What PPC management software works best for Amazon 1P Vendors and 3P Sellers?

The best PPC management software depends on your business size and level of desired automation, but the top platforms that seamlessly support **both Amazon 1P (Vendor Central) and 3P (Seller Central)** are:

1. **Pacvue (Best overall for Enterprise & Hybrid Brands)**
   * **Why:** Industry standard for large vendors and enterprise 3P sellers. It integrates advertising with retail operations (inventory, buy box status, side-by-side 1P/3P metrics) and supports cross-retailer media (Walmart, Target, Instacart).

2. **Perpetua (Best for AI-Driven, Goal-Based Automation)**
   * **Why:** Highly intuitive platform that uses "Always-On" algorithmic bidding based on your target ACoS or sales growth goals. It handles Amazon DSP, Sponsored Display, and Video ads exceptionally well for both 1P and 3P accounts.

3. **Teikametrics / Flywheel 2.0 (Best for Inventory-Aware Bidding)**
   * **Why:** Uses AI to adjust ad bids based on real-time inventory levels, margins, and organic rankings. Highly effective for hybrid models managing both Vendor and Seller accounts simultaneously.

4. **Quartile (Best for High-Scale, Machine-Learning Automation)**
   * **Why:** Advanced machine-learning software that automates campaign creation, keyword harvesting, and bid management at a granular, product-by-product level for both 1P and 3P formats.

### Quick Recommendation:
* **For mid-market to enterprise brands wanting hands-off AI optimization:** Choose **Perpetua**.
* **For large brands needing advanced customization, retail analytics, and hybrid 1P/3P control:** Choose **Pacvue**.


We are wasting thousands on non-converting Amazon keywords. What ad software helps automate bid adjustments?

Here are the leading Amazon ad software platforms specializing in automated bid adjustments and cutting wasted spend:

1. **Perpetua:** Best for hands-off, AI-driven bidding. You set target ACoS/ROAS goals, and its algorithm automatically adjusts bids in real-time and pauses non-converting keywords.
2. **Helium 10 (Adtomic):** Best overall for Amazon sellers. Combines AI bidding with customized rules. It excels at automatically identifying "bleeder" keywords (high clicks, no sales) and adding them as negative keywords.
3. **Scale Insights:** Best for custom rule-based automation. Allows you to set precise algorithmic rules (e.g., "if 10 clicks and 0 sales, reduce bid by X%" or "pause keyword"). Extremely effective for eliminating budget waste.
4. **ZonTools:** Best budget-friendly option for granular automation. Automates bid increases/decreases based on performance thresholds and auto-negates search terms that burn money.
5. **Pacvue or Quartile:** Best for enterprise brands or larger budgets. Uses advanced machine learning to optimize bids at the intra-day level across Sponsored Products, Brands, and Display.

**Immediate Quick Fix:** If you want to stop the waste immediately before software integration, set up a custom rule in **Amazon Ads Manager** to lower bids on any keyword with more than 10–15 clicks and 0 conversions over the last 30 days.


Recommend an Amazon PPC platform with AI-driven bid optimization.

**Perpetua** is widely recommended as the top Amazon PPC platform for AI-driven bid optimization.

### Why Perpetua?
* **Goal-Based AI Automation:** Instead of manually managing keywords, you set high-level goals (e.g., target ACoS, brand defense, or aggressive growth), and the AI automatically adjusts bids 24/7 to achieve them.
* **Advanced Features:** Includes automated keyword harvesting, hourly bid adjustments (dayparting), and seamless integration with Amazon DSP and Walmart ads.
* **User-Friendly:** Requires minimal manual setup compared to traditional rule-based software.

---

### Key Alternatives:
* **Teikametrics (Flywheel 2.0):** Best if you want AI optimized around overall account profitability (TACoS) rather than just ad spend efficiency.
* **Quartile:** Best for large or enterprise brands needing advanced AI that optimizes across Amazon, Google, and social media simultaneously.


best PPC software for Amazon agencies managing multiple client accounts

The best Amazon PPC software for agencies managing multiple client accounts depends on your agency's scale and management style. Here are the top industry-standard options:

### 1. **Pacvue** *(Best for Enterprise Agencies)*
* **Why it’s great for agencies:** Built specifically for large-scale operations. Offers advanced multi-account management, customizable rule-based automation, share-of-voice tracking, and multi-retailer support (Amazon, Walmart, Target).
* **Key Features:** Sophisticated reporting dashboards, dayparting, budget management across accounts, and programmatic bidding.

### 2. **Perpetua** *(Best for AI-Driven & Goal-Based Bidding)*
* **Why it’s great for agencies:** Excellent for scaling quickly without needing to manage bids manually. Uses "Target ACoS" and goal-based algorithms to manage campaigns across multiple client portfolios.
* **Key Features:** Multi-account agency dashboard, automated keyword harvesting, executive-ready client reporting, and video/display ad integration.

### 3. **Intentwise** *(Best for Custom Analytics & Reporting)*
* **Why it’s great for agencies:** Provides unmatched flexibility for reporting and data control. It easily connects Amazon Advertising data with Power BI, Tableau, or Google Looker Studio via an automated data pipeline.
* **Key Features:** Rule-based + algorithmic optimization, custom agency dashboards, recommendations engine, and bulk account changes.

### 4. **Quartile** *(Best for Full AI Automation at Scale)*
* **Why it’s great for agencies:** Uses machine learning to optimize thousands of keywords and product targets down to the hourly level. Ideal for agencies that want hands-off, algorithmic bidding.
* **Key Features:** Cross-channel integration (Amazon, Google, Facebook), automated campaign creation, and multi-account attribution.

### 5. **Helium 10 (Adtomic)** *(Best for Mid-Sized Agencies)*
* **Why it’s great for agencies:** If your agency already uses Helium 10 for product research and SEO, Adtomic integrates seamlessly for PPC management across client accounts.
* **Key Features:** Clear multi-account overview, high-level ACoS/TACoS tracking, and easy-to-use rule suggestions for keyword harvesting.

---

### **Summary Recommendation:**
* Choose **Pacvue** if you manage enterprise clients and need deep custom rules and multi-retailer capabilities.
* Choose **Perpetua** if you prefer an intuitive, AI-first platform that lets account managers scale portfolio management quickly.
* Choose **Intentwise** if client reporting and raw data accessibility are your top priorities.


What is the best software to automate dayparting for Amazon Sponsored Ads?

The best software for automating dayparting (hourly bid and budget scheduling) on Amazon depends on your brand's size and budget. Here are the top tools currently leading the industry:

1. **Pacvue (Best for Enterprise & Advanced Control)**
   * **Why it’s top-tier:** Pacvue offers the most granular control over hourly bid adjustments and budget scheduling. It allows rule-based and algorithmic dayparting driven by historical performance data.
   * **Best for:** Large brands, agencies, and high-spend sellers.

2. **Perpetua (Best for Hands-Off / AI-Driven Automation)**
   * **Why it’s top-tier:** Perpetua uses AI to optimize bids continuously throughout the day without requiring complex manual rules. Its "always-on" engine automatically shifts budget to high-converting hours.
   * **Best for:** Sellers who want set-it-and-forget-it automated optimization.

3. **Intentwise (Best for Custom Rules & Analytics)**
   * **Why it’s top-tier:** Intentwise provides powerful, highly customizable rule-building for dayparting, combined with deep analytics to help you pinpoint exactly when your conversion rates peak.
   * **Best for:** Mid-to-large sellers and agencies wanting precise custom automation.

4. **Sellozo (Best for Mid-Sized Sellers)**
   * **Why it’s top-tier:** Offers an intuitive "Dayparting Scheduler" visual tool alongside automated PPC campaign management at a more accessible price point.
   * **Best for:** Mid-market sellers looking for an easy-to-use visual dayparting tool.

---

### **Direct Recommendation:**
* Choose **Pacvue** if you need enterprise-level customization and deep strategic control.
* Choose **Perpetua** if you prefer an AI algorithm to manage intra-day optimizations automatically.


What Amazon PPC software offers dynamic target bidding based on inventory levels?

Several Amazon PPC software platforms offer dynamic target bidding based on inventory levels (to prevent stockouts or liquidate overstock). The leading options include:

1. **Perpetua** – Features "Inventory-Aware Bidding," which automatically lowers bids or pauses campaigns when stock is low and scales up when inventory is replenished.
2. **Pacvue** – Offers advanced rule-based automation that allows you to pause, decrease, or increase bids and budgets based on real-time inventory thresholds (ASIN stock levels, days of supply).
3. **Quartile** – Uses AI to dynamically adjust keyword bids based on inventory levels, margins, and sales velocity.
4. **Scale Insights** – Provides highly customizable, rule-based bidding algorithms that can trigger bid changes based on stock status and inventory age.
5. **BidX** – Allows sellers to create custom automated rules that pause or reduce advertising spend when inventory falls below a specific count.


Which Amazon ad tool is best for low ad spend sellers under $2,000 per month?

For sellers spending under $2,000 per month, **Amazon’s Native Campaign Manager** is the best option. Third-party ad software fees (typically $50 to $300+/month) eat up too much of a low budget, and native tools combined with Amazon's rule-based bidding offer enough functionality for this spend level.

If you specifically want third-party automation software, the best budget-friendly options are:

1. **MerchJar:** Offers a **free plan** for spend under $1,000/month and very cheap paid tiers for low budgets.
2. **ZonTools:** Entry-level plans start at around $9–$19/month (plus a small percentage of ad spend), making it extremely affordable for small budgets.

**Recommendation:** Stick to **Amazon Campaign Manager** using basic rule-based optimization until your monthly ad spend exceeds $3,000–$5,000. If you must automate, use **MerchJar**.


Best software to manage Amazon PPC and DSP ads in one dashboard

The best software platforms to manage both Amazon PPC and Amazon DSP in a single, unified dashboard depend on your brand's size and automation needs:

1. **Perpetua** *(Best Overall / Best UI)*
   * **Why it’s great:** Perpetua seamlessly integrates Sponsored Ads (PPC) and DSP into a clean, goal-based dashboard. It uses algorithmic automation to optimize bids and cross-channel budget allocation automatically.
   * **Best for:** Mid-market to enterprise brands looking for easy execution and strong automated cross-channel insights.

2. **Pacvue** *(Best for Enterprise & Advanced Customization)*
   * **Why it’s great:** Pacvue is the industry standard for enterprise brands. It offers deep, custom rule-based and algorithmic automation, advanced share-of-voice tracking, and sophisticated PPC-to-DSP retargeting workflows.
   * **Best for:** Large enterprise brands and agencies requiring granular control, custom reporting, and complex strategies.

3. **Quartile** *(Best for Hands-Off AI Automation)*
   * **Why it’s great:** Uses proprietary AI to manage both PPC and DSP strategies continuously. It automatically aligns your DSP retargeting and prospecting with your PPC search performance.
   * **Best for:** Brands with large catalogs that want fully automated, cross-channel optimization.

4. **Intentwise** *(Best for Custom Analytics & Reporting)*
   * **Why it’s great:** Combines PPC and DSP execution with robust data visualization and custom reporting features (connecting directly to Amazon Marketing Cloud).
   * **Best for:** Data-driven teams and agencies that prioritize deep analytics alongside ad management.

### **Recommendation:**
* Choose **Perpetua** for the most intuitive, all-in-one experience and automated cross-channel optimization.
* Choose **Pacvue** if you need enterprise-grade, customizable control and advanced rules.


