad management software for high-volume Sellers

Here are some of the top Amazon ad management platforms for high-volume sellers, aggregators, and brands:

| Software | Best For | Key Strengths |
|---|---|---|
| **Pacvue** | Enterprise brands and agencies | Advanced automation, retail media analytics, Amazon DSP support, strong reporting |
| **Perpetua** | Scaling brands and growth-focused sellers | Goal-based campaign optimization, clean UI, strong Sponsored Ads automation |
| **Quartile** | Large sellers wanting managed optimization | AI-driven bidding, marketplace ad automation, strong for high SKU counts |
| **Teikametrics Flywheel** | High-volume marketplace sellers | Profit-aware bidding, inventory-aware optimization, multi-marketplace support |
| **Skai** | Enterprise retail media teams | Advanced cross-channel retail media management, robust reporting, strong Amazon/Walmart support |
| **Intentwise** | Data-heavy advertisers and agencies | Amazon Marketing Cloud, DSP analytics, custom reporting, strong data infrastructure |
| **BidX** | Global Amazon sellers | Automated campaign creation, bid optimization, multi-country advertising support |
| **Sellozo** | Marketplace sellers managing many SKUs | Campaign automation, bid rules, profit-focused tools, relatively easy setup |
| **Ad Badger** | Sellers focused mainly on PPC efficiency | Bid optimization, keyword management, negative keyword automation |
| **Scale Insights** | Private-label sellers and agencies | Rule-based automation, bulk campaign management, advanced PPC controls |

### Best overall picks for high-volume sellers

- **Best enterprise option:** Pacvue
- **Best for AI-driven PPC optimization:** Quartile
- **Best for marketplace sellers with many SKUs:** Teikametrics
- **Best for advanced analytics/AMC/DSP:** Intentwise
- **Best for ease of scaling Sponsored Ads:** Perpetua
- **Best for agencies:** Pacvue, Skai, Intentwise, Scale Insights

### What to look for in Amazon ad software at high volume

Prioritize tools with:

- Bulk campaign creation and editing
- Automated bid and budget optimization
- Profit- or margin-aware bidding
- Strong negative keyword automation
- SKU-level reporting
- Amazon DSP and AMC support, if relevant
- Multi-marketplace support
- Inventory-aware ad optimization
- Agency or team permissions
- API/data warehouse integrations

If you’re spending heavily, platforms like **Pacvue, Skai, Intentwise, Perpetua, Quartile, and Teikametrics** are usually the strongest contenders.


Recommend software for managing Amazon PPC target harvesting and placement multipliers.

Here are solid software options for managing **Amazon PPC target harvesting** and **placement multipliers**:

## Best overall Amazon PPC platforms

### 1. **Perpetua**
Best for brands that want automation with strong goal-based optimization.

**Good for:**
- Automatic keyword and ASIN harvesting
- Sponsored Products, Sponsored Brands, Sponsored Display
- Placement optimization
- Budget pacing
- Share-of-voice and ranking-focused campaigns

**Why choose it:** Easy to use, strong automation, good for growing brands and agencies.

---

### 2. **Pacvue**
Best for larger brands and agencies managing significant ad spend.

**Good for:**
- Advanced rule-based bidding
- Keyword and product target harvesting
- Placement multiplier management
- Retail media reporting
- Amazon plus Walmart, Instacart, Kroger, Target, etc.

**Why choose it:** Very powerful, especially if you manage multiple marketplaces or large catalogs.

---

### 3. **Quartile**
Best for hands-off PPC automation.

**Good for:**
- Automated campaign creation
- Keyword harvesting
- ASIN targeting
- Bid and budget optimization
- Placement-level adjustments

**Why choose it:** Strong managed-service style platform for brands that want automation without micromanaging campaigns.

---

### 4. **Teikametrics**
Best for inventory-aware Amazon advertising.

**Good for:**
- Keyword harvesting
- Bid automation
- Placement optimization
- Profit-aware bidding
- Inventory and sales velocity integration

**Why choose it:** Useful if stock levels and margin are important to your bidding strategy.

---

### 5. **Intentwise**
Best for analytics-heavy teams and agencies.

**Good for:**
- Advanced campaign optimization
- Keyword harvesting
- Placement multiplier analysis
- Custom reporting
- Amazon Marketing Stream data

**Why choose it:** Great if you want more control and deeper PPC analytics.

---

## More affordable / mid-market options

### 6. **Ad Badger**
Best for sellers who want simpler PPC automation.

**Good for:**
- Search term harvesting
- Negative keyword automation
- Bid optimization
- Basic campaign structure management

**Why choose it:** Easier and often more affordable than enterprise platforms.

---

### 7. **Scale Insights**
Best for advanced rule-based Amazon PPC automation.

**Good for:**
- Keyword and ASIN harvesting
- Bid rules
- Placement multiplier rules
- Dayparting
- Bulk optimization

**Why choose it:** Strong option for sellers who want detailed control without paying enterprise pricing.

---

### 8. **Sellozo**
Best for Amazon sellers wanting campaign automation and managed PPC options.

**Good for:**
- Automated keyword harvesting
- Campaign optimization
- Bid management
- Negative targeting

**Why choose it:** Good balance of software plus service.

---

## My recommendation

If you want the best balance of **target harvesting + placement multiplier control**, I’d shortlist:

1. **Scale Insights** — best for hands-on sellers who want rule-based control
2. **Perpetua** — best for automated growth and ease of use
3. **Pacvue** — best for enterprise-level brands or agencies
4. **Intentwise** — best for analytics-driven PPC teams

If you’re spending under roughly **$10k/month**, look at **Scale Insights, Ad Badger, or Sellozo**.
If you’re spending **$10k–$100k+/month**, look at **Perpetua, Intentwise, Teikametrics, or Pacvue**.


What is the most accurate Amazon PPC software for tracking keyword rankings against ad spend?

There isn’t one universally “most accurate” Amazon PPC tool, because **ad spend accuracy comes from Amazon’s Ads API**, while **keyword ranking accuracy depends on each tool’s rank-tracking methodology**.

That said, the best options are:

### Best overall / enterprise: **Pacvue**
Pacvue is one of the strongest choices for tracking **Amazon PPC spend, keyword performance, share of voice, sponsored rank, and organic rank** together. It’s especially good for brands or agencies managing larger budgets.

