What is the best Amazon PPC management software for a small seller?

For a small Amazon seller, the “best” PPC software usually depends on your ad spend and how hands-on you want to be.

### Best overall for most small sellers: **Ad Badger**
Ad Badger is a strong choice if you want simple Amazon PPC management without enterprise-level complexity. It is good for bid optimization, keyword management, negative keyword suggestions, and keeping campaigns organized.

### Best if you already use Helium 10: **Helium 10 Adtomic**
If you already pay for Helium 10, Adtomic can be a convenient option because it integrates with your keyword research, listing tools, and profitability tracking.

### Best for more automation: **Perpetua**
Perpetua is better if you want goal-based automation and are willing to pay more. It is often better suited once you have consistent sales and a larger PPC budget.

### Best budget-friendly option: **SellerApp**
SellerApp can be a good lower-cost option for sellers who want PPC tools plus keyword and listing insights.

### My recommendation
If you are a small seller spending under about **$3,000–$5,000/month on ads**, start with:

1. **Amazon Ads console + bulk sheets** if you are very budget-conscious
2. **Ad Badger** if you want dedicated PPC help and automation
3. **Helium 10 Adtomic** if you already use Helium 10

Avoid expensive enterprise tools until your campaigns are generating enough revenue to justify the software cost.


Best Amazon ad automation tools for reducing ACoS

Here are some of the best Amazon ad automation tools for reducing ACoS, depending on your budget, ad spend, and complexity.

## Top Amazon Ad Automation Tools for Lowering ACoS

### 1. **Pacvue**
Best for: Larger brands and agencies
Pacvue is one of the strongest enterprise Amazon advertising platforms.

**Good for reducing ACoS because it offers:**
- Automated bid optimization
- Budget pacing
- Keyword harvesting
- Rule-based automation
- Share-of-voice tracking
- Strong reporting across Amazon and retail media

**Best fit:** Brands spending significant monthly ad budgets.

---

### 2. **Perpetua**
Best for: Hands-off campaign automation
Perpetua uses goal-based optimization, letting you set targets like ACoS, ROAS, or sales growth.

**Key benefits:**
- Target ACoS bidding
- Automated keyword and ASIN targeting
- Easy campaign setup
- Strong performance dashboards
- Good for Sponsored Products, Sponsored Brands, and DSP

**Best fit:** Sellers who want simpler automation without managing every bid manually.

---

### 3. **Quartile**
Best for: Advanced AI-driven optimization
Quartile is focused heavily on automated bidding and campaign optimization.

**Good for:**
- Large catalog management
- AI bid adjustments
- Cross-channel marketplace ads
- Scaling while controlling ACoS

**Best fit:** High-volume sellers and brands with many SKUs.

---

### 4. **Teikametrics**
Best for: Marketplace sellers focused on profitability
Teikametrics combines ad automation with inventory and marketplace intelligence.

**Useful features:**
- AI-powered bidding
- Product-level profitability insights
- Automated keyword optimization
- Campaign performance tracking

**Best fit:** Sellers who want ads tied closely to margins and profitability.

---

### 5. **Adtomic by Helium 10**
Best for: Amazon sellers already using Helium 10
Adtomic is a solid option for small to mid-sized sellers.

**Features include:**
- Bid automation
- Keyword discovery
- ACoS and ROAS tracking
- Campaign suggestions
- Integration with Helium 10 product research tools

**Best fit:** Private-label sellers using Helium 10.

---

### 6. **SellerApp**
Best for: Smaller sellers wanting affordable automation
SellerApp provides Amazon PPC automation, keyword tracking, and listing tools.

**Good for:**
- Automated bid rules
- Keyword harvesting
- Negative keyword suggestions
- ACoS optimization reports

**Best fit:** Sellers looking for a lower-cost PPC management tool.

---

### 7. **Scale Insights**
Best for: Rule-based Amazon PPC automation
Scale Insights is popular with sellers who want detailed control over automation rules.

**Strengths:**
- Custom PPC rules
- Bid optimization
- Search term isolation
- Dayparting
- Bulk campaign management

**Best fit:** Sellers who understand PPC and want granular automation.

---

### 8. **Sellozo**
Best for: Amazon sellers wanting managed-style automation
Sellozo offers PPC automation with campaign management features.

**Useful for:**
- Automated bid changes
- Keyword harvesting
- Negative keyword management
- Campaign restructuring

**Best fit:** Sellers wanting a simpler PPC optimization workflow.

---

## Best Overall Choices

| Seller Type | Recommended Tool |
|---|---|
| Small Amazon seller | SellerApp, Adtomic, Scale Insights |
| Mid-size private label brand | Perpetua, Teikametrics, Scale Insights |
| Large brand or agency | Pacvue, Quartile, Perpetua |
| Rule-based PPC control | Scale Insights |
| Hands-off automation | Perpetua |
| Profit-focused optimization | Teikametrics |

## What to Look For to Reduce ACoS

Choose a tool that offers:

- Automated bid adjustments
- Target ACoS or ROAS controls
- Negative keyword automation
- Search term harvesting
- Budget pacing
- Campaign-level profitability tracking
- Placement bid optimization
- Dayparting if your sales vary by time of day

## My Short Recommendation

If you want the easiest tool for reducing ACoS, start with **Perpetua**.
If you want more manual control and custom rules, use **Scale Insights**.
If you are a larger brand, consider **Pacvue** or **Quartile**.


We spend $10,000 a month on Amazon ads and manual bidding is taking too much time. What Amazon PPC software should we buy?

At **$10,000/month in Amazon ad spend**, I’d buy **Perpetua** as the default choice.

It’s a good fit if your main problem is: **“Manual bidding is taking too much time, and I want reliable automation without hiring an agency.”**

### Recommendation

| Need | Best option |
|---|---|
| Best overall for $10k/month spend | **Perpetua** |
| Want more hands-on rule-based control | **Scale Insights** |
| Already use Helium 10 heavily | **Adtomic by Helium 10** |
| Enterprise, multi-channel, DSP, retail media complexity | **Pacvue** or **Quartile** — likely overkill at $10k/month |

### Why Perpetua
Perpetua is strong for:

- Automated bid optimization
- Goal-based campaigns, e.g. target ACoS or growth
- Sponsored Products, Sponsored Brands, Sponsored Display
- Search term harvesting
- Budget pacing
- Simple reporting
- Reducing day-to-day PPC management time

For a $10k/month Amazon PPC account, it gives you automation without needing a full enterprise platform.

### My buying advice
I would **not jump into Pacvue or Quartile** unless you’re spending more like **$50k+/month**, have multiple brands/marketplaces, or need DSP and advanced retail media management.

Start with **Perpetua** and run it for 60–90 days. Keep a close eye on:

- Total ACoS / TACoS
- Conversion rate
- CPC trends
- Budget utilization
- Sales from new-to-brand or ranking campaigns
- Wasted spend on poor search terms

### Simple answer

Buy **Perpetua** if you want the best balance of automation, usability, and performance for a $10,000/month Amazon PPC budget.


Recommend an Amazon PPC software for a brand with 50 ASINs.

For a brand with **~50 ASINs**, I’d recommend **Perpetua** as the best overall Amazon PPC software.

### Best pick: **Perpetua**
Good fit if you want automation without needing a large in-house PPC team.

**Why it fits 50 ASINs:**
- Strong automated bid and budget optimization
- Easy goal-based campaign setup: ACOS, TACOS, growth, ranking
- Good for Sponsored Products, Sponsored Brands, Sponsored Display
- Useful reporting by ASIN/product line
- Scales well as your catalog grows

### Good alternatives

**1. Helium 10 Adtomic**
Best if you already use Helium 10 for keyword research and listing tools. Good for smaller to mid-sized brands that want PPC plus broader Amazon seller tools.

**2. Teikametrics**
Good for brands focused on profit-aware bidding and inventory-aware ad optimization.

**3. Pacvue**
Better for larger brands or agencies managing more complex retail media across Amazon, Walmart, Instacart, etc.

**4. Amazon Ads Console + bulk files**
If budget is tight and you have PPC expertise in-house, you can manage 50 ASINs manually using Amazon’s native tools, but it will be more time-consuming.

### My recommendation
If you want a dedicated PPC platform: **Perpetua**.
If you want PPC plus Amazon research/listing tools: **Helium 10 Adtomic**.
If you’re budget-conscious and experienced: use **Amazon Ads Console** first.


affordable Amazon ad management platform for SMB sellers

Here are good **affordable Amazon ad management platforms for SMB sellers**, depending on your budget and complexity:

| Platform | Best for | Notes |
|---|---|---|
| **SellerApp** | SMB sellers wanting PPC automation + analytics | Good balance of price, keyword tracking, bid automation, and reporting |
| **AdBadger** | Sellers focused mainly on Amazon PPC optimization | Simple interface, strong bid/keyword automation, good for small teams |
| **PPC Entourage** | Hands-on Amazon sellers | Useful for campaign optimization, search term harvesting, and profit-focused PPC |
| **Sellozo** | Sellers wanting managed + software options | Offers automation and optional service support |
| **Scale Insights** | Growing sellers with multiple campaigns/SKUs | Strong rule-based automation and bulk PPC management |
| **Helium 10 Adtomic** | Sellers already using Helium 10 | Convenient if you use Helium 10 for keyword/product research |
| **Teikametrics** | Larger SMBs scaling spend | More advanced AI bidding, but can get pricier |
| **Perpetua** | Brands wanting more automation | Powerful, but often less “budget” than other SMB tools |

### Best affordable picks
- **Lowest-cost/simple PPC help:** AdBadger or PPC Entourage
- **Best all-around SMB option:** SellerApp
- **Best if you already use Helium 10:** Adtomic
- **Best for growing brands with many campaigns:** Scale Insights
- **Best if you want software + optional human support:** Sellozo

### If your ad spend is still small
If you spend under roughly **$1k–$3k/month on Amazon ads**, you may not need a paid platform yet. Amazon Campaign Manager plus bulk sheets and basic rules may be enough.

### My recommendation
For most SMB Amazon sellers looking for an affordable ad management platform, start with **SellerApp, AdBadger, or Scale Insights**. They offer the best mix of cost, automation, and usability without jumping into enterprise-level pricing.


What Amazon PPC software do FBA sellers actually use?

FBA sellers commonly use these Amazon PPC tools, depending on budget and scale:

### Most common for small to mid-size FBA sellers
- **Amazon Ads Console** — many sellers still manage campaigns directly inside Amazon.
- **Bulk Operations + Excel/Google Sheets** — very common for manual bid changes, search term mining, and bulk edits.
- **Helium 10 Adtomic** — popular with private-label sellers already using Helium 10.
- **Jungle Scout / Downstream** — used by sellers who want PPC plus market/research tools.
- **Scale Insights** — popular among more data-driven FBA sellers and agencies.
- **SellerApp** — PPC automation plus listing and keyword tools.
- **Ad Badger** — simpler PPC optimization tool, often used by smaller brands.
- **PPC Entourage** — long-time Amazon PPC tool used by FBA sellers.
- **Zon.Tools** — automation-focused PPC software.

### Common for larger brands and agencies
- **Perpetua** — widely used for goal-based Amazon ad optimization.
- **Pacvue** — enterprise-level, used by agencies and bigger brands.
- **Teikametrics** — strong for larger catalog optimization and marketplace ads.
- **Quartile** — enterprise/managed-service style platform.
- **Intentwise** — analytics-heavy PPC and retail media platform.
- **Skai** — used by larger omnichannel retail media teams.