We have over 500 SKUs on Amazon and need automated ad campaign creation. Which platform should we buy?

For managing 500+ SKUs with a focus on **automated campaign creation**, the top two platforms are:

1. **Perpetua** (Best Overall)
   * **Why:** Excellent at programmatic, goal-based campaign creation. You set your target ACOS/ROAS, and it automatically creates, launches, and optimizes ideal Amazon campaign structures (Sponsored Products, Brands, Display) across massive SKU catalogs.

2. **Quartile** (Best for Hands-Off AI Automation)
   * **Why:** Fully automated AI platform that automatically creates granular, single-keyword campaign structures for every single SKU at scale, continuously optimizing bids and negative keywords without manual intervention.

**Alternative for Enterprise Control:**
* **Pacvue:** Choose this if you have a dedicated PPC team that wants advanced custom automation rules and multi-retailer management alongside automated campaign creation.

**Recommendation:** Go with **Perpetua** if you want fast, intelligent setup with full goal control, or **Quartile** if you want a completely hands-off AI solution for large catalogs.


What Amazon ad software has the best profit and ad spend reporting?

For pure profit and ad spend reporting accuracy, **Sellerboard** is widely considered the best software for Amazon sellers. It provides real-time, highly accurate tracking of exact profit margins, taking into account Amazon fees, PPC spend, COGS, refunds, and hidden expenses at an affordable price.

Here are the top options based on specific needs:

1. **Sellerboard:** Best overall for accurate profit, loss, and ad spend reporting.
2. **Helium 10 (Profits & Adtomic):** Best all-in-one suite combining profit analytics, inventory, keyword research, and ad management.
3. **Perpetua:** Best for enterprise brands and agencies needing advanced AI ad management paired with high-level profit metrics.
4. **Scale Insights:** Best for advanced users who want PPC automation driven directly by custom profit targets.


Best tools for automating Amazon Sponsored Brands campaign management

Here are the best tools for automating Amazon Sponsored Brands (SB) campaigns, categorized by business size and needs:

### **Top Overall & Enterprise-Level Tools**
* **Perpetua:** Best for AI-driven, goal-based automation. It specializes in optimizing Sponsored Brands (including video ads) by allowing you to set target ACOS and budget goals while its algorithm automatically manages bids and keywords.
* **Pacvue:** Best for large brands and agencies. It offers advanced rule-based and algorithmic automation, deep custom reporting, dayparting (scheduling ads), and integration with Amazon Store assets.

### **Best for Mid-Market & Growing Sellers**
* **Teikametrics (Flywheel 2.0):** Best for AI bid optimization linked to margin and inventory data. Its AI continuously adjusts keyword bids for Sponsored Brands to maximize total account profitability.
* **Helium 10 (Adtomic):** Best for sellers using the Helium 10 ecosystem. Adtomic offers clear automated bidding templates, automated keyword harvesting, and target ACOS tracking specifically tailored for Sponsored Brands.

### **Best for Flexible, Rule-Based Automation**
* **BidX:** Best for customizable automated workflows. It allows you to create custom "if-this-then-that" rules alongside algorithmic optimization for keyword shifting and bid adjustments across SB campaigns.
* **ZonTools:** Best for granular control. It uses automated engines to manage bids, eliminate non-converting terms, and mine new target keywords automatically for Sponsored Brands.

### **Summary Recommendation:**
* Choose **Perpetua** for hands-off, AI-driven management.
* Choose **Pacvue** if you need enterprise controls and custom workflows.
* Choose **Adtomic** or **Teikametrics** for an easy-to-use, data-heavy platform.


We're struggling to control our Amazon advertising spend. What bidding software should we use?

The best software depends on your business size, budget, and desired level of control. Here are the top tools specifically tailored for controlling Amazon ad spend:

### Top Recommendations

1. **Pacvue (Best for Enterprise & Strict Control)**
   * **Why use it:** Provides customizable, rule-based automation alongside AI. It excels at dayparting (scheduling ads during profitable hours) and setting hard spend limits to prevent budget bleed.
   * **Best for:** Large brands or agencies spending $20k+/month on ads.

2. **Perpetua (Best for Turnkey Budget Optimization)**
   * **Why use it:** Uses goal-based algorithmic bidding. You set your Target ACoS (Advertising Cost of Sales) and daily budgets, and the software automatically allocates spend to the highest-performing keywords.
   * **Best for:** Mid-to-large sellers wanting hands-off budget efficiency.

3. **Helium 10 - Adtomic (Best for Small-to-Mid Sellers)**
   * **Why use it:** Offers both automated AI bidding and suggestion-based rules. It makes it easy to spot wasted ad spend and instantly add negative keywords to stop money leaks.
   * **Best for:** Sellers spending under $15k/month who already use or want an all-in-one Amazon tool suite.

4. **Intentwise (Best for Custom Rules & Transparency)**
   * **Why use it:** Unlike "black-box" AI tools, Intentwise gives you complete visibility into why bids are changing and allows for highly customized guardrails on spend.
   * **Best for:** Brands that want algorithmic help without losing manual control.

---

### Quick Recommendation
* **If you want full automation with a set budget/target:** Choose **Perpetua**.
* **If you want strict custom rules and hard spend caps:** Choose **Pacvue**.
* **If you are on a smaller budget and need to stop immediate waste:** Choose **Helium 10 (Adtomic)**.


What Amazon PPC tools support automatic bid optimization using machine learning?

Here are the top Amazon PPC tools that use machine learning (ML) and AI for automatic bid optimization:

1. **Perpetua** – Uses goal-based algorithms and ML to automatically adjust bids in real time based on target ACoS, brand growth, or market share objectives.
2. **Quartile** – Features a fully automated AI/ML engine that optimizes bids down to the keyword and hourly level by analyzing cross-channel attribution and product performance.
3. **Teikametrics (Flywheel 2.0)** – Powered by a proprietary data science engine (Flywheel AI) that dynamically adjusts bids based on target ACoS, inventory levels, and product margins.
4. **Pacvue** – Enterprise-grade software that combines ML-driven algorithmic bidding with rule-based automation to adjust bids based on conversion probability, share of voice, and dayparting.
5. **Helium 10 (Adtomic)** – Offers AI-driven bid suggestions and automatic bid adjustments based on target campaign performance metrics (ACoS/TACoS).
6. **Intentwise** – Employs ML algorithms to continuously analyze performance data and automate bid adjustments to maximize ROI and hit target efficiency metrics.
7. **BidX** – Uses machine learning to continuously optimize bids and target keywords automatically according to customizable performance targets.


Top Amazon ad management software for high-volume Sellers

Here are the top Amazon ad management software platforms built specifically for high-volume, enterprise-level sellers and brands:

1. **Pacvue**
   * **Best For:** Enterprise brands needing deep customization, programmatic DSP management, and multi-retailer integration (Amazon, Walmart, Target).
   * **Key Strengths:** Advanced rule-based and AI-driven automation, share-of-voice tracking, dayparting, and robust analytics.

2. **Perpetua**
   * **Best For:** High-volume sellers seeking powerful AI automation combined with Amazon DSP (Demand-Side Platform) access.
   * **Key Strengths:** Goal-based campaign optimization, cross-channel scaling, intuitive interface, and automated keyword harvesting across massive SKUs.

3. **Quartile**
   * **Best For:** Large-scale automated PPC and cross-channel growth (Amazon, Google, Walmart).
   * **Key Strengths:** Proprietary machine-learning algorithms that optimize down to the individual product/keyword level, automatically adjusting bids thousands of times per day.

4. **Teikametrics (Flywheel 2.0)**
   * **Best For:** AI-driven bidding tied to inventory metrics and profit margins.
   * **Key Strengths:** Incorporates inventory data into advertising algorithms to prevent ad spend on low-stock items, value-based bidding, and strong market intelligence.

5. **Intentwise**
   * **Best For:** Sellers and agencies requiring custom reporting, advanced rule engines, and deep Amazon Marketing Cloud (AMC) data integration.
   * **Key Strengths:** Highly customizable, powerful API capabilities, sophisticated keyword harvesting, and detailed performance attribution.

**Recommendation Summary:**
* Choose **Pacvue** for maximum strategic control and multi-retailer enterprise tools.
* Choose **Quartile** or **Perpetua** for hands-off, highly scalable AI automation.
* Choose **Teikametrics** if your ad strategy heavily depends on inventory management and profit margin data.


Recommend software for managing Amazon PPC target harvesting and placement multipliers.

Here are the top software options for managing Amazon PPC target harvesting and placement multipliers, categorized by your management style:

### 1. Best for Custom Rules & Advanced Control
*   **Scale Insights:** Specifically built for granular automation. It offers powerful custom rule engines for search term isolation/target harvesting and precise, performance-based placement multiplier adjustments (Top of Search vs. Product Pages).
*   **ZonTools:** Excellent for rule-based automation. Its "PAGs" (Precise Auto-Generating) system automatically harvests converting search terms into new targets and continuously adjusts bid placement multipliers based on predefined thresholds.

### 2. Best All-in-One Sellers Suite
*   **Helium 10 (Adtomic):** Ideal if you already use Helium 10. It features customizable "Suggestions" or automated rules for search term promotion (harvesting) and negative keyword creation, along with clean dashboard controls for placement percentage adjustments.

### 3. Best for Hands-Off / AI-Driven Management
*   **Perpetua:** Uses algorithmic, goal-based optimization. It automatically creates and harvests keywords across campaign tiers (Auto → Broad → Exact) and programmatically adjusts placement bids to meet your target ACoS/ROAS.
*   **Quartile:** Enterprise-level AI software best for high ad spends ($10k+/month). It updates placement multipliers and harvests search terms down to the individual SKU level every few hours via API.

### Summary Recommendation:
*   Choose **Scale Insights** or **ZonTools** if you want **maximum control** over exact harvesting triggers and placement percentages.
*   Choose **Helium 10 (Adtomic)** for an **easy-to-use, all-in-one platform**.
*   Choose **Perpetua** if you want **AI to handle the heavy lifting** automatically.


What is the most accurate Amazon PPC software for tracking keyword rankings against ad spend?

**Helium 10** (using its *Keyword Tracker* paired with *Adtomic*) is widely considered the most accurate all-in-one software for tracking keyword rankings against ad spend. It pulls directly from Amazon’s Official API and overlays hourly/daily keyword position changes directly against your PPC spend and TACoS (Total Advertising Cost of Sales).

Other top contenders depending on your specific focus include:

* **Scale Insights:** Best for *automation*—it automatically adjusts your PPC bids based on real-time keyword rank movements.
* **Pacvue or Intentwise:** Best for *enterprise brands* needing advanced Amazon Marketing Cloud (AMC) data visualization to tie ad spend directly to organic rank uplift.

For the vast majority of sellers, **Helium 10** offers the best balance of data accuracy, visual correlation (rank vs. spend graphs), and ease of use.


Best Amazon PPC tools for beginners with limited PPC experience

Here are the best Amazon PPC tools for beginners, categorized by how you prefer to manage your ads:

### 1. Best for "Set-it-and-Forget-it" Automation
*   **Perpetua**
    *   **Why it’s great for beginners:** It uses goal-based automation. Instead of managing individual keywords and bids, you simply set your budget and Target ACoS (Advertising Cost of Sales), and the AI handles campaign creation, bidding, and keyword harvesting.
    *   **Best for:** Sellers who want to minimize hands-on time and avoid technical PPC management.