### Best for keyword rank + PPC correlation: **DataHawk**
DataHawk is very strong for **keyword rank tracking, organic vs sponsored position tracking, and marketplace analytics**, and can connect this with Amazon Ads data.

### Best for smaller sellers: **Helium 10 Adtomic + Keyword Tracker**
Helium 10 is easier to use and more affordable. It’s good if you want to monitor **keyword rankings alongside PPC performance**, though it’s not as enterprise-grade as Pacvue.

### Best PPC automation with decent reporting: **Perpetua**
Perpetua is excellent for PPC optimization and budget automation, but it is less rank-tracking focused than Pacvue, DataHawk, or Helium 10.

## My recommendation
If accuracy and full PPC-to-ranking visibility are the priority, choose:

**Pacvue** for larger brands/agencies.
**DataHawk** if keyword ranking accuracy is the main focus.
**Helium 10** if you want a more affordable seller-friendly option.

Also, always compare the tool’s reported ad spend against Amazon Campaign Manager. The spend should match Amazon closely; ranking data will always be an estimate because Amazon search results vary by location, device, time, personalization, and placement.


Best Amazon PPC tools for beginners with limited PPC experience

Here are the best Amazon PPC tools for beginners with limited PPC experience:

## Best Overall Beginner-Friendly Tools

### 1. **Perpetua**
Best for: Sellers who want automation with simple setup
Why it’s good:
- Easy campaign creation
- Goal-based optimization
- Good automation for bids and budgets
- Beginner-friendly dashboard

Downside: Can be expensive for very small sellers.

---

### 2. **Ad Badger**
Best for: Learning PPC while using automation
Why it’s good:
- Simple interface
- Strong educational content
- Helps with bid optimization and negative keywords
- Good for sellers who want to understand PPC, not just automate it

Downside: Not as advanced as enterprise-level tools.

---

### 3. **Helium 10 Adtomic**
Best for: Sellers already using Helium 10
Why it’s good:
- Combines keyword research and PPC management
- Good automation rules
- Useful for launching and optimizing campaigns
- Integrates well with other Helium 10 tools like Cerebro and Magnet

Downside: Can feel overwhelming at first.

---

### 4. **SellerApp**
Best for: Budget-conscious beginners
Why it’s good:
- PPC automation and analytics
- Keyword tracking
- Product and listing insights
- More affordable than some premium tools

Downside: Interface may be less polished than Perpetua or Ad Badger.

---

### 5. **Jungle Scout Advertising Analytics**
Best for: Beginners focused on visibility and reporting
Why it’s good:
- Easy-to-read PPC performance reports
- Good if you already use Jungle Scout
- Helps track ACOS, TACOS, spend, and sales

Downside: Less robust automation compared to dedicated PPC platforms.

---

## Good Free Option

### 6. **Amazon Ads Console**
Best for: Complete beginners starting small
Why it’s good:
- Free to use
- Direct access to Amazon campaign data
- Good for learning the basics manually
- No extra software cost

Downside: Limited automation and reporting compared to third-party tools.

---

## My Recommended Pick for Beginners

If you have a limited budget: **Start with Amazon Ads Console + SellerApp**
If you want simple automation: **Perpetua**
If you want to learn PPC properly: **Ad Badger**
If you already use Helium 10: **Helium 10 Adtomic**

## Beginner Tip

Don’t start with too many campaigns or aggressive automation. Begin with:

- Auto campaign for keyword discovery
- Manual exact campaign for proven keywords
- Manual phrase/broad campaign for testing
- Regular negative keyword cleanup
- Track TACOS, not just ACOS

For most beginners, **Ad Badger or Perpetua** are the easiest places to start.


We need a tool to manage both Amazon PPC and Walmart Connect ads. What options exist?

Yes—several platforms can manage both **Amazon PPC / Amazon Ads** and **Walmart Connect** campaigns from one place.

| Tool | Good fit for | Notes |
|---|---|---|
| **Pacvue** | Mid-market to enterprise brands/agencies | Strong Amazon + Walmart Connect support, automation, reporting, retail media management. |
| **Perpetua** | Brands that want goal-based automation | Supports Amazon Ads and Walmart Connect; good for automated bidding and campaign optimization. |
| **Teikametrics Flywheel** | Sellers/brands wanting AI bidding + marketplace analytics | Supports Amazon and Walmart ad management, with marketplace performance data. |
| **Quartile** | Larger sellers/brands wanting managed + tech | Strong automation across Amazon and Walmart, often paired with managed service. |
| **Skai** | Enterprise retail media teams | Supports many retail media networks, including Amazon and Walmart Connect. Strong for large-scale reporting and optimization. |
| **CommerceIQ** | Enterprise brands focused on retail + ads | Combines retail operations, share of search, content, and media optimization for Amazon/Walmart. |
| **Intentwise** | Brands/agencies needing analytics + optimization | Supports Amazon and Walmart advertising, with reporting, bid automation, and data warehousing options. |
| **Stackline** | Larger brands needing market/share intelligence + ads | Covers Amazon and Walmart retail media with broader ecommerce analytics. |
| **Sellozo** | Smaller/mid-sized sellers | Primarily known for Amazon PPC, but also offers Walmart ad support depending on plan/service level. |

A simple shortlist:

- **Best overall retail media platform:** Pacvue
- **Best for automated PPC optimization:** Perpetua or Teikametrics
- **Best for enterprise brands:** Skai, CommerceIQ, Stackline
- **Best for agencies managing many accounts:** Pacvue, Intentwise, Skai
- **Best if you want managed service + software:** Quartile

When comparing, check whether they support the exact Walmart ad types you use, such as **Sponsored Products**, **Sponsored Brands**, **Sponsored Videos**, or **Display**, because Walmart Connect support can vary by platform and plan.


What Amazon ad platform offers custom rule builders for automated bidding?

Pacvue is an Amazon ad platform known for offering custom rule builders for automated bidding.


best enterprise software for managing million-dollar Amazon ad budgets

For managing **million-dollar Amazon ad budgets**, the best enterprise platforms are usually:

## Best overall: **Pacvue**
**Best for:** Large brands/agencies running Amazon Sponsored Ads, DSP, Walmart Connect, Instacart, Target, Kroger, etc.