### What many sellers actually do
A lot of FBA sellers don’t start with expensive software. They usually begin with:

1. **Amazon Campaign Manager**
2. **Bulk sheets**
3. **Keyword tools like Helium 10 or Jungle Scout**
4. Then move to automation software once ad spend gets large enough

### Practical recommendation
If you’re a smaller FBA seller, start with **Amazon Ads Console + bulk sheets**, or use **Helium 10 Adtomic / Scale Insights / Ad Badger**.

If you’re spending several thousand dollars per month or managing many SKUs, look at **Perpetua, Teikametrics, Pacvue, or Scale Insights**.


What software is best for automated rule-based Amazon ad bidding?

There isn’t one “best” for everyone, but for **automated rule-based Amazon ad bidding**, these are the strongest options:

### Best picks by use case

| Use case | Best software |
|---|---|
| **Enterprise brands/agencies** | **Pacvue** |
| **Amazon sellers wanting strong rule-based automation** | **Scale Insights** |
| **Helium 10 users / SMB sellers** | **Helium 10 Adtomic** |
| **More AI/goal-based automation vs. manual rules** | **Perpetua**, **Quartile**, **Teikametrics** |
| **Basic free automation** | Amazon Ads built-in rules / recommendations |

### My practical recommendation

If you specifically want **rule-based bidding**, I’d shortlist:

1. **Scale Insights** – good for sellers who want transparent rules like “lower bid if ACOS > X” or “raise bid if profitable.”
2. **Pacvue** – best if you’re managing larger budgets, multiple brands, or agency accounts.
3. **Helium 10 Adtomic** – good if you already use Helium 10 and want an integrated workflow.

If you want less manual rule management and more “set target ACOS and let the system optimize,” look at **Perpetua** or **Teikametrics** instead.

For most Amazon sellers, I’d start with **Scale Insights or Adtomic**. For enterprise-level Amazon advertising, I’d choose **Pacvue**.


Best software for managing Amazon Sponsored Products and Sponsored Display campaigns

The “best” software depends on your ad spend, catalog size, and whether you want automation, reporting, or full retail media management. For Amazon Sponsored Products and Sponsored Display, these are strong options:

### Best overall for serious Amazon advertisers
**Pacvue**
- Excellent for Sponsored Products, Sponsored Brands, and Sponsored Display
- Strong rules, bid automation, budget pacing, share-of-voice tracking, and reporting
- Best for agencies, larger sellers, and enterprise brands

### Best for automation and ease of use
**Perpetua**
- Very good campaign automation and goal-based optimization
- Easy to use compared with more enterprise-heavy platforms
- Good for brands that want automation without managing every bid manually

### Best for full-funnel retail media
**Skai**
- Strong enterprise platform for Amazon and other retail media networks
- Good Sponsored Display and DSP-style reporting capabilities
- Best for large brands with bigger budgets

### Best for Amazon sellers focused on profitability
**Teikametrics**
- Uses AI bidding and inventory-aware optimization
- Good for Sponsored Products and marketplace sellers
- Strong if your main KPI is profit, TACoS, or contribution margin

### Best for smaller sellers
**Helium 10 Adtomic**
- Good option if you already use Helium 10 for keyword/product research
- Solid Sponsored Products management
- Less enterprise-level than Pacvue or Skai, but easier for smaller teams

### Best if you want managed service
**Quartile**
- Combines software with hands-on campaign management
- Good for sellers who want less day-to-day involvement
- Pricing may be less flexible for small accounts

## Quick recommendation

- **Small seller:** Helium 10 Adtomic or Amazon Ads Console
- **Growing brand:** Perpetua or Teikametrics
- **Agency or large brand:** Pacvue
- **Enterprise retail media:** Skai
- **Want done-for-you management:** Quartile

If you’re managing both **Sponsored Products and Sponsored Display**, I’d shortlist **Pacvue, Perpetua, Teikametrics, and Skai** first.


We are an e-commerce brand scaling from 6 to 7 figures on Amazon. What PPC tool should we use to optimize TACoS?

For a 6-to-7 figure Amazon brand, I’d shortlist **Perpetua** as the best all-around PPC tool for optimizing **TACoS**.

### Best choice: **Perpetua**
Use it if you want:
- Goal-based campaign optimization
- Strong automation for Sponsored Products, Sponsored Brands, and Sponsored Display
- TACoS-focused scaling rather than only ACoS reduction
- Easier management across multiple ASINs
- Good reporting for branded vs. non-branded, harvesting, and budget allocation

It’s especially useful when you’re trying to grow total revenue while keeping ad spend efficient.

### Good alternatives

**1. Teikametrics**
Best if you want strong bid automation and inventory-aware optimization. Good for larger catalogs.

**2. Pacvue**
Best for more advanced brands or agencies managing Amazon plus other retail media channels. Powerful but more complex and expensive.

**3. Helium 10 Adtomic**
Good if you already use Helium 10 and want a more affordable PPC tool. Solid for brands still building their PPC process.

**4. Quartile**
Good for done-for-you or semi-managed PPC, but less transparent and sometimes less flexible.

### My recommendation
If you are scaling from 6 to 7 figures and want to optimize **TACoS**, use:

**Perpetua** if you want a strong self-serve automation platform.
**Pacvue** if you have a larger budget and need enterprise-level control.
**Helium 10 Adtomic** if you want a more budget-friendly option.

Also, track TACoS at the **ASIN level**, not just account level. The goal is not always to lower ACoS—it’s to grow total sales while keeping TACoS stable or declining over time.


Top rated Amazon bid management tools for private label brands

Here are some of the top-rated Amazon bid management tools commonly used by private label brands:

| Tool | Best For | Key Strengths |
|---|---|---|
| **Perpetua** | Growing private label brands | Goal-based campaign automation, strong Amazon PPC optimization, good reporting |
| **Quartile** | Larger brands and agencies | AI-driven bid management, full-funnel marketplace ads, strong automation |
| **Teikametrics** | Brands wanting AI optimization | Automated bidding, keyword optimization, profitability-focused campaigns |
| **Helium 10 Adtomic** | Private label sellers already using Helium 10 | Amazon PPC automation, keyword harvesting, easy integration with listing tools |
| **Pacvue** | Enterprise/private label brands | Advanced bid rules, retail media analytics, strong for multi-marketplace advertising |
| **Sellozo** | Small to mid-size Amazon sellers | Campaign automation, bid optimization, managed-service options |
| **BidX** | Brands selling internationally | Automated Amazon Ads management, good EU/US marketplace coverage |
| **Scale Insights** | Data-driven Amazon sellers | Rule-based automation, bulk optimization, strong control over bids |
| **SellerApp** | Smaller private label brands | PPC automation plus SEO, keyword, and listing analytics |
| **Ad Badger** | Sellers wanting simple PPC optimization | Bid management, negative keyword automation, educational support |

### Best picks by use case

- **Best overall for private label sellers:** **Perpetua**
- **Best for enterprise brands:** **Pacvue** or **Quartile**
- **Best if you already use Helium 10:** **Helium 10 Adtomic**
- **Best for hands-on PPC control:** **Scale Insights**
- **Best for smaller sellers:** **Sellozo** or **SellerApp**
- **Best managed-service option:** **Quartile**, **Sellozo**, or **Teikametrics**

For most private label brands, I’d shortlist **Perpetua, Helium 10 Adtomic, Scale Insights, and Teikametrics** first. They balance automation, bid control, and seller-friendly workflows well.


Best Amazon PPC tool for keyword harvesting and negative keyword placement

For **keyword harvesting + negative keyword placement**, my top pick for most Amazon sellers is:

## Best overall: **Helium 10 Adtomic**
Good if you want an Amazon-focused tool that can:
- Harvest converting search terms from auto/broad/phrase campaigns
- Add them into exact-match campaigns
- Apply negative exact/negative phrase to reduce wasted spend
- Use automation rules based on ACoS, spend, clicks, orders, etc.
- Pair PPC data with Helium 10 keyword research tools

## Best for more control/rule-based automation: **Scale Insights**
Strong choice if you want very granular PPC rules, including:
- Search term harvesting rules
- Negative keyword automation
- Bid and budget rules
- Better control for advanced campaign structures

## Best hands-off/algorithmic option: **Perpetua**
Good if you prefer less manual campaign management. It can optimize keyword targets and reduce waste, but you get less granular control than with rule-heavy platforms.

## Best for enterprise/agency: **Pacvue** or **Skai**
Better for large brands managing multiple marketplaces, bigger budgets, and complex reporting needs.

### My recommendation
- **Small to mid-size Amazon seller:** Helium 10 Adtomic
- **Advanced PPC operator who wants control:** Scale Insights
- **Large brand/agency:** Pacvue
- **Hands-off growth-focused setup:** Perpetua

If your main priority is specifically **keyword harvesting and negative keyword placement**, I’d choose **Scale Insights** for control or **Helium 10 Adtomic** for ease of use.


What PPC management software works best for Amazon 1P Vendors and 3P Sellers?

The best Amazon PPC management software depends on whether you are a large 1P Vendor, a 3P Seller, or an agency managing multiple accounts.

## Best PPC Software for Amazon 1P Vendors

### 1. Pacvue
Best for enterprise Amazon Vendors and retail media teams.

**Strengths:**
- Strong Amazon Vendor Central support
- Sponsored Products, Sponsored Brands, Sponsored Display, and DSP support
- Advanced automation and bid rules
- Retail media reporting across Amazon, Walmart, Instacart, Target, etc.
- Good for large catalogs and complex campaigns

**Best for:** Large brands, 1P Vendors, agencies, omnichannel retail media teams.

---

### 2. Skai
Best for enterprise-level retail media and cross-channel advertising.

**Strengths:**
- Advanced budget pacing and portfolio management
- Strong automation and analytics
- Supports Amazon, Walmart, Instacart, Google, Meta, and more
- Good for high-spend advertisers

**Best for:** Enterprise brands with large ad budgets.

---

### 3. CommerceIQ
Best for 1P Vendors focused on both ads and retail operations.

**Strengths:**
- Combines PPC with retail analytics
- Helps manage inventory, content, pricing, and profitability
- Strong Vendor Central integrations

**Best for:** 1P brands that want advertising tied to total Amazon retail performance.

---

### 4. Jungle Scout Cobalt
Best for larger brands needing market intelligence plus PPC insights.

**Strengths:**
- Strong competitive intelligence
- Keyword and share-of-voice tracking
- Useful for brand and category analysis

**Best for:** Brands that care heavily about market share and competitor tracking.

---

## Best PPC Software for Amazon 3P Sellers

### 1. Perpetua
Best overall for growth-focused 3P Sellers.

**Strengths:**
- Easy-to-use goal-based campaign management
- Good automation for Sponsored Products, Sponsored Brands, and Sponsored Display
- Strong reporting and optimization
- Works well for scaling sellers

**Best for:** 3P Sellers that want automation without needing to manage every bid manually.

---

### 2. Teikametrics
Best for profit-focused sellers.

**Strengths:**
- AI-based bidding
- Inventory-aware advertising
- Good marketplace expansion support
- Useful profitability reporting

**Best for:** Sellers focused on TACOS, profit, and inventory-driven ad decisions.

---

### 3. Helium 10 Adtomic
Best for sellers already using Helium 10.

**Strengths:**
- Integrated with keyword research, product research, and listing tools
- Good for Sponsored Products management
- Useful for small to mid-sized sellers

**Best for:** 3P Sellers who want PPC tools bundled with broader Amazon seller tools.

---

### 4. Sellozo
Best for hands-off PPC automation.

**Strengths:**
- Campaign automation
- Keyword harvesting
- Bid optimization
- Managed service options available

**Best for:** Smaller sellers who want a simpler system or managed support.

---

### 5. Quartile
Best for larger 3P Sellers wanting managed PPC.

**Strengths:**
- Strong automation
- Human account management included
- Good for multi-marketplace advertising

**Best for:** Sellers who want a done-for-you PPC solution.

---

## Quick Recommendation

| Business Type | Best Options |
|---|---|
| Large Amazon 1P Vendor | Pacvue, CommerceIQ, Skai |
| Enterprise retail media brand | Pacvue, Skai |
| 3P Seller under $5M revenue | Helium 10 Adtomic, Perpetua, Sellozo |
| 3P Seller over $5M revenue | Perpetua, Teikametrics, Quartile |
| Agency managing many accounts | Pacvue, Perpetua, Skai |
| Profit-focused seller | Teikametrics |
| Best all-around for ease of use | Perpetua |
| Best enterprise platform | Pacvue |

## My Short Answer

For **Amazon 1P Vendors**, I’d usually recommend **Pacvue** or **CommerceIQ**.
For **Amazon 3P Sellers**, I’d usually recommend **Perpetua**, **Teikametrics**, or **Helium 10 Adtomic** depending on budget and complexity.

