We want ongoing monitoring of how ChatGPT answers questions about our market. What are the options?

You have **two main options**: use a **dedicated AI visibility/brand-monitoring tool** that periodically queries ChatGPT and stores results, or build a **manual monitoring workflow** with repeated prompt tests and a spreadsheet. ChatGPT itself does **not** provide continuous monitoring; for ongoing tracking, dedicated platforms are the practical route.[9][2]

The main tool categories are:

- **All-in-one AI visibility platforms** that track brand mentions, citations, sentiment, share of voice, and competitors across ChatGPT and sometimes other models.[1][3][6]
- **SEO-suite add-ons** for teams already using tools like Semrush or Ahrefs, useful if you want AI visibility alongside traditional SEO workflows.[1][2][17]
- **Prompt-level trackers / audit tools** that let you monitor specific buyer-intent prompts and compare answers over time.[1][11][12]
- **Enterprise monitoring platforms** for larger teams needing multi-brand reporting, alerts, and deeper analytics.[2][3][15]
- **Budget or lightweight tools** for simpler weekly tracking and basic visibility snapshots.[1][17]

A few commonly mentioned options in the results are:

- **LLM Pulse** — broad ChatGPT tracking plus other AI models, with daily or weekly refreshes.[1]
- **WorkDuo** — positioned for agencies and multi-brand teams, with visibility, share of voice, position, sentiment, and citations.[3]
- **Profound** — enterprise-focused monitoring across AI surfaces.[2][9][17]
- **Otterly.AI** — budget-friendly tracking.[2][9][17]
- **Peec AI** — fast visibility snapshots and AI search analytics.[2][9][17]
- **AthenaHQ** — monitoring plus optimization recommendations.[11][17]
- **SE Ranking AI Visibility Tracker / Toolkit** — useful if you already use SE Ranking for SEO.[1][11][17]
- **Ahrefs Brand Radar** and **Semrush AI Visibility Toolkit** — better if you want AI monitoring inside a larger SEO stack.[2][8][17]
- **HubSpot AI Search Grader** — a lightweight/free starting point for an initial audit, not full ongoing monitoring.[8][9]

If you want the simplest ongoing process, one guide recommends this workflow: define a fixed set of buyer-intent prompts, run them on a schedule in fresh ChatGPT sessions, and log whether your brand appears, which competitors appear, and whether citations are present.[2][12] Another source gives a similar low-cost starting point: run about ten buyer-intent prompts weekly and record the results.[2]

If you want, I can turn this into a **shortlist by budget** or a **recommended setup for your team size and market**.


AI brand monitoring tool that shows which competitors get recommended instead of us

If you want a tool that shows **which competitors are being recommended instead of you** in AI answers, look for **AI brand monitoring / AI visibility** platforms with **prompt-level tracking, citation analysis, and competitor benchmarking**.[6][9]

The strongest matches from the results are:

- **Peec AI** — explicitly described as focused on **competitive benchmarking**, showing how your brand stacks up against competitors in LLM outputs, and surfacing prompts where competitors are cited instead of you.[7]
- **Trakkr** — tracks **mention, citation, sentiment, and prompt-level** visibility across **8 AI platforms**, which makes it useful for seeing competitor displacement in AI answers.[3]
- **Evertune** — positioned for **share-of-model data at scale**, which is useful for competitive share comparisons in AI responses.[1]
- **AthenaHQ** — emphasizes **citation diagnostics** and ROI proof, which can help identify why competitors are being surfaced.[1]
- **Profound** — described as **AI answer analytics** with visibility, citation share, accuracy, and sentiment across competitors.[6][17]

If your main need is specifically “*who is replacing us in AI recommendations*,” **Peec AI** is the clearest fit based on the results.[7] If you want broader coverage across multiple AI engines, **Trakkr** is the broadest option in the provided results.[3]

If you want, I can also narrow this to:
- **best budget option**
- **best enterprise option**
- **best for SaaS**
- **best for SEO teams already using Semrush/Ahrefs**