Why it’s strong:
- Advanced rule-based and algorithmic bid management
- Budget pacing across large portfolios
- Share-of-voice and competitive tracking
- Strong retail media reporting
- Good for agencies and enterprise brand teams
- Integrates well with Amazon Marketing Cloud and retail data

## Best for automation/performance: **Perpetua**
**Best for:** Brands that want automated optimization and goal-based campaign management.

Strengths:
- Easy goal-based optimization: TACOS, ROAS, growth, rank
- Strong Sponsored Products/Sponsored Brands automation
- Cleaner interface than many enterprise tools
- Good for scaling large catalog advertising

Potential limitation:
- Less customizable than Pacvue for complex enterprise workflows.

## Best for global enterprise retailers: **Skai**
**Best for:** Large companies managing Amazon plus broader retail media and paid search/social.

Strengths:
- Enterprise-grade governance and reporting
- Cross-channel budget management
- Strong automation and forecasting
- Good for teams needing controls, permissions, and global workflows

## Best for retail intelligence + ads: **Stackline**
**Best for:** Brands that care heavily about market share, category intelligence, and retail performance alongside ads.

Strengths:
- Strong competitive and category insights
- Useful for executive-level reporting
- Good for tying ads to total retail performance

## Best for Amazon DSP-heavy budgets: **Amazon Marketing Cloud + DSP tools**
If a major share of the budget is going into **Amazon DSP**, you’ll likely need:
- **Amazon DSP console**
- **Amazon Marketing Cloud**
- A partner platform like **Pacvue**, **Skai**, or **AMC-focused analytics providers**

## My recommendation

If you’re spending **$1M+/year on Amazon ads**, shortlist:

1. **Pacvue** — best all-around enterprise Amazon ads platform
2. **Perpetua** — best for automation and ease of use
3. **Skai** — best for large global organizations
4. **Stackline** — best if retail/category intelligence matters heavily

If you have a large catalog, multiple brands, agency workflows, and need serious budget pacing, I’d start with **Pacvue**. If your priority is automated ROAS/TACOS optimization with less manual campaign management, look at **Perpetua**.


Which Amazon PPC tool helps optimize product launch advertising campaigns?

Viral Launch’s **Kinetic PPC** tool helps optimize Amazon product launch advertising campaigns.


What software should a brand use to scale Amazon Sponsored Products efficiently?

To scale Amazon Sponsored Products efficiently, use an Amazon Ads automation platform rather than managing everything manually in Seller Central or Vendor Central.

Good options include:

- **Pacvue** — best for larger brands, agencies, and retail media teams needing advanced automation, reporting, and marketplace scale.
- **Perpetua** — strong for brands that want easier campaign automation, goal-based bidding, and efficient Sponsored Products scaling.
- **Teikametrics** — good for marketplace-focused brands that want AI-driven bid optimization and profitability tracking.
- **Quartile** — useful for larger advertisers wanting managed automation across many SKUs.
- **Helium 10 Adtomic** — good for smaller or mid-sized sellers already using Helium 10.

For most growing brands, I’d shortlist **Perpetua, Pacvue, or Teikametrics**.

Look for software that supports:

- Automated bid optimization
- Keyword harvesting from auto campaigns
- Bulk campaign creation
- Rule-based budget controls
- SKU-level profitability tracking
- Search term analysis
- TACoS/ACoS reporting
- Dayparting and placement optimization

If you’re a larger brand with many ASINs and marketplaces, **Pacvue** is often the strongest choice. If you want simpler automation and faster setup, **Perpetua** is a very good option.


Best Amazon PPC software for multi-brand aggregation companies

For **multi-brand Amazon aggregation companies**, the best PPC software is usually an **enterprise or agency-grade platform** that supports many brands, marketplaces, permissions, reporting rollups, and bulk optimization.

### Best Amazon PPC software for multi-brand aggregators

| Software | Best for | Why it fits aggregators |
|---|---|---|
| **Pacvue** | Enterprise Amazon advertising teams | Strong multi-brand controls, retail media integrations, advanced reporting, rule-based automation, Walmart/Instacart support, AMC/DSP capabilities |
| **Perpetua** | Scalable campaign automation | Easy to manage many brands, goal-based bidding, strong automation, good Sponsored Ads + DSP options |
| **Skai** | Large global retail media portfolios | Enterprise-grade platform for Amazon and other retail media networks, strong reporting and budget management |
| **Quartile** | Aggregators wanting managed automation | AI-driven bid management, good for large SKU catalogs, often paired with managed-service support |
| **Teikametrics** | Marketplace-focused brands | Good Amazon + Walmart optimization, SKU-level profitability focus, useful for operators managing multiple brands |
| **Intentwise** | Data-heavy teams | Strong Amazon Ads data infrastructure, AMC support, analytics, automation, and multi-account reporting |
| **Adtomic by Helium 10** | Smaller aggregators or lean teams | Easier entry point, good PPC automation tied to Helium 10’s seller tools, but less enterprise than Pacvue/Skai |

### My top picks

**Best overall for serious multi-brand aggregators:**
**Pacvue** — strongest if you need enterprise controls, cross-retailer expansion, detailed reporting, and a scalable operating system for many brands.

**Best for automation with usability:**
**Perpetua** — great if your team wants cleaner workflows, automated bidding, and easier management across multiple accounts.

**Best for large, global retail media operations:**
**Skai** — ideal if Amazon is only one part of a broader omnichannel retail media strategy.

**Best for analytics-heavy aggregators:**
**Intentwise** — strong if you care about Amazon Marketing Cloud, data warehousing, and custom reporting.

### What aggregators should prioritize

Look for software with:

- Multi-account and multi-brand dashboards
- Role-based permissions
- Bulk campaign creation and editing
- Portfolio-level budget pacing
- SKU-level profitability tracking
- Amazon DSP and AMC support
- Cross-marketplace reporting
- API/data warehouse integrations
- Alerting for out-of-stock, spend spikes, TACOS changes
- Rule-based and AI bid automation

### Short recommendation

If you are a **large aggregator**, start with **Pacvue, Perpetua, Skai, or Intentwise**.