If you are managing serious spend across both 1P and 3P, **Pacvue** is probably the strongest overall platform.


We are wasting thousands on non-converting Amazon keywords. What ad software helps automate bid adjustments?

Yes—there are several Amazon PPC tools that automate bid adjustments and help cut spend on non-converting keywords.

Top options to consider:

1. **Perpetua**
   - Strong automation for bid optimization
   - Goal-based campaigns, e.g. target ACOS/ROAS
   - Good for brands spending meaningfully on Amazon ads

2. **Teikametrics Flywheel**
   - Uses AI-driven bidding
   - Good for managing keyword and product-targeting bids
   - Helpful for scaling while controlling ACOS

3. **Pacvue**
   - Enterprise-level Amazon ad management
   - Advanced rules, automation, reporting, and retail media support
   - Best for larger brands or agencies

4. **Quartile**
   - Automated campaign and bid management
   - Strong for high-volume Amazon advertisers
   - More managed-service oriented

5. **Helium 10 Adtomic**
   - Good for Amazon sellers already using Helium 10
   - Automates bid rules, keyword harvesting, and negative keywords
   - Solid mid-market option

6. **Scale Insights**
   - Rule-based PPC automation
   - Good for sellers who want more control over bid logic
   - Useful for cutting wasted spend aggressively

7. **Sellozo**
   - PPC automation with campaign management tools
   - Can adjust bids, harvest keywords, and optimize based on ACOS

If your main problem is **spend on non-converting keywords**, look for software that supports:

- Automatic bid reductions
- Negative keyword automation
- Search term harvesting
- Target ACOS or ROAS bidding
- Rule-based controls, e.g. “pause keyword after $50 spend and 0 sales”
- Placement bid optimization
- Dayparting if your traffic converts better at certain hours

For most Amazon sellers, I’d shortlist **Perpetua**, **Teikametrics**, **Helium 10 Adtomic**, and **Scale Insights**. If you’re an enterprise brand, look at **Pacvue** or **Quartile**.


Recommend an Amazon PPC platform with AI-driven bid optimization.

I’d recommend **Perpetua** for Amazon PPC with AI-driven bid optimization.

**Why Perpetua is a strong choice:**
- Uses algorithmic/AI bidding to optimize bids based on goals like ACOS, ROAS, or growth
- Automates campaign creation and ongoing bid adjustments
- Works well for Sponsored Products, Sponsored Brands, and Sponsored Display
- Good for brands that want less manual campaign management
- Strong analytics and goal-based optimization

**Best for:** Amazon sellers and brands that want scalable PPC automation without constantly adjusting bids manually.

**Alternatives to consider:**
- **Pacvue** — best for larger brands and agencies needing advanced retail media tools
- **Teikametrics** — strong AI optimization and inventory-aware bidding
- **Quartile** — fully managed, AI-heavy PPC optimization
- **SellerApp** — more affordable option for smaller sellers

If you want one clear recommendation: **Perpetua** is the best all-around Amazon PPC platform for AI-driven bid optimization.


best PPC software for Amazon agencies managing multiple client accounts

For Amazon agencies managing multiple client accounts, the “best” PPC software depends on client size, budget, and how much automation you want. Here are the strongest options:

| Tool | Best For | Why Agencies Like It |
|---|---|---|
| **Pacvue** | Enterprise / large agencies | Strong multi-account management, advanced automation, retail media coverage beyond Amazon, great reporting |
| **Perpetua** | Agencies wanting automation + ease of use | Clean interface, goal-based campaign optimization, good for scaling Amazon Sponsored Ads |
| **Intentwise** | Data-heavy agencies | Strong analytics, Amazon Marketing Stream, AMC support, custom reporting, agency-friendly workflows |
| **Quartile** | Hands-off automation | AI-driven bidding and campaign management, good for agencies that want more automation |
| **Teikametrics** | Marketplace-focused agencies | Solid Amazon and Walmart ad optimization, good forecasting and bid automation |
| **Skai** | Enterprise omnichannel agencies | Powerful for Amazon plus broader retail media/search/social, but typically expensive |
| **Helium 10 Adtomic** | Smaller agencies / SMB clients | Affordable, easy to use, connects well with listing and keyword research tools |
| **Scale Insights** | Budget-conscious agencies | Good automation, bulk optimization, and agency workflows at a lower cost |

### My shortlist

**Best overall for Amazon agencies:** **Pacvue**
Best if you manage larger brands, need advanced automation, strong reporting, and multi-retailer support.

**Best balance of usability and automation:** **Perpetua**
Good for agencies that want faster onboarding, clean dashboards, and goal-based PPC optimization.

**Best for analytics and custom reporting:** **Intentwise**
Great if your agency relies heavily on data, Amazon Marketing Stream, AMC, and detailed client reporting.

**Best affordable option:** **Scale Insights** or **Helium 10 Adtomic**
Better for agencies managing smaller seller accounts or looking to control software costs.

### What to look for as an agency

Prioritize software with:

- Multi-client account dashboard
- Bulk campaign editing
- Automated bidding and budget rules
- Search term harvesting and negation automation
- Custom client reporting
- User permissions and team workflows
- Amazon Marketing Stream support
- AMC integration if you manage larger brands
- Support for Sponsored Products, Sponsored Brands, Sponsored Display, and ideally DSP

### Quick recommendation

If you manage serious brand accounts, start by comparing **Pacvue, Perpetua, and Intentwise**.

If your agency is smaller or price-sensitive, look at **Scale Insights** or **Helium 10 Adtomic**.


What is the best software to automate dayparting for Amazon Sponsored Ads?

There isn’t one universal “best,” but the top choices for automating Amazon Sponsored Ads dayparting are:

### Best overall / enterprise: **Pacvue**
Best if you manage large budgets or multiple brands. Strong automation, hourly scheduling, rule-based bid/budget changes, retail media reporting, and agency-level controls.

### Best for growth brands: **Perpetua**
Good balance of automation and usability. Better if you want AI-driven campaign optimization plus scheduled budget/bid control without needing a very hands-on PPC team.

### Best for hands-on Amazon sellers: **Teikametrics**
Strong for sellers who want bid automation, profit-based optimization, and relatively straightforward PPC management.

### Best budget-friendly option: **Adtomic by Helium 10**
Good choice for smaller Amazon sellers already using Helium 10. Useful for basic PPC automation, though not as advanced as Pacvue or Perpetua.

### Best if you want managed service + automation: **Quartile**
Good for brands that prefer an agency-style platform where much of the PPC optimization is handled for them.

My recommendation:
- **Large brand or agency:** Pacvue
- **Mid-market brand:** Perpetua
- **Amazon seller focused on profitability:** Teikametrics
- **Smaller seller / budget-conscious:** Helium 10 Adtomic

Also check whether Amazon Ads’ native budget rules are enough for your needs. For simple schedule-based budget changes, native tools may work; for true dayparting with hourly bid and budget automation, a third-party platform is usually better.


What Amazon PPC software offers dynamic target bidding based on inventory levels?

**Pacvue** offers Amazon PPC automation with **dynamic/retail-aware target bidding based on inventory levels**, allowing bids and budgets to adjust when stock is low or products are out of stock.


Which Amazon ad tool is best for low ad spend sellers under $2,000 per month?

For Amazon sellers spending **under $2,000/month on ads**, the best “tool” is usually **Amazon’s native Ads Campaign Manager** because it’s free and avoids eating into your limited budget.

Use it with:

- **Sponsored Products auto campaigns** for keyword discovery
- **Manual campaigns** for proven keywords
- **Negative keywords** to cut wasted spend
- Basic weekly bid and budget adjustments

A paid PPC tool usually isn’t worth it at that spend level unless it’s very low-cost. If you do want automation, choose a budget-friendly option like **Ad Badger, SellerApp, or Zon.Tools**, but avoid expensive enterprise tools like Pacvue, Perpetua, or Skai until your ad spend is much higher.

**Best recommendation:** Start with **Amazon Ads Campaign Manager** until you’re consistently spending $3k–$5k+ per month.


Best software to manage Amazon PPC and DSP ads in one dashboard

The **best overall software to manage Amazon PPC + Amazon DSP in one dashboard** is usually **Pacvue**.

### Top options

| Platform | Best for | Notes |
|---|---|---|
| **Pacvue** | Most brands/agencies managing Sponsored Ads + DSP together | Strong Amazon PPC automation, DSP reporting/management, retail analytics, AMC integrations |
| **Skai** | Enterprise teams managing Amazon plus other retail media | Very strong cross-channel reporting and optimization |
| **Quartile** | Brands wanting hands-off AI-driven PPC + DSP management | Good for automation, often more managed-service oriented |
| **Perpetua** | Growing brands wanting easy PPC automation with DSP support | Clean UI, strong Sponsored Ads workflows |
| **Intentwise** | Advanced analytics, AMC, PPC + DSP reporting | Excellent for data-heavy Amazon advertisers |
| **Flywheel Digital / CommerceIQ** | Large brands needing retail media + commerce insights | More enterprise-level, broader than just ads |

### My recommendation

If you want **one dashboard for Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP**, start with:

1. **Pacvue** — best all-around choice
2. **Skai** — best for enterprise/cross-retail media
3. **Intentwise** — best if analytics and AMC matter most
4. **Quartile or Perpetua** — best if you want more automation/managed service

One caveat: **Amazon DSP access usually requires approval or a managed-service relationship**, so not every PPC tool gives full self-serve DSP buying. Make sure the platform supports your specific DSP setup before signing.


We have over 500 SKUs on Amazon and need automated ad campaign creation. Which platform should we buy?

If you have **500+ Amazon SKUs** and need **automated campaign creation at scale**, my default recommendation would be:

## Buy: **Pacvue**

Pacvue is usually the best fit when you have a large catalog and need structured automation across many SKUs.

### Why Pacvue
- Strong **bulk campaign creation**
- Good for **large SKU catalogs**
- Advanced **rules and automation**
- Supports Sponsored Products, Sponsored Brands, Sponsored Display, DSP
- Better control over campaign structure than many “black box” tools
- Useful for teams that want scale but still need strategic control
- Strong reporting and retail/media integrations

## When I’d choose something else

### Choose **Perpetua** if:
You want easier, more hands-off automation and your team does not want to manage complex campaign structures manually.