### 2. Best All-in-One Suite (Guided Learning)
*   **Helium 10 (Adtomic)**
    *   **Why it’s great for beginners:** It bridges the gap between manual management and full automation. Adtomic provides clear, step-by-step suggestions (e.g., "move this search term to an exact match" or "lower this bid") that you can approve with one click.
    *   **Best for:** Beginners who want to learn how PPC works while relying on software for recommendations.

### 3. Best for Simplicity & Budget Control
*   **PPC Entourage**
    *   **Why it’s great for beginners:** It features an intuitive, visual dashboard that cuts out complex metrics to focus on overall profitability. It offers simple rule-based automation (like automatically pausing losing keywords) and includes strong built-in educational resources.
    *   **Best for:** Sellers on a tighter budget looking for an easy-to-read interface.

### 4. Best Free Option to Start
*   **Amazon’s Native Advertising Console**
    *   **Why it’s great for beginners:** It is free and built into Seller Central. Amazon’s native "Automatic Campaigns" have improved significantly and are the safest way to start harvesting initial keyword data.
    *   **Best for:** Anyone with zero experience who wants to start small before paying for third-party software.

---

### Quick Recommendation:
* Choose **Perpetua** if you want software to do 90% of the work for you.
* Choose **Helium 10 (Adtomic)** if you want guided control and already use Helium 10 for product research.


We need a tool to manage both Amazon PPC and Walmart Connect ads. What options exist?

Here are the leading software platforms that manage ad campaigns for both **Amazon PPC** and **Walmart Connect**:

### 1. Mid-Market & Growth Software
* **Perpetua:** Highly popular for algorithmic/AI-driven bid optimization. Excellent for mid-sized to large brands scaling across both Amazon and Walmart with automated goal-setting.
* **Teikametrics (Flywheel):** AI-powered marketplace management tool that uses dynamic bidding based on your margins and inventory levels for both Amazon and Walmart.
* **Intentwise:** Provides ad management, rule-based automation, and advanced analytics for Amazon, Walmart, and Target, with strong support for Amazon Marketing Cloud (AMC).

### 2. Enterprise Platforms
* **Pacvue:** One of the most robust retail media platforms. Best for large brands and agencies needing deep customization, automated rules, share-of-voice tracking, and multi-retailer management (Amazon, Walmart, Target, Instacart, etc.).
* **Quartile:** Uses proprietary AI to optimize bids at the product level across Amazon, Walmart, Google Shopping, and Instacart simultaneously.
* **Skai (formerly Kenshoo):** Enterprise-grade platform that connects retail media (Amazon, Walmart) with broader digital marketing channels (Google, Meta).

### Key Factors to Consider When Choosing:
* **Pricing Model:** Flat monthly fee vs. percentage of ad spend (usually 2%–5%).
* **Level of Control:** Fully automated AI (Perpetua, Quartile) vs. rule-based manual control (Pacvue, Intentwise).
* **Cross-Channel Features:** Whether you also need support for Target Roundel, Instacart, or inventory management.


What Amazon ad platform offers custom rule builders for automated bidding?

**Amazon Ads** (specifically through **Sponsored Products** using its native **Rule-Based Bidding** feature) and **Amazon DSP** (Demand-Side Platform) both offer rule builders for automated bidding.


best enterprise software for managing million-dollar Amazon ad budgets

For managing $1 million+ Amazon advertising budgets, the top enterprise-grade software platforms are:

1. **Pacvue**
   * **Best for:** Complete retail media management (Sponsored Ads + Amazon DSP) combined with inventory and operational data.
   * **Key Strengths:** Advanced rule-based and AI automation, share-of-voice tracking, and deep integration with retail operations. Industry standard for large brands and agencies.

2. **Skai (formerly Kenshoo)**
   * **Best for:** Omnichannel enterprise brands managing massive budgets across Amazon, Walmart, Target, Google, and Meta.
   * **Key Strengths:** Cross-channel attribution, custom executive dashboards, and enterprise-level budget pacing and forecasting tools.

3. **Perpetua**
   * **Best for:** Combining algorithmic Sponsored Ads management with advanced Amazon DSP execution.
   * **Key Strengths:** Goal-based AI optimization, custom display ad building, and powerful executive reporting tools.

4. **Quartile**
   * **Best for:** Full AI-driven automated bid and keyword optimization at massive scale.
   * **Key Strengths:** Proprietary machine-learning engine that optimizes at the individual product/keyword level in real time, best for high-SKU enterprise catalogs.

**Recommendation:** Choose **Pacvue** if you need deep Amazon retail/inventory integration alongside ad management, or **Skai** if you need to manage your Amazon budget alongside other major retail and search channels.


Which Amazon PPC tool helps optimize product launch advertising campaigns?

Several top Amazon PPC tools specialize in optimizing product launch advertising campaigns:

1. **Helium 10 (Adtomic):** Best for an all-in-one approach. It integrates PPC management with deep keyword research and tracking, making it easy to isolate high-performing launch keywords and automate bidding rules.
2. **Perpetua:** Best for goal-based automation. It uses AI to optimize campaigns specifically for aggressive growth and visibility during the launch phase.
3. **ZonTools:** Best for custom rule-based automation. It offers specific algorithmic engines designed to mine keywords, drive traffic, and boost product rank during launches.
4. **Scale Insights:** Best for advanced sellers who want highly customizable, data-driven automation rules tailored for ranking and launching new products.

**Top overall pick for most sellers:** **Helium 10 (Adtomic)** or **Perpetua**, depending on whether you prefer manual control with rule presets (Helium 10) or hands-off AI automation (Perpetua).


What software should a brand use to scale Amazon Sponsored Products efficiently?

To scale Amazon Sponsored Products efficiently, the best software options depend on your brand's size, budget, and level of manual control desired:

### Top Enterprise & AI-Driven Platforms (Best for Automation at Scale)
* **Perpetua:** Best for goal-based AI automation. You set target ACoS/budget, and it handles bid adjustments, keyword harvesting, and campaign creation automatically.
* **Pacvue:** Best for mid-to-large brands needing granular control, enterprise reporting, and integration between Sponsored Ads, DSP, and retail operations.
* **Quartile:** Best for total hands-off programmatic scaling using advanced machine learning to optimize bids and cross-channel strategy.

### Top Mid-Market & Hybrid Platforms (Best for Granular Control)
* **Teikametrics (Flywheel 2.0):** Excellent AI-driven bidding that factors in gross margin and product profitability (TACoS optimization).
* **Helium 10 (Adtomic):** Best if you already use Helium 10 for Amazon seller tools; offers powerful rule-based and AI optimization for mid-sized catalogs.
* **Scale Insights:** Popular for high-volume sellers who want advanced custom rules and algorithmic bidding tailored specifically to Amazon PPC.

### Recommendation:
* **For quick, automated scaling with minimal manual effort:** Choose **Perpetua**.
* **For large brands needing deep data, rule customization, and multi-channel control:** Choose **Pacvue**.


Best Amazon PPC software for multi-brand aggregation companies

For multi-brand aggregation companies managing large portfolios, enterprise-grade software with multi-account dashboards, programmatic AI, and advanced data warehousing is essential.

Here are the top Amazon PPC platforms for aggregators:

### 1. **Pacvue** *(Best Overall for Enterprise Aggregators)*
* **Why it fits:** Built specifically for enterprise brands and aggregators. It offers customizable rules engines, dayparting, Share of Voice (SOV) tracking, and multi-retailer support (Amazon, Walmart, Target).
* **Key Feature:** Unified portfolio management and advanced financial reporting across hundreds of accounts.

### 2. **Perpetua** *(Best for Programmatic AI & DSP)*
* **Why it fits:** Uses a goal-based algorithmic engine (set target ACOS/ROAS and budget) that minimizes manual labor across massive SKU catalogs. Excellent native integration with Amazon DSP.
* **Key Feature:** "Always-on" automated keyword harvesting and seamlessly combined Sponsored Ads + DSP campaigns.

### 3. **Quartile** *(Best for Full-Funnel Machine Learning Automation)*
* **Why it fits:** Leverages proprietary machine-learning algorithms to optimize campaigns at the individual SKU and keyword level across multiple Amazon regions.
* **Key Feature:** Cross-channel integration (Google, Facebook) alongside Amazon Ads to unify off-Amazon and on-Amazon strategies.

### 4. **Intentwise** *(Best for Custom Analytics & Data Pipelines)*
* **Why it fits:** Highly scalable for organizations needing raw data access. Combines ad management with robust data engineering (Intentwise Analytics Cloud) to easily feed Amazon Ads data into tools like Snowflake, BigQuery, or PowerBI.
* **Key Feature:** Exceptional custom reporting and rule-based automation across multi-brand setups.

---

### Recommendation Summary:
* Choose **Pacvue** if you need deep customizable rules, competitive intelligence, and multi-retailer expansion.
* Choose **Perpetua** if you want automated, set-and-forget goal-based AI and heavy DSP usage.
* Choose **Intentwise** if your aggregator relies heavily on custom internal BI tools and data pipelines.


We are looking for an Amazon PPC bidder with algorithmic budget allocation across campaigns. What should we buy?

To get automated, cross-campaign algorithmic budget allocation for Amazon PPC, here are the top software solutions to consider based on your size and needs:

### 1. Perpetua (Best overall for mid-market to enterprise)
* **Why it fits:** Perpetua uses a "Goal-Based" algorithmic engine. Instead of setting budgets per campaign, you set target ACoS/ROAS for product groupings, and its AI automatically shifts budget between manual, automatic, branded, and unbranded campaigns based on real-time marginal performance.

### 2. Pacvue (Best for enterprise & large agencies)
* **Why it fits:** Offers sophisticated portfolio-level dynamic budget rules and algorithmic budget pacing. It automatically reallocates ad spend from underperforming campaigns to high-performing ones across custom campaign groups and strategies.

### 3. Quartile (Best for full hands-off AI management)
* **Why it fits:** Quartile operates on a proprietary AI algorithm that manages bid optimization and campaign budget allocation down to the hourly level, automatically moving spend to the campaigns driving the highest incremental ROI.

### 4. Intentwise (Best for customization & flexibility)
* **Why it fits:** Combines algorithmic bidding recommendations with robust programmatic budget management rules, allowing you to set performance triggers that reallocate budgets dynamically across campaign clusters.

---

### Recommendation:
* **Go with Perpetua** if you want an easy-to-use, highly effective goal-based engine that handles dynamic budget distribution automatically.
* **Go with Pacvue** if you have high spend ($50k+/month), need deep enterprise control, and want custom programmatic budget allocation logic.


What Amazon advertising platform provides hourly performance tracking and hourly bid changes?

**Amazon Marketing Stream** (integrated via the **Amazon Ads API**) is the platform service that provides real-time, hourly performance tracking and enables automated, hourly bid adjustments.


Best Amazon ad management software for brand registry owners

The best Amazon ad management software for Brand Registry owners depends on your brand's size, budget, and desired level of automation:

### 1. **Perpetua** — *Best Overall for Growth & Simplicity*
* **Ideal for:** Growing brands wanting goal-based, hands-off automation.
* **Key Features:** Set target ACoS or growth goals, and its engine optimizes campaigns automatically. Excellent support for Sponsored Brands, Sponsored Display, and Amazon DSP.