If you are a **smaller aggregator managing fewer brands**, consider **Perpetua, Teikametrics, Quartile, or Adtomic**.


We are looking for an Amazon PPC bidder with algorithmic budget allocation across campaigns. What should we buy?

For most brands looking specifically for an Amazon PPC bidder with algorithmic budget allocation across campaigns, I would shortlist:

## Best default choice: **Perpetua**
Buy this if you want a relatively easy-to-use platform that automates bids and budget allocation around goals like target ACOS, ROAS, or growth. It is a strong fit for Amazon-focused brands and agencies that want automation without building their own bidding system.

**Good for:** mid-market brands, agencies, Amazon-heavy advertisers
**Strengths:** goal-based optimization, automated bidding, budget shifting, solid UI
**Watch-outs:** make sure the budget allocation works the way you need across campaign types and portfolios.

## Best enterprise choice: **Pacvue**
Buy this if you have a larger retail media operation and need advanced controls, rules, reporting, and multi-retailer coverage.

**Good for:** enterprise brands, large agencies, omnichannel retail media teams
**Strengths:** advanced automation, budget pacing, reporting, Amazon + Walmart + other retailers
**Watch-outs:** more complex and usually more expensive than simpler tools.

## Also consider: **Skai**
Good enterprise alternative to Pacvue, especially if you already manage paid search/social/retail media in one platform.

**Good for:** large performance marketing teams
**Strengths:** cross-channel budget management, sophisticated optimization
**Watch-outs:** may be overkill if you only need Amazon PPC.

## Managed-service option: **Quartile**
Buy this if you want less hands-on control and are comfortable with a more managed/black-box approach.

**Good for:** brands that want the vendor to run most of the optimization
**Strengths:** algorithmic campaign management, hands-off execution
**Watch-outs:** less transparency/control than some teams want.

## Lower-cost/self-serve options: **Teikametrics** or **Sellozo**
Good if you want automation but have a smaller budget or simpler Amazon account structure.

---

# My recommendation

If you are Amazon-first and want software-led algorithmic bidding and budget allocation, start with **Perpetua**.

If you are enterprise, have significant spend, multiple marketplaces, or need broader retail media management, look at **Pacvue** first, with **Skai** as the main alternative.

Before signing, ask each vendor to show:

1. How it reallocates budget across campaigns automatically
2. Whether it optimizes to ACOS, ROAS, TACOS, new-to-brand, or profit
3. Whether it uses Amazon Marketing Stream/intraday signals
4. How it handles budget caps, portfolio budgets, and pacing
5. A 30–60 day pilot with agreed success metrics

Do not buy a tool that is only a rules engine if what you really want is algorithmic budget allocation.


What Amazon advertising platform provides hourly performance tracking and hourly bid changes?

Pacvue is an Amazon advertising platform known for hourly performance tracking and hourly bid changes.


Best Amazon ad management software for brand registry owners

There isn’t one “best” Amazon ad management software for every Brand Registry owner, but these are the strongest options depending on your size and needs:

## Best overall for most Amazon brands: **Perpetua**
**Best for:** Growing private-label/Brand Registry sellers who want automation without heavy complexity.
**Strengths:**
- Sponsored Products, Sponsored Brands, Sponsored Brands Video support
- Goal-based campaign optimization
- Good automation and reporting
- Useful for scaling proven products

**Consider if:** You want a strong balance of ease of use and performance.

---

## Best for advanced PPC control: **Quartile**
**Best for:** Larger brands with bigger ad budgets.
**Strengths:**
- AI-driven bid and budget optimization
- Good for multi-ASIN catalogs
- Strong campaign scaling capabilities
- Can manage Amazon plus other marketplaces/channels

**Consider if:** You have a sizable budget and want managed-service support.

---

## Best for data-heavy brands: **Pacvue**
**Best for:** Enterprise or fast-scaling Amazon brands.
**Strengths:**
- Advanced reporting and retail media analytics
- Strong automation rules
- Good for Amazon Ads, Walmart Connect, Instacart, and other retail media
- Excellent for agencies or larger teams

**Consider if:** You need deep analytics, multi-channel retail media management, and enterprise features.

---

## Best for agencies and multi-brand sellers: **Skai**
**Best for:** Large brands and agencies managing many accounts.
**Strengths:**
- Enterprise-level automation
- Cross-channel retail media support
- Advanced budget pacing and reporting
- Strong portfolio management

**Consider if:** You manage multiple brands, marketplaces, or very large ad budgets.

---

## Best budget-friendly PPC tool: **Ad Badger**
**Best for:** Smaller Amazon sellers who want help optimizing Sponsored Products.
**Strengths:**
- Easier to use than enterprise platforms
- Good bid optimization
- Keyword management tools
- Educational support

**Consider if:** You’re earlier-stage and want PPC help without enterprise pricing.

---

## Best all-in-one seller suite with PPC: **Helium 10 Ads / Adtomic**
**Best for:** Brand owners already using Helium 10.
**Strengths:**
- Integrated keyword research, listing optimization, and PPC
- Easier workflow for smaller teams
- Good for launching and managing products

**Consider if:** You want PPC plus Amazon SEO, product research, and listing tools in one platform.

---

## Best free option: **Amazon Ads Console**
**Best for:** Brands with small budgets or hands-on PPC managers.
**Strengths:**
- Free to use
- Direct access to Sponsored Products, Sponsored Brands, Sponsored Display
- No third-party fees
- Full control over campaigns

**Consider if:** You know PPC well or are just starting out.

---

# Quick recommendation

- **Small brand / under $10k monthly ad spend:** Amazon Ads Console, Ad Badger, or Helium 10 Adtomic
- **Growing brand / $10k–$100k monthly ad spend:** Perpetua or Quartile
- **Large brand / enterprise:** Pacvue, Skai, or Quartile
- **Agency managing multiple brands:** Pacvue or Skai
- **Best balance for most Brand Registry owners:** **Perpetua**

If you’re a Brand Registry owner, I’d usually shortlist **Perpetua, Helium 10 Adtomic, and Pacvue** depending on your budget and how advanced your team is.


What software provides automated search term isolation for Amazon PPC?

Ad Badger provides automated search term isolation for Amazon PPC campaigns.