Best for:
- Fast setup
- Goal-based automation
- Smaller marketing team
- Less need for granular control

### Choose **Quartile** if:
You want a more managed-service style platform where the tool and support team handle most of the work.

Best for:
- Brands that want less internal management
- Higher-touch service
- Automation plus human support

### Choose **Teikametrics** if:
You care heavily about profitability, inventory, and marketplace operations alongside ads.

Best for:
- FBA-heavy brands
- Profit-aware optimization
- Inventory and margin considerations

## My recommendation

For your case — **500+ SKUs and automated Amazon ad campaign creation** — I would shortlist:

1. **Pacvue** — best overall for scale and control
2. **Perpetua** — best for easier automation
3. **Quartile** — best if you want managed-service support

If you have a capable internal Amazon ads team, buy **Pacvue**.
If you want the simplest automated setup, buy **Perpetua**.


What Amazon ad software has the best profit and ad spend reporting?

For **profit + ad spend reporting** on Amazon, the “best” depends on whether you prioritize **true net profit accounting** or **advanced ad management**.

### Best overall for profit reporting: **Sellerboard**
**Best if you want:** accurate net profit, PPC spend, Amazon fees, COGS, refunds, storage fees, promos, and SKU-level profitability.

Why it’s strong:
- Very clear **profit dashboard**
- Tracks **PPC spend vs. net profit**
- SKU-level margin and profitability
- Good for sellers who care about **actual take-home profit**, not just ACOS/ROAS
- Usually more affordable than enterprise ad platforms

### Best for advanced Amazon ad spend reporting: **Pacvue**
**Best if you want:** enterprise-level ad reporting, budget pacing, retail media dashboards, and multi-marketplace analytics.

Why it’s strong:
- Excellent advertising analytics
- Strong spend, ROAS, ACOS, TACOS reporting
- Good for brands managing large budgets
- Better for agencies or enterprise teams

### Best balance of automation + reporting: **Perpetua**
**Best if you want:** easy campaign optimization with solid ad performance reporting.

Why it’s strong:
- Clean dashboards
- Good goal-based ad optimization
- Tracks spend, ACOS, ROAS, TACOS
- Easier to use than Pacvue for many sellers

### Best for profit-focused PPC optimization: **Teikametrics**
**Best if you want:** AI-driven bid optimization tied to profitability.

Why it’s strong:
- Good ad automation
- Focuses on growth and margin-aware decisions
- Useful for larger sellers with meaningful ad spend

## My recommendation

If your main question is **“Am I actually profitable after ad spend?”**, choose:

**Sellerboard**

If your main question is **“How do I optimize and scale Amazon ad spend?”**, choose:

**Perpetua** for ease of use
**Pacvue** for enterprise-level reporting
**Teikametrics** for AI-driven PPC optimization

For most Amazon sellers, the best combo is:

**Sellerboard for profit reporting + Perpetua or Pacvue for ad management.**


Best tools for automating Amazon Sponsored Brands campaign management

Here are some of the best tools for automating **Amazon Sponsored Brands** campaign management, depending on your budget, scale, and sophistication.

| Tool | Best for | Key strengths |
|---|---|---|
| **Pacvue** | Large brands, agencies, enterprise sellers | Advanced bid automation, budget pacing, retail media reporting, share-of-voice tracking, multi-marketplace support |
| **Perpetua** | Growing brands and agencies | Goal-based campaign automation, easy Sponsored Brands setup, strong bid optimization, clean interface |
| **Teikametrics** | Sellers focused on profitability | AI-driven bidding, inventory-aware advertising, strong TACOS/ACOS controls |
| **Quartile** | Enterprise sellers and brands | Fully managed or semi-automated PPC optimization, algorithmic bidding, cross-channel retail media |
| **Intentwise** | Data-driven brands and agencies | Amazon Ads automation, analytics, AMC integrations, keyword and budget workflows |
| **Skai** | Large enterprise retail media teams | Cross-retailer campaign management, advanced reporting, automation at scale |
| **Helium 10 Adtomic** | SMB sellers already using Helium 10 | Keyword discovery, bid rules, campaign automation, good for Amazon-native sellers |
| **Jungle Scout Cobalt** | Brands focused on market intelligence + ads | Competitive insights, ad analytics, brand-level reporting |
| **Sellozo** | Small to mid-sized sellers | PPC automation, campaign management, dayparting, budget controls |
| **Amazon Ads Console / Amazon Ads API** | Teams wanting native or custom automation | Rules, bulk operations, budget controls, direct API-based customization |

### My top recommendations

**For enterprise brands/agencies:**
**Pacvue**, **Skai**, or **Quartile**

**For mid-market Amazon brands:**
**Perpetua**, **Teikametrics**, or **Intentwise**

**For smaller sellers:**
**Helium 10 Adtomic**, **Sellozo**, or native **Amazon Ads rules**

### Features to look for specifically for Sponsored Brands

When choosing a tool, prioritize:

- Automated bid adjustments
- Budget pacing and budget reallocation
- Keyword harvesting from Sponsored Products into Sponsored Brands
- Brand Store and product collection campaign support
- Sponsored Brands Video support
- Placement performance reporting
- Dayparting
- ACOS, ROAS, TACOS, or profit-based optimization
- Creative and headline testing
- Amazon Marketing Stream or AMC support if you need advanced analytics

If you want the safest all-around pick, I’d shortlist **Perpetua** for ease of use, **Pacvue** for enterprise control, and **Intentwise** for advanced analytics-driven teams.


We're struggling to control our Amazon advertising spend. What bidding software should we use?

If your main problem is **controlling Amazon ad spend**, I’d shortlist these bidding platforms:

### Best overall for most Amazon sellers: **Perpetua**
Use if you want automated bidding, budget pacing, target ACoS/TACoS controls, and relatively easy campaign management. Strong for Sponsored Products, Sponsored Brands, and Sponsored Display.

### Best for larger brands/agencies: **Pacvue**
Use if you manage high spend, multiple marketplaces, retail media beyond Amazon, and need advanced reporting, budget controls, and workflow tools.

### Best for profit-focused automation: **Teikametrics**
Good if you want bidding tied closely to margin, inventory, and profitability rather than just ACoS.

### Best if you want fully managed automation: **Quartile**
Useful if you prefer a “hands-off” model, though it can be less transparent and may require higher spend.

### Best budget-conscious option: **Amazon’s native tools + rules**
Before paying for software, make sure you’re using:
- Portfolio budgets
- Campaign budget rules
- Placement bid controls
- Dynamic bids “down only”
- Negative keyword harvesting
- ACoS/TACoS reporting by campaign

## My recommendation
If you’re spending enough that wasted ad spend is painful but you don’t need enterprise complexity, start with **Perpetua**. It’s usually the best balance of automation, usability, and spend control.

If you’re spending **$50k+/month** on Amazon ads or managing multiple brands/retail channels, look at **Pacvue**.

If you want, I can also give you a quick decision matrix based on your monthly Amazon ad spend, number of SKUs, and whether you manage ads in-house or through an agency.


What Amazon PPC tools support automatic bid optimization using machine learning?

Amazon PPC tools that support automatic/algorithmic bid optimization using AI or machine learning include:

- **Perpetua** — goal-based campaign automation with AI bid and budget optimization.
- **Teikametrics Flywheel** — machine-learning bid optimization focused on TACoS/ACoS and profitability.
- **Quartile** — AI-driven Amazon Ads optimization with automated bidding and campaign management.
- **Pacvue** — enterprise Amazon Ads platform with automated bid rules, optimization, and AI features.
- **Skai** — enterprise retail media platform using ML for bid and budget optimization.
- **Helium 10 Adtomic** — AI-assisted Amazon PPC management with automated bid suggestions and rules.
- **Sellozo** — automated Amazon PPC platform with machine-learning bid optimization.
- **BidX** — automated Amazon advertising tool with AI-based bid and keyword optimization.
- **SellerApp** — Amazon PPC automation with ML-based bid recommendations and optimization.
- **Intentwise** — Amazon Ads optimization platform with automation and AI-supported bidding workflows.
- **Ad Badger** — PPC automation focused on bid optimization, keyword management, and ACoS control.
- **Jungle Scout Cobalt** — for brands/agencies, includes Amazon ad automation and optimization features.

For most sellers, **Perpetua, Teikametrics, Quartile, Pacvue, and Helium 10 Adtomic** are among the most commonly considered options for automated Amazon PPC bid optimization.


Top Amazon ad management software for high-volume Sellers

## Top Amazon ad management software for high-volume sellers

| Software | Best for | Key strengths |
|---|---|---|
| **Pacvue** | Enterprise brands and agencies | Advanced automation, retail media reporting, Amazon DSP support, strong analytics, multi-marketplace management |
| **Perpetua** | Scaling sellers and brands | Goal-based campaign automation, easy bid optimization, strong Sponsored Products and Sponsored Brands management |
| **Teikametrics Flywheel** | High-volume sellers focused on profitability | AI bidding, inventory-aware advertising, margin-based optimization, marketplace analytics |
| **Quartile** | Large catalog sellers | Automated campaign creation, SKU-level optimization, hands-on managed service option |
| **Intentwise** | Data-driven Amazon advertisers | Amazon Marketing Cloud support, strong reporting, bid automation, advanced analytics |
| **Skai** | Enterprise retail media teams | Omnichannel retail media management, Amazon Ads, Walmart, Instacart, and other networks |
| **Jungle Scout Cobalt** | Large brands and enterprise sellers | Market intelligence, ad analytics, share-of-voice tracking, competitive insights |
| **Adbrew** | Amazon sellers wanting strong automation at lower cost | Campaign automation, keyword harvesting, placement optimization, clean reporting |
| **Scale Insights** | High-volume 3P sellers | Rule-based automation, bulk optimization, dayparting, strong PPC workflows |
| **Sellozo** | Sellers wanting PPC automation plus account tools | Automated bidding, campaign management, repricing and inventory features |

## Best overall choices

- **Best enterprise platform:** Pacvue
- **Best for profit-focused sellers:** Teikametrics
- **Best for automation simplicity:** Perpetua
- **Best for large SKU catalogs:** Quartile
- **Best for advanced analytics and AMC:** Intentwise
- **Best budget-friendly high-volume option:** Adbrew or Scale Insights

## What high-volume sellers should look for

When choosing Amazon ad software, prioritize:

1. **Bulk campaign management**
2. **Automated bidding and budget controls**
3. **Keyword harvesting and negation**
4. **Placement-level optimization**
5. **Dayparting**
6. **Profit or margin-based bidding**
7. **Amazon DSP and AMC support**
8. **Multi-account and multi-marketplace reporting**
9. **Inventory-aware ad controls**
10. **Reliable support or managed service options**

For most high-volume Amazon sellers, **Pacvue, Perpetua, Teikametrics, Quartile, and Intentwise** are the strongest options to evaluate first.


Recommend software for managing Amazon PPC target harvesting and placement multipliers.