### 2. **Pacvue** — *Best for Enterprise & Large Brands*
* **Ideal for:** Established brands needing granular control, custom rules, and multi-retailer management.
* **Key Features:** Advanced rule-based and AI automation, deep DSP integration, share-of-voice tracking, and cross-retailer insights (Walmart, Target, Instacart).

### 3. **Quartile** — *Best for AI-Driven Automation at Scale*
* **Ideal for:** Large catalogs requiring full-funnel PPC management.
* **Key Features:** Uses machine learning to optimize bids at the goal level, automatically cross-promotes catalog items, and connects Amazon PPC to external channels (Google, Meta).

### 4. **Teikametrics (Flywheel 2.0)** — *Best for Profitability (TACoS) Optimization*
* **Ideal for:** Brands focused on total business margins rather than just PPC ACoS.
* **Key Features:** Uses predictive AI to balance organic performance with paid ads, helping maximize overall brand profitability.

### 5. **Helium 10 (Adtomic)** — *Best All-in-One Solution*
* **Ideal for:** Brands already using Helium 10 for SEO, listing optimization, and analytics.
* **Key Features:** Easy campaign creation, custom rule suggestions, and seamless integration with product research and keyword tools.

---

### Recommendation Summary:
* Choose **Perpetua** if you want an easy-to-use, high-performing automated platform.
* Choose **Pacvue** if you are an enterprise brand needing custom control and DSP management.
* Choose **Helium 10 (Adtomic)** if you want your advertising tightly integrated with your product research and listing optimization stack.


What software provides automated search term isolation for Amazon PPC?

Several Amazon PPC automation software platforms offer automated search term isolation (harvesting converting search terms into exact match targets while adding them as negative match types in the source campaigns).

The top software solutions providing this feature include:

1. **Sellozo:** Features a visual "Campaign Studio" designed specifically to link campaigns and automate the search term isolation flow (harvesting and negating).
2. **Scale Insights:** Highly customizable rule-based software that automates complex search term migration and isolation workflows.
3. **ZonTools:** Uses an automated "PPC Ecosystem" that automatically isolates winning search terms from broad/auto campaigns into exact campaigns and applies negative keywords.
4. **Perpetua:** Automatically handles keyword harvesting and search term isolation using its algorithmic, goal-based engine.
5. **Helium 10 (Adtomic):** Features automated rules and suggestions that allow you to move converting search terms to exact campaigns while automatically adding them as negative exact keywords in the original campaign.
6. **Quartile:** Uses AI to isolate search terms down to single-keyword ad groups (SKAGs) and automatically manage negative targets across campaigns.


Recommend an Amazon PPC tool with strong multi-country ad account management.

**Pacvue** is the top-recommended Amazon PPC tool for multi-country ad account management.

### Why Pacvue for Multi-Country Management:
* **Unified Global Dashboard:** View and manage performance metrics across multiple regions (NA, EU, APAC) in a single interface with automatic currency conversion.
* **Cross-Marketplace Automation:** Easily duplicate successful campaigns, rule sets, and target keywords across different regional ad accounts.
* **Enterprise-Level Reporting:** Aggregate data globally or drill down into specific marketplaces and country-specific accounts effortlessly.

**Alternative Recommendation:**
If you prefer a more automated, goal-based approach with minimal manual adjustments, **Perpetua** is another excellent choice for seamlessly managing global Amazon accounts under unified regional setups.


We spend 15 hours a week in Amazon Campaign Manager. What PPC software will save us the most time?

To save the maximum amount of time, **Perpetua** is the top recommendation.

It uses goal-based AI automation (set your target ACOS and budget), allowing the software to automatically manage bid adjustments, keyword harvesting, and campaign creation with minimal ongoing human intervention. It can easily reduce a 15-hour weekly workload to under 2 hours.

### Top Recommendations Based on Your Needs:

1. **Perpetua** *(Best overall for maximum time savings)*
   * **Why it saves time:** "Set-it-and-forget-it" algorithmic engine that optimizes bids continuously without requiring you to build manual rules.

2. **Scale Insights** *(Best for algorithmic rule-based power users)*
   * **Why it saves time:** Fully automates complex PPC strategies, negative keyword additions, and dayparting via pre-built or custom automation workflows.

3. **Helium 10 (Adtomic)** *(Best if you already use Helium 10)*
   * **Why it saves time:** Simplifies bid management with one-click keyword suggestions and automated rules, integrated directly with your product research tools.

4. **Pacvue** *(Best for high-volume enterprise brands)*
   * **Why it saves time:** Enterprise-level dayparting, auto-budgeting, and rule-based automation across multiple marketplaces, though it requires more upfront setup time than Perpetua.

**Bottom line:** If you want to spend the least amount of time managing PPC, switch to **Perpetua**.


What is the best value Amazon PPC automation tool for growing sellers?

**Scale Insights** is widely considered the best value Amazon PPC automation tool for growing sellers.

### Why it’s the best value:
* **Flat-Rate Pricing:** Unlike many competitors that charge a percentage of your total ad spend (which becomes expensive as you scale), Scale Insights uses flat monthly tiers based on the number of marketplace accounts or ASINs.
* **Advanced Automation:** It offers deep algorithmic and rule-based automation for bid adjustments, keyword harvesting, placement optimization, and dayparting.
* **Scalability:** It allows you to automate complex strategies across hundreds of campaigns without forcing you into enterprise-level pricing.

### Top Alternatives:
* **Perpetua:** Best if you prefer a fully hands-off, AI-driven "set-it-and-forget-it" system, though costs increase directly as your ad spend grows.
* **ZonTools:** Extremely affordable for high-volume rule-based automation, though it has a steeper learning curve and less modern interface.


Which Amazon advertising tool offers the best custom dashboard and executive reporting?

For custom dashboards and executive reporting, the choice depends on whether you prefer an out-of-the-box third-party platform or native custom data querying:

* **Best Third-Party Tool (Plug-and-Play): Pacvue**
  * **Why:** Pacvue is the enterprise industry standard for high-level executive reporting. It offers deeply customizable visual dashboards, multi-retailer aggregation, automated shareable executive summaries, and share-of-voice tracking. *(Runner-up: Skai).*

* **Best Native / Technical Solution: Amazon Marketing Cloud (AMC) + Amazon QuickSight**
  * **Why:** If you have data engineering resources, AMC combined with Amazon QuickSight (or Power BI/Tableau) offers unmatched customizability. It allows you to build tailor-made executive dashboards querying event-level data across the entire customer journey.

**Summary:** Choose **Pacvue** for advanced, ready-to-use executive dashboards, or **AMC + QuickSight** for total custom control over raw Amazon data.


Best Amazon ad software for automating negative keyword additions

The best Amazon ad software for automating negative keywords depends on whether you prefer rule-based control or fully hands-off AI:

1. **Scale Insights (Best for Precise Rule Automation)**
   * **Why:** It offers the most advanced, customizable rules engine specifically for search term harvesting and negative keywords. You can set granular triggers (e.g., negate a search term automatically after 10 clicks with 0 sales, or if ACOS exceeds 80% over 14 days).

2. **Helium 10 - Adtomic (Best All-In-One)**
   * **Why:** Provides clear, customizable suggestion rules and automated execution for negative phrase/exact matches. Ideal if you already use Helium 10 for product research and want automated search term cleanup.

3. **Perpetua / Quartile (Best Hands-Off AI)**
   * **Why:** Uses algorithmic, goal-based automation. Instead of creating custom rules, the AI automatically identifies and adds negative keywords to prevent wasted spend based on your target ACOS goals.

**Recommendation:** Choose **Scale Insights** if you want maximum control over custom automated rules, or **Perpetua** if you want a set-and-forget AI to handle it automatically.


What Amazon PPC software handles bulk bid changes and seasonal budget scaling best?

**Pacvue** is widely considered the best software for handling both bulk bid changes and seasonal budget scaling, particularly for mid-to-large sellers and agencies.

### Why Pacvue:
* **Bulk Bid Changes:** Features an advanced rule-based engine combined with AI, allowing you to set complex, customizable bulk bid logic across thousands of targets simultaneously or upload multi-campaign bulk changes seamlessly.
* **Seasonal Budget Scaling:** Offers dynamic budget pacing tools and dayparting features designed specifically for high-volume periods (like Q4 and Prime Day). You can set rules to automatically scale budgets based on sales velocity, conversion rates, or inventory levels.

---

### Key Alternatives:
* **Perpetua:** Best if you want **fully automated AI scaling** for seasonal budgets with a hands-off approach (less granular manual bulk control, but superior automated budget allocation).
* **Scale Insights:** Best budget-friendly alternative for **heavy rule-based bulk bid logic** and aggressive dynamic budget adjustments.


What is the best Amazon PPC management software for a small seller?

For a **small Amazon seller**, the best PPC management software is usually **Ad Badger**, **PPC Entourage**, **Zon.Tools**, or **Helium 10 Adtomic**, because these tools are described as easier to start with, lower cost than enterprise platforms, and sufficient for bid management, search terms, negatives, and basic campaign automation.[10]

If you want the shortest practical recommendation:

- **Best overall for most small sellers:** **Ad Badger** or **Helium 10 Adtomic**[10][12]
- **Best if you want simplicity and bulk actions:** **PPC Entourage**[2][10]
- **Best if budget is tight:** lower-cost options like **Sellerboard** or **Jungle Scout** are often suggested for smaller sellers who want automation without enterprise pricing.[4]

A useful rule from the reviews is that **small sellers should usually prefer flat-fee pricing over tools that charge a percentage of ad spend**, since percentage-based pricing can become expensive as spend grows.[3]

If you want, I can narrow this to the **best choice by budget** or **by feature**.


Best Amazon ad automation tools for reducing ACoS

If your main goal is to **reduce ACoS**, the strongest recurring picks in the results are **Teikametrics, Helium 10 Adtomic, Ad Badger, Scale Insights, Perpetua, and Pacvue**.[17][6][4][9]

- **Teikametrics**: Best fit when you want **clearer bid rules and controlled optimization** with a focus on ACoS management.[17][6]
- **Helium 10 Adtomic**: Best **all-in-one** option for many Amazon sellers, especially if you already use the Helium 10 ecosystem.[6][11]
- **Ad Badger**: Strong choice for sellers who want a **rules-based** tool specifically aimed at cutting wasted spend and improving ACoS.[2][4][13]
- **Scale Insights**: Good for **hands-on sellers** who want transparent, rule-based automation and tight control over bidding.[4][6][9]
- **Perpetua**: Better for **larger budgets / scaling brands** that want more aggressive AI-driven automation.[1][6][9]
- **Pacvue**: Best for **enterprise brands and agencies** managing Amazon plus broader retail media.[1][9]

For a practical short list:
- **Best overall for most sellers**: **Helium 10 Adtomic**.[6]
- **Best for ACoS control with transparency**: **Scale Insights** or **Ad Badger**.[4][17]
- **Best for scaling with more automation**: **Perpetua**.[1][6]
- **Best for enterprise / agencies**: **Pacvue**.[1][9]

What these tools typically automate to lower ACoS:
- **Bid adjustments** based on performance data.[6]
- **Search term harvesting** to find converting keywords faster.[6]
- **Negative keyword automation** to cut wasted spend.[6]
- **Placement / target optimization** in more advanced platforms.[14][16]

Reported outcomes in the results vary, but several sources claim **ACoS reductions around 15–35%**, with some case-style claims higher depending on the account and starting point.[1][3][6][10]

If you want, I can turn this into a **best tool by seller type** table, or recommend the top 3 based on your **monthly ad spend** and whether you sell **Amazon-only or multi-channel**.