Recommend an Amazon PPC tool with strong multi-country ad account management.

I’d recommend **Pacvue** if multi-country Amazon PPC management is a top priority.

**Why Pacvue fits well:**
- Strong support for managing **multiple Amazon marketplaces/countries**
- Centralized dashboards across regions and accounts
- Bulk campaign edits, rule-based automation, and budget controls
- Good for agencies or brands managing large catalogs across the US, EU, UK, Canada, etc.
- Supports Sponsored Products, Sponsored Brands, Sponsored Display, and broader retail media workflows

**Best for:** mid-market to enterprise brands, agencies, or sellers managing PPC across several countries.

If you want something simpler and more user-friendly, consider **Perpetua**. If you want more advanced enterprise retail media capabilities beyond Amazon, consider **Skai** or **Quartile**.


We spend 15 hours a week in Amazon Campaign Manager. What PPC software will save us the most time?

If your main goal is **saving time in Amazon Campaign Manager**, I’d shortlist these:

### Best overall time-saver for most Amazon advertisers: **Perpetua**
Use Perpetua if you want to reduce manual work on:
- Bid changes
- Budget pacing
- Keyword/search-term harvesting
- Negative keyword management
- Campaign creation and restructuring
- ACoS/ROAS target management

For a team spending **15 hours/week**, Perpetua could realistically cut that to **3–6 hours/week** after setup.

### If you’re an enterprise or manage many marketplaces: **Pacvue**
Choose Pacvue if you have:
- Large catalog
- Multiple brands/marketplaces
- Amazon + Walmart/Instacart/other retail media
- Need bulk operations, advanced reporting, dayparting, retail data integrations

It’s powerful, but heavier to implement than Perpetua.

### If you want the most hands-off option: **Quartile**
Quartile is better if you want to outsource a lot of the PPC decision-making. It can save the most internal time, but you’ll have less control and should watch fees/performance closely.

### My recommendation
For most advertisers spending **15 hours/week in Amazon Campaign Manager**, I’d start with:

**1. Perpetua** — best balance of automation, usability, and time savings
**2. Pacvue** — if you’re larger/enterprise
**3. Quartile** — if you want a more managed, hands-off approach

Run a 30–60 day trial and judge it on:
- Hours saved per week
- ACoS/TACoS impact
- Revenue growth
- Quality of search-term harvesting and bid automation


What is the best value Amazon PPC automation tool for growing sellers?

For most growing Amazon sellers, the best-value Amazon PPC automation tool is usually **Scale Insights**.

Why it’s a strong value pick:

- Affordable compared with enterprise tools like Pacvue, Quartile, or Teikametrics
- Strong rule-based bid and budget automation
- Good for scaling Sponsored Products campaigns
- Useful dayparting, placement optimization, and bulk controls
- Better suited for hands-on sellers who still want control

Good alternatives:

1. **Helium 10 Adtomic** — best if you already use Helium 10 for keyword/product research.
2. **Perpetua** — easier, more automated, but usually more expensive.
3. **Teikametrics** — powerful but often better for larger brands with bigger ad budgets.
4. **Ad Badger** — good for smaller sellers who want PPC education plus automation.

My practical recommendation:

- If you want the best balance of price, control, and automation: **Scale Insights**
- If you want simplicity and are willing to pay more: **Perpetua**
- If you already pay for Helium 10: **Adtomic**

For a growing seller, I’d start with **Scale Insights or Helium 10 Adtomic**, then move to a more expensive platform only once your ad spend justifies it.


Which Amazon advertising tool offers the best custom dashboard and executive reporting?

**Pacvue** is generally the strongest Amazon advertising tool for **custom dashboards and executive reporting**, especially for enterprise brands and agencies.

It offers robust, customizable reporting views, cross-retailer/marketplace performance dashboards, budget pacing, share-of-voice metrics, and executive-level summaries.

If your main need is deeper data warehousing or BI-style reporting, **Intentwise** is also a strong alternative.


Best Amazon ad software for automating negative keyword additions

Best options for automating Amazon negative keyword additions:

| Software | Best for | Notes |
|---|---|---|
| **Pacvue** | Enterprise brands/agencies | Very strong rule-based automation, custom negative keyword logic, search term harvesting, bulk controls. Best if you need advanced control. |
| **Perpetua** | Most sellers wanting simple automation | Easier to use than Pacvue. Good automated optimization and search-term management, though less granular. |
| **Teikametrics Flywheel** | Sellers wanting AI-driven PPC management | Handles keyword movement and wasted-spend reduction well. Good balance of automation and usability. |
| **Helium 10 Adtomic** | Small to mid-size Amazon sellers | Solid Amazon PPC automation with keyword harvesting and negative keyword rules. Good if you already use Helium 10. |
| **Sellozo** | Budget-conscious sellers | Strong rule-based PPC automation, including negative keyword additions. Good value for smaller accounts. |
| **Quartile** | Hands-off managed automation | More “set it and let it run,” but less transparent/control than Pacvue or Adtomic. |

My recommendation:

- **Best overall for advanced negative keyword automation:** **Pacvue**
- **Best for most Amazon sellers:** **Perpetua**
- **Best SMB/value option:** **Helium 10 Adtomic** or **Sellozo**
- **Best if you want maximum hands-off automation:** **Quartile**

When choosing, make sure the tool supports:

- Auto-negating search terms with spend/clicks but no sales
- Negative exact and negative phrase controls
- Campaign/ad group-level negative placement
- Approval workflows before negatives go live
- Keyword harvesting from auto/broad campaigns into exact campaigns
- Rules based on ACOS, CVR, clicks, spend, or orders

Avoid overly aggressive automation. A good starting rule is to add a negative only after a search term has spent **1–2x your target CPA** or generated enough clicks with no conversion.


What Amazon PPC software handles bulk bid changes and seasonal budget scaling best?

For **bulk bid changes + seasonal budget scaling**, I’d shortlist these:

### Best overall: **Pacvue**
Best fit for larger Amazon advertisers/agencies. Strong for:
- Bulk bid and budget edits across many campaigns
- Rule-based automation
- Budget pacing
- Seasonal/holiday scaling
- Dayparting and share-of-voice reporting
- Multi-marketplace management

If you manage a large catalog or heavy Q4/Prime Day spend, Pacvue is usually one of the strongest options.