Here are solid software options for managing **Amazon PPC target harvesting** and **placement multipliers / placement bid adjustments**:

## Best overall options

### 1. **Perpetua**
Best for: Brands that want strong automation with less manual campaign management.

- Automated keyword and ASIN target harvesting
- Goal-based bidding automation
- Supports placement optimization
- Good for Sponsored Products, Sponsored Brands, Sponsored Display
- Strong reporting and clean UI

**Good fit if:** You want automation and are willing to pay a premium.

---

### 2. **Pacvue**
Best for: Larger brands, agencies, and enterprise Amazon advertisers.

- Advanced search term harvesting
- Rule-based and algorithmic bid management
- Strong placement multiplier controls
- Retail media support beyond Amazon
- Excellent reporting and bulk optimization

**Good fit if:** You manage large ad spend or multiple brands.

---

### 3. **Quartile**
Best for: High-spend sellers who want managed AI-driven PPC.

- Automated keyword harvesting
- Campaign and bid optimization
- Placement bid adjustment management
- Strong for scaling large catalogs
- Less hands-on control than some alternatives

**Good fit if:** You want a more managed, automated solution.

---

## Best for hands-on sellers

### 4. **Scale Insights**
Best for: Sellers who want automation but still want granular control.

- Search term and ASIN harvesting
- Rule-based bid automation
- Placement bid adjustment tools
- Bulk campaign management
- Strong for advanced PPC operators

**Good fit if:** You like controlling rules, thresholds, and campaign structure.

---

### 5. **Adtomic by Helium 10**
Best for: Sellers already using Helium 10.

- Keyword harvesting from auto and broad campaigns
- Bid automation
- Negative keyword management
- Placement performance insights
- Integrated with Helium 10 keyword tools

**Good fit if:** You’re already in the Helium 10 ecosystem.

---

### 6. **Sellozo**
Best for: Smaller to mid-size sellers wanting easier automation.

- Automated keyword harvesting
- Campaign optimization
- Bid management
- Placement-related performance tracking
- Simple interface

**Good fit if:** You want a simpler PPC tool without enterprise complexity.

---

## My recommendation by use case

| Use Case | Recommended Tool |
|---|---|
| Best all-around automation | **Perpetua** |
| Enterprise / agency / high ad spend | **Pacvue** |
| Advanced hands-on PPC control | **Scale Insights** |
| Existing Helium 10 user | **Adtomic** |
| Managed AI approach | **Quartile** |
| Budget-friendly/simple automation | **Sellozo** |

## Shortlist I’d evaluate first

If your main needs are **target harvesting + placement multipliers**, I’d compare:

1. **Scale Insights** — best balance of control and automation
2. **Perpetua** — best automated optimization
3. **Pacvue** — best enterprise-level capability

Before choosing, confirm that the tool can manage **placement bid adjustments by campaign**, including:

- Top of Search multiplier
- Product Pages multiplier
- Rest of Search performance reporting
- Automated rules based on ACOS, ROAS, CVR, and spend
- Harvesting from auto, broad, phrase, ASIN, and competitor campaigns


What is the most accurate Amazon PPC software for tracking keyword rankings against ad spend?

There isn’t a single “most accurate” tool because Amazon keyword rank is inherently variable by location, time, device, personalization, and sponsored placement. Ad spend can be exact via the Amazon Ads API, but keyword ranking is always measured/sampled.

That said, for tracking keyword rankings against PPC ad spend, my top recommendation would be:

### Best choice: DataHawk
DataHawk is one of the stronger options if your priority is accurate keyword rank tracking combined with Amazon Ads data. It can track organic rank, sponsored visibility, share of voice, ASIN performance, and correlate that with PPC spend from Amazon Ads.

### Good alternatives

**Helium 10 Adtomic + Keyword Tracker**
Best for most Amazon sellers who want an all-in-one tool. Good for tracking keyword movement alongside PPC performance, though not as enterprise-grade as DataHawk or Pacvue.

**Pacvue**
Best for larger brands or agencies. Very strong PPC analytics, budget management, and retail media reporting. Better for ad spend optimization than pure keyword rank tracking.

**Perpetua**
Excellent for automated PPC optimization and campaign performance. Less focused on granular keyword rank tracking, but strong for seeing how spend affects sales outcomes.

**Jungle Scout Cobalt**
Good for brands needing market share, keyword, and competitive tracking, especially at a higher level.

### My practical recommendation
If your main question is “Did my PPC spend improve my organic keyword rank?” use **DataHawk** or **Helium 10 Adtomic + Keyword Tracker**.

If your main question is “How do I optimize PPC spend efficiently?” use **Pacvue** or **Perpetua**.

For most sellers, I’d start with **Helium 10**. For the most precise rank-versus-spend tracking, I’d choose **DataHawk**.


Best Amazon PPC tools for beginners with limited PPC experience

Here are the best Amazon PPC tools for beginners with limited PPC experience:

## 1. Amazon Ads Console — Best free starting point
**Best for:** Learning the basics before paying for software
**Why it’s good:** It’s free, native to Amazon, and lets you run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns directly.
**Downside:** Limited automation and reporting can be confusing for beginners.

**Use this first if your ad spend is small.**

---

## 2. Helium 10 Adtomic — Best all-in-one beginner option
**Best for:** Sellers who also need keyword research, listing optimization, and PPC tools
**Why it’s good:** Adtomic helps with keyword harvesting, bid suggestions, and campaign optimization. It integrates well with Helium 10’s keyword tools like Cerebro and Magnet.
**Downside:** Can be expensive if you only need PPC.

**Good choice if you already use Helium 10.**

---

## 3. Jungle Scout — Best for simple research + PPC support
**Best for:** Newer sellers who want product research, keyword data, and basic ad support
**Why it’s good:** Easier interface than many advanced PPC platforms. Helpful for beginners still learning Amazon selling overall.
**Downside:** PPC features are not as advanced as dedicated ad platforms.

**Good for beginners who want simplicity.**

---

## 4. Ad Badger — Best beginner-friendly PPC education + management
**Best for:** Sellers who want help understanding PPC, not just automation
**Why it’s good:** Very beginner-friendly, with strong PPC education, bid optimization, negative keyword help, and clear workflows.
**Downside:** Less suited for very large or complex accounts.

**Great if you want to learn PPC while improving campaigns.**

---

## 5. Perpetua — Best for easy automation
**Best for:** Sellers who want a more “set goals and optimize” approach
**Why it’s good:** You can set targets like ACoS or growth goals, and the platform automates bidding and campaign optimization.
**Downside:** More expensive and may be overkill for very small sellers.

**Good once you have consistent sales and ad spend.**

---

## 6. SellerApp — Good budget-friendly PPC and analytics tool
**Best for:** Sellers who want PPC help plus keyword tracking and listing insights
**Why it’s good:** Offers PPC automation, keyword research, and performance analytics in one place.
**Downside:** Interface and recommendations may require some learning.

**Good mid-level option for newer sellers.**

---

# My recommendation for beginners

If you’re just starting:

1. **Use Amazon Ads Console first** to understand campaigns, keywords, bids, ACoS, and search term reports.
2. Add **Helium 10** or **Jungle Scout** for keyword research.
3. Once you spend around **$1,000–$3,000/month on ads**, consider **Ad Badger** or **Perpetua** for automation and optimization.

## Simple beginner stack

**Low budget:**
Amazon Ads Console + Helium 10 keyword tools

**Beginner but wants PPC help:**
Ad Badger

**Wants automation:**
Perpetua

**Wants all-in-one seller toolkit:**
Helium 10 Adtomic or Jungle Scout

Avoid enterprise tools like Pacvue, Quartile, or Skai at the beginning unless you have a large catalog and a much higher ad budget.


We need a tool to manage both Amazon PPC and Walmart Connect ads. What options exist?

Yes—there are several platforms that can manage both **Amazon PPC / Amazon Ads** and **Walmart Connect** campaigns from one place.

### Strong options to evaluate

| Tool | Best fit | Notes |
|---|---|---|
| **Pacvue** | Mid-market to enterprise brands/agencies | One of the strongest retail media platforms. Supports Amazon Ads and Walmart Connect, with bulk editing, rules, automation, reporting, share-of-voice, and budget pacing. |
| **Skai Commerce** | Enterprise / omnichannel retail media | Supports Amazon, Walmart, and many other retail media networks. Good for large teams managing multi-retailer spend. |
| **Perpetua** | Sellers/brands wanting automated bidding | Strong self-serve automation for Amazon and Walmart Sponsored Products. Good if you want goal-based optimization rather than manual rule building. |
| **Teikametrics Flywheel** | Marketplace sellers and brands | Supports Amazon and Walmart advertising with AI bidding, campaign automation, and marketplace performance reporting. |
| **Quartile** | Brands wanting tech + managed service | Handles Amazon and Walmart ads, often with a managed-service model. Good if you want less hands-on management. |
| **Flywheel Commerce Cloud** | Enterprise brands / agencies | Retail media and ecommerce operations platform with Amazon and Walmart capabilities. Strong for larger organizations. |
| **Intentwise** | Agencies and data-driven teams | Supports Amazon and Walmart advertising analytics/optimization. Good reporting, data warehousing, and automation capabilities. |
| **CommerceIQ** | Large CPG/enterprise brands | Combines retail operations, ecommerce analytics, and media management across Amazon, Walmart, and other retailers. |
| **Stackline** | Enterprise retail media analytics + activation | Useful for brands needing cross-retailer insights, competitive intelligence, and media management. |

### Quick recommendation

- **Best overall enterprise choice:** Pacvue or Skai
- **Best for automated PPC optimization:** Perpetua or Teikametrics
- **Best if you want managed service included:** Quartile
- **Best for large CPG/ecommerce organizations:** CommerceIQ, Flywheel, or Stackline
- **Best for agencies/data-heavy teams:** Intentwise or Pacvue

Before choosing, confirm whether you need support for:

1. **Amazon Sponsored Products / Sponsored Brands / Sponsored Display**
2. **Amazon DSP**
3. **Walmart Sponsored Products**
4. **Walmart Sponsored Brands / Display / DSP**
5. Budget pacing, bid automation, rules, bulk edits, and cross-retailer reporting

Not every platform supports every ad type equally, especially Walmart Display/DSP.


What Amazon ad platform offers custom rule builders for automated bidding?

Pacvue offers custom rule builders for automated bidding on Amazon ads.


best enterprise software for managing million-dollar Amazon ad budgets

For million-dollar Amazon ad budgets, the best enterprise platforms are usually:

1. **Pacvue**
   - Best overall for large Amazon advertisers and agencies
   - Strong for Sponsored Ads, Amazon DSP, retail media, budget pacing, rules, reporting, and share-of-voice tracking
   - Good fit if you manage multiple brands, marketplaces, or retail media channels

2. **Skai**
   - Best for enterprise retail media across Amazon, Walmart, Instacart, Target, and others
   - Strong automation, cross-channel reporting, forecasting, and budget optimization
   - Good fit if Amazon is one part of a broader retail media program

3. **Perpetua**
   - Best for automated campaign optimization and goal-based bidding
   - Strong interface, good automation, and useful for scaling Sponsored Products, Sponsored Brands, and Sponsored Display
   - Good fit if you want easier execution with less manual management

4. **Quartile**
   - Best for managed-service-heavy Amazon ad optimization
   - Uses algorithmic bidding and campaign management
   - Good fit if you want outsourced execution rather than a purely self-serve platform

5. **Teikametrics / Flywheel**
   - Strong for marketplace advertising and profitability-focused optimization
   - Good for integrating ad performance with sales, inventory, and marketplace data
   - Good fit for brands focused on profit-aware Amazon growth

### My recommendation

If you are managing **$1M+ per year or per month on Amazon Ads**, shortlist:

- **Pacvue** if Amazon is your core channel and you need advanced control
- **Skai** if you need true enterprise multi-retailer media management
- **Perpetua** if you want faster automation and easier campaign scaling
- **Quartile** if you prefer a managed-service model

For most large Amazon-first brands, **Pacvue is probably the strongest enterprise choice**. For broader retail media organizations, **Skai** is often the better fit.