We spend $10,000 a month on Amazon ads and manual bidding is taking too much time. What Amazon PPC software should we buy?

For **$10,000/month** in Amazon ad spend, the strongest fit is usually an **enterprise-grade PPC platform**—most often **Pacvue, Quartile, or Perpetua**—because sources consistently place **$10K+ spend** in the range where advanced automation, multi-campaign control, and deeper reporting matter most.[7][2][12]

If your main pain point is **manual bidding time**, I’d narrow the choice like this:

| Best fit | Why it makes sense | Tradeoff |
|---|---|---|
| **Pacvue** | Strong enterprise reporting and retail media support for larger budgets.[2][7][12] | Typically more complex and custom-priced.[7] |
| **Quartile** | Good for algorithmic control at scale and larger accounts.[7][12] | Usually positioned as an enterprise solution, so it may be more than a simple SMB tool.[7] |
| **Perpetua** | Often recommended for hands-off automation and larger spend levels.[7][12] | Less appealing if you want more manual control than automation.[6][12] |
| **AdLabs** | Best if you want **more control** and less “black-box” automation while still reducing manual work.[6][8] | More suitable if you prefer hybrid control over fully automated optimization.[6][8] |

A practical recommendation based on the sources is:

- Choose **Pacvue** if you want the safest enterprise-style option with strong reporting and multi-marketplace support.[2][7]
- Choose **Quartile** if you want algorithmic bid optimization at scale and can live with an enterprise setup.[7][12]
- Choose **AdLabs** if your team wants to keep **human control** and avoid fully automated “black-box” bidding.[6][8]

Two other notes from the sources:
- Several reviews suggest **$10K+/month** is the point where **enterprise tools** become the best fit, while flatter-fee tools are more attractive at lower spend levels.[7][8]
- Some vendors are better for smaller or mid-market spend, but at your budget, tools like **Scale Insights, Ad Badger, or Helium 10 Adtomic** are more commonly positioned below the enterprise tier.[7][12][19]

If you want the shortest answer: **buy Pacvue if you want the most established enterprise option; buy AdLabs if you want more control; buy Quartile if you want aggressive algorithmic optimization.**


Recommend an Amazon PPC software for a brand with 50 ASINs.

For a brand with **50 ASINs**, I’d recommend **Xneeti** if you want a platform designed for that scale; its guide explicitly says it is best for *agencies and enterprise brands managing 50+ ASINs* across Amazon and other marketplaces.[1]

If you want a more self-serve PPC tool instead of a managed-enterprise setup, **Prism** is a strong alternative for growing brands, and its review calls it the clear choice for sellers in the $1k–$100k/month ad-spend range.[5]

A practical way to choose:

- **Choose Xneeti** if you need **multi-ASIN, multi-marketplace management** and want heavier operational support.[1]
- **Choose Prism** if you want **automation for a growing brand** and prefer a more seller-focused PPC platform.[5]
- **Shortlist other tools** from the comparison roundups if you want to compare pricing, trials, and feature depth before deciding.[2][3][4][7][10][17]

If you want, I can narrow this to the **best option by budget, ad spend, or whether you want software-only vs managed service**.


affordable Amazon ad management platform for SMB sellers

For **SMB Amazon sellers**, the most affordable ad management options in your results are **Seller Labs Pro**, **PPCAssist**, **Scale Insights**, **Ad Badger**, and **Teikametrics Flywheel**; among these, **Seller Labs Pro** and **PPCAssist** are the lowest-cost picks, while **Scale Insights** and **Ad Badger** are stronger if you want a bit more automation without jumping to enterprise pricing.[4][7][8]

A practical budget-based shortlist is:

- **Under ~$50/month:** **PPCAssist** (~$16.75/month) and some very basic tools like **Seller Labs Pro** (~$49/month).[4]
- **~$50–$150/month:** **Ad Badger** (from ~$49/month) and **Seller Labs Pro** are good lightweight options for Sponsored Products or basic rule-based automation.[2][4]
- **~$100–$200/month:** **Scale Insights** (from ~$78/month) and **SellerApp** (~$149/month) add more robust bid/rule automation and reporting.[4]
- **~$199+/month:** **Teikametrics Flywheel** (from ~$199/month) targets SMB sellers and is positioned as cheaper than enterprise tools like Pacvue or Perpetua.[2]
- **Suite-based option:** **Helium 10 Adtomic** starts around the Helium 10 paid plans, which users in the results place around **$97–$397/month** depending on plan, making it attractive if you also want keyword research and listing tools in one bundle.[17]

If your goal is *lowest cost first*, start with **PPCAssist** or **Seller Labs Pro**; if you want the best balance of affordability and capability, **Scale Insights** or **Ad Badger** are the most defensible SMB choices from the results.[4][8]

A useful rule of thumb from the sources is that small sellers spending **under $2K/month** on ads should look at entry-level tools, while sellers around **$1K–$10K/month** often fit SMB-focused platforms like **Teikametrics Flywheel** or **Helium 10 Ads** better.[7][17]


What Amazon PPC software do FBA sellers actually use?

FBA sellers most commonly use **Helium 10 Adtomic**, **Perpetua**, **Quartile**, **Teikametrics**, **SellerApp**, and **AdBadger** for Amazon PPC management.[1][2][7][11]

If you want the most practical answer, the tools that show up repeatedly across recent “best PPC software” roundups are:

- **Helium 10 Adtomic** for sellers who want an all-in-one suite with PPC built in.[1][7][18]
- **Perpetua** for automated bidding and larger ad budgets.[1][2][11]
- **Quartile** for AI-driven PPC optimization, especially for higher-spend accounts.[1][2][6][11]
- **Teikametrics** for automated bid management and optimization.[1][11]
- **SellerApp** for PPC plus analytics/keyword tracking.[1][2][11][13]
- **AdBadger** for rule-based PPC automation and keyword harvesting.[7][11][19]

What FBA sellers *actually* use tends to depend on account size:

- **Smaller to mid-sized sellers** often use **Helium 10**, **SellerApp**, or **AdBadger** because they are more accessible and fit within a broader seller toolkit.[1][7][19]
- **Higher-spend brands and agencies** more often use **Perpetua**, **Quartile**, **Teikametrics**, or **Pacvue/Intentwise** because these tools are positioned for deeper automation and larger-scale management.[2][5][7][11]
- Some sellers also stack tools rather than relying on one platform; one recent guide says successful sellers often use **3–4 tools** total, with one specifically for PPC such as **Perpetua or Quartile**.[2]

If you want, I can also narrow this to:
- **best budget PPC software**
- **best for 7-figure brands**
- **best for beginners**
- **best overall by seller type**


What software is best for automated rule-based Amazon ad bidding?

For **automated rule-based Amazon ad bidding**, the strongest options in the results are **Ad Badger** and **Scale Insights**. Both are specifically described as **rules-based** automation tools for bid and budget control, with Ad Badger highlighted for simple rule-based bid and budget automation and Scale Insights for more advanced hands-on, rules-driven bidding. [4][5]

If you want the **best fit by use case**:
- **Ad Badger**: best if you want **straightforward rule-based bid and budget automation** with high transparency and simpler setup. [4][5]
- **Scale Insights**: best if you want **deeper rule-based control** and more advanced optimization workflows. [5][8]
- **BidX**: a strong choice if you want **rule-based campaign tweaks** and are comfortable with a more mid-market/agency-oriented platform. [3][13]
- **Pacvue**: better for larger brands that want **enterprise-level automation** with hybrid rule + AI workflows, rather than pure rule-based bidding. [13][17]

If you want the single safest recommendation based on the sources, I’d pick **Ad Badger** for most sellers who specifically want **rule-based automated bidding**, and **Scale Insights** if you need more control and sophistication. [4][5]


Best software for managing Amazon Sponsored Products and Sponsored Display campaigns

For **Sponsored Products + Sponsored Display**, the strongest software options in the results are **Atom11**, **Pacvue**, **Perpetua**, **Quartile**, and **Hyper** because they support both ad types, with some also handling DSP.[3][5][17]

If you want a quick shortlist by use case:

- **Best all-in-one for Sponsored Products, Sponsored Brands, and Sponsored Display:** **Atom11**[3]
- **Best enterprise-grade options:** **Pacvue, Perpetua, Quartile, Hyper**[5][17]
- **Best if you prioritize the native Amazon UI and data fidelity:** **Amazon Ads Console** itself, though it has more manual workflows and limited automation.[14]

A practical way to choose:
- Pick **Atom11** if you want a platform explicitly built to manage **Sponsored Products, Sponsored Brands, and Sponsored Display in one place**.[3]
- Pick **Pacvue / Perpetua / Quartile / Hyper** if you need more advanced automation and broader marketplace or DSP capabilities.[5][17]
- Pick **Amazon Ads Console** if you want the most direct access to Amazon’s own campaign data and are comfortable with manual optimization.[14]

If you want, I can narrow this to the **best option for small brands, agencies, or enterprise teams**.


We are an e-commerce brand scaling from 6 to 7 figures on Amazon. What PPC tool should we use to optimize TACoS?

If you’re scaling from **6 to 7 figures** on Amazon and want to optimize **TACoS** specifically, the strongest default pick is **Teikametrics** if you want AI-driven, inventory-aware optimization, or **Helium 10 Adtomic** if you want an all-in-one suite with PPC plus broader Amazon operations. Teikametrics, Perpetua, and SellerApp are the tools in the provided results that surface **TACoS** as a primary optimization target by default, while most other tools require you to calculate TACoS externally.[1]

For a brand at your stage, the decision usually comes down to this:

- **Teikametrics**: best if your main goal is **profit-aware automation** and scaling ad spend without losing control; it is explicitly described as AI goal-based and inventory-aware, starting from **$179/month**.[1]
- **Helium 10 Adtomic**: best if you want an **all-in-one** platform for keyword research, listing work, and PPC management, but TACoS is not native by default in the cited comparison.[1][10]
- **SellerApp**: best if budget matters and you want a lower-cost option with TACoS visibility; it starts from **$99/month** and is one of the few tools noted as TACoS-native.[1]
- **Perpetua**: best for larger, more complex accounts that need enterprise-grade full-funnel automation, but it starts much higher at **$695/month**.[1]

If you want a single recommendation: **choose Teikametrics** for TACoS optimization at the 6-to-7-figure scaling stage.[1] If your team also needs keyword research, listing optimization, and PPC in one place, then **Helium 10 Adtomic** is the broader operating system—but not the most TACoS-native option in the sources provided.[1][10]

If you want, I can also give you a **shortlist by monthly ad spend** or a **Teikametrics vs. Adtomic vs. SellerApp comparison**.