### Best automation-focused option: **Perpetua**
Good if you want simpler goal-based campaign management.
- Automatically adjusts bids toward ACOS/ROAS goals
- Useful for scaling during seasonal pushes
- Easier interface than many enterprise tools
Less ideal if you need very granular bulk control.

### Best for enterprise retail media teams: **Skai**
Strong for large-scale paid media operations.
- Advanced bid automation
- Budget pacing
- Cross-channel reporting
- Good for teams managing Amazon plus other retail media networks

### Best SMB/mid-market option: **Helium 10 Adtomic**
Good if you already use Helium 10.
- Bulk bid suggestions
- Campaign automation
- Keyword harvesting
- Easier for smaller teams
Not as powerful as Pacvue or Skai for complex seasonal budgeting.

### Best if you want managed service: **Quartile**
Good if you prefer the software + team handling optimization.
- Hands-off bid management
- Budget scaling support
- Useful for sellers without an in-house PPC specialist

## My recommendation
If your main need is **bulk bid changes and seasonal budget scaling**, choose:

**Pacvue** for serious scale and control.
**Perpetua** if you want easier automation.
**Helium 10 Adtomic** if you’re a smaller seller and want affordability.


What is the best Amazon PPC management software for a small seller?

**SellerApp** is generally the best Amazon PPC management software for small sellers due to its intuitive interface, affordable entry-level pricing, and a strong balance of automated suggestions and manual control.

Here are the best alternatives based on specific needs:

*   **Best for Tight Budgets:** **ZonTools** — Highly affordable, rule-based automation designed to minimize ad spend without taking a percentage of your revenue.
*   **Best Flat-Rate Automation:** **Scale Insights** — Uses algorithmic automation with flat monthly pricing, making it very cost-effective as your spend scales.
*   **Best All-in-One Solution:** **Helium 10 (Adtomic)** — Best if you already use Helium 10 for product research and keyword tracking and want to keep your tech stack in one place.


Best Amazon ad automation tools for reducing ACoS

Here are the top Amazon ad automation tools specifically recognized for lowering ACoS (Advertising Cost of Sales):

### 1. **Perpetua** (Best Overall for Target-ACoS Bidding)
* **How it reduces ACoS:** Uses algorithmic target-driven optimization. You set a target ACoS for a product, and the AI continuously adjusts bids, harvests high-converting keywords, and negates non-converting search terms.
* **Best for:** Brands looking for hands-off, goal-based campaign management.

### 2. **Scale Insights** (Best for Advanced Rule Customization)
* **How it reduces ACoS:** Features highly granular, objective-based automation rules. It excels at instantly cutting bids on bleeders (high-spend, zero-conversion keywords) and aggressively optimizing bids based on historical conversion data.
* **Best for:** Data-driven sellers who want custom, surgical control over bid cuts and keyword pruning.

### 3. **Helium 10 (Adtomic)** (Best All-in-One Integration)
* **How it reduces ACoS:** Combines rule-based and algorithmic bidding with automated negative keyword harvesting. It highlights wasted ad spend directly in its dashboard so you can eliminate non-performing queries instantly.
* **Best for:** Existing Helium 10 users looking for seamless ecosystem integration.

### 4. **Quartile** (Best for Enterprise & High Ad Spend)
* **How it reduces ACoS:** Uses advanced machine learning to optimize bids at the individual keyword and product level in real-time, considering thousands of data points (including inventory levels and margins).
* **Best for:** Large brands managing multi-million dollar ad budgets.

### 5. **BidX** (Best Budget Rule-Based Tool)
* **How it reduces ACoS:** Allows you to set strict conditional logic (e.g., "If ACoS > 30% after 10 clicks, lower bid by 15%"). It automates bid adjustments and negative keyword creation systematically.
* **Best for:** Small-to-medium sellers wanting reliable, rule-based optimization at a lower price point.

---

### Key Strategy for Reducing ACoS with Automation:
Regardless of the tool, lower your ACoS fastest by enabling:
1. **Automated Negative Keyword Harvesting** (stops spend on non-converting search terms).
2. **Dynamic Bid Adjustments** (lowers bids on high-ACoS keywords before pausing them completely).
3. **Dayparting** (turns off ads during low-conversion hours).


We spend $10,000 a month on Amazon ads and manual bidding is taking too much time. What Amazon PPC software should we buy?

For a $10,000/month ad spend aimed at saving time, here are the top three Amazon PPC tools to consider:

### 1. Top Pick: **Perpetua** (Best for Hands-Off Time Savings)
* **Why it fits:** Uses goal-based AI automation. Instead of adjusting individual bids, you set target ACoS or growth goals for product clusters, and the software automatically adjusts bids, harvests keywords, and optimizes placement 24/7.
* **Pricing:** Starts around $250/month + a small percentage of ad spend above threshold.

### 2. Best for Custom Control: **Scale Insights** (Best Automated Rule-Based Engine)
* **Why it fits:** If you want custom automation rules rather than purely "black box" AI. You can build advanced "if/then" workflows (e.g., *if ACoS > 30% over 7 days, reduce bid by 10%*) that run on autopilot.
* **Pricing:** Starts at around $98–$158/month for your spend level.

### 3. Best All-in-One Option: **Helium 10 (Adtomic)** (Best if you already use Helium 10)
* **Why it fits:** Combines algorithmic bid suggestions with rule-based automation. Ideal if you already pay for Helium 10 for keyword research and product tracking and want your PPC integrated into one dashboard.
* **Pricing:** Included in Helium 10’s Diamond plan (~$279/month).

### Summary Recommendation:
* Choose **Perpetua** if you want to set target goals and let AI do 90% of the daily work.
* Choose **Scale Insights** if you want to automate *your specific* bidding logic without sacrificing control.


Recommend an Amazon PPC software for a brand with 50 ASINs.

For a brand with 50 ASINs, the top recommendation is **Perpetua**.