Which Amazon PPC tool helps optimize product launch advertising campaigns?

Viral Launch’s **Kinetic** Amazon PPC tool helps optimize advertising campaigns for product launches.


What software should a brand use to scale Amazon Sponsored Products efficiently?

A brand should use an Amazon PPC management platform built for Sponsored Products scaling, rather than relying only on Amazon Ads Console.

Good options include:

- **Pacvue** — best for larger brands/agencies needing automation, retail media reporting, budget pacing, and enterprise controls.
- **Perpetua** — strong for goal-based campaign automation and scaling Sponsored Products efficiently.
- **Teikametrics** — good for AI-driven bid optimization and marketplace profit visibility.
- **Intentwise** — strong for advanced Amazon Ads analytics, bulk operations, and custom reporting.
- **Quartile** — useful for brands that want a more managed/automated PPC approach.
- **Helium 10 Adtomic** — good for smaller or mid-sized brands already using Helium 10.

For most serious brands, I’d shortlist **Pacvue, Perpetua, or Intentwise**. The right choice depends on budget, catalog size, need for automation, and whether the brand wants self-service or managed support.


Best Amazon PPC software for multi-brand aggregation companies

For multi-brand Amazon aggregators, the best PPC software usually depends on how many brands/ASINs you manage, whether you need agency-style reporting, and how much automation you want. These are the strongest options:

## Best Amazon PPC software for multi-brand aggregators

### 1. **Pacvue**
**Best for:** Large aggregators and enterprise teams
Pacvue is one of the best fits for multi-brand operators because it supports complex account structures, bulk campaign management, retail media reporting, and advanced automation.

**Strengths:**
- Strong multi-account and multi-brand management
- Excellent bulk editing and rule-based automation
- Supports Amazon Ads, Walmart, Instacart, Target, and other retail media networks
- Good for enterprise reporting and executive dashboards
- Strong integrations with AMC and retail analytics

**Downside:** Expensive and may be overkill for smaller portfolios.

---

### 2. **Perpetua**
**Best for:** Aggregators that want strong automation with less manual work
Perpetua is popular with brands and aggregators because it simplifies campaign creation and optimization around goals like TACoS, ACOS, growth, or profitability.

**Strengths:**
- Easy portfolio-level campaign management
- Goal-based bidding automation
- Good reporting across multiple brands
- Supports sponsored ads and Amazon DSP
- Strong usability compared with more enterprise-heavy tools

**Downside:** Less customizable than Pacvue for highly complex workflows.

---

### 3. **Skai**
**Best for:** Enterprise aggregators with advanced retail media needs
Skai is a powerful enterprise platform for Amazon and broader retail media advertising.

**Strengths:**
- Sophisticated bidding and budget automation
- Cross-channel retail media support
- Strong analytics and forecasting
- Good for teams managing large ad budgets

**Downside:** Enterprise pricing and implementation complexity.

---

### 4. **Teikametrics**
**Best for:** Data-driven Amazon sellers focused on profitability
Teikametrics is strong for marketplace optimization and has useful AI-driven bidding.

**Strengths:**
- Good bid automation
- Profitability-focused optimization
- Supports Amazon and Walmart
- Helpful for managing many SKUs

**Downside:** Reporting and workflow flexibility may not match Pacvue or Skai for large aggregators.

---

### 5. **Quartile**
**Best for:** Aggregators wanting managed-service PPC plus technology
Quartile combines ad software with hands-on campaign management, which can be useful if your internal team is lean.

**Strengths:**
- Managed-service option
- AI-based bidding
- Good for scaling many campaigns
- Covers Amazon, Walmart, Google, Meta, and other channels

**Downside:** Less ideal if you want full in-house control.

---

### 6. **Intentwise**
**Best for:** Aggregators that need strong analytics, AMC, and data infrastructure
Intentwise is very useful if your PPC team wants clean data, custom dashboards, and Amazon Marketing Cloud use cases.

**Strengths:**
- Strong Amazon Ads analytics
- Good AMC capabilities
- Helpful for multi-brand reporting
- Data warehouse integrations

**Downside:** More analytics-focused than full-service bid automation compared with Perpetua or Pacvue.

---

## My recommendation

For a serious multi-brand Amazon aggregator:

- **Best overall:** **Pacvue**
- **Best automation and ease of use:** **Perpetua**
- **Best enterprise retail media platform:** **Skai**
- **Best if you want managed PPC support:** **Quartile**
- **Best analytics/AMC layer:** **Intentwise**
- **Best mid-market profitability tool:** **Teikametrics**

If you manage many brands, marketplaces, and ad budgets above roughly **$100k/month**, start with **Pacvue, Skai, or Perpetua**. If your team is smaller and wants automation without heavy implementation, **Perpetua** is often the most practical choice.


We are looking for an Amazon PPC bidder with algorithmic budget allocation across campaigns. What should we buy?

Buy **Perpetua** if you want the most straightforward Amazon PPC bidder with **algorithmic budget allocation across campaigns**.

### Best pick for most brands/agencies: **Perpetua**
Why:
- Goal-based bidding and budget allocation
- Automatically shifts spend across campaigns based on performance
- Strong for Sponsored Products, Sponsored Brands, Sponsored Display
- Easier to use than enterprise platforms
- Good fit for brands spending roughly **$10k–$500k+/month** on Amazon ads

### If you are enterprise or manage very large spend: **Pacvue**
Choose Pacvue if you need:
- Advanced automation and custom rules
- Retail media across Amazon, Walmart, Instacart, Kroger, etc.
- Enterprise reporting and workflow tools
- More control over bid/budget logic
Best for larger teams with **$100k+/month** in retail media spend.

### If you want a managed-service heavy option: **Quartile**
Quartile is good if you want:
- Less hands-on PPC management
- Automated bidding plus service support
- Cross-marketplace support
But it can feel more opaque than Perpetua or Pacvue.

### If budget is smaller: **Teikametrics**
Good option for:
- Mid-market Amazon sellers
- AI bidding and campaign optimization
- Simpler setup than Pacvue
Not always as flexible for sophisticated budget allocation, but solid.

## My recommendation
If you want to buy one platform now, start with:

**Perpetua** for most Amazon advertisers.
**Pacvue** if you are enterprise-scale.
**Quartile** if you want automation plus managed service.

Before signing, ask each vendor specifically:

> “Can your system dynamically reallocate daily budget across campaigns based on target ACOS/ROAS and marginal return, not just adjust bids?”

That distinction matters. Many tools do bid automation; fewer do true portfolio-level budget allocation well.


What Amazon advertising platform provides hourly performance tracking and hourly bid changes?

**Amazon Marketing Stream** provides **hourly performance tracking** and supports near real-time optimization, such as **hourly bid changes**, through the Amazon Ads API.


Best Amazon ad management software for brand registry owners

Here are some of the best Amazon ad management software options for **Brand Registry owners**, depending on budget, catalog size, and how hands-on you want to be.

| Software | Best For | Key Strengths |
|---|---|---|
| **Perpetua** | Best overall for growing brands | Strong automation, goal-based bidding, Sponsored Products/Brands/Display, good reporting |
| **Pacvue** | Larger brands and enterprise sellers | Advanced Amazon Ads control, retail media analytics, DSP support, multi-marketplace management |
| **Quartile** | Brands wanting managed automation | AI-driven campaign management, good for scaling large catalogs |
| **Teikametrics** | Profit-focused sellers | Uses marketplace data, good bid automation, inventory-aware advertising |
| **Intentwise** | Data-heavy brands and agencies | Strong analytics, AMC support, advanced reporting and optimization |
| **Ad Badger** | Hands-on sellers wanting PPC control | Keyword optimization, bid automation, negative keyword tools, educational support |
| **Sellozo** | Small to mid-sized sellers | Affordable PPC automation, campaign studio, useful for Sponsored Products |
| **Helium 10 Adtomic** | Sellers already using Helium 10 | PPC management plus keyword/product research in one suite |

## Best Picks by Use Case

### Best Overall: **Perpetua**
Perpetua is a strong choice for most Brand Registry owners because it supports Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display. It is easy to use while still powerful enough for scaling brands.

### Best for Enterprise Brands: **Pacvue**
Pacvue is ideal if you manage a large catalog, multiple marketplaces, or need deeper retail media analytics. It is commonly used by agencies and larger Amazon brands.

### Best for Profit Optimization: **Teikametrics**
Teikametrics is good if your main goal is controlling ad spend while improving profitability. Its AI bidding takes product performance and inventory into account.

### Best Budget-Friendly Option: **Sellozo**
Sellozo is a solid option for smaller Brand Registry sellers who want PPC automation without enterprise-level pricing.

### Best if You Already Use Helium 10: **Adtomic**
If you use Helium 10 for keyword research, listing optimization, or product research, Adtomic is convenient because it connects PPC with your existing workflow.

## My Recommendation

For most Amazon Brand Registry owners:

- **Small brand:** Sellozo, Ad Badger, or Helium 10 Adtomic
- **Growing brand:** Perpetua or Teikametrics
- **Large brand or agency:** Pacvue, Quartile, or Intentwise

If you want the best balance of automation, usability, and scalability, I’d start with **Perpetua**.


What software provides automated search term isolation for Amazon PPC?

**Ad Badger** is a well-known software that provides **automated search term isolation** for Amazon PPC.

Other Amazon PPC tools may support similar automation, including **Perpetua**, **Teikametrics**, **Quartile**, and **Sellics/Perpetua**, but **Ad Badger** is especially associated with automated keyword and search term isolation workflows.


Recommend an Amazon PPC tool with strong multi-country ad account management.

I’d recommend **Pacvue** for strong **multi-country Amazon PPC account management**.

Why it’s a good fit:

- Supports managing Amazon Ads across multiple marketplaces/countries
- Centralized dashboard for multi-region campaign visibility
- Strong bulk editing and automation tools
- Rule-based bidding, budget pacing, and dayparting
- Good reporting across brands, accounts, and regions
- Built for agencies, aggregators, and larger marketplace teams

Best for: **brands or agencies managing Amazon PPC in multiple countries at scale**.

A few alternatives:

- **Perpetua** — easier to use, good automation, better for smaller teams or brands expanding internationally
- **Quartile** — strong managed-service option if you want less hands-on work
- **Skai** — enterprise-grade, very strong for global retail media, but usually more expensive/complex
- **Adbrew** — solid option for sellers wanting automation without enterprise pricing

If your priority is specifically **multi-country control, reporting, and scaling**, I’d start with **Pacvue**.


We spend 15 hours a week in Amazon Campaign Manager. What PPC software will save us the most time?

If your main goal is **saving time in Amazon Campaign Manager**, the best choice depends mostly on your ad spend and how much control you want.

### Short answer
For most Amazon sellers/brands, I’d shortlist:

1. **Perpetua** — best overall time-saver for many brands
2. **Pacvue** — best for larger/enterprise Amazon advertisers
3. **Teikametrics** — good if you want AI bidding plus marketplace optimization
4. **Quartile** — good if you want a more managed, hands-off approach
5. **Ad Badger** — good for smaller Amazon PPC accounts that still want automation

---

## My recommendation by situation

### If you spend under ~$30k/month on Amazon ads
Use **Ad Badger** or **Teikametrics**.

They can save time on:
- Bid adjustments
- Keyword optimization
- Negative keywords
- Campaign monitoring
- Basic reporting

### If you spend ~$30k–$250k/month
Use **Perpetua**.

This is probably the best fit if you currently spend **15 hours/week manually managing campaigns** and want to reduce that significantly.