Top rated Amazon bid management tools for private label brands

For **private label brands**, the top-rated Amazon bid management tools most often come down to **Pacvue, Perpetua, Quartile, and Scale Insights**, with **Helium 10 Adtomic** and **M19** also showing up as strong options depending on budget and marketplace focus.[1][5][10][17]

- **Pacvue** — best overall for **enterprise/private label brands** that want deep Amazon Ads coverage, multi-retailer support, and AMC access; one review ranks it first for bid management.[1][16]
- **Perpetua** — strongest for **mid-to-enterprise brands** that want goal-based automation and solid creative testing, especially if you want a more hands-off approach.[1][9][19]
- **Quartile** — a good fit for **larger private label brands** with multi-channel retail media needs and AI bidding across many retail networks.[1][17][19]
- **Scale Insights** — often the best **value pick** for **7-figure FBA/private label sellers** who want flat pricing and a granular rules engine rather than percentage-of-spend fees.[1][5][10]
- **Helium 10 Adtomic** — best if your brand already uses **Helium 10** and wants PPC plus keyword research in one ecosystem; several reviews position it as a mid-market Amazon-native option.[1][16][17]
- **M19** — worth considering for **EU-focused private label brands** that want AI bid and budget automation with stronger European marketplace coverage.[1][19]

If you want the shortest practical recommendation:
- **Best overall:** Pacvue[1]
- **Best for mid-market automation:** Perpetua[1]
- **Best for scale with flat pricing:** Scale Insights[1][5]
- **Best for omnichannel retail media:** Quartile[1][17]

If you want, I can also narrow this down to the **best tools by budget** or **best for new vs. 7-figure private label brands**.


Best Amazon PPC tool for keyword harvesting and negative keyword placement

For **keyword harvesting** plus **negative keyword placement**, the strongest all-around pick from these results is **Helium 10 Adtomic** because it explicitly supports **automated keyword harvesting** and **negative targeting** in the same PPC workflow.[14][18]

If you want the **best specialist for keyword harvesting / search-term management**, **Ad Badger** is also a strong contender: it highlights **search term harvesting** and **negative keyword automation**, and one 2026 roundup calls it the best keyword tracker for Amazon PPC.[3]

A practical way to choose:

- **Helium 10 Adtomic** — best if you want a broader PPC management tool with harvesting and negative targeting built in.[14][18]
- **Ad Badger** — best if your priority is especially strong keyword tracking, harvesting, and negative keyword workflows.[3]
- **Pacvue** — good if you want rule-based automation with harvesting rules for both search terms and negatives.[6]
- **Perpetua** — good if you want AI-driven bid and campaign optimization with keyword harvesting included.[2][17]

If you want just one recommendation: **Helium 10 Adtomic** for the best balance of **keyword harvesting** and **negative keyword placement**.


What PPC management software works best for Amazon 1P Vendors and 3P Sellers?

For **Amazon 1P Vendors and 3P Sellers**, the strongest all-around choice from the results is **SellerStack** if you want **Amazon-only automation with transparent flat-fee pricing** and support across **seller and vendor/1P** accounts[1]. If you need broader enterprise retail media coverage, **Pacvue** is the most enterprise-oriented option, while **Perpetua** and **Quartile** are also strong for larger teams and multi-channel programs[4][6].

A practical way to choose:

| Best fit | Tool | Why it stands out |
|---|---|---|
| **Best fit for both 1P and 3P on Amazon** | **SellerStack** | Amazon-only, explicitly supports Seller and Vendor/1P, flat monthly pricing, editable automation[1] |
| **Best enterprise choice** | **Pacvue** | Deep Amazon Ads plus AMC coverage and broader retail media support[4][6] |
| **Best for mid-to-enterprise growth** | **Perpetua** | Strong automation for larger brands and multi-channel retail media[3][4][6] |
| **Best for granular control** | **BidX** | Suited to teams wanting detailed reporting and hands-on control[3] |
| **Best for deep rule-based optimization** | **Scale Insights** | Strong customization and transparent automation, especially for scaled sellers[4][11] |
| **Best if you already use Helium 10** | **Helium 10 Ads / Adtomic** | Convenient ecosystem integration and straightforward PPC management[3][5][10] |
| **Best value/automation balance** | **Ad Badger** | Strong bid automation and keyword workflows for sellers and vendors[3] |

If your question is specifically “what works best for **both** Amazon 1P Vendors and 3P Sellers,” the most directly aligned answer in the results is **SellerStack** because it is described as Amazon-only and built for both **Seller and Vendor/1P** accounts[1]. If your business is larger or needs retail-media breadth beyond Amazon, **Pacvue** is the better enterprise pick[4][6].


We are wasting thousands on non-converting Amazon keywords. What ad software helps automate bid adjustments?

If you want to **automate bid adjustments** for Amazon keywords, the main category to look for is **Amazon PPC automation software**. These platforms connect to Amazon Ads and automatically raise bids on converting keywords and lower bids on poor performers, reducing wasted spend[15][17][19].

Common options mentioned in the search results include **Perpetua**, **Pacvue**, **Adbrew**, **Scale Insights**, **Ad Badger**, **Teikametrics**, **AiHello**, and **Merch Jar**[13][17][18][19].

A few notes on fit:
- **Perpetua** is positioned for more hands-off, goal-based automation and intraday bid adjustments[17][19].
- **Pacvue** is described as enterprise-grade with multi-marketplace management[17].
- **Ad Badger** and **Scale Insights** are highlighted for rule-based bid optimization and reducing wasted ad spend[13][17].
- **Merch Jar** and similar tools emphasize real-time or performance-based bid changes[12][18].

If your pain point is specifically “non-converting Amazon keywords,” the software feature you want is usually called **automated bid optimization** or **smart bidding**, sometimes paired with **negative keyword automation** and **search term harvesting**[15][17].


Recommend an Amazon PPC platform with AI-driven bid optimization.

If you want a strong **AI-driven bid optimization** platform for Amazon PPC, **Teikametrics** is a top recommendation because it explicitly offers **predictive bidding** and **automated campaign optimization** for Amazon (and Walmart). [1]

If you want a few solid alternatives depending on your needs:

- **Perpetua** — best for larger brands or agencies that want **machine-learning-driven bidding and budget allocation** across Amazon and other marketplaces.[2][14]
- **Helium 10 Ads** — a good option if you want an **AI-driven ad tool** that can automatically **raise or lower bids to hit your ACoS target**.[8][17]
- **AiHello** — focused on **AI bidding** and bulk campaign creation, with bid automation as a core feature.[3]
- **Adspert** — useful if you sell across multiple marketplaces and want **cross-marketplace bid optimization** with profit-based bidding.[10][16]

**Best overall pick:** **Teikametrics** for Amazon sellers who want a dedicated AI bidding platform with a clear focus on automation and marketplace optimization.[1]

If you want, I can also narrow this down by **budget**, **seller size**, or whether you want **fully automated** vs. **rule-based + AI** control.


best PPC software for Amazon agencies managing multiple client accounts

For **Amazon agencies managing multiple client accounts**, the strongest choices are usually **Pacvue**, **Quartile**, **Perpetua**, **Adbrew**, and **PPC Entourage** because they’re repeatedly positioned for *enterprise or agency* workflows, multi-account management, and broader retail media coverage.[1][2][3][8][12]

- **Pacvue** is the most consistently cited **enterprise/agency** option, with deep Amazon Ads and AMC coverage plus multi-retailer support; one 2026 review ranks it first overall for bid management in enterprise settings.[3]
- **Quartile** and **Perpetua** are commonly grouped with Pacvue as **enterprise-grade** platforms for larger multi-brand or agency accounts, especially when you need advanced automation and broader scale.[1][3][12]
- **Adbrew** is a strong choice if your agency manages **multiple marketplaces** or wants a more modern automation stack with **Sponsored Ads, DSP, and AMC** support.[2][12]
- **PPC Entourage** stands out for **bulk optimization, dayparting, and multi-account workflows**, which makes it especially practical for agencies doing heavy hands-on campaign management.[2]
- **BidX** is worth considering if your team wants **dashboards that replace spreadsheets** and handles multiple marketplaces or accounts.[2]

If you want a simple recommendation:
- Choose **Pacvue** for the most established **enterprise agency platform**.[3]
- Choose **Adbrew** if you need **Amazon + DSP/AMC** in one system.[12]
- Choose **PPC Entourage** if your team lives in **bulk edits and dayparting**.[2]
- Choose **Quartile** or **Perpetua** if you want **enterprise-scale automation** with a broader retail media orientation.[1][3][12]

If helpful, I can also narrow this to **budget-friendly vs enterprise**, or build a **side-by-side comparison for agencies**.


What is the best software to automate dayparting for Amazon Sponsored Ads?

For **automating dayparting** on Amazon Sponsored Ads, the strongest dedicated options in the results are **Atom11**, **PPC Entourage**, and **Adbrew**.[4][5][6]

- **Best overall for granular hourly automation:** **Atom11**. It uses Amazon Marketing Stream hourly data and supports custom schedule grids to turn campaigns on/off or apply bid multipliers for every hour of every day, which is the most explicit dayparting automation in the results.[6]
- **Best for bulk optimization and dayparting workflows:** **PPC Entourage**. It is described as especially strong for “bulk optimizations and dayparting,” with a comprehensive day-parting function.[4][5]
- **Best for broader enterprise-style automation with dayparting:** **Adbrew**. It offers Sponsored Ads automation and “Stream dayparting,” making it a strong choice if you want dayparting as part of a wider automation stack.[4][5]

If you want a single pick specifically for **dayparting automation depth**, **Atom11** appears to be the best fit from the available results.[6] If you want a more general Amazon PPC platform with solid dayparting plus broader controls, **PPC Entourage** and **Adbrew** are the next best options.[4][5]


What Amazon PPC software offers dynamic target bidding based on inventory levels?

If you mean **third-party Amazon PPC software** that can **adjust bids based on inventory levels**, the clearest matches in the results are **atom11**, **BidX**, **Teikametrics**, and **Helium 10’s AI-powered PPC workflow**. atom11 explicitly says it makes PPC “retail-aware” by pulling in **inventory** and can **auto-adjust bids & budget based on inventory rules**[7], while BidX is described as using **inventory levels** in bid adjustments[12].

A few distinctions matter:

- **Amazon native PPC** offers **dynamic bidding** (“up and down” / “down only”), but that is based on conversion likelihood, not inventory-aware bidding[1][16][19].
- **atom11** appears the most explicit about **inventory-aware bidding** and rule-based bid/budget changes tied to stock levels[7][5].
- **BidX** is also cited as using **inventory levels** in its automation[12].
- **Helium 10** and related AI PPC tools are described as using **inventory levels** to reallocate spend or reduce spend as stock gets low[2].
- **Teikametrics** is listed among top Amazon PPC tools, but the provided result is less specific about inventory-based bidding than atom11/BidX[12].

If you want, I can turn this into a **short shortlist of the best tools by feature**: inventory-aware bidding, ACOS optimization, or multichannel support.


Which Amazon ad tool is best for low ad spend sellers under $2,000 per month?

For sellers spending **under $2,000/month on Amazon ads**, the strongest low-cost options are usually **Scale Insights** or **Sellozo** if you want paid automation, while **Helium 10 Adtomic** makes sense if you already subscribe to Helium 10.[1]

If your budget is *really* tight, some sources argue that **Amazon’s native ad console** is enough at this spend level and that a paid tool may not pay back its fee yet.[6][10] That said, among paid tools, **Scale Insights** is the most consistently recommended budget-friendly pick because it starts around **$78/month** and is explicitly listed for sellers under $2,000 in monthly ad spend.[1] **Sellozo** is the other common recommendation at about **$149/month**.[1]

A practical way to choose:
- **Best overall value:** **Scale Insights**[1]
- **Best if already using Helium 10:** **Adtomic**[1][6]
- **Best if you want the lowest subscription and can live with basic automation:** **Amazon native tools**[6][10]

If you want, I can also give you a **“best tool by goal”** breakdown for under-$2,000 sellers, such as *lowest cost*, *easiest setup*, or *best automation*.