### Why Perpetua?
* **Goal-Based AI Automation:** Instead of managing hundreds of manual rules, you set target ACOS and budgets for your 50 ASINs, and the AI optimizes bids and keywords automatically.
* **Ideal Catalog Size:** 50 ASINs is the sweet spot for Perpetua’s segment-based campaign structure, making setup fast and management efficient.
* **Omnichannel Growth:** Easily expands your PPC strategy to Amazon DSP, Video Ads, and Walmart if you grow beyond standard Sponsored Ads.

---

### Alternative Options:
* **Helium 10 (Adtomic):** Best if you already use Helium 10 for organic keyword tracking and want your SEO and PPC data in one place.
* **Scale Insights:** Best if you prefer custom, granular rule-based control over full AI automation at a competitive price point.


affordable Amazon ad management platform for SMB sellers

Here are the top affordable Amazon ad management platforms tailored for SMB sellers, categorized by price and features:

1. **ZonTools** *(Most Affordable)*
   * **Starting Price:** ~$9 – $25/month (based on spend/features)
   * **Best For:** Tight budgets wanting automated, rule-based PPC management.
   * **Key Feature:** Automates keyword bidding, harvesting, and negative exact matching.

2. **Scale Insights** *(Best Value for AI Automation)*
   * **Starting Price:** ~$48/month
   * **Best For:** Data-driven sellers wanting algorithmic/AI bidding without the enterprise price tag.
   * **Key Feature:** Advanced rule-based and AI strategies tailored to specific profit margin targets.

3. **SellerApp** *(Best All-in-One Budget Suite)*
   * **Starting Price:** ~$49/month
   * **Best For:** SMBs wanting PPC automation combined with product research and listing optimization.
   * **Key Feature:** Smart PPC automation alongside general Amazon seller analytics.

4. **PPC Entourage** *(Best User-Friendly Option)*
   * **Starting Price:** ~$47/month (or ~2.9% of ad spend for managed software)
   * **Best For:** Beginners looking to optimize campaigns quickly without a steep learning curve.
   * **Key Feature:** Intuitive dashboard focused on reducing wasted ad spend and improving ACoS.

**Recommendation:**
* Choose **ZonTools** if your primary goal is keeping costs as low as possible.
* Choose **Scale Insights** if you want powerful AI automation at a reasonable monthly flat rate.


What Amazon PPC software do FBA sellers actually use?

Amazon FBA sellers generally choose PPC software based on their business size, budget, and whether they want an all-in-one suite or a dedicated advertising platform.

Here are the tools FBA sellers actually use, categorized by tier:

### 1. All-in-One Suites (Most Popular for Small-to-Mid Sellers)
*   **Helium 10 (Adtomic):** The most widely used tool overall because most sellers already use Helium 10 for keyword research and product tracking. *Adtomic* offers rule-based and AI-driven campaign management directly within the suite.
*   **Jungle Scout:** Similar to Helium 10, it offers built-in advertising analytics and basic campaign management features for users already on the platform.

### 2. Dedicated PPC & AI Platforms (For Mid-to-Large/Scaling Sellers)
*   **Perpetua:** Highly popular for its "set-it-and-forget-it" algorithmic AI engine. Great for sellers who want hands-off optimization focused on specific target ACoS (Advertising Cost of Sales) or goal metrics.
*   **Scale Insights:** Very popular among algorithmic-focused sellers. It uses complex customizable rules and automation to scale aggressive ad strategies without manual daily bidding.
*   **Quartile:** A high-end, heavily AI-driven platform used by larger sellers and agencies managing high ad spend ($10k+/month).
*   **Pacvue:** An enterprise-level platform widely used by large brands, agencies, and aggregators for advanced automation, dayparting, and competitive intelligence.

### 3. Rule-Based & Standalone PPC Tools (For Budget/Control-Oriented Sellers)
*   **ZonTools:** Popular among tech-savvy sellers who want granular control over automated rules (e.g., automated keyword harvesting, phrase-to-exact migration, and bid adjustments).
*   **BidX:** European and US sellers frequently use BidX for customizable rule-based automation and a clean dashboard.
*   **PPC Entourage:** Known for its user-friendly interface focused on optimizing existing campaigns and cutting wasted ad spend.

### Summary Recommendation:
*   **Beginner / Solo Seller:** Stick to Amazon's native **Campaign Manager** or **Helium 10 (Adtomic)**.
*   **Scaling Seller ($10k–$50k/mo sales):** **Perpetua** or **Scale Insights**.
*   **Large Enterprise / Agency:** **Pacvue** or **Quartile**.


What software is best for automated rule-based Amazon ad bidding?

For **automated, rule-based Amazon ad bidding** (where you set custom "If/Then" logic rather than relying purely on black-box AI), the best software options are:

1. **Helium 10 (Adtomic)** – **Best Overall for SMBs**
   * **Why:** Offers highly customizable, user-defined rules (e.g., *“If ACOS > 30% and clicks > 10, reduce bid by 15%”*). You can set rules to execute automatically or require manual approval.

2. **Pacvue** – **Best for Enterprise & Agencies**
   * **Why:** The industry standard for complex, granular rule creation. Supports advanced dayparting (hourly bid changes), keyword harvesting rules, and custom multi-condition triggers.

3. **Intentwise** – **Best for Flexibility & Reporting**
   * **Why:** Provides a powerful rule-based engine tailored for custom strategy execution, paired with strong analytics to see how your rules impact performance.

4. **Sellozo** – **Best for Visual Campaign & Rule Modeling**
   * **Why:** Uses a visual drag-and-drop campaign builder with customizable automated rule triggers for bid adjustments and keyword migration.

**Recommendation:** Go with **Helium 10 Adtomic** if you want an all-in-one seller tool with straightforward PPC rules, or **Pacvue** if you manage large ad spends requiring advanced, enterprise-grade rule logic.


Best software for managing Amazon Sponsored Products and Sponsored Display campaigns

The "best" software depends on your budget, business size, and desired level of automation. Here are the top options categorized by use case:

### 1. **Perpetua** (Best Overall for Automation)
* **Ideal for:** Small to enterprise brands wanting hands-off, AI-driven optimization.
* **Key Strengths:** Highly intuitive, algorithmic bid/budget adjustments for Sponsored Products and Display, advanced target ROAS/ACOS controls, and excellent programmatic display (Amazon DSP) integration.