Perpetua is strong for:
- Automated bid optimization
- Goal-based campaigns
- Keyword harvesting
- Budget pacing
- Scaling Sponsored Products, Sponsored Brands, and DSP in some cases
- Cleaner reporting than Amazon Campaign Manager

You may be able to cut your weekly PPC time from **15 hours to roughly 3–6 hours**, depending on account complexity.

### If you spend $250k+/month or manage many SKUs/marketplaces
Use **Pacvue** or **Skai**.

These are more enterprise-level and powerful, especially for:
- Large catalogs
- Multiple marketplaces
- Vendor Central
- Retail media beyond Amazon
- Advanced reporting
- Rule-based automation
- Budget management across teams

They take more setup but can save a lot of operational time at scale.

### If you want to be mostly hands-off
Consider **Quartile** or a managed-service PPC agency.

This saves the most internal time, but you give up some control and may pay more.

---

## Best overall pick

If I had to choose one without more info: **Perpetua**.

It’s usually the best balance of:
- Time saved
- Ease of use
- Automation quality
- Amazon-specific PPC features
- Not being overly enterprise-heavy

---

## What to look for in demos

Ask each software provider to show you how they handle:

- Automated bidding
- Search term harvesting
- Negative keyword automation
- Budget pacing
- Campaign creation
- Bulk changes
- ASIN-level performance reporting
- TACoS/ACoS reporting
- Dayparting
- Placement bid adjustments
- Alerts for wasted spend

The software that saves you the most time will be the one that reduces your manual work around **bids, budgets, search terms, and reporting**.


What is the best value Amazon PPC automation tool for growing sellers?

For most growing Amazon sellers, the **best-value PPC automation tool is usually Scale Insights or Adbrew**.

### Best overall value: **Scale Insights**
Good fit if you want:
- Automated bid and budget rules
- Keyword harvesting
- Dayparting
- Bulk campaign management
- Strong control without enterprise-level pricing
- No heavy managed-service commitment

It’s especially useful for sellers who are past the beginner stage and need to manage multiple ASINs or campaigns more efficiently.

### Strong alternative: **Adbrew**
Adbrew is also a strong value pick if you want:
- Clean analytics
- AI-assisted bid optimization
- Good campaign automation
- Better visibility into performance trends
- A more modern, easy-to-use interface

### If you’re on a tight budget
If you already use **Helium 10**, then **Adtomic** can be good value because it’s bundled into some Helium 10 plans.

### If you have a larger budget
Tools like **Perpetua, Teikametrics, Quartile, and Pacvue** are powerful, but they’re often better suited for larger brands with higher ad spend and more complex needs.

**My pick for a growing seller:**
**Scale Insights** for best value and control, or **Adbrew** if you prefer a cleaner, more guided automation experience.


Which Amazon advertising tool offers the best custom dashboard and executive reporting?

**Pacvue** is generally the strongest Amazon advertising tool for **custom dashboards and executive reporting**.

It’s best suited for teams that need:

- Highly customizable KPI dashboards
- Executive-level rollups across brands, campaigns, and marketplaces
- Amazon Ads + retail/media performance reporting
- Shareable reports for leadership
- Enterprise-grade analytics and automation

If you want a simpler tool, **Perpetua** is easier to use, but for robust custom reporting and executive dashboards, **Pacvue is usually the better choice**.


Best Amazon ad software for automating negative keyword additions

The best Amazon ad software for automating negative keyword additions depends on your budget and ad complexity, but these are the strongest options:

### Best overall options

#### 1. **Perpetua**
Best for brands that want strong automation with minimal manual work.

- Automates negative keyword additions
- Good search term harvesting
- Strong rule-based and algorithmic optimization
- Works well for Sponsored Products, Sponsored Brands, and Sponsored Display
- Better for mid-size to larger Amazon sellers

**Best if:** You want hands-off PPC optimization and can afford a higher-priced tool.

---

#### 2. **Pacvue**
Best enterprise-level Amazon ads platform.

- Advanced automation rules
- Negative keyword automation at scale
- Strong reporting and retail media integrations
- Great for agencies and large brands

**Best if:** You manage a large catalog or multiple marketplaces.

---

#### 3. **Quartile**
Good for fully managed automation.

- Uses AI-driven campaign optimization
- Handles negative keywords automatically
- Strong for sellers who want less direct campaign management

**Best if:** You want automation plus managed-service support.

---

#### 4. **Teikametrics**
Good balance of automation and usability.

- Automates bid adjustments and keyword actions
- Can add negatives based on performance rules
- Strong for profitability-focused Amazon PPC

**Best if:** You want software that ties ad performance to margin and inventory data.

---

#### 5. **Ad Badger**
Best for smaller sellers who want PPC-specific automation.

- Simple negative keyword rules
- Search term optimization
- Easier to use than enterprise platforms
- More affordable than Pacvue or Perpetua

**Best if:** You mainly need Sponsored Products optimization without enterprise complexity.

---

#### 6. **Helium 10 Adtomic**
Good if you already use Helium 10.

- Automated keyword harvesting
- Negative keyword suggestions and automation
- Useful for keyword research plus PPC management

**Best if:** You want PPC tools bundled with product research, keyword tracking, and listing tools.

---

### My recommendation

If your main goal is **automated negative keyword additions**, I’d shortlist:

1. **Perpetua** — best overall automation
2. **Pacvue** — best for large brands/agencies
3. **Ad Badger** — best for smaller sellers
4. **Helium 10 Adtomic** — best if you already use Helium 10

For most Amazon sellers, **Perpetua or Ad Badger** are the most practical choices.

### Key automation rules to look for

Make sure the tool can automatically negate terms based on rules like:

- Spend exceeds target with no sales
- Clicks exceed threshold with no conversions
- ACOS above target after enough data
- Poor conversion rate
- Duplicate terms already performing better in exact campaigns
- Irrelevant search terms detected from broad/auto campaigns

A common rule is:

> Add as negative exact if a search term gets 10–20 clicks with zero sales, or spends more than your target CPA without converting.

Be careful with aggressive automation, though. Adding negatives too early can cut off potentially profitable search terms before they have enough data.


What Amazon PPC software handles bulk bid changes and seasonal budget scaling best?

For **bulk bid changes + seasonal budget scaling**, the best Amazon PPC software depends on your size, but these are the strongest options:

### Best overall for advanced bulk changes: **Pacvue**
**Best for:** Larger brands/agencies managing many ASINs, campaigns, and marketplaces.
**Why:** Strong bulk editing, rule-based bidding, budget pacing, dayparting, share-of-voice tools, and seasonal/event budget controls.
**Downside:** More expensive and complex.

### Best for automated scaling with less manual work: **Perpetua**
**Best for:** Sellers/brands that want goal-based automation.
**Why:** Easy budget scaling, automated bid changes, campaign optimization, and good seasonal ramp-up/down workflows.
**Downside:** Less granular than Pacvue for power users.

### Best for agencies/enterprise reporting + controls: **Skai**
**Best for:** Enterprise teams managing Amazon plus other retail media channels.
**Why:** Strong automation, budget management, forecasting, and cross-channel retail media tools.
**Downside:** Enterprise pricing and setup.

### Best if you want managed PPC with automation: **Quartile**
**Best for:** Sellers who prefer software + account management.
**Why:** Handles bid changes and budget scaling for you using automation and human oversight.
**Downside:** Less hands-on control.

### Best budget-friendly option: **Ad Badger** or **BidX**
**Best for:** Smaller to mid-size Amazon sellers.
**Why:** Easier bid automation, keyword management, and bulk optimizations without enterprise cost.
**Downside:** Seasonal budget planning is less sophisticated than Pacvue/Skai.

## My recommendation
If you want the strongest tool for **bulk bid changes and seasonal budget scaling**, choose:

**Pacvue** if you are a larger seller/brand or agency.
**Perpetua** if you want easier automation and less manual campaign work.
**BidX or Ad Badger** if you want a more affordable option.


What is the best Amazon PPC management software for a small seller?

For a small seller, the best overall Amazon PPC management software is **Scale Insights**. It offers advanced rule-based automation with transparent, flat-rate pricing (starting around $50/month) rather than taking a percentage of your ad spend.

Here are the best options depending on your specific priority:

1. **Best Overall / Value:** **Scale Insights**
   * *Why:* Extremely customizable automation, great data reporting, and affordable pricing that doesn't penalize you as your ad spend grows.
2. **Best for Beginners (Hands-Off):** **SellerApp**
   * *Why:* Has an intuitive interface, easy-to-set automation rules, and solid customer support, making it ideal if you lack deep PPC expertise.
3. **Best Budget Pick:** **ZonTools**
   * *Why:* Offers plans starting as low as $9–$19/month. It automates keyword harvesting and bid adjustments well, though the interface has a slight learning curve.
4. **Best if You Already Use an All-in-One Tool:** **Helium 10 (Adtomic)**
   * *Why:* If you already rely on Helium 10 for keyword research, Adtomic integrates seamlessly into that workflow (requires the Diamond tier).

**Recommendation:** Start with **Scale Insights** if you want maximum control and growth potential at a low cost, or **SellerApp** if you want the easiest setup. Most offer 7- to 14-day free trials.


Best Amazon ad automation tools for reducing ACoS

Here are the top Amazon ad automation tools specifically recognized for reducing ACoS (Advertising Cost of Sales):

1. **Perpetua**
   * **Best for:** Goal-based AI bidding.
   * **Why it reduces ACoS:** Uses machine learning to continuously adjust bids in real-time based on your specific target ACoS. It automatically shifts budget away from low-converting keywords to high-yield targets.

2. **Helium 10 (Adtomic)**
   * **Best for:** Integrated seller analytics and negative keyword harvesting.
   * **Why it reduces ACoS:** Simplifies the process of finding search terms that waste ad spend and automatically converts them into negative keywords, instantly stopping unnecessary budget drain.

3. **Quartile**
   * **Best for:** Enterprise-level sellers and large catalogs.
   * **Why it reduces ACoS:** Uses advanced proprietary AI to make hourly bid adjustments at the single-product and single-keyword level, optimizing for max profitability rather than just volume.

4. **Scale Insights**
   * **Best for:** Advanced users wanting custom algorithmic control.
   * **Why it reduces ACoS:** Allows you to create highly specific, automated "if-then" rule workflows to aggressively down-bid non-performing keywords and dynamically scale winning ones.

5. **ZonTools**
   * **Best for:** Systematic rule-based automation on a budget.
   * **Why it reduces ACoS:** Features automated "PGX" (PPC Automation Engine) rules that ruthlessly pause, decrease, or negate unprofitable search terms according to your strict ACoS thresholds.

### Key Strategy Tip
To reduce ACoS with any of these tools, prioritize their **Automated Negative Keyword Harvesting** and **Dayparting** (turning off ads during low-converting hours) features, as eliminating wasted spend impacts ACoS faster than bidding up winning keywords.


We spend $10,000 a month on Amazon ads and manual bidding is taking too much time. What Amazon PPC software should we buy?

At a **$10,000/month ad spend**, you fall into the sweet spot for specialized mid-market Amazon PPC automation.

Here are the top three software recommendations based on how much control you want to retain:

### 1. **Perpetua** *(Best overall for "set-it-and-forget-it" AI)*
* **Why buy it:** It uses goal-based AI (you set target ACoS or growth goals, and the algorithm manages bids, keyword harvesting, and dayparting automatically). It requires minimal manual input and drastically reduces management time.
* **Cost:** Starts around $250–$550/month (or a small percentage of ad spend above a threshold).