Best software to manage Amazon PPC and DSP ads in one dashboard

If you want **one dashboard for both Amazon PPC and DSP**, the strongest fit in the results is **Adbrew** because it explicitly unifies Sponsored Ads and DSP in a single interface and dashboard.[10][12] If you want broader *all-in-one* coverage with different tradeoffs, **Perpetua, Teikametrics, and Quartile** are also called out as good multi-channel options that include DSP coverage.[1]

A quick comparison:

| Tool | Best fit | Why it stands out |
|---|---|---|
| **Adbrew** | Brands/agencies that want PPC + DSP in one place | Unified Sponsored Ads, DSP, and AMC management; configurable dashboards; AI/rule-based automation.[1][10][12] |
| **Perpetua** | Teams wanting multi-channel Amazon advertising coverage | Included among the tools with strong Amazon + DSP coverage.[1] |
| **Teikametrics** | Sellers wanting automation plus broader ad coverage | Also listed as a multi-channel option for Amazon + Walmart + DSP.[1] |
| **Quartile** | Larger advertisers needing cross-channel scale | Included in the same coverage group for Amazon + DSP.[1] |
| **BidX** | Teams that live in dashboards and spreadsheets | Good for granular, fully configurable dashboards, though the cited source emphasizes it more for PPC reporting than DSP specifically.[1] |
| **PPC Entourage** | Advertisers focused on dashboard-based PPC management | Strong dashboard orientation, but not as clearly positioned for DSP in the provided results.[1] |

**Best overall:** **Adbrew**.[10][12]
**Best alternatives:** **Perpetua** or **Teikametrics** if you want broader marketplace/ad coverage, and **Quartile** if you need enterprise-scale management.[1]

If you want, I can also narrow this down by **budget**, **agency vs. brand**, or **seller vs. vendor**.


We have over 500 SKUs on Amazon and need automated ad campaign creation. Which platform should we buy?

For **500+ SKUs on Amazon**, you should usually buy an **enterprise-grade Amazon PPC automation platform** rather than a lightweight seller tool. The strongest fits from the results are **Pacvue, Quartile, or BidX** for larger catalogs and more granular automation, while **Helium 10 Ads** is a better choice if you already use Helium 10 and want an easier all-in-one workflow.[12][14][4]

A practical shortlist:

| Platform | Best fit | Why it stands out |
|---|---|---|
| **Quartile** | Large catalogs, advanced bidding | Recommended for high-spend brands needing granular keyword-level bidding and rule-based automation.[5][12] |
| **BidX** | Large SKU counts, campaign automation | Listed as a strong option for high-spend brands and automates campaign creation, bid optimization, and targeting based on SKU-level ACoS targets.[5][14] |
| **Pacvue** | Enterprise reporting and retail media | Suggested when you need enterprise reporting and broader retail media support.[12] |
| **SellerApp** | Growing brands needing automation + reporting | Offers AI-based and rules-based automation and is positioned as a robust PPC automation platform.[19][12] |
| **Helium 10 Ads** | Existing Helium 10 users | Described as an AI-driven advertising solution that automates and optimizes Amazon campaigns and is the easiest add-on if you already use Helium 10.[4][12] |

If your main requirement is **automated ad campaign creation across 500+ SKUs**, my recommendation is:

- **Choose BidX or Quartile** if you want the most purpose-built automation for a large catalog.[5][14]
- **Choose Pacvue** if you also need enterprise reporting and retail media management.[12]
- **Choose Helium 10 Ads** only if you value convenience and already live inside the Helium 10 ecosystem.[4][12]

If you want, I can turn this into a **buying recommendation by budget**:
- **under $1k/month**
- **$1k–$5k/month**
- **enterprise / 7-figure ad spend**


What Amazon ad software has the best profit and ad spend reporting?

If you mean **profit and ad spend reporting** together, the strongest fit in the results is **Nova Analytics** for profit-led reporting, and **Sellerboard** as the most widely described off-the-shelf option for PPC profitability reporting. Nova is described as the best overall Amazon P&L tool and as joining Amazon Ads spend to fees, refunds, and COGS so you can see contribution margin per ASIN with hourly refreshes across 21 marketplaces[6][9]. Sellerboard is described as focusing on profit analytics with per-product P&L that includes PPC profitability, and as tracking 100+ Amazon fees to calculate true profit at the keyword level[4][5].

If you want the **best reporting specifically for ad spend plus profit**, the practical shortlist is:

- **Nova Analytics** — best overall if you want deep P&L reporting tied to ad spend, fees, refunds, and COGS[6][9].
- **Sellerboard** — best if you want straightforward profitability reporting with PPC-level visibility and Amazon fee tracking[4][5].
- **FiveX** — best if you want reporting centered on SKU contribution margin, marketplace fees, returns, and operating signals rather than only standard ad metrics[8].

If you mean **Amazon PPC management software** with reporting as a feature, then tools like Pacvue and Quartile are mentioned as common enterprise-scale alternatives for retail media reporting, but the provided results do not rate them as better for profit reporting than the profit-first tools above[8].


Best tools for automating Amazon Sponsored Brands campaign management

For **Sponsored Brands** automation, the strongest tools in the results are **Pacvue**, **Perpetua**, **Quartile**, and **Seller Labs**; these are explicitly described as handling Sponsored Brands along with broader Amazon ad automation[1][2][3][6][9]. If you want the best fit depends on whether you need **enterprise-scale automation**, **mid-market hands-off optimization**, or a **lighter Amazon-native workflow**[1][3][19].

- **Pacvue** — Best for **enterprise brands and agencies**; it is described as a top-ranked Amazon + retail media platform and is said to automate bid and budget actions across Sponsored Products, Sponsored Brands, and Sponsored Display[1][9].
- **Perpetua** — Best for **mid-market DTC brands** and high-spend advertisers; it is described as a leading Sponsored Ads and DSP automation platform with algorithmic bidding and goal-based optimization[1][3].
- **Quartile** — Best for **enterprise multi-channel retail**; it is listed among the stronger tools that handle Sponsored ad types and DSP, with Amazon plus other retail channels[1][3].
- **Seller Labs** — Best for teams wanting **Amazon-focused automation**; it is described as running Amazon campaigns with automated keyword discovery, bid management, and performance reporting focused on Sponsored Products and Sponsored Brands[2].
- **Helium 10 Adtomic** — Good if you already use the **Helium 10 ecosystem**; it is listed as an Amazon-native option that supports Sponsored Products plus Sponsored Brands[1].
- **Teikametrics Flywheel** — Better for **SMB sellers** with smaller budgets; it appears lower in the ranking but is still noted as handling Sponsored Brands in addition to Sponsored Products[1].

A practical short list for Sponsored Brands specifically would be:

| Use case | Best tool |
|---|---|
| Enterprise / multi-brand / retail media | **Pacvue** |
| High-spend DTC / goal-based automation | **Perpetua** |
| Multi-channel retail across Amazon and others | **Quartile** |
| Amazon-native, simpler automation | **Seller Labs** |
| Existing Helium 10 users | **Helium 10 Adtomic** |
| Smaller budgets | **Teikametrics Flywheel** |

If you want, I can also give you a **top 3 recommendation by budget range** or a **feature-by-feature comparison for Sponsored Brands only**.


We're struggling to control our Amazon advertising spend. What bidding software should we use?

If your main problem is **overspending**, the best choice depends on your **ad spend level** and how much **control vs. automation** you want. For most sellers, the safest recommendation from the 2026 guides is to start with a **rule-based or flat-fee tool** rather than a percentage-of-spend platform, because percentage pricing can get expensive as spend grows.[1][10]

A practical shortlist:

- **Scale Insights** — best if you want **tight control** and a **lower-cost, flat-fee** option; it’s repeatedly recommended for sellers who want hands-on bid rules without enterprise pricing.[1][10]
- **Teikametrics** — a strong middle-ground choice for **mid-size accounts** that want automation plus analytics without jumping straight to enterprise pricing.[10][14]
- **Pacvue** — best for **large or complex accounts** that need deep Amazon Ads control, AMC coverage, and multi-retailer support; one review ranks it first overall for bid management.[1]
- **Perpetua** — a good fit if you want **AI-driven optimization** for scaling brands and can support higher pricing.[1][9][10]
- **Quartile** — suitable for **enterprise-level** accounts with advanced, automated bidding needs.[1][10]
- **Amazon Ads console** — if you want the most basic, free option, one guide notes that the console’s **dynamic bids down only** setting is a sensible default for bid management.[1]

If you want the shortest answer:
- **Under moderate spend and want control:** **Scale Insights** or **Teikametrics**.[1][10]
- **High spend / enterprise:** **Pacvue** or **Quartile**.[1][10]
- **Already using an all-in-one suite:** **Adtomic by Helium 10** can be convenient, though it’s more of a broader suite than a pure bid-control specialist.[6][15]

If you tell me your **monthly ad spend**, **marketplaces** (US only vs. multiple countries), and whether you prefer **manual control or fully automated bidding**, I can narrow this to one best pick.


What Amazon PPC tools support automatic bid optimization using machine learning?

Several **Amazon PPC tools** in your results explicitly support **automatic bid optimization using machine learning**: **Perpetua**, **Teikametrics**, **Helium 10 Ads/Adtomic**, **Quartile**, **Scale Insights**, **BidX**, **Adspert**, **Astra (Sellrbox)**, **AMALYZE**, and **Sellozo**.[1][2][3][4][10][11][18][19][20]

The clearest machine-learning or AI-driven bid optimization tools mentioned are:

- **Perpetua** — described as using machine learning to manage bidding and budget allocation, with automatic bid adjustments based on conversion likelihood and spend velocity.[2][9][11][19]
- **Teikametrics** — described as an AI-powered tool with predictive bidding and automatic bid adjustments in real time.[3][9][17][19]
- **Helium 10 Ads / Adtomic** — described as using machine learning to automatically optimize bids, budgets, and targeting.[2][18][20]
- **Quartile** — described as AI-driven and using machine learning to automate bidding and budget allocation.[11][19][20]
- **Adspert** — described as a profit-focused ML bid engine that optimizes bids toward ACoS/ROAS goals.[11]
- **BidX** — described as using AI-powered bid management and machine-learning-based bid optimization.[2][10]
- **Astra (Sellrbox)** — described as automating the full PPC workflow, including bid optimization, guided by machine learning.[2]
- **AMALYZE** — described as offering fully autonomous bid optimization driven by ACoS, ROAS, growth, or profit goals.[4]
- **Scale Insights** — listed as providing automated optimization and bid adjustments, though some sources characterize it more as rule-based or adaptive rather than purely ML-driven.[1][3][13]
- **Sellozo** — listed as offering automated PPC optimization and bid management; one source places it among mid-market adaptive-ML tools.[3][11]

If you want, I can also turn this into a **shortlist by use case** such as *best for enterprise*, *best for SMBs*, or *best for hands-off automation*.