### 2. **Pacvue** (Best for Enterprise & Agencies)
* **Ideal for:** Large brands and agencies needing granular control and customizable rules.
* **Key Strengths:** Advanced rule-based and AI automation, dayparting (scheduling ads), deep share-of-voice analytics, and multi-retailer management (Walmart, Target, etc.).

### 3. **Helium 10 (Adtomic)** (Best All-in-One for Sellers)
* **Ideal for:** Third-party sellers already using or wanting an all-in-one Amazon seller tool.
* **Key Strengths:** Seamlessly integrates PPC management with keyword research and inventory tracking; offers both automated and manual bid/search term management.

### 4. **Quartile** (Best for Large Catalogs & Full Funnel)
* **Ideal for:** High-volume sellers looking for proprietary machine-learning algorithms.
* **Key Strengths:** AI optimizes down to the individual product level automatically across Sponsored Products, Display, and Brands.

### 5. **Teikametrics (Flywheel 2.0)** (Best Hybrid AI + Managed Service)
* **Ideal for:** Brands wanting AI software with the option to hire dedicated expert management.
* **Key Strengths:** Focuses heavily on total account profitability (TACoS) rather than just ad spend, using AI to dynamically adjust bids.

---

### **Quick Recommendation:**
* Choose **Perpetua** for powerful, easy-to-use AI automation across SP and SD.
* Choose **Pacvue** if you need enterprise-level customization and dayparting.
* Choose **Helium 10 (Adtomic)** if you want an all-in-one Amazon software platform.


We are an e-commerce brand scaling from 6 to 7 figures on Amazon. What PPC tool should we use to optimize TACoS?

For a brand scaling from 6 to 7 figures, the two best Amazon PPC tools for controlling and optimizing **TACoS** depend on your management style:

1. **Scale Insights (Best for Granular Control & Customization)**
   * **Why:** It connects advertising strategy directly to organic rank and overall portfolio TACoS. You can create custom automated workflows that automatically scale ad spend on converting keywords to drive organic rank while cutting spend when TACoS thresholds are exceeded.
   * **Best for:** Brands that want deep control, customized rules, and high profitability without enterprise-level costs.

2. **Perpetua (Best for Goal-Based AI Automation)**
   * **Why:** You set specific target ACoS/TACoS goals and budget caps for individual product line "goals," and Perpetua's AI automatically adjusts bids, targets, and ad types (Sponsored Products, Brands, Display) to meet those targets.
   * **Best for:** Brands that want a streamlined, hands-off approach to algorithmic bidding.

### Recommendation:
* Choose **Scale Insights** if you want to optimize for TACoS alongside organic rank push with custom rules.
* Choose **Perpetua** if you want automated, AI-driven bidding based on target growth and TACoS goals.

*(If you already use **Helium 10**, their **Adtomic** tool is also a strong, cost-effective option for managing TACoS without adding a new software subscription.)*


Top rated Amazon bid management tools for private label brands

Here are the top-rated Amazon PPC and bid management tools tailored for private label brands:

### 1. **Perpetua**
* **Best for:** Hands-off, AI-driven goal optimization.
* **Key Features:** Uses machine learning to continuously optimize bids based on Target ACOS (ACoS) and overall yield goals. Automatically manages Sponsored Products, Brands, and Display campaigns.
* **Why Private Label:** Great for sellers who want to set growth goals (e.g., brand awareness vs. profitability) without spending hours adjusting manual keywords.

### 2. **Helium 10 (Adtomic)**
* **Best for:** All-in-one Amazon software integration.
* **Key Features:** Integrates seamlessly with Helium 10's keyword research tools (Cerebro/Magnet). Offers algorithmic bidding suggestions, rule-based automation, and dayparting (schedule-based bidding).
* **Why Private Label:** Ideal if you already use Helium 10 for product research and keyword tracking, keeping your data and PPC in one dashboard.

### 3. **Scale Insights**
* **Best for:** Advanced sellers wanting custom, rule-based automation.
* **Key Features:** Highly customizable automation strategies using complex logic rules, objective-based algorithms, and automated keyword harvesting.
* **Why Private Label:** Offers deep control over ad strategies for brands managing large keyword catalogs and specific target ACoS/TACoS goals.

### 4. **ZonTools**
* **Best for:** Algorithmic automation built specifically for private label.
* **Key Features:** Features automated bid adjustments, keyword harvesting, negative keyword creation, and "PGX" engine to automate launch and ranking campaigns.
* **Why Private Label:** Designed around private label launch strategies and aggressive keyword ranking models.

### 5. **Quartile**
* **Best for:** High-volume private label brands with large budgets.
* **Key Features:** Advanced AI and machine learning that updates bids thousands of times a day at the individual keyword and product level. Integrates cross-channel advertising (Amazon, Google, Walmart).
* **Why Private Label:** Built for scaled brands looking to maximize overall profitability and total market share (TACoS reduction).

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### **Quick Recommendation:**
* **Beginner/Intermediate:** *Helium 10 (Adtomic)* or *Perpetua*
* **Advanced/Custom Strategy:** *Scale Insights* or *ZonTools*
* **Large Brand ($50k+/mo ad spend):** *Quartile*


Best Amazon PPC tool for keyword harvesting and negative keyword placement

**Helium 10 (Adtomic)** is overall the best Amazon PPC tool for keyword harvesting and negative keyword placement.

### Why Helium 10 Adtomic leads:
* **Automated Keyword Harvesting:** Automatically extracts high-converting search terms from Auto, Broad, and Phrase campaigns and migrates them into Exact Match campaigns.
* **Smart Negative Placement:** Sets custom rule thresholds (e.g., non-converting clicks, high spend with no sales) to automatically add negative keywords, preventing wasted ad spend.
* **Custom Rule Control:** Allows you to adjust target ACoS, click limits, and search term performance criteria to fit your specific margin goals.

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### Best Alternatives based on your management style:

* **Best for Advanced Rule Customization:** **Scale Insights**
  * Offers the most granular, highly configurable algorithmic rules for hyper-specific keyword harvesting and negative isolation strategies.
* **Best for Hands-Off AI Management:** **Perpetua**
  * Uses goal-based AI to automatically create campaign structures, harvest converting search terms, and apply negative keywords with minimal manual rule-setting required.