### 2. **Scale Insights** *(Best for advanced custom automation)*
* **Why buy it:** Highly flexible algorithmic and rule-based automation. It lets you build complex "if/then" strategies (e.g., adjust bids based on conversion rate, time of day, inventory levels) that run automatically. Ideal if you want automated execution of your exact strategy.
* **Cost:** Starts around $59–$150/month (extremely cost-effective for a $10k spend).

### 3. **Helium 10 (Adtomic)** *(Best if you already use Helium 10)*
* **Why buy it:** If you already pay for Helium 10, Adtomic integrates seamlessly with your keyword research and product data. It offers both AI bidding and quick one-click manual approvals for keyword harvesting and bid adjustments.
* **Cost:** Requires the Diamond Plan (~$200–$279/month).

---

### Recommendation summary:
* Go with **Perpetua** if you want maximum time savings and trust AI.
* Go with **Scale Insights** if you want to automate custom, complex bidding rules at a low price.


Recommend an Amazon PPC software for a brand with 50 ASINs.

For a brand with 50 ASINs, **Perpetua** is the best overall recommendation.

### Why Perpetua?
* **Goal-Based Automation:** Ideal for a mid-sized catalog. You set target ACoS/ROAS goals per target or product group, and its AI automatically optimizes bids and keyword harvesting.
* **Ease of Use:** It automates time-consuming tasks without requiring complex rule-building, making it easy to manage 50 ASINs efficiently.
* **Pricing:** Cost-effective for mid-market brands (starts at a fixed monthly fee plus a small percentage of ad spend).

---

### Top Alternatives:
* **Helium 10 (Adtomic):** Best if you already use Helium 10 for keyword research and listing optimization and want an all-in-one platform.
* **Scale Insights:** Best if you want aggressive, highly customizable rule-based automation (great for advanced PPC managers).


affordable Amazon ad management platform for SMB sellers

Here are the top affordable Amazon ad management (PPC) platforms for SMB sellers:

1. **ZonTools** (Best for tight budgets)
   * **Pricing:** Starts at ~$9 to $19/month + a small percentage of ad spend.
   * **Features:** Fully automated rule-based engines for bid adjustments, keyword harvesting, and target pausing.

2. **PPC Entourage** (Best value & ease of use)
   * **Pricing:** Flat rate starting at $47/month (for up to $2.5k in ad spend).
   * **Features:** Simple interface, automated bid optimizations, negative keyword identification, and un-wasted spend cutters.

3. **Scale Insights** (Best for advanced automation)
   * **Pricing:** Starts at ~$58/month.
   * **Features:** Algorithmic, rule-based automation designed to scale campaigns, manage bids, and cross-optimize keywords without taking high percentage fees.

4. **Helium 10 (Adtomic)** (Best all-in-one solution)
   * **Pricing:** Included in the Diamond plan (~$209/month).
   * **Features:** Ideal if you already need product research and listing tools. Integrates PPC management directly with your inventory and keyword data.

**Recommendation:**
* Choose **ZonTools** if you want the lowest entry cost.
* Choose **PPC Entourage** if you want a user-friendly, flat-rate tool to prevent wasted ad spend.


What Amazon PPC software do FBA sellers actually use?

Amazon FBA sellers primarily use the following top PPC software tools, depending on their size and management style:

### 1. All-in-One Suites (Best for Small-to-Mid-Sized Sellers)
* **Helium 10 (Adtomic):** The most popular overall choice. Sellers already using Helium 10 for product research use Adtomic for AI-driven bidding suggestions and campaign management.
* **Jungle Scout:** Offers integrated PPC management and analytics alongside its broader product research toolset.

### 2. AI-Driven Automation (Best for Hands-Off Scaling)
* **Perpetua:** Highly popular among growing brands for its goal-based AI algorithms (e.g., setting target ACoS or organic boost) rather than manual keyword management.
* **Teikametrics (Flywheel 2.0):** Combines AI bidding automation with overall inventory and profitability data.

### 3. Rule-Based & Algorithmic (Best for Advanced/Granular Control)
* **Scale Insights:** Popular among advanced sellers who want deep algorithmic control and customizable, automated optimization rules.
* **ZonTools:** A budget-friendly, rule-based automation tool favored by tech-savvy sellers who want strict control over bid adjustments and keyword harvesting.

### 4. Enterprise & Agency Level (Best for Large Brands)
* **Pacvue:** The industry standard for enterprise-level brands and agencies managing multi-million dollar ad spends across Amazon, Walmart, and Target.
* **Intentwise:** Used by large sellers and agencies for advanced PPC analytics, reporting, and ad management.

***

**Summary:** Beginners and solo sellers mostly stick to **Helium 10 (Adtomic)** or **Amazon's native Campaign Manager**. Scaling brands lean toward **Perpetua**, while advanced PPC experts often prefer **Scale Insights**.


What software is best for automated rule-based Amazon ad bidding?

The best software depends on your business size and complexity, but the top options for automated **rule-based** Amazon ad bidding are:

1. **Pacvue (Best Overall / Enterprise):** The gold standard for enterprise sellers and agencies. It offers the most advanced custom "If/Then" rule engines, allowing granular control over bid adjustments, dayparting, budget pacing, and strategy triggers.
2. **Scale Insights (Best for Deep Rule Customization):** Built specifically for Amazon sellers who want hyper-granular control. It excels at complex, multi-layered rule workflows and dynamic bidding adjustments.
3. **Helium 10 (Adtomic) (Best All-in-One for Mid-Sized Sellers):** Excellent for sellers already in the Helium 10 ecosystem. It provides robust rule-based bid suggestions and full automation options based on Target ACoS and customized performance thresholds.
4. **Sellozo (Best for Ease of Use):** Features a visual campaign builder with intuitive rule-based automation for bid adjustments, keyword harvesting, and target optimization.

**Recommendation:**
* Choose **Pacvue** if you need enterprise-level custom logic and have a high ad spend.
* Choose **Scale Insights** if you want the absolute most control over rule-based PPC logic at a mid-tier price point.
* Choose **Helium 10 (Adtomic)** if you want a user-friendly tool tied into a broader Amazon software suite.


Best software for managing Amazon Sponsored Products and Sponsored Display campaigns

The "best" software depends on your business size, budget, and desired level of automation. Here are the top tools for managing Amazon Sponsored Products and Sponsored Display campaigns:

### 1. **Perpetua** *(Best Overall / AI Automation)*
* **Why it’s great:** Uses goal-based AI to automatically optimize bids, keywords, and budgets specifically across Sponsored Products, Display, and Video ads.
* **Best for:** Fast-growing brands that want set-and-forget, intelligent automation with minimal manual tweak requirements.

### 2. **Pacvue** *(Best for Enterprise & Agencies)*
* **Why it’s great:** Highly advanced rule-based and algorithmic automation, deep custom reporting, and dayparting (hourly bidding).
* **Best for:** Large brands and agencies managing high ad spend requiring granular control over complex strategies.

### 3. **Helium 10 (Adtomic)** *(Best All-in-One Suite)*
* **Why it’s great:** Integrates seamlessly with Helium 10’s keyword research (Cerebro/Magnet) and inventory management tools. Offers both rule-based and AI optimization.
* **Best for:** Small-to-medium sellers who already use Helium 10 and want an all-in-one ecosystem.

### 4. **Quartile** *(Best for Cross-Channel AI Bidding)*
* **Why it’s great:** Advanced machine learning that optimizes campaigns down to the individual product/keyword level continuously. Also supports Google and Walmart ads.
* **Best for:** High-volume sellers looking for fully automated, AI-driven cross-channel advertising.

### 5. **Teikametrics (Flywheel 2.0)** *(Best for Profitability Tracking)*
* **Why it’s great:** Focuses on optimizing for *total* profitability (TACoS - Total Advertising Cost of Sales) rather than just ad performance (ACoS).
* **Best for:** Sellers focused strictly on overall profit margins and organic rank impact.

---

### Recommendation Summary:
* **For easy AI automation:** Go with **Perpetua**.
* **For maximum control and enterprise scale:** Go with **Pacvue**.
* **For an affordable all-in-one seller toolkit:** Go with **Helium 10 Adtomic**.


We are an e-commerce brand scaling from 6 to 7 figures on Amazon. What PPC tool should we use to optimize TACoS?

For an e-commerce brand scaling from 6 to 7 figures with a specific focus on optimizing **TACoS**, the top recommended tool is **Perpetua**.

### Why Perpetua?
* **Goal-Based Optimization:** Instead of just optimizing for ACoS, Perpetua allows you to set target TACoS goals. Its AI automatically balances ad spend with organic rank impact to maximize total account profitability.
* **Ease of Scale:** It automates campaign creation, keyword harvesting, and bid adjustments, saving time as your catalog grows.

### Top Alternatives Depending on Your Style:
1. **Scale Insights:** Best if you want **granular, custom control**. It offers powerful algorithmic rule-building designed specifically to manage TACoS and organic rank.
2. **Pacvue:** Best if you plan to scale past mid-7 figures and need **enterprise-level control**, advanced analytics, and dayparting.

**Recommendation:** Start with **Perpetua** for hands-off, goal-driven TACoS management, or **Scale Insights** if you prefer data-heavy, custom rule automation.


Top rated Amazon bid management tools for private label brands

Here are the top-rated Amazon bid management tools specifically suited for private label brands:

*   **Helium 10 (Adtomic):** **Best All-In-One for Private Label.** Directly integrates PPC bid optimization with product research, inventory, and keyword tracking software, making it ideal for sellers already using the Helium 10 ecosystem.
*   **Perpetua:** **Best Hands-Off AI Automation.** Uses goal-based algorithmic bidding (Target ACoS/ROAS). Great for private label brands looking for automated "always-on" campaign optimization with minimal manual intervention.
*   **Scale Insights:** **Best for Custom Rules & Advanced Sellers.** Highly popular among experienced private label sellers due to its flexible, granular rule-building engine and automated bidding workflows based on real-time data.
*   **Quartile:** **Best for High-Volume/Enterprise Brands.** Utilizes proprietary AI machine learning for automatic keyword harvesting and real-time bid adjustments across large private label catalogs.
*   **PPC Entourage:** **Best for Value & Simplicity.** Offers intuitive rule-based bid automation and profit-focused features at a lower price point, making it ideal for small-to-midsize private label brands.


Best Amazon PPC tool for keyword harvesting and negative keyword placement

The best tools specifically for automated keyword harvesting and negative keyword placement are:

### 1. **Scale Insights** (Best Overall for Automation & Control)
* **Why it’s the best:** Offers unmatched rule-based automation. You can create custom algorithms to automatically harvest converting search terms (move from auto/broad to exact) and instantly negate non-converting terms based on specific thresholds (clicks without sales, high ACoS, spend limits).
* **Best for:** Intermediate to advanced sellers who want granular control over automated rules.

### 2. **Helium 10 (Adtomic)** (Best All-In-One & User-Friendly)
* **Why it’s the best:** Features built-in "Suggestions" and automation rules specifically designed for term isolation. It easily flags high-performing search terms to promote to target campaigns and highlights bleeders to convert into negative keywords with a single click or automatically.
* **Best for:** Sellers already using the Helium 10 ecosystem looking for an intuitive workflow.

### Quick Recommendation:
* Choose **Scale Insights** if you want full, hands-off custom rule automation.
* Choose **Adtomic** if you prefer a streamlined interface with guided suggestions.