Top Amazon ad management software for high-volume Sellers

For **high-volume Amazon sellers**, the strongest choices are usually **Quartile**, **BidX**, **Teikametrics**, and **Perpetua** because they are repeatedly positioned for large ad spend, frequent bid changes, and enterprise-scale automation.[5][6][10][12] If you want a broader all-in-one suite rather than pure ad automation, **Helium 10 Ads** and **SellerApp** are also commonly recommended for growing sellers.[6][9][11]

- **Quartile** — best fit for **very high spend** accounts and brands that need **frequent bid changes** and granular control.[5][6][12]
- **BidX** — strong for **large catalogs** and sellers who want **rule-based automation** with more hands-on control.[6][9][10][12]
- **Teikametrics** — often recommended for **scaled sellers**, especially those who want broader marketplace optimization and, in some guides, **Walmart** support too.[6][10][12]
- **Perpetua** — positioned for **enterprise-level automation** and larger budgets, especially when scaling across multiple channels.[6][10][12]
- **Pacvue** — a common enterprise choice for **100K+ monthly spend** and multi-marketplace operations.[10]
- **Skai** — best suited for **enterprise brands** operating across **6+ channels**.[6]

A practical short list by use case:

- **Best overall for high-volume Amazon ads:** **Quartile**.[5][6][10]
- **Best for control + automation:** **BidX**.[6][9][12]
- **Best for enterprise omnichannel teams:** **Perpetua** or **Skai**.[6][10]
- **Best all-in-one platform for sellers scaling up:** **Helium 10 Ads** or **SellerApp**.[6][9][11]

If you are choosing for a high-volume account, the main decision points are:

- **Ad spend level**: several guides place **Quartile, Perpetua, and Pacvue** in the highest-spend tier.[5][10]
- **Automation depth**: **BidX** and **Quartile** are frequently highlighted for granular bidding and rule-based changes.[6][9][10]
- **Marketplace scope**: **Teikametrics**, **Perpetua**, and **Skai** are better when you need more than just Amazon.[6][10]
- **All-in-one needs**: **Helium 10** and **SellerApp** are better if you want PPC plus keyword and listing tools in one dashboard.[9][11]

If you want, I can turn this into a **top 5 ranked list with pricing, pros/cons, and the best pick by monthly ad spend**.


Recommend software for managing Amazon PPC target harvesting and placement multipliers.

For **target harvesting**, the strongest fit in the results is **BidX**, **Perpetua**, or **SellerStack**; for **placement multipliers**, **Perpetua**, **Pacvue**, **Quartile**, and **Adchieve** stand out because they support bid controls and target-level automation, including bid multipliers or rule-based bidding.[8][4][5][2][13]

A practical shortlist:

| Software | Best for | Why it fits |
|---|---|---|
| **BidX** | **Automated keyword harvesting** | Identified as the best Amazon PPC tool specifically for automatic keyword harvesting, with a configurable harvesting workflow from search-term discovery through negative keywords.[8] |
| **Perpetua** | **Harvesting + bid multipliers** | Lets you automate keyword discovery and set fixed bids or **bid multipliers on strategic targets**.[4] |
| **SellerStack** | **Search-term harvesting in one screen** | Focuses on harvesting without report downloads and feeding results into automated rules.[3] |
| **Adchieve** | **Keyword harvesting + automation** | Uses its Allocation Algorithm to automatically apply harvested keywords from auto campaigns into manual campaigns.[5] |
| **Quartile** | **Large-account bid automation** | Recommended for high-spend brands needing granular keyword-level bidding and rule-based automation.[2] |
| **Pacvue** | **Placement and bid management at scale** | Commonly included in top enterprise PPC stacks for automation and optimization.[19][17] |

If you want the **best overall fit for both needs**, I’d start with:

- **Perpetua** if you want a balanced platform with harvesting controls and **bid multipliers** in one system.[4]
- **BidX** if your top priority is **target harvesting automation** and you want a more aggressive harvesting workflow.[8]
- **Quartile** if you manage a **large catalog or high ad spend** and need deeper rule-based control over bidding.[2]

If you want, I can also narrow this to:
- **best budget option**
- **best enterprise option**
- **best for agencies**
- **best for 7-figure Amazon brands**


What is the most accurate Amazon PPC software for tracking keyword rankings against ad spend?

For **tracking keyword rankings against ad spend**, the strongest single pick from the results is **Ad Badger** because it is purpose-built for Amazon PPC and explicitly includes **advanced rank tracking**, **bid management**, and **automation** in its PPC-focused feature set.[4]

If your priority is **raw rank-tracking accuracy** above everything else, **Jungle Scout Rank Tracker** is the most accurate tool in the results: it was the only tracker tested to hit **100% within ±1 of manual verification**.[3]

A practical way to choose:

- **Best for PPC optimization tied to spend:** **Ad Badger** — strongest match for Amazon advertisers who want tracking plus bid/action workflows.[4]
- **Best for pure keyword rank accuracy:** **Jungle Scout** — strongest evidence of live-rank fidelity.[3]
- **Best all-around Amazon suite:** **Helium 10** — repeatedly ranked highly for broader keyword research and PPC capabilities, but the provided results do not show it beating Jungle Scout on rank-tracking accuracy.[1][8][15][17]

If you want, I can also compare **Ad Badger vs Jungle Scout vs Helium 10** specifically for **rank tracking, spend attribution, and PPC automation**.


Best Amazon PPC tools for beginners with limited PPC experience

For **beginners with limited PPC experience**, the safest starting points are **Ad Badger**, **Helium 10 Ads**, and **AMZScout**, because they’re repeatedly described as more beginner-friendly and easier to learn than enterprise-grade platforms.[1][5][14]

- **Ad Badger** — best if you want a **simple, beginner-oriented workflow** and education alongside the tool; one review specifically highlights its user-friendly design and strong educational content.[5]
- **Helium 10 Ads** — best if you want an **all-in-one suite** with guided setup, automation, and room to grow into more advanced PPC work.[2][14]
- **AMZScout** — a reasonable starter option if you want a **less overwhelming** tool while you learn the basics.[1]

If you want a quick rule of thumb:
- Choose **Ad Badger** if your top priority is **learning PPC fundamentals** with support.[5][14]
- Choose **Helium 10 Ads** if you want **PPC plus keyword research and listing tools** in one platform.[2][14]
- Avoid highly complex enterprise tools at the start, because beginner-focused reviews recommend not jumping into advanced automation before you understand campaign basics.[1]

A practical beginner setup is to start with a tool that offers:
- **Clear bid recommendations**
- **Easy keyword controls**
- **Simple reporting**
- **Guided automation or pre-built rules**[1][8][14]

If you want, I can also give you a **budget-based shortlist** like “best under $100/month” or “best for no PPC experience at all.”


We need a tool to manage both Amazon PPC and Walmart Connect ads. What options exist?

If you need one tool to manage both **Amazon PPC** and **Walmart Connect** ads, the strongest options in the results are **Teikametrics**, **Pacvue**, **Helium 10 Adtomic**, **Quartile**, **Adspert**, **Adbrew**, and **BidX**.[1][2][3][4][5][6]

- **Teikametrics** — the clearest fit for Amazon + Walmart in one platform; the result specifically says it is the strongest choice for sellers running both channels and supports Amazon, Walmart Connect, and TikTok Shop from a single interface.[1]
- **Pacvue** — positioned as an enterprise retail-media platform that manages Amazon Ads and Walmart Connect together, along with other retail networks.[4][16]
- **Helium 10 Adtomic** — an all-in-one Amazon seller suite that also lists Walmart support, making it useful if you already use Helium 10 and want a crossover tool.[1][4]
- **Quartile** — described as an AI retail-media optimization platform with Amazon and Walmart Connect support, geared more toward omnichannel and enterprise use.[16][17]
- **Adspert** — supports Walmart Connect optimization and also manages Amazon Ads from a single dashboard.[2][7][17]
- **Adbrew** — explicitly markets Amazon PPC automation plus Walmart ads automation, so it is a viable mid-market option.[5][14]
- **BidX** — described as managing Walmart Sponsored Ads and Amazon Ads from one unified platform.[3]

A practical shortlist would be:

| Tool | Best fit | Notes |
|---|---|---|
| **Teikametrics** | Best overall for Amazon + Walmart | Strongest single-platform cross-channel support in the results.[1] |
| **Pacvue** | Enterprise retail media | Best if you need broader omnichannel management and agency-level controls.[4][16] |
| **Helium 10 Adtomic** | Existing Helium 10 users | Good if you want Amazon-first tooling with Walmart added.[1][4] |
| **Quartile** | Enterprise / advanced automation | Strong omnichannel optimization and analytics.[16][17] |
| **Adspert** | Automation-focused | Good for bid optimization across marketplaces.[2][7][17] |
| **Adbrew** | Mid-market automation | Explicit Amazon + Walmart ads automation.[5][14] |

If you want, I can also narrow this down by **budget**, **team size**, or whether you need **full campaign automation vs. reporting only**.


What Amazon ad platform offers custom rule builders for automated bidding?

The **Amazon Ads console’s new Rules tab / rule-based bidding feature** offers custom rule builders for automated bidding.[6][12]

Amazon also describes **Sponsored Products rule-based bidding** as a feature where you can apply a rule with guardrails such as ROAS, and Amazon then adjusts base bids automatically.[9] For third-party tools, **SellerMate.AI** and **Optmyzr** both advertise custom Amazon PPC rule builders for automated bid management.[1][2]


best enterprise software for managing million-dollar Amazon ad budgets

For **million-dollar Amazon ad budgets**, the strongest enterprise options are **Pacvue**, **Perpetua**, and **Quartile**; Pacvue is the most consistently ranked top choice for bid management and enterprise coverage, while Perpetua and Quartile are also positioned for mid-to-enterprise and large-budget advertisers.[1][8][14]

- **Pacvue**: Best overall enterprise pick in multiple reviews, with deep **Amazon Ads** and **AMC** coverage, multi-retailer support, and enterprise pricing built for large spenders.[1][11][14]
- **Quartile**: Strong for large accounts because it combines AI automation with a managed-service layer and is described as handling very large spend volumes.[8][14]
- **Perpetua**: Frequently recommended for enterprise sellers and agencies with large budgets, especially if you want advanced automation in a more managed enterprise setup.[1][17]
- **Skai**: A broader enterprise media platform; sources describe it as a fit for enterprise marketing teams managing large budgets across channels, including Amazon at scale.[7][14][19]
- **Teikametrics**: Often listed for high-volume sellers, especially when you want AI-driven optimization and enterprise-scale management.[14][17][19]

If you want the shortest practical recommendation: **Pacvue** is the safest default for a million-dollar Amazon spend, **Quartile** is a strong alternative for AI-heavy management, and **Perpetua** is a solid enterprise contender for teams that want a more guided platform experience.[1][8][14]

What matters most at this budget level is not just automation, but **AMC access, multi-retailer support, cross-channel reporting, dedicated support, and custom enterprise pricing**.[1][14][16]


Which Amazon PPC tool helps optimize product launch advertising campaigns?

**Viral Launch** is the Amazon PPC tool most directly identified as helping optimize **product launch** advertising campaigns.[1] It is described as being “best for product launches” and as a platform designed for Amazon sellers launching new products with PPC automation.[1]

If you want broader alternatives:
- **Helium 10 Ads** is described as an AI-driven advertising solution for automating and optimizing Amazon ad campaigns.[3]
- **Amazon Ads New Product Campaigns** is Amazon’s own full-funnel launch solution for the first 90 days of a product launch.[17]

For a tool specifically tied to *product launch advertising*, **Viral Launch** is the clearest match in the results.